The table below looks at the statistics for SEO skills in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 63 57 83
Rank change year-on-year
-6 +26
Permanent jobs citing SEO 28 13 12
As % of all permanent IT jobs located in North Yorkshire 2.59% 1.94% 1.19%
As % of the Processes & Methodologies category 3.23% 2.26% 1.52%
Number of salaries quoted 28 10 12
Average salary £30,000 £21,250 £22,500
Average salary % change year-on-year
+41.17% -5.55%
90% offered a salary of more than £20,750 £19,750 £20,000
10% offered a salary of more than £36,250 £30,200 £32,250
UK excluding London average salary £30,000 £30,000 £30,000
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North Yorkshire region.

Processes & Methodologies Category
North Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
866 575 792
As % of all permanent IT jobs located in North Yorkshire 80.26% 85.69% 78.26%
Number of salaries quoted 748 395 637
Average salary £39,500 £37,500 £35,000
Average salary % change year-on-year
+5.33% +7.14%
90% offered a salary of more than £28,050 £27,000 £25,300
10% offered a salary of more than £50,000 £55,000 £52,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in North Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in North Yorkshire

SEO
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North Yorkshire region.

SEO Salary Trend in North Yorkshire

SEO
Salary Histogram in North Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the North Yorkshire region over the 3 months to 30 September 2014.

SEO Salary Histogram in North Yorkshire

SEO
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North Yorkshire region over the 3 months to 30 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +3 23 £30,000 +50.00%
Selby - 3 £21,500 -
SEO
Yorkshire

SEO
Top 30 Related IT Skills in North Yorkshire

For the 6 months to 30 September 2014, IT jobs across the North Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 29 (72.50%) Marketing
2 14 (35.00%) HTML
2 14 (35.00%) CSS
2 14 (35.00%) Online Marketing
3 11 (27.50%) JavaScript
3 11 (27.50%) Social Media
4 10 (25.00%) Algorithms
5 9 (22.50%) Pay per click
6 8 (20.00%) jQuery
6 8 (20.00%) PHP
7 7 (17.50%) MVC
7 7 (17.50%) HTML5
8 6 (15.00%) Analytical Skills
8 6 (15.00%) Project Management
8 6 (15.00%) Publishing
8 6 (15.00%) E-Commerce
8 6 (15.00%) Digital Marketing
8 6 (15.00%) Web Development
9 5 (12.50%) Law
9 5 (12.50%) Magento
9 5 (12.50%) MySQL
9 5 (12.50%) Workflow
9 5 (12.50%) Marketing Strategy
9 5 (12.50%) Social Media Marketing
10 4 (10.00%) Responsive Web Design
10 4 (10.00%) Adobe Illustrator
10 4 (10.00%) Photoshop
10 4 (10.00%) Web Services
10 4 (10.00%) XML
10 4 (10.00%) PHP5

SEO
Top Related IT Skills in North Yorkshire by Category

For the 6 months to 30 September 2014, IT jobs across the North Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (2.50%) WordPress
Applications
1 4 (10.00%) Photoshop
1 4 (10.00%) Adobe Illustrator
2 3 (7.50%) Adobe Creative Suite
Business Applications
1 5 (12.50%) Magento
2 3 (7.50%) Google Analytics
Cloud Services
1 3 (7.50%) Microsoft Azure
Communications & Networking
1 3 (7.50%) Internet
Database & Business Intelligence
1 5 (12.50%) MySQL
2 3 (7.50%) SQL Server
2 3 (7.50%) SQL Server Reporting Services
Development Applications
1 3 (7.50%) Team Foundation Server
1 3 (7.50%) MSTest
2 1 (2.50%) Git (software)
General
1 29 (72.50%) Marketing
2 6 (15.00%) Publishing
3 5 (12.50%) Law
4 3 (7.50%) Games
4 3 (7.50%) Interactive Media
4 3 (7.50%) Multimedia
5 2 (5.00%) Retail
6 1 (2.50%) Finance
Job Titles
1 13 (32.50%) Account Manager
1 13 (32.50%) SEO Account Manager
2 10 (25.00%) Technical Account Manager
2 10 (25.00%) Technical Manager
3 8 (20.00%) Developer
4 5 (12.50%) Marketing Manager
4 5 (12.50%) Digital Marketing Manager
5 4 (10.00%) Web Developer
5 4 (10.00%) Magento Developer
6 3 (7.50%) PPC Specialist
6 3 (7.50%) Head of Development
6 3 (7.50%) Account Executive
6 3 (7.50%) PPC Manager
6 3 (7.50%) PPC Analyst
6 3 (7.50%) PPC Executive
7 2 (5.00%) PHP Magento Developer
7 2 (5.00%) PHP Developer
8 1 (2.50%) Analyst
8 1 (2.50%) SEO Analyst
8 1 (2.50%) Front-End Developer
Libraries, Frameworks & Software Standards
1 14 (35.00%) CSS
1 14 (35.00%) HTML
2 8 (20.00%) jQuery
3 7 (17.50%) HTML5
4 4 (10.00%) CodeIgniter
4 4 (10.00%) CakePHP
4 4 (10.00%) Ajax
4 4 (10.00%) Web Services
4 4 (10.00%) XML
5 3 (7.50%) XHTML
5 3 (7.50%) .NET Framework
5 3 (7.50%) .NET
5 3 (7.50%) ASP.NET
5 3 (7.50%) ASP.NET MVC
5 3 (7.50%) Razor View Engine
5 3 (7.50%) ASP.NET MVC 4
5 3 (7.50%) Twitter Bootstrap
5 3 (7.50%) ASP.NET Web Forms
5 3 (7.50%) ADO.NET Entity Framework
5 3 (7.50%) WinForms
Miscellaneous
1 11 (27.50%) Social Media
2 10 (25.00%) Algorithms
3 6 (15.00%) Analytical Skills
4 3 (7.50%) Mobile App
4 3 (7.50%) E-Learning
4 3 (7.50%) Copywriting
Operating Systems
1 3 (7.50%) Windows
Processes & Methodologies
1 14 (35.00%) Online Marketing
2 9 (22.50%) Pay per click
3 7 (17.50%) MVC
4 6 (15.00%) Web Development
4 6 (15.00%) E-Commerce
4 6 (15.00%) Digital Marketing
4 6 (15.00%) Project Management
5 5 (12.50%) Marketing Strategy
5 5 (12.50%) Social Media Marketing
5 5 (12.50%) Workflow
6 4 (10.00%) Responsive Web Design
7 3 (7.50%) Analytics
7 3 (7.50%) Scrum
7 3 (7.50%) Agile Software Development
7 3 (7.50%) TDD
7 3 (7.50%) Content Management
7 3 (7.50%) Search Engine Marketing
7 3 (7.50%) Continuous Integration
7 3 (7.50%) Kanban
7 3 (7.50%) Data Protection
Programming Languages
1 11 (27.50%) JavaScript
2 8 (20.00%) PHP
3 4 (10.00%) PHP5
4 3 (7.50%) C#
4 3 (7.50%) VB
4 3 (7.50%) VB.NET
Qualifications
1 4 (10.00%) Degree
Vendors
1 4 (10.00%) Google
1 4 (10.00%) Zend
2 1 (2.50%) Yahoo!