The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Yorkshire region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 180 148 181
Rank change year-on-year
-32 +33
Permanent jobs citing Google Analytics 40 54 22
As % of all permanent IT jobs located in Yorkshire 0.722% 1.035% 0.439%
As % of the Business Applications category 9.709% 13.85% 6.587%
Number of salaries quoted 35 44 21
Average salary £35,000 £31,500 £29,000
Average salary % change year-on-year
+11.11% +8.62%
90% offered a salary of more than £22,500 £25,000 £27,000
10% offered a salary of more than £49,000 £39,850 £35,000
UK excluding London average salary £30,000 £30,000 £30,000
All Business Applications
Yorkshire
Permanent IT job ads with a match in the
Business Applications category
412 390 334
As % of all permanent IT jobs located in Yorkshire 7.438% 7.478% 6.661%
Number of salaries quoted 348 263 253
Average salary £38,500 £42,500 £40,000
Average salary % change year-on-year
-9.41% +6.25%
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £55,000 £60,000 £67,500
UK excluding London average salary £47,500 £50,000 £50,000
% change year-on-year
-5.00% -
Google Analytics
England

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Yorkshire Google Analytics Jobs Demand Trend

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Yorkshire Google Analytics Salary Trend

Google Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 17 May 2013.

Yorkshire Google Analytics Salary Histogram

Google Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
West Yorkshire -3 29 £40,000 +26.98%
South Yorkshire -8 4 £25,000 -31.03%
North Yorkshire -2 3 £35,000 +21.73%
East Yorkshire -6 2 £21,500 +22.85%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 75 (100.00%) Google
1 75 (100.00%) Analytics
2 69 (92.00%) Marketing
3 62 (82.67%) SEO
4 55 (73.33%) Omniture
5 51 (68.00%) Pay per click
6 46 (61.33%) SAS
7 45 (60.00%) Statistics
8 43 (57.33%) Degree
8 43 (57.33%) CHAID
9 42 (56.00%) Cluster Analysis
10 38 (50.67%) Microsoft
11 36 (48.00%) MS Office
12 35 (46.67%) Predictive Modelling
13 33 (44.00%) Regression Analysis
14 16 (21.33%) Finance
15 15 (20.00%) E-Commerce
16 14 (18.67%) MS Excel
17 12 (16.00%) CSS
17 12 (16.00%) MySQL
18 11 (14.67%) HTML
18 11 (14.67%) JavaScript
19 9 (12.00%) Clementine
19 9 (12.00%) PHP
20 8 (10.67%) Crystal Reports
20 8 (10.67%) CMS
20 8 (10.67%) Adobe
20 8 (10.67%) Data Analysis
20 8 (10.67%) SugarCRM
20 8 (10.67%) Magento

