The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 207 200 235
Rank change year-on-year
-7 +35
Permanent jobs citing Google Analytics 22 50 36
As % of all permanent IT jobs located in Yorkshire 0.41% 0.81% 0.48%
As % of the Cloud Services category 5.00% 10.00% 8.14%
Number of salaries quoted 22 46 29
Median salary £42,500 £27,500 £31,500
Median salary % change year-on-year
+54.54% -12.69%
90% offered a salary of more than £32,500 £22,500 £19,000
10% offered a salary of more than £55,000 £39,000 £40,000
UK excluding London median salary £37,000 £35,000 £31,000
% change year-on-year
+5.71% +12.90%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Yorkshire region.

Cloud Services Category
Yorkshire
Permanent IT job ads with a match in the
Cloud Services category
440 500 442
As % of all permanent IT jobs located in Yorkshire 8.28% 8.06% 5.94%
Number of salaries quoted 393 405 379
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year
- +12.50%
90% offered a salary of more than £28,500 £27,500 £27,400
10% offered a salary of more than £63,850 £60,000 £62,500
UK excluding London median salary £47,500 £45,000 £44,000
% change year-on-year
+5.55% +2.27%

Google Analytics
Jobs Demand Trend in Yorkshire

The demand trend of job ads across the Yorkshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Google Analytics Salary Trend in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 8 December 2016.

Google Analytics Salary Histogram in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Yorkshire +10 9 £55,000 +57.14%
West Yorkshire -3 8 £35,500 +9.23% 8
North Yorkshire -16 4 £42,500 +54.54%
East Yorkshire - 1 £32,500 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 8 December 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 20 (62.50%) Marketing
3 18 (56.25%) SEO
4 13 (40.63%) Web Analytics
5 12 (37.50%) E-Commerce
6 9 (28.13%) Digital Marketing
7 8 (25.00%) CSS
7 8 (25.00%) HTML
7 8 (25.00%) Retail
8 7 (21.88%) Social Media
9 6 (18.75%) User Experience
9 6 (18.75%) Project Management
9 6 (18.75%) Photoshop
9 6 (18.75%) JavaScript
9 6 (18.75%) Web Development
10 5 (15.63%) PHP
10 5 (15.63%) SQL
10 5 (15.63%) Internet
10 5 (15.63%) Marketing Strategy
11 4 (12.50%) Brand Awareness
11 4 (12.50%) Adobe
11 4 (12.50%) MS Office
11 4 (12.50%) Integrated Marketing
12 3 (9.38%) HTML5
12 3 (9.38%) MySQL
12 3 (9.38%) OOP
12 3 (9.38%) MVC
12 3 (9.38%) Business Intelligence
12 3 (9.38%) Content Management

Google Analytics
Top Related IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.25%) CMS
1 2 (6.25%) WordPress
2 1 (3.13%) Oracle Workflow
Applications
1 6 (18.75%) Photoshop
2 4 (12.50%) MS Office
3 2 (6.25%) Fireworks
4 1 (3.13%) Adobe Creative Suite
4 1 (3.13%) Adobe Illustrator
4 1 (3.13%) InDesign
4 1 (3.13%) MS Excel
Business Applications
1 1 (3.13%) Magento
1 1 (3.13%) WebTrends
Cloud Services
1 3 (9.38%) AdWords
2 1 (3.13%) Adobe Analytics
2 1 (3.13%) Basecamp
2 1 (3.13%) Google Tag Manager
2 1 (3.13%) Oracle CX
2 1 (3.13%) Trello
Communications & Networking
1 5 (15.63%) Internet
Database & Business Intelligence
1 3 (9.38%) MySQL
2 2 (6.25%) Power BI
2 2 (6.25%) QlikView
2 2 (6.25%) RDBMS
2 2 (6.25%) Relational Database
3 1 (3.13%) BusinessObjects
3 1 (3.13%) Oracle Reports
Development Applications
1 3 (9.38%) Git (software)
1 3 (9.38%) Subversion
2 1 (3.13%) Dreamweaver
2 1 (3.13%) Jenkins
General
1 20 (62.50%) Marketing
2 8 (25.00%) Retail
3 4 (12.50%) Brand Awareness
4 2 (6.25%) Advertising
4 2 (6.25%) Finance
5 1 (3.13%) Publishing
Job Titles
1 7 (21.88%) Analyst
1 7 (21.88%) E-Commerce Manager
2 5 (15.63%) Marketing Manager
2 5 (15.63%) Web Manager
3 4 (12.50%) Developer
3 4 (12.50%) Digital Marketing Strategist
3 4 (12.50%) Digital Strategist
3 4 (12.50%) Marketing Strategist
3 4 (12.50%) SEO Analyst
3 4 (12.50%) SEO Strategist
4 3 (9.38%) E-Commerce Marketing Manager
4 3 (9.38%) FMCG Manager
4 3 (9.38%) PHP Developer
4 3 (9.38%) Web Analyst
5 2 (6.25%) Data Analytics Manager
5 2 (6.25%) Data Manager
5 2 (6.25%) Digital Marketing Manager
5 2 (6.25%) Insight Analyst
5 2 (6.25%) Senior Developer
5 2 (6.25%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 8 (25.00%) CSS
1 8 (25.00%) HTML
2 3 (9.38%) Ajax
2 3 (9.38%) CSS3
2 3 (9.38%) HTML5
3 2 (6.25%) XHTML
4 1 (3.13%) jQuery
4 1 (3.13%) JSON
4 1 (3.13%) Twitter Bootstrap
4 1 (3.13%) Web Services
4 1 (3.13%) Zend Framework
Miscellaneous
1 7 (21.88%) Social Media
2 6 (18.75%) User Experience
3 3 (9.38%) Analytical Skills
3 3 (9.38%) FMCG
4 2 (6.25%) Blog
4 2 (6.25%) PMI
4 2 (6.25%) Social Network
4 2 (6.25%) Visualisation
5 1 (3.13%) BBC
5 1 (3.13%) Copywriting
5 1 (3.13%) Driving Licence
5 1 (3.13%) Statistics
Operating Systems
1 1 (3.13%) Linux
Processes & Methodologies
1 32 (100.00%) Analytics
2 18 (56.25%) SEO
3 13 (40.63%) Web Analytics
4 12 (37.50%) E-Commerce
5 9 (28.13%) Digital Marketing
6 6 (18.75%) Project Management
6 6 (18.75%) Web Development
7 5 (15.63%) Marketing Strategy
8 4 (12.50%) Integrated Marketing
9 3 (9.38%) Agile Software Development
9 3 (9.38%) Business Intelligence
9 3 (9.38%) Content Management
9 3 (9.38%) Data Analysis
9 3 (9.38%) MVC
9 3 (9.38%) OOP
9 3 (9.38%) Web Design
10 2 (6.25%) Data Visualisation
10 2 (6.25%) Responsive Web Design
10 2 (6.25%) Social Media Marketing
10 2 (6.25%) Web Application Development
Programming Languages
1 6 (18.75%) JavaScript
2 5 (15.63%) PHP
2 5 (15.63%) SQL
3 1 (3.13%) Java
3 1 (3.13%) PHP 5
Qualifications
1 2 (6.25%) PMI Certification
2 1 (3.13%) BC Cleared
2 1 (3.13%) DBS Check
2 1 (3.13%) Degree
2 1 (3.13%) Security Cleared
Vendors
1 32 (100.00%) Google
2 4 (12.50%) Adobe
3 3 (9.38%) Tableau
4 1 (3.13%) Oracle
4 1 (3.13%) Zend
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