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This section looks at the prevalence of the term 'Marketing' in IT jobs within the East Midlands region together with a comparison to our General terms category. Included is a guide to the average salaries offered in IT job ads that have cited Marketing over the 3 months to 18 July 2008 with a comparison to the same period last year.

LinkMarketing
Location
3 months to 18 Jul 2008Same period last year
Rank4236
Rank change on same period last yearDown-6
Matching permanent IT job ads223245
As % of all UK permanent IT job ads sampled0.116 %0.101 %
As % of the category below10.20 %9.800 %
Salaries quoted200206
Average minimum salary£30,618£34,412
Average salary£32,681£38,614
% change on same period last year-15.36 %
Average maximum salary£34,744£42,816
UK excluding London average salary£37,417£38,670
% change on same period last year-3.24 %
General East MidlandsGeneral
East Midlands
Matching permanent IT job ads21872500
As % of all UK permanent IT job ads sampled1.142 %1.031 %
Salaries quoted18422132
Average minimum salary£34,289£34,632
Average salary£37,598£37,479
% change on same period last year+0.31 %
Average maximum salary£40,908£40,327
UK excluding London average salary£40,867£42,383
% change on same period last year-3.57 %
Marketing EnglandMarketing
England

Marketing
Demand Trend

The chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing Marketing across the East Midlands region as a proportion of the total demand within the General category.

East Midlands Marketing Demand Trend

Marketing
Salary Trend

The chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the East Midlands region.

East Midlands Marketing Salary Trend

Marketing
Salary Histogram

The chart provides a salary histogram for IT jobs citing Marketing across the East Midlands region over the 3 months to 18 July 2008.

East Midlands Marketing Salary Histogram

Marketing
Job Locations

This section looks at the demand and provides a guide to the average salaries quoted in IT job ads citing Marketing within the East Midlands region over the 3 months to 18 July 2008. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year. A positive number indicates a relative increase in demand.

LocationRank Change
on Same Period
Last Last
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
LeicestershireUp+2368£30,023-17.87 %
NorthamptonshireDown-1764£33,861-17.62 %
NottinghamshireUp+2660£33,737-16.46 %
DerbyshireUp+2515£31,000-22.88 %
LincolnshireDown-117--
Marketing EnglandMarketing
England

Marketing
Top 30 Related IT Skills

For the 6 months to 18 July 2008, IT jobs across the East Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1122 (25.21 %)SQL
296 (19.83 %)Finance
385 (17.56 %)CSS
483 (17.15 %)SAS
581 (16.74 %)HTML
673 (15.08 %)Degree
760 (12.40 %).NET
858 (11.98 %)JavaScript
956 (11.57 %)SQL Server
1055 (11.36 %)E-Commerce
1151 (10.54 %)XML
1249 (10.12 %)CRM
1249 (10.12 %)C#
1348 (9.917 %)ASP.NET
1348 (9.917 %)Internet Marketing
1446 (9.504 %)Project Management
1545 (9.298 %)Flash
1545 (9.298 %)Web Design
1644 (9.091 %)SEO
1742 (8.678 %)E-Procurement
1840 (8.264 %)PHP
1939 (8.058 %)SPSS
2038 (7.851 %)Microsoft
2137 (7.645 %)Pay per click
2236 (7.438 %)UNIX
2334 (7.025 %)Email Marketing
2432 (6.612 %)Internet
2530 (6.198 %)Photoshop
2530 (6.198 %)ASP
2627 (5.579 %)MySQL

