The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 88 79 92
Rank change year-on-year
-9 +13
Permanent jobs citing Google Analytics 4 3 1
As % of all permanent IT jobs located in North Yorkshire 0.36% 0.42% 0.10%
As % of the Business Applications category 12.90% 7.32% 2.86%
Number of salaries quoted 4 2 1
Average salary £19,000 £31,000 £30,000
Average salary % change year-on-year
-38.70% +3.33%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the North Yorkshire region.

Business Applications Category
North Yorkshire
Permanent IT job ads with a match in the
Business Applications category
31 41 35
As % of all permanent IT jobs located in North Yorkshire 2.76% 5.69% 3.57%
Number of salaries quoted 25 27 33
Average salary £40,000 £40,300 £47,500
Average salary % change year-on-year
-0.74% -15.15%
90% offered a salary of more than £25,500 £30,000 £24,500
10% offered a salary of more than £60,000 £62,500 £52,000
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in North Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in North Yorkshire

Google Analytics
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North Yorkshire region.

Google Analytics Salary Trend in North Yorkshire

Google Analytics
Salary Histogram in North Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the North Yorkshire region over the 3 months to 29 August 2014.

Google Analytics Salary Histogram in North Yorkshire

Google Analytics
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North Yorkshire region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate -15 3 £19,000 -
Skipton - 1 £31,000 -
Google Analytics
Yorkshire

Google Analytics
Top 19 Related IT Skills in North Yorkshire

For the 6 months to 29 August 2014, IT jobs across the North Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 5 (100.00%) Google
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Copywriting
2 4 (80.00%) Search Engine Marketing
2 4 (80.00%) Pay per click
3 3 (60.00%) Web Development
3 3 (60.00%) CSS
3 3 (60.00%) XHTML
3 3 (60.00%) HTML
3 3 (60.00%) Internet
3 3 (60.00%) SEO
3 3 (60.00%) Multimedia
4 1 (20.00%) Social Media
4 1 (20.00%) Workflow
4 1 (20.00%) MS Office
4 1 (20.00%) MS Excel
4 1 (20.00%) Microsoft
4 1 (20.00%) Statistics

Google Analytics
Top Related IT Skills in North Yorkshire by Category

For the 6 months to 29 August 2014, IT jobs across the North Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 1 (20.00%) MS Office
1 1 (20.00%) MS Excel
Communications & Networking
1 3 (60.00%) Internet
General
1 5 (100.00%) Marketing
2 3 (60.00%) Multimedia
Job Titles
1 4 (80.00%) PPC Specialist
1 4 (80.00%) PPC Manager
1 4 (80.00%) PPC Analyst
1 4 (80.00%) PPC Executive
2 3 (60.00%) Account Executive
3 1 (20.00%) Content Manager
3 1 (20.00%) Web Content Manager
3 1 (20.00%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
1 3 (60.00%) CSS
1 3 (60.00%) XHTML
Miscellaneous
1 4 (80.00%) Copywriting
2 1 (20.00%) Social Media
2 1 (20.00%) Statistics
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) Search Engine Marketing
2 4 (80.00%) Pay per click
3 3 (60.00%) Web Development
3 3 (60.00%) SEO
4 1 (20.00%) Workflow
Vendors
1 5 (100.00%) Google
2 1 (20.00%) Microsoft