The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Northamptonshire region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 1 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
1 Mar 2017
Same period 2016 Same period 2015
Marketing
East Midlands / Northamptonshire
Rank 39 41 66
Rank change year-on-year
+2 +25
Permanent jobs citing Marketing 21 40 15
As % of all permanent IT jobs located in Northamptonshire 3.70% 5.52% 2.00%
As % of the General category 10.61% 19.05% 4.90%
Number of salaries quoted 18 36 11
Median salary £20,500 £37,500 £29,500
Median salary % change year-on-year
-45.33% +27.11%
90% offered a salary of more than £19,600 £23,750 £27,500
10% offered a salary of more than £45,000 £75,000 £50,000
UK excluding London median salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Northamptonshire region.

General Category
Northamptonshire
Permanent IT job ads with a match in the
General category
198 210 306
As % of all permanent IT jobs located in Northamptonshire 34.86% 28.97% 40.80%
Number of salaries quoted 162 152 273
Median salary £34,000 £42,500 £45,000
Median salary % change year-on-year
-20.00% -5.55%
90% offered a salary of more than £21,500 £25,000 £29,000
10% offered a salary of more than £55,000 £65,000 £59,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in Northamptonshire

The demand trend of job ads across the Northamptonshire region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in Northamptonshire

Marketing
Salary Trend in Northamptonshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Northamptonshire region.

Marketing Salary Trend in Northamptonshire

Marketing
Salary Histogram in Northamptonshire

This chart provides a salary histogram for IT jobs citing Marketing across the Northamptonshire region over the 3 months to 1 March 2017.

Marketing Salary Histogram in Northamptonshire

Marketing
Job Locations in Northamptonshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Northamptonshire region over the 3 months to 1 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kettering +11 11 £20,500 -42.25% 2
Northampton +8 9 £38,750 +19.23% 3
Marketing
East Midlands

Marketing
Top 30 Related IT Skills in Northamptonshire

For the 6 months to 1 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Northamptonshire region with a requirement for Marketing.

1 16 (55.17%) Business Development
2 13 (44.83%) Social Media
3 11 (37.93%) Analytics
3 11 (37.93%) CRM
4 7 (24.14%) Digital Marketing
5 6 (20.69%) SEO
6 5 (17.24%) Finance
6 5 (17.24%) Google
6 5 (17.24%) Pay per click
6 5 (17.24%) Google Analytics
6 5 (17.24%) Performance Analysis
6 5 (17.24%) Algorithms
7 4 (13.79%) Digital Analytics
7 4 (13.79%) Analytical Skills
7 4 (13.79%) Web Analytics
7 4 (13.79%) InDesign
7 4 (13.79%) WebTrends
7 4 (13.79%) SQL
7 4 (13.79%) Adobe
8 3 (10.34%) HTML
8 3 (10.34%) Internet
8 3 (10.34%) Risk Management
8 3 (10.34%) Stakeholder Management
8 3 (10.34%) Degree
8 3 (10.34%) Matrix Organization
8 3 (10.34%) Omniture
9 2 (6.90%) Matrix Management
9 2 (6.90%) Online Marketing
9 2 (6.90%) Multivariate Testing
9 2 (6.90%) Product Management

Marketing
Top Related IT Skills in Northamptonshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.90%) SAS
Applications
1 4 (13.79%) InDesign
2 2 (6.90%) MS Excel
2 2 (6.90%) MS PowerPoint
3 1 (3.45%) Adobe Illustrator
3 1 (3.45%) Photoshop
Business Applications
1 4 (13.79%) WebTrends
2 1 (3.45%) SAP Oil and Gas
Cloud Services
1 5 (17.24%) Google Analytics
2 2 (6.90%) Adobe Analytics
3 1 (3.45%) SaaS
Communications & Networking
1 3 (10.34%) Internet
Database & Business Intelligence
1 2 (6.90%) Big Data
2 1 (3.45%) MS Access
2 1 (3.45%) SQL Server
General
1 5 (17.24%) Finance
2 2 (6.90%) Advertising
2 2 (6.90%) Manufacturing
2 2 (6.90%) Retail
3 1 (3.45%) Banking
3 1 (3.45%) Brand Awareness
3 1 (3.45%) Corporate Banking
3 1 (3.45%) Electronics
3 1 (3.45%) Financial Institution
3 1 (3.45%) Games
3 1 (3.45%) Spanish Language
3 1 (3.45%) Telecoms
Job Titles
1 10 (34.48%) Sales Executive
1 10 (34.48%) Telesales Executive
2 4 (13.79%) Analyst
2 4 (13.79%) Copywriter
2 4 (13.79%) SEO Copywriter
3 3 (10.34%) Report Analyst
4 2 (6.90%) Data Analyst
4 2 (6.90%) Developer
4 2 (6.90%) Digital Analytics Specialist
4 2 (6.90%) Junior
4 2 (6.90%) Marketing Specialist
5 1 (3.45%) .NET Developer
5 1 (3.45%) Graduate
5 1 (3.45%) Graphic Designer
5 1 (3.45%) Information Analyst
5 1 (3.45%) Senior Developer
5 1 (3.45%) SQL Developer
5 1 (3.45%) SQL Server Developer
5 1 (3.45%) VB.NET Developer
5 1 (3.45%) Web Analyst
Libraries, Frameworks & Software Standards
1 3 (10.34%) HTML
2 1 (3.45%) .NET
Miscellaneous
1 13 (44.83%) Social Media
2 5 (17.24%) Algorithms
3 4 (13.79%) Analytical Skills
4 1 (3.45%) Blog
4 1 (3.45%) Enterprise Software
4 1 (3.45%) Graphic Design
4 1 (3.45%) Mobile Payment
4 1 (3.45%) User Experience
Processes & Methodologies
1 16 (55.17%) Business Development
2 11 (37.93%) Analytics
2 11 (37.93%) CRM
3 7 (24.14%) Digital Marketing
4 6 (20.69%) SEO
5 5 (17.24%) Pay per click
5 5 (17.24%) Performance Analysis
6 4 (13.79%) Digital Analytics
6 4 (13.79%) Web Analytics
7 3 (10.34%) Matrix Organization
7 3 (10.34%) Risk Management
7 3 (10.34%) Stakeholder Management
8 2 (6.90%) Data Analysis
8 2 (6.90%) Data Management
8 2 (6.90%) Matrix Management
8 2 (6.90%) Multivariate Testing
8 2 (6.90%) Online Marketing
8 2 (6.90%) Product Management
8 2 (6.90%) Supplier Management
8 2 (6.90%) Tag Management
Programming Languages
1 4 (13.79%) SQL
2 1 (3.45%) VB.NET
Qualifications
1 3 (10.34%) Degree
Vendors
1 5 (17.24%) Google
2 4 (13.79%) Adobe
3 3 (10.34%) Omniture
4 2 (6.90%) Microsoft
5 1 (3.45%) Cognizant
5 1 (3.45%) Facebook
5 1 (3.45%) SAP
5 1 (3.45%) Twitter
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