The first table below looks at the demand for SEO skills in IT jobs advertised for the North Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North Yorkshire region.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 70 59 79
Rank change year-on-year
-11 +20
Permanent jobs citing SEO 13 28 3
As % of all permanent IT jobs located in North Yorkshire 1.363% 3.146% 0.321%
As % of the Processes & Methodologies category 1.731% 4.459% 0.435%
Number of salaries quoted 12 28 3
Average salary £28,750 £30,000 £30,000
Average salary % change year-on-year
-4.16% -
90% offered a salary of more than £20,000 £21,750 £27,600
10% offered a salary of more than £35,000 £35,000 £39,600
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
All Processes & Methodologies
North Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
751 628 689
As % of all permanent IT jobs located in North Yorkshire 78.72% 70.56% 73.61%
Number of salaries quoted 510 491 592
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £24,500 £25,000
10% offered a salary of more than £55,000 £50,000 £70,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
Yorkshire

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the North Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

North Yorkshire SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the North Yorkshire region.

North Yorkshire SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the North Yorkshire region over the 3 months to 19 June 2013.

North Yorkshire SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the North Yorkshire region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Harrogate -7 10 £27,500 -8.33%
Knaresborough - 1 £20,000 -
Ripon - 1 £42,500 -
York - 1 £20,000 -
SEO
Yorkshire

SEO
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT jobs across the North Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 11 (42.31%) CSS
1 11 (42.31%) Marketing
2 10 (38.46%) Spreadsheet
2 10 (38.46%) Pay per click
2 10 (38.46%) JavaScript
3 9 (34.62%) Internet
4 8 (30.77%) Online Marketing
5 7 (26.92%) Internet Marketing
6 6 (23.08%) XHTML
6 6 (23.08%) W3C
6 6 (23.08%) HTML
6 6 (23.08%) ASP
6 6 (23.08%) CSS3
6 6 (23.08%) Analytics
7 5 (19.23%) Games
7 5 (19.23%) Google
8 4 (15.38%) ASP.NET
8 4 (15.38%) C#
8 4 (15.38%) .NET
8 4 (15.38%) HTML5
9 3 (11.54%) E-Commerce
9 3 (11.54%) Content Management
9 3 (11.54%) Ajax
9 3 (11.54%) Competitor Analysis
9 3 (11.54%) TDD
9 3 (11.54%) Google Analytics
10 2 (7.692%) QA
10 2 (7.692%) jQuery
10 2 (7.692%) User Acceptance Testing
10 2 (7.692%) ASP.NET 2.0

SEO
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT jobs across the North Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 11 (42.31%) CSS
2 6 (23.08%) XHTML
2 6 (23.08%) HTML
2 6 (23.08%) ASP
2 6 (23.08%) CSS3
3 4 (15.38%) ASP.NET
3 4 (15.38%) .NET
3 4 (15.38%) HTML5
4 3 (11.54%) Ajax
5 2 (7.692%) jQuery
5 2 (7.692%) ASP.NET 2.0
5 2 (7.692%) XML
5 2 (7.692%) XSLT
5 2 (7.692%) ASP.NET MVC
6 1 (3.846%) Flash
Application Platforms
1 2 (7.692%) CMS
1 2 (7.692%) WordPress
Applications
1 10 (38.46%) Spreadsheet
2 2 (7.692%) Photoshop
3 1 (3.846%) Adobe Illustrator
Business Applications
1 3 (11.54%) Google Analytics
Communications & Networking
1 9 (34.62%) Internet
Database & Business Intelligence
1 2 (7.692%) MySQL
1 2 (7.692%) SQL Server
Development Applications
1 1 (3.846%) Visual Studio
General
1 11 (42.31%) Marketing
2 5 (19.23%) Games
3 2 (7.692%) Retail
4 1 (3.846%) Finance
Job Titles
1 7 (26.92%) Developer
1 7 (26.92%) Analyst
1 7 (26.92%) SEO Analyst
2 6 (23.08%) Webmaster
3 5 (19.23%) PPC Executive
3 5 (19.23%) PPC Manager
3 5 (19.23%) PPC Analyst
3 5 (19.23%) PPC Specialist
4 4 (15.38%) Web Developer
5 3 (11.54%) Senior SEO Specialist
5 3 (11.54%) SEO Specialist
6 2 (7.692%) Technical Manager
6 2 (7.692%) Project Manager
6 2 (7.692%) Account Manager
7 1 (3.846%) SEO Account Manager
7 1 (3.846%) Technical Account Manager
7 1 (3.846%) Technical Support
7 1 (3.846%) Operations Manager
7 1 (3.846%) Technical Support Officer
7 1 (3.846%) E-Commerce Project Manager
Miscellaneous
1 6 (23.08%) W3C
2 1 (3.846%) Mobile App
2 1 (3.846%) Social Media
2 1 (3.846%) Blog
Processes & Methodologies
1 10 (38.46%) Pay per click
2 8 (30.77%) Online Marketing
3 7 (26.92%) Internet Marketing
4 6 (23.08%) Analytics
5 3 (11.54%) E-Commerce
5 3 (11.54%) Content Management
5 3 (11.54%) Competitor Analysis
5 3 (11.54%) TDD
6 2 (7.692%) User Acceptance Testing
6 2 (7.692%) Systems Analysis
6 2 (7.692%) Mobile Commerce
6 2 (7.692%) Scrum
6 2 (7.692%) Extreme Programming
6 2 (7.692%) MVC
6 2 (7.692%) Waterfall
6 2 (7.692%) Website Architecture
6 2 (7.692%) Test Automation
6 2 (7.692%) Web Application Development
7 1 (3.846%) Web Analytics
7 1 (3.846%) Agile Software Development
Programming Languages
1 10 (38.46%) JavaScript
2 4 (15.38%) C#
3 2 (7.692%) PHP
3 2 (7.692%) PL/SQL
3 2 (7.692%) SQL
3 2 (7.692%) T-SQL
3 2 (7.692%) VBScript
3 2 (7.692%) VB
Quality Assurance & Compliance
1 2 (7.692%) QA
Vendors
1 5 (19.23%) Google
2 2 (7.692%) Omniture
2 2 (7.692%) Oracle
2 2 (7.692%) Twitter