Marketing
Top Related IT Skills by Category

For the 6 months to 18 July 2008, IT jobs across the East Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
185 (17.56 %)CSS
281 (16.74 %)HTML
360 (12.40 %).NET
451 (10.54 %)XML
548 (9.917 %)ASP.NET
630 (6.198 %)ASP
726 (5.372 %)XHTML
819 (3.926 %)JSP
918 (3.719 %)JDBC
1017 (3.512 %)SOAP
1017 (3.512 %)J2SE
1017 (3.512 %)Apache Axis
1017 (3.512 %)JSF
1017 (3.512 %)Swing
1111 (2.273 %)AJAX
125 (1.033 %)WebServices
134 (0.826 %)WinForms
143 (0.620 %).NET Framework
152 (0.413 %)ASP.NET 2.0
152 (0.413 %)ADO.NET
Application Platforms
183 (17.15 %)SAS
217 (3.512 %)JBoss
217 (3.512 %)Tomcat
38 (1.653 %)Lotus Notes
44 (0.826 %)ArcGIS
53 (0.620 %)Apache
53 (0.620 %)IIS
62 (0.413 %)CMS
62 (0.413 %)Exstream Dialogue
71 (0.207 %)BizTalk Server
71 (0.207 %)Content Management Server
Applications
139 (8.058 %)SPSS
230 (6.198 %)Photoshop
321 (4.339 %)MS Excel
412 (2.479 %)Adobe Illustrator
412 (2.479 %)MS Office
58 (1.653 %)MS Visio
64 (0.826 %)MS Project
64 (0.826 %)MS PowerPoint
71 (0.207 %)Fireworks
Business Applications
114 (2.893 %)GoldMine
210 (2.066 %)Microsoft CRM
210 (2.066 %)Dynamics CRM
35 (1.033 %)Unica Affinium
42 (0.413 %)VisionPLUS
Communications & Networking
132 (6.612 %)Internet
210 (2.066 %)WAN
34 (0.826 %)Broadband
42 (0.413 %)FTP
42 (0.413 %)SAN
42 (0.413 %)IP Telephony
42 (0.413 %)Cisco IPT
51 (0.207 %)Extranet
51 (0.207 %)Intranet
Database & Business Intelligence
156 (11.57 %)SQL Server
227 (5.579 %)MySQL
322 (4.545 %)BusinessObjects
418 (3.719 %)SQL Server 2005
512 (2.479 %)Database Marketing
512 (2.479 %)Informix
610 (2.066 %)GIS
78 (1.653 %)Crystal Reports
87 (1.446 %)MS Access
87 (1.446 %)SQL Server 2000
96 (1.240 %)RDBMS
105 (1.033 %)DataStage
105 (1.033 %)Base SAS
114 (0.826 %)Data Mining
123 (0.620 %)ETL
123 (0.620 %)TOAD
123 (0.620 %)SAS Enterprise Guide
132 (0.413 %)BusinessObjects Web Intelligence
132 (0.413 %)SQL Server Integration Services
132 (0.413 %)SQL Server Reporting Services
Development Applications
145 (9.298 %)Flash
224 (4.959 %)Dreamweaver
311 (2.273 %)Visual Studio
42 (0.413 %)NUnit
51 (0.207 %)FrontPage
51 (0.207 %)ProC
51 (0.207 %)Rational Rose
General
196 (19.83 %)Finance
227 (5.579 %)Health
319 (3.926 %)Publishing
319 (3.926 %)Multimedia
416 (3.306 %)Advertising
416 (3.306 %)Retail
515 (3.099 %)Banking
614 (2.893 %)Education
614 (2.893 %)Pensions
713 (2.686 %)Video Editing
812 (2.479 %)Graphic Design
911 (2.273 %)Games
108 (1.653 %)Front Office
117 (1.446 %)Legal
126 (1.240 %)Manufacturing
134 (0.826 %)Construction
143 (0.620 %)Financial Institution
152 (0.413 %)Pharmaceutical
152 (0.413 %)Telecoms
152 (0.413 %)Home Office
Job Titles
1108 (22.31 %)Analyst
287 (17.98 %)Developer
334 (7.025 %)Project Manager
433 (6.818 %).NET Developer
433 (6.818 %)Marketing Analyst