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Development
1 12 (16.00%) CSS
2 11 (14.67%) HTML
3 7 (9.333%) jQuery
4 5 (6.667%) XML
4 5 (6.667%) XHTML
5 4 (5.333%) LAMP
5 4 (5.333%) Zend Framework
6 3 (4.000%) ASP.NET
6 3 (4.000%) .NET
7 2 (2.667%) ASP
8 1 (1.333%) Web Services
8 1 (1.333%) BAPI
8 1 (1.333%) XSLT
8 1 (1.333%) LINQ
8 1 (1.333%) ASP.NET MVC
8 1 (1.333%) HTML5
8 1 (1.333%) ASP.NET MVC 3
Application Platforms
1 46 (61.33%) SAS
2 8 (10.67%) CMS
2 8 (10.67%) SugarCRM
2 8 (10.67%) WordPress
2 8 (10.67%) Magento
2 8 (10.67%) Moodle
3 4 (5.333%) Apache
4 3 (4.000%) IIS
5 1 (1.333%) BizTalk Server
Applications
1 36 (48.00%) MS Office
2 14 (18.67%) MS Excel
3 5 (6.667%) Photoshop
4 4 (5.333%) MS PowerPoint
Business Applications
1 1 (1.333%) WebTrends
Communications & Networking
1 5 (6.667%) DNS
2 2 (2.667%) HTTP
2 2 (2.667%) Internet
3 1 (1.333%) SMTP
3 1 (1.333%) Intranet
Database & Business Intelligence
1 12 (16.00%) MySQL
2 9 (12.00%) Clementine
3 8 (10.67%) Crystal Reports
4 4 (5.333%) Data Warehouse
4 4 (5.333%) Data Mining
5 3 (4.000%) SQL Server
6 1 (1.333%) SQL Server 2005
6 1 (1.333%) SQL Server 2008
Development Applications
1 5 (6.667%) Git (software)
2 3 (4.000%) Visual Studio
General
1 69 (92.00%) Marketing
2 16 (21.33%) Finance
3 4 (5.333%) Games
3 4 (5.333%) Retail
4 2 (2.667%) Advertising
Job Titles
1 56 (74.67%) Analyst
2 44 (58.67%) Marketing Analyst
3 11 (14.67%) SAS Analyst
4 10 (13.33%) SAS Marketing Analyst
5 5 (6.667%) Senior Analyst
6 4 (5.333%) Data Analyst
6 4 (5.333%) Systems Analyst
6 4 (5.333%) Designer
6 4 (5.333%) SEO Specialist
6 4 (5.333%) SEO Analyst
6 4 (5.333%) Web Designer
7 3 (4.000%) Senior SEO Specialist
8 2 (2.667%) PPC Specialist
8 2 (2.667%) PPC Manager
8 2 (2.667%) PPC Analyst
8 2 (2.667%) PPC Executive
8 2 (2.667%) Developer
8 2 (2.667%) Account Manager
8 2 (2.667%) .NET Developer
8 2 (2.667%) E-Commerce Manager
Miscellaneous
1 45 (60.00%) Statistics
2 4 (5.333%) Foreign Exchange (FX)
2 4 (5.333%) Management Information System
3 2 (2.667%) Mathematics
3 2 (2.667%) Social Media
4 1 (1.333%) Copywriting
4 1 (1.333%) Social Network
4 1 (1.333%) Graphic Design
4 1 (1.333%) Animation
Operating Systems
1 5 (6.667%) Windows
2 4 (5.333%) Linux
Processes & Methodologies
1 75 (100.00%) Analytics
2 62 (82.67%) SEO
3 51 (68.00%) Pay per click
4 43 (57.33%) CHAID
5 42 (56.00%) Cluster Analysis
6 35 (46.67%) Predictive Modelling
7 33 (44.00%) Regression Analysis
8 15 (20.00%) E-Commerce
9 8 (10.67%) Data Analysis
10 7 (9.333%) Marketing Analytics
11 5 (6.667%) Web Development
11 5 (6.667%) Digital Marketing
12 4 (5.333%) Data Entry
12 4 (5.333%) Competitor Analysis
12 4 (5.333%) Data Modelling
12 4 (5.333%) ETL
12 4 (5.333%) OO
12 4 (5.333%) CRM
12 4 (5.333%) Project Management
13 2 (2.667%) MVC
Programming Languages
1 11 (14.67%) JavaScript
2 9 (12.00%) PHP
3 2 (2.667%) T-SQL
3 2 (2.667%) C#
4 1 (1.333%) VB
4 1 (1.333%) VB.NET
4 1 (1.333%) SQL
Qualifications
1 43 (57.33%) Degree
Quality Assurance & Compliance
1 4 (5.333%) PCI DSS
System Software
1 4 (5.333%) Active Directory
Vendors
1 75 (100.00%) Google
2 55 (73.33%) Omniture
3 38 (50.67%) Microsoft
4 8 (10.67%) Adobe
5 4 (5.333%) Zend
5 4 (5.333%) Spiceworks
5 4 (5.333%) Twitter
6 2 (2.667%) Facebook
7 1 (1.333%) Hitwise
7 1 (1.333%) Epiphany
7 1 (1.333%) SAP
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Salary: £25000 - £30000 per annum + Benefits
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HTML CSS JavaScript Web Designer - Hull Beverley Scunthorpe Yorkshire - HTML CSS JavaScript PHP SEO - £25,000 - £30,000. A HTML CSS JavaScript Web Designer is required for a...
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Applause IT Ltd
Salary: £20000 - £25000 per annum
Posted: 3 May 2013
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Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
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Salary: Up to £40,000 per annum
Posted: 14 May 2013
Doncaster, South Yorkshire
Web Developer: VB.net, ASP.net, SQL Server, MVC... -Strong knowledge of VB.net, ASP.net... -Knowledge of MVC, ASP, C#, Visual Studio, jQuery, JavaScript, IIS, CSS and...
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Salary: £25000.00 - £30000.00 per annum + (Dependent on experience)
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Doncaster, South Yorkshire
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