The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 71 93 105
Rank change year-on-year
+22 +12
Permanent jobs citing Google Analytics 10 6 2
As % of all permanent IT jobs located in North Yorkshire 1.17% 0.56% 0.18%
As % of the Cloud Services category 11.11% 3.39% 1.74%
Number of salaries quoted 10 6 0
Average salary £27,000 £20,500 -
Average salary % change year-on-year
+31.70% -
UK excluding London average salary £35,000 £30,250 £33,000
% change year-on-year
+15.70% -8.33%
Google Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the North Yorkshire region.

Cloud Services Category
North Yorkshire
Permanent IT job ads with a match in the
Cloud Services category
90 177 115
As % of all permanent IT jobs located in North Yorkshire 10.55% 16.51% 10.18%
Number of salaries quoted 79 152 42
Average salary £45,000 £35,000 £35,000
Average salary % change year-on-year
+28.57% -
90% offered a salary of more than £27,500 £30,000 £24,000
10% offered a salary of more than £59,500 £45,000 £50,000
UK excluding London average salary £45,000 £45,000 £44,000
% change year-on-year
- +2.27%

Google Analytics
Jobs Demand Trend in North Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the North Yorkshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in North Yorkshire

Google Analytics
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the North Yorkshire region.

Google Analytics Salary Trend in North Yorkshire

Google Analytics
Salary Histogram in North Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the North Yorkshire region over the 3 months to 5 February 2016.

Google Analytics Salary Histogram in North Yorkshire

Google Analytics
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the North Yorkshire region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +16 8 £26,500 +29.26%
Google Analytics
Yorkshire

Google Analytics
Top 30 Related IT Skills in North Yorkshire

For the 6 months to 5 February 2016, IT jobs across the North Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 46 (100.00%) Google
1 46 (100.00%) Analytics
2 43 (93.48%) Marketing
3 35 (76.09%) SEO
4 26 (56.52%) Social Media
5 23 (50.00%) Pay per click
5 23 (50.00%) Digital Marketing
6 21 (45.65%) Internet
7 19 (41.30%) MS Office
7 19 (41.30%) Microsoft
8 18 (39.13%) CSS
8 18 (39.13%) HTML
9 16 (34.78%) Search Engine Marketing
10 15 (32.61%) Web Development
10 15 (32.61%) Analytical Skills
10 15 (32.61%) AdWords
11 14 (30.43%) XHTML
12 11 (23.91%) MS Excel
13 9 (19.57%) Marketing Strategy
13 9 (19.57%) Brand Awareness
14 8 (17.39%) Mentoring
14 8 (17.39%) Scrum
15 7 (15.22%) Internet Marketing
15 7 (15.22%) Degree
16 6 (13.04%) Algorithms
17 3 (6.52%) Copywriting
17 3 (6.52%) JavaScript
18 2 (4.35%) Web Design
18 2 (4.35%) Blog
18 2 (4.35%) Data Protection

Google Analytics
Top Related IT Skills in North Yorkshire by Category

For the 6 months to 5 February 2016, IT jobs across the North Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Applications
1 19 (41.30%) MS Office
2 11 (23.91%) MS Excel
Business Applications
1 1 (2.17%) WebTrends
Cloud Services
1 15 (32.61%) AdWords
Communications & Networking
1 21 (45.65%) Internet
General
1 43 (93.48%) Marketing
2 9 (19.57%) Brand Awareness
Job Titles
1 14 (30.43%) PPC Executive
1 14 (30.43%) Senior Manager
2 11 (23.91%) SEO Manager
3 9 (19.57%) Digital Strategist
3 9 (19.57%) SEO Executive
4 8 (17.39%) Senior SEO Manager
5 7 (15.22%) Content Strategist
5 7 (15.22%) Digital Marketing Strategist
5 7 (15.22%) Marketing Strategist
5 7 (15.22%) SEO Strategist
5 7 (15.22%) Social Media Manager
6 6 (13.04%) Campaign Executive
7 5 (10.87%) Campaign Manager
7 5 (10.87%) Senior Campaign Manager
8 3 (6.52%) Account Executive
9 2 (4.35%) Analyst
9 2 (4.35%) Digital Executive
9 2 (4.35%) Digital Marketing Executive
9 2 (4.35%) Insight Analyst
9 2 (4.35%) Marketing Executive
Libraries, Frameworks & Software Standards
1 18 (39.13%) CSS
1 18 (39.13%) HTML
2 14 (30.43%) XHTML
Miscellaneous
1 26 (56.52%) Social Media
2 15 (32.61%) Analytical Skills
3 6 (13.04%) Algorithms
4 3 (6.52%) Copywriting
5 2 (4.35%) Blog
6 1 (2.17%) Mobile App
6 1 (2.17%) User Experience
Processes & Methodologies
1 46 (100.00%) Analytics
2 35 (76.09%) SEO
3 23 (50.00%) Digital Marketing
3 23 (50.00%) Pay per click
4 16 (34.78%) Search Engine Marketing
5 15 (32.61%) Web Development
6 9 (19.57%) Marketing Strategy
7 8 (17.39%) Mentoring
7 8 (17.39%) Scrum
8 7 (15.22%) Internet Marketing
9 2 (4.35%) Data Protection
9 2 (4.35%) Web Design
10 1 (2.17%) Strategic Planning
Programming Languages
1 3 (6.52%) JavaScript
Qualifications
1 7 (15.22%) Degree
Vendors
1 46 (100.00%) Google
2 19 (41.30%) Microsoft
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