The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 225 198 205
Rank change year-on-year
-27 +7
Permanent jobs citing Google Analytics 32 33 29
As % of all permanent IT jobs located in Yorkshire 0.43% 0.60% 0.49%
As % of the Business Applications category 9.28% 9.24% 8.43%
Number of salaries quoted 24 30 27
Average salary £29,500 £27,500 £32,500
Average salary % change year-on-year
+7.27% -15.38%
90% offered a salary of more than £19,000 £22,950 £22,400
10% offered a salary of more than £37,350 £30,200 £39,500
UK excluding London average salary £31,000 £30,000 £32,500
% change year-on-year
+3.33% -7.69%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Yorkshire region.

Business Applications Category
Yorkshire
Permanent IT job ads with a match in the
Business Applications category
345 357 344
As % of all permanent IT jobs located in Yorkshire 4.60% 6.44% 5.82%
Number of salaries quoted 264 290 307
Average salary £43,250 £42,500 £50,000
Average salary % change year-on-year
+1.76% -15.00%
90% offered a salary of more than £27,500 £30,000 £30,900
10% offered a salary of more than £60,000 £67,500 £69,500
UK excluding London average salary £50,000 £50,000 £48,500
% change year-on-year
- +3.09%

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Google Analytics Salary Trend in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 21 October 2014.

Google Analytics Salary Histogram in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -35 15 £33,000 +10.00% 2
North Yorkshire -12 7 £19,000 -26.92% 2
South Yorkshire -23 7 £30,000 +11.11% 1
East Yorkshire - 3 £43,000 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 21 October 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 66 (100.00%) Google
1 66 (100.00%) Analytics
2 52 (78.79%) Marketing
3 42 (63.64%) SEO
4 33 (50.00%) Pay per click
5 26 (39.39%) Digital Marketing
6 24 (36.36%) Advertising
7 22 (33.33%) JavaScript
8 19 (28.79%) Coremetrics
8 19 (28.79%) HTML
8 19 (28.79%) CSS
9 17 (25.76%) .NET
10 16 (24.24%) XML
10 16 (24.24%) Time Management
10 16 (24.24%) Web Marketing
11 15 (22.73%) Content Management
12 14 (21.21%) Web Analytics
13 13 (19.70%) Degree
13 13 (19.70%) Competitor Analysis
13 13 (19.70%) PHP
13 13 (19.70%) E-Commerce
14 12 (18.18%) Microsoft
15 11 (16.67%) jQuery
16 10 (15.15%) Web Development
16 10 (15.15%) WordPress
16 10 (15.15%) Social Media
16 10 (15.15%) User Experience
17 9 (13.64%) XHTML
17 9 (13.64%) Retail
17 9 (13.64%) CMS

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 21 October 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 10 (15.15%) WordPress
2 9 (13.64%) CMS
3 3 (4.55%) Sitefinity
4 2 (3.03%) IIS
4 2 (3.03%) WebSphere
Applications
1 7 (10.61%) MS Office
2 5 (7.58%) Photoshop
3 4 (6.06%) MS Excel
Business Applications
1 8 (12.12%) Magento
2 5 (7.58%) Fredhopper
3 4 (6.06%) WebTrends
4 1 (1.52%) Dynamics AX
Communications & Networking
1 3 (4.55%) Internet
2 2 (3.03%) HTTP
Database & Business Intelligence
1 6 (9.09%) SQL Server
2 4 (6.06%) Relational Database
2 4 (6.06%) SQL Server 2005
3 2 (3.03%) MySQL
3 2 (3.03%) NoSQL
General
1 52 (78.79%) Marketing
2 24 (36.36%) Advertising
3 9 (13.64%) Retail
4 5 (7.58%) Publishing
5 3 (4.55%) Finance
5 3 (4.55%) Multimedia
6 1 (1.52%) Automotive
Job Titles
1 21 (31.82%) PPC Specialist
1 21 (31.82%) PPC Executive
1 21 (31.82%) PPC Manager
1 21 (31.82%) PPC Analyst
2 12 (18.18%) Developer
3 8 (12.12%) Web Developer
4 7 (10.61%) Web Manager
5 5 (7.58%) E-Commerce Manager
6 4 (6.06%) Senior Web Designer
6 4 (6.06%) Web Designer
6 4 (6.06%) Lead Designer
6 4 (6.06%) Designer
6 4 (6.06%) Senior Designer
7 3 (4.55%) Web Content Manager
7 3 (4.55%) Creative Director
7 3 (4.55%) Front-End Developer
7 3 (4.55%) Account Executive
7 3 (4.55%) Content Manager
7 3 (4.55%) Analyst
7 3 (4.55%) Data Analyst
Libraries, Frameworks & Software Standards
1 19 (28.79%) HTML
1 19 (28.79%) CSS
2 17 (25.76%) .NET
3 16 (24.24%) XML
4 11 (16.67%) jQuery
5 9 (13.64%) XHTML
6 8 (12.12%) Ajax
6 8 (12.12%) RSS
7 6 (9.09%) ASP.NET
7 6 (9.09%) DOM
7 6 (9.09%) JSP
7 6 (9.09%) Dojo
7 6 (9.09%) MooTools
7 6 (9.09%) Ext JS
8 4 (6.06%) Flash
8 4 (6.06%) ASP.NET MVC
8 4 (6.06%) JSTL
9 2 (3.03%) Web Services
9 2 (3.03%) XSLT
9 2 (3.03%) RESTful
Miscellaneous
1 10 (15.15%) Social Media
1 10 (15.15%) User Experience
2 7 (10.61%) Copywriting
2 7 (10.61%) Analytical Skills
3 6 (9.09%) Mobile App
3 6 (9.09%) iPad
4 4 (6.06%) Blog
5 3 (4.55%) Statistics
5 3 (4.55%) iPhone
6 2 (3.03%) Digital Media
6 2 (3.03%) Mathematics
7 1 (1.52%) Algorithms
Operating Systems
1 6 (9.09%) Android
2 2 (3.03%) Windows
Processes & Methodologies
1 66 (100.00%) Analytics
2 42 (63.64%) SEO
3 33 (50.00%) Pay per click
4 26 (39.39%) Digital Marketing
5 16 (24.24%) Time Management
5 16 (24.24%) Web Marketing
6 15 (22.73%) Content Management
7 14 (21.21%) Web Analytics
8 13 (19.70%) Competitor Analysis
8 13 (19.70%) E-Commerce
9 10 (15.15%) Web Development
10 8 (12.12%) Mentoring
11 7 (10.61%) Project Management
12 5 (7.58%) Continuous Improvement
13 4 (6.06%) MVC
13 4 (6.06%) Workflow
13 4 (6.06%) SOA
13 4 (6.06%) Use Case
13 4 (6.06%) Enterprise Content Management
13 4 (6.06%) Search Engine Marketing
Programming Languages
1 22 (33.33%) JavaScript
2 13 (19.70%) PHP
3 6 (9.09%) SQL
3 6 (9.09%) C#
4 4 (6.06%) T-SQL
4 4 (6.06%) VB.NET
Qualifications
1 13 (19.70%) Degree
Vendors
1 66 (100.00%) Google
2 19 (28.79%) Coremetrics
3 12 (18.18%) Microsoft
4 6 (9.09%) Omniture
5 3 (4.55%) Adobe
6 2 (3.03%) ATG
6 2 (3.03%) Yahoo!
7 1 (1.52%) Sitecore
7 1 (1.52%) Facebook
7 1 (1.52%) Twitter
7 1 (1.52%) Hitwise
7 1 (1.52%) Sony
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