532 (6.612 %)Web Developer
627 (5.579 %)Business Manager
726 (5.372 %)Web Manager
825 (5.165 %)Web Designer
924 (4.959 %)Data Analyst
924 (4.959 %)Business Analyst
924 (4.959 %)Web Project Manager
1021 (4.339 %)ASP.NET Developer
1120 (4.132 %)Administrator
1218 (3.719 %)C# Developer
1316 (3.306 %)Programmer
1316 (3.306 %)Consultant
1415 (3.099 %)Account Manager
1415 (3.099 %)SAS Analyst
1514 (2.893 %).NET Web Developer
Miscellaneous
119 (3.926 %)Mathematics
215 (3.099 %)Credit Risk
215 (3.099 %)Statistics
314 (2.893 %)Economics
47 (1.446 %)Copywriting
55 (1.033 %)French Language
64 (0.826 %)Computer Science
64 (0.826 %)Remote Sensing
64 (0.826 %)Data Extraction
64 (0.826 %)N-Tier
73 (0.620 %)Mainframe
73 (0.620 %)Management Information System
73 (0.620 %)E-Learning
81 (0.207 %)Tandem
81 (0.207 %)Thin Client
81 (0.207 %)Fat Client
Operating Systems
136 (7.438 %)UNIX
220 (4.132 %)Windows
317 (3.512 %)Linux
45 (1.033 %)AIX
54 (0.826 %)Windows XP
Processes & Methodologies
155 (11.36 %)E-Commerce
249 (10.12 %)CRM
348 (9.917 %)Internet Marketing
446 (9.504 %)Project Management
545 (9.298 %)Web Design
644 (9.091 %)SEO
742 (8.678 %)E-Procurement
837 (7.645 %)Pay per click
934 (7.025 %)Email Marketing
1027 (5.579 %)Resource Management
1123 (4.752 %)Web Development
1221 (4.339 %)Business Development
1221 (4.339 %)Data Analysis
1320 (4.132 %)Direct Marketing
1418 (3.719 %)UML
1517 (3.512 %)OOA/OOD
1517 (3.512 %)Security Management
1517 (3.512 %)Digital Marketing
1616 (3.306 %)Stakeholder Management
1715 (3.099 %)E-business
Programming Languages
1122 (25.21 %)SQL
258 (11.98 %)JavaScript
349 (10.12 %)C#
440 (8.264 %)PHP
522 (4.545 %)Java
617 (3.512 %)VB.NET
716 (3.306 %)C
814 (2.893 %)ActionScript
814 (2.893 %)Transact-SQL
910 (2.066 %)DHTML
109 (1.860 %)Shell Script
117 (1.446 %)VB
123 (0.620 %)SAS Macro
132 (0.413 %)C++
132 (0.413 %)Perl
141 (0.207 %)VB6
141 (0.207 %)PHP5
141 (0.207 %)VBA
Qualifications
173 (15.08 %)Degree
29 (1.860 %)Microsoft Certification
29 (1.860 %)SAS Certification
35 (1.033 %)MCAD
43 (0.620 %)MCSD
52 (0.413 %)Network+ Certification
61 (0.207 %)MCTS
61 (0.207 %)MCP
61 (0.207 %)MCSE
61 (0.207 %)MCSA
61 (0.207 %)CCNP
61 (0.207 %)CCNA
61 (0.207 %)ISEB
61 (0.207 %)Cisco Certification
Quality Assurance & Compliance
14 (0.826 %)QA
Systems Management
12 (0.413 %)Systems Management Server (SMS)
Vendors
138 (7.851 %)Microsoft
222 (4.545 %)Business Objects
316 (3.306 %)Oracle
410 (2.066 %)Siebel
59 (1.860 %)Cognos
59 (1.860 %)Lotus
66 (1.240 %)SAP
75 (1.033 %)IBM
75 (1.033 %)Google
83 (0.620 %)Cisco
83 (0.620 %)Adobe
83 (0.620 %)Macromedia
92 (0.413 %)Red Hat
92 (0.413 %)Sage
92 (0.413 %)MicroStrategy
92 (0.413 %)Exstream
92 (0.413 %)Alterian
101 (0.207 %)CheckPoint
101 (0.207 %)Teradata
101 (0.207 %)Juniper
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