The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Yorkshire region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 244 182 169
Rank change year-on-year
-62 -13
Permanent jobs citing Google Analytics 16 41 52
As % of all permanent IT jobs located in Yorkshire 0.21% 0.71% 0.91%
As % of the Business Applications category 4.20% 9.40% 10.24%
Number of salaries quoted 9 36 45
Average salary £23,500 £39,000 £27,500
Average salary % change year-on-year
-39.74% +41.81%
90% offered a salary of more than £19,000 £27,500 £25,000
10% offered a salary of more than £44,000 £47,500 £39,800
UK excluding London average salary £31,750 £30,000 £30,000
% change year-on-year
+5.83% -
Business Applications Category
Yorkshire
Permanent IT job ads with a match in the
Business Applications category
381 436 508
As % of all permanent IT jobs located in Yorkshire 4.98% 7.59% 8.84%
Number of salaries quoted 289 354 369
Average salary £43,000 £38,500 £47,500
Average salary % change year-on-year
+11.68% -18.94%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £62,500 £70,000 £55,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Google Analytics Salary Trend in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 18 April 2014.

Google Analytics Salary Histogram in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
West Yorkshire -59 6 £31,750 -20.62% 1
East Yorkshire -5 4 £21,500 -
South Yorkshire -10 4 £22,750 -40.13%
North Yorkshire -25 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 18 April 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 41 (100.00%) Google
1 41 (100.00%) Analytics
2 33 (80.49%) Marketing
3 28 (68.29%) SEO
4 25 (60.98%) Pay per click
4 25 (60.98%) Digital Marketing
5 17 (41.46%) E-Commerce
6 14 (34.15%) Online Marketing
7 9 (21.95%) HTML
8 7 (17.07%) WebTrends
8 7 (17.07%) CSS
8 7 (17.07%) Advertising
8 7 (17.07%) Social Media
9 6 (14.63%) Link Building
9 6 (14.63%) Hitwise
9 6 (14.63%) Degree
9 6 (14.63%) B2B
10 5 (12.20%) B2C
10 5 (12.20%) SQL
10 5 (12.20%) Omniture
10 5 (12.20%) Legal
10 5 (12.20%) Web Marketing
10 5 (12.20%) Time Management
10 5 (12.20%) Forensic Accounting
10 5 (12.20%) Xbox
11 4 (9.76%) ClickTale
11 4 (9.76%) Retail
11 4 (9.76%) Competitor Analysis
11 4 (9.76%) Web Analytics
11 4 (9.76%) Numerical Analysis

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 18 April 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.88%) CMS
2 1 (2.44%) WebSphere
2 1 (2.44%) WordPress
Applications
1 4 (9.76%) Photoshop
2 3 (7.32%) MS Excel
Business Applications
1 7 (17.07%) WebTrends
2 2 (4.88%) Magento
3 1 (2.44%) Oracle CRM
3 1 (2.44%) SiteCatalyst
Communications & Networking
1 2 (4.88%) Intranet
Database & Business Intelligence
1 2 (4.88%) Relational Database
1 2 (4.88%) SQL Server
1 2 (4.88%) SQL Server 2005
Development Applications
1 2 (4.88%) Visual Studio
2 1 (2.44%) Git (software)
General
1 33 (80.49%) Marketing
2 7 (17.07%) Advertising
3 5 (12.20%) Legal
4 4 (9.76%) Retail
Job Titles
1 14 (34.15%) PPC Specialist
1 14 (34.15%) PPC Manager
1 14 (34.15%) PPC Analyst
1 14 (34.15%) PPC Executive
2 11 (26.83%) Account Manager
3 6 (14.63%) SEO Account Manager
3 6 (14.63%) Analyst
4 5 (12.20%) Marketing Executive
5 4 (9.76%) Web Analyst
6 3 (7.32%) Developer
6 3 (7.32%) SEO Manager
7 2 (4.88%) Head of Search
7 2 (4.88%) Web Developer
7 2 (4.88%) SEO Analyst
7 2 (4.88%) SEO Executive
8 1 (2.44%) Applications Developer
8 1 (2.44%) Project Leader
8 1 (2.44%) Web Manager
8 1 (2.44%) Web Content Manager
8 1 (2.44%) Mobile Applications Developer
Libraries, Frameworks & Software Standards
1 9 (21.95%) HTML
2 7 (17.07%) CSS
3 4 (9.76%) .NET
4 2 (4.88%) ASP.NET
4 2 (4.88%) XML
5 1 (2.44%) Ajax
5 1 (2.44%) JSON
5 1 (2.44%) Dojo
5 1 (2.44%) DOM
5 1 (2.44%) XHTML
5 1 (2.44%) RSS
5 1 (2.44%) JSP
5 1 (2.44%) Ext JS
5 1 (2.44%) RESTful
5 1 (2.44%) jQuery
5 1 (2.44%) MooTools
Miscellaneous
1 7 (17.07%) Social Media
2 5 (12.20%) Xbox
3 3 (7.32%) Blog
4 2 (4.88%) Mobile App
5 1 (2.44%) Photography
5 1 (2.44%) Copywriting
5 1 (2.44%) iPad
5 1 (2.44%) Digital Media
5 1 (2.44%) RIA
Operating Systems
1 2 (4.88%) Apple iOS
1 2 (4.88%) Android
Processes & Methodologies
1 41 (100.00%) Analytics
2 28 (68.29%) SEO
3 25 (60.98%) Pay per click
3 25 (60.98%) Digital Marketing
4 17 (41.46%) E-Commerce
5 14 (34.15%) Online Marketing
6 6 (14.63%) Link Building
6 6 (14.63%) B2B
7 5 (12.20%) B2C
7 5 (12.20%) Web Marketing
7 5 (12.20%) Time Management
7 5 (12.20%) Forensic Accounting
8 4 (9.76%) Competitor Analysis
8 4 (9.76%) Web Analytics
8 4 (9.76%) Numerical Analysis
8 4 (9.76%) Project Management
9 2 (4.88%) Web Development
9 2 (4.88%) Display Advertising
9 2 (4.88%) SOA
10 1 (2.44%) Web Design
Programming Languages
1 5 (12.20%) SQL
2 4 (9.76%) JavaScript
3 2 (4.88%) C#
3 2 (4.88%) PHP
3 2 (4.88%) Java
3 2 (4.88%) T-SQL
3 2 (4.88%) VB.NET
4 1 (2.44%) Objective-C
Qualifications
1 6 (14.63%) Degree
Vendors
1 41 (100.00%) Google
2 6 (14.63%) Hitwise
3 5 (12.20%) Omniture
4 4 (9.76%) ClickTale
4 4 (9.76%) Adobe
5 2 (4.88%) Coremetrics
6 1 (2.44%) ATG
6 1 (2.44%) Oracle
6 1 (2.44%) SAP
6 1 (2.44%) JD Edwards
East Riding
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum
Posted: Yesterday
Leeds
Aspire Data Recruitment
Salary: £35000 - £40000 per annum, Benefits: Bonus & Benefits
Posted: 21 days ago