The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 211 228 188
Rank change year-on-year
+17 -40
Permanent jobs citing Google Analytics 38 23 35
As % of all permanent IT jobs located in Yorkshire 0.52% 0.33% 0.62%
As % of the Business Applications category 11.41% 5.91% 7.90%
Number of salaries quoted 30 16 35
Average salary £29,650 £27,000 £35,000
Average salary % change year-on-year
+9.81% -22.85%
90% offered a salary of more than £20,350 £21,250 £32,000
10% offered a salary of more than £35,000 £40,000 £40,000
UK excluding London average salary £30,000 £34,000 £32,500
% change year-on-year
-11.76% +4.61%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Yorkshire region.

Business Applications Category
Yorkshire
Permanent IT job ads with a match in the
Business Applications category
333 389 443
As % of all permanent IT jobs located in Yorkshire 4.56% 5.56% 7.79%
Number of salaries quoted 297 294 372
Average salary £42,500 £47,500 £38,500
Average salary % change year-on-year
-10.52% +23.37%
90% offered a salary of more than £25,000 £30,000 £30,000
10% offered a salary of more than £60,000 £57,500 £65,000
UK excluding London average salary £50,000 £50,000 £47,500
% change year-on-year
- +5.26%

Google Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Yorkshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Yorkshire region.

Google Analytics Salary Trend in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Yorkshire region over the 3 months to 2 March 2015.

Google Analytics Salary Histogram in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 3 months to 2 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +6 19 £32,500 -18.75% 1
South Yorkshire 0 13 £30,000 +11.11% 1
North Yorkshire +17 6 £19,750 - 2
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in Yorkshire

For the 6 months to 2 March 2015, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 77 (100.00%) Google
1 77 (100.00%) Analytics
2 66 (85.71%) Marketing
3 40 (51.95%) SEO
4 30 (38.96%) Web Analytics
5 28 (36.36%) Digital Marketing
6 27 (35.06%) Pay per click
7 22 (28.57%) Time Management
8 21 (27.27%) Web Development
9 18 (23.38%) Analytical Skills
10 17 (22.08%) HTML
10 17 (22.08%) CSS
11 16 (20.78%) .NET
12 14 (18.18%) MS Excel
12 14 (18.18%) Advertising
13 13 (16.88%) Microsoft
13 13 (16.88%) WebTrends
14 12 (15.58%) CMS
15 11 (14.29%) Adobe
15 11 (14.29%) JavaScript
16 10 (12.99%) SQL
16 10 (12.99%) User Experience
17 9 (11.69%) Web Marketing
17 9 (11.69%) SQL Server
18 8 (10.39%) Business Intelligence
18 8 (10.39%) Scrum
18 8 (10.39%) MVC
18 8 (10.39%) Photoshop
18 8 (10.39%) T-SQL
18 8 (10.39%) VB.NET

