The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 232 214 211
Rank change year-on-year
-18 -3
Permanent jobs citing Google Analytics 31 26 23
As % of all permanent IT jobs located in Yorkshire 0.43% 0.43% 0.37%
As % of the Business Applications category 8.40% 7.03% 4.62%
Number of salaries quoted 24 25 21
Average salary £29,000 £27,000 £35,000
Average salary % change year-on-year
+7.40% -22.85%
90% offered a salary of more than £19,000 £25,500 £25,000
10% offered a salary of more than £45,500 £30,000 £50,000
UK excluding London average salary £32,500 £32,500 £35,000
% change year-on-year
- -7.14%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Yorkshire region.

Business Applications Category
Yorkshire
Permanent IT job ads with a match in the
Business Applications category
369 370 498
As % of all permanent IT jobs located in Yorkshire 5.14% 6.07% 8.05%
Number of salaries quoted 293 283 420
Average salary £42,500 £47,500 £48,000
Average salary % change year-on-year
-10.52% -1.04%
90% offered a salary of more than £27,500 £30,000 £30,000
10% offered a salary of more than £60,000 £65,000 £67,500
UK excluding London average salary £50,000 £50,000 £48,000
% change year-on-year
- +4.16%

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Google Analytics Salary Trend in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 18 December 2014.

Google Analytics Salary Histogram in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -18 13 £34,500 +15.00% 2
South Yorkshire -13 11 £35,000 +29.62%
North Yorkshire - 7 £19,000 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 18 December 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 60 (100.00%) Google
1 60 (100.00%) Analytics
2 53 (88.33%) Marketing
3 36 (60.00%) SEO
4 24 (40.00%) Pay per click
5 21 (35.00%) Digital Marketing
6 20 (33.33%) Web Analytics
7 18 (30.00%) Advertising
8 14 (23.33%) Web Development
8 14 (23.33%) Analytical Skills
9 13 (21.67%) HTML
9 13 (21.67%) CSS
10 12 (20.00%) Time Management
11 11 (18.33%) MS Excel
12 10 (16.67%) Microsoft
12 10 (16.67%) Content Management
12 10 (16.67%) Web Marketing
13 9 (15.00%) .NET
14 8 (13.33%) JavaScript
14 8 (13.33%) E-Commerce
14 8 (13.33%) WebTrends
14 8 (13.33%) Competitor Analysis
14 8 (13.33%) Degree
15 7 (11.67%) Coremetrics
15 7 (11.67%) Retail
15 7 (11.67%) Copywriting
16 6 (10.00%) User Experience
16 6 (10.00%) Business Intelligence
16 6 (10.00%) XML
16 6 (10.00%) CMS

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 18 December 2014, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 6 (10.00%) CMS
2 4 (6.67%) Sitefinity
3 1 (1.67%) SAS
3 1 (1.67%) WordPress
Applications
1 11 (18.33%) MS Excel
2 5 (8.33%) MS PowerPoint
2 5 (8.33%) MS Office
3 4 (6.67%) Photoshop
Business Applications
1 8 (13.33%) WebTrends
2 5 (8.33%) Fredhopper
3 1 (1.67%) Magento
Communications & Networking
1 4 (6.67%) Internet
Database & Business Intelligence
1 5 (8.33%) SQL Server
2 4 (6.67%) SQL Server 2005
2 4 (6.67%) Relational Database
3 2 (3.33%) MySQL
4 1 (1.67%) Crystal Reports
4 1 (1.67%) MS Access
General
1 53 (88.33%) Marketing
2 18 (30.00%) Advertising
3 7 (11.67%) Retail
4 5 (8.33%) Publishing
5 4 (6.67%) Finance
6 3 (5.00%) Multimedia
7 2 (3.33%) Telecoms
Job Titles
1 13 (21.67%) PPC Specialist
1 13 (21.67%) PPC Manager
1 13 (21.67%) PPC Analyst
1 13 (21.67%) PPC Executive
2 11 (18.33%) Developer
3 8 (13.33%) Web Manager
4 7 (11.67%) Analyst
4 7 (11.67%) Web Developer
5 6 (10.00%) Consultant
5 6 (10.00%) SEO Consultant
6 5 (8.33%) Data Analyst
6 5 (8.33%) E-Commerce Manager
7 4 (6.67%) Front-End Developer
8 3 (5.00%) Front-End Web Developer
8 3 (5.00%) Account Executive
8 3 (5.00%) Graduate Data Analyst
8 3 (5.00%) Creative Director
8 3 (5.00%) Graduate
8 3 (5.00%) ASP.NET Developer
8 3 (5.00%) .NET Developer
Libraries, Frameworks & Software Standards
1 13 (21.67%) CSS
1 13 (21.67%) HTML
2 9 (15.00%) .NET
3 6 (10.00%) XML
4 4 (6.67%) XHTML
4 4 (6.67%) ASP.NET
4 4 (6.67%) jQuery
4 4 (6.67%) ASP.NET MVC
5 1 (1.67%) RSS
Miscellaneous
1 14 (23.33%) Analytical Skills
2 7 (11.67%) Copywriting
3 6 (10.00%) User Experience
4 5 (8.33%) Blog
4 5 (8.33%) Social Media
5 4 (6.67%) Statistics
6 3 (5.00%) Mathematics
6 3 (5.00%) iPhone
7 1 (1.67%) Digital Media
7 1 (1.67%) Algorithms
Processes & Methodologies
1 60 (100.00%) Analytics
2 36 (60.00%) SEO
3 24 (40.00%) Pay per click
4 21 (35.00%) Digital Marketing
5 20 (33.33%) Web Analytics
6 14 (23.33%) Web Development
7 12 (20.00%) Time Management
8 10 (16.67%) Content Management
8 10 (16.67%) Web Marketing
9 8 (13.33%) Competitor Analysis
9 8 (13.33%) E-Commerce
10 6 (10.00%) Business Intelligence
11 5 (8.33%) Search Engine Marketing
11 5 (8.33%) Continuous Improvement
12 4 (6.67%) SOA
12 4 (6.67%) Workflow
12 4 (6.67%) MVC
13 3 (5.00%) OO
13 3 (5.00%) Project Management
13 3 (5.00%) Data Analysis
Programming Languages
1 8 (13.33%) JavaScript
2 4 (6.67%) PHP
2 4 (6.67%) SQL
2 4 (6.67%) T-SQL
2 4 (6.67%) VB.NET
2 4 (6.67%) C#
Qualifications
1 8 (13.33%) Degree
Vendors
1 60 (100.00%) Google
2 10 (16.67%) Microsoft
3 7 (11.67%) Coremetrics
4 5 (8.33%) Adobe
5 3 (5.00%) Yahoo!
5 3 (5.00%) Hitwise
6 2 (3.33%) Facebook
6 2 (3.33%) Twitter
6 2 (3.33%) Sitecore
Harrogate, North Yorkshire
Oscar Associates (UK) Ltd
Salary: £25000 - £30000 per annum + Alternate Fridays off
Posted: Yesterday
Hull, North Humberside
Oscar Associates (UK) Ltd
Salary: £20000 - £30000 per annum
Posted: 3 days ago
West Yorkshire
Uniting Ambition
Salary: £25k - 30k per year
Posted: 6 days ago
Bingley
Smart Recruit Online
Salary: £30000 - £35000 per annum
Posted: 9 days ago
Harrogate
Greywood Associates Limited
Salary: £25000 - £35000 per annum + Benefits
Posted: 16 days ago