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The first part of the table below looks at the demand for SEO skills in IT jobs advertised for the Nottinghamshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 16 March 2010 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Nottinghamshire region.
| Search Engine Optimisation (SEO) |
| 3 months to
16 Mar 2010 | Same period 2009 | Same period 2008 |
| Rank | 43 | 41 | 95 |
| Rank change year-on-year |
 -2 |  +54 |
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| Matching permanent IT job ads | 22 | 36 | 18 |
| As % of all permanent IT jobs located in Nottinghamshire | 2.953 % | 4.489 % | 0.948 % |
| As % of the Processes & Methodologies category | 4.711 % | 7.563 % | 2.171 % |
| Salaries