Google Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 2 March 2015, IT jobs across the Yorkshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 12 (15.58%) CMS
2 8 (10.39%) Sitefinity
3 1 (1.30%) SAS
Applications
1 14 (18.18%) MS Excel
2 8 (10.39%) Photoshop
3 5 (6.49%) MS Office
3 5 (6.49%) MS PowerPoint
Business Applications
1 13 (16.88%) WebTrends
2 2 (2.60%) SiteCatalyst
2 2 (2.60%) Fredhopper
Communications & Networking
1 4 (5.19%) HTTP
1 4 (5.19%) Internet
Database & Business Intelligence
1 9 (11.69%) SQL Server
2 8 (10.39%) SQL Server 2005
2 8 (10.39%) Relational Database
3 1 (1.30%) Crystal Reports
3 1 (1.30%) MS Access
Development Applications
1 4 (5.19%) Subversion
1 4 (5.19%) Git (software)
General
1 66 (85.71%) Marketing
2 14 (18.18%) Advertising
3 7 (9.09%) Finance
4 4 (5.19%) Telecoms
5 3 (3.90%) Retail
6 2 (2.60%) Publishing
Job Titles
1 16 (20.78%) Developer
2 15 (19.48%) Analyst
3 12 (15.58%) Web Developer
3 12 (15.58%) PPC Specialist
3 12 (15.58%) PPC Manager
3 12 (15.58%) PPC Analyst
3 12 (15.58%) PPC Executive
4 9 (11.69%) Web Analyst
5 8 (10.39%) Account Manager
5 8 (10.39%) Data Analyst
6 7 (9.09%) Web Manager
6 7 (9.09%) Front-End Developer
7 6 (7.79%) SEO Consultant
7 6 (7.79%) Senior Account Manager
7 6 (7.79%) Senior Manager
7 6 (7.79%) Graduate
7 6 (7.79%) Consultant
8 5 (6.49%) Front-End Web Developer
8 5 (6.49%) Web Analytics Analyst
9 4 (5.19%) .NET Developer
Libraries, Frameworks & Software Standards
1 17 (22.08%) HTML
1 17 (22.08%) CSS
2 16 (20.78%) .NET
3 8 (10.39%) ASP.NET
3 8 (10.39%) ASP.NET MVC
4 7 (9.09%) jQuery
5 5 (6.49%) XML
6 4 (5.19%) XHTML
6 4 (5.19%) Sass
6 4 (5.19%) LESS
Miscellaneous
1 18 (23.38%) Analytical Skills
2 10 (12.99%) User Experience
3 6 (7.79%) Statistics
3 6 (7.79%) Mathematics
4 2 (2.60%) Visualisation
4 2 (2.60%) Computer Science
4 2 (2.60%) Copywriting
4 2 (2.60%) Blog
4 2 (2.60%) Management Information System
5 1 (1.30%) Algorithms
5 1 (1.30%) iPhone
5 1 (1.30%) Social Media
5 1 (1.30%) Physics
Processes & Methodologies
1 77 (100.00%) Analytics
2 40 (51.95%) SEO
3 30 (38.96%) Web Analytics
4 28 (36.36%) Digital Marketing
5 27 (35.06%) Pay per click
6 22 (28.57%) Time Management
7 21 (27.27%) Web Development
8 9 (11.69%) Web Marketing
9 8 (10.39%) Kanban
9 8 (10.39%) Campaign Management
9 8 (10.39%) MVC
9 8 (10.39%) Scrum
9 8 (10.39%) SOA
9 8 (10.39%) Business Intelligence
10 7 (9.09%) E-Commerce
10 7 (9.09%) Content Management
10 7 (9.09%) Competitor Analysis
11 5 (6.49%) Search Engine Marketing
11 5 (6.49%) Web Design
11 5 (6.49%) Online Marketing
Programming Languages
1 11 (14.29%) JavaScript
2 10 (12.99%) SQL
3 8 (10.39%) T-SQL
3 8 (10.39%) VB.NET
3 8 (10.39%) C#
4 4 (5.19%) Java
5 1 (1.30%) PHP
Qualifications
1 7 (9.09%) Degree
2 1 (1.30%) VCP4
Vendors
1 77 (100.00%) Google
2 13 (16.88%) Microsoft
3 11 (14.29%) Adobe
4 6 (7.79%) Yahoo!
5 3 (3.90%) Hitwise
5 3 (3.90%) Coremetrics
6 2 (2.60%) Sitecore
6 2 (2.60%) Facebook
6 2 (2.60%) Twitter
7 1 (1.30%) hybris
Sheffield, South Yorkshire
HAYS INFORMATION TECHNOLOGY
Salary: £26800.00 - £32500.00 per annum + Excellent Pension and benefits
Posted: 3 days ago
Harrogate
I4 Recruitment
Salary: £20k - 27k per year + Excellent Benefits
Posted: 7 days ago
Harrogate, Yorkshire
Solo Search
Salary: Competitive
Posted: 15 days ago
Huddersfield
University of Huddersfield
Salary: £32,576 - £36,643 p.a.
Posted: 17 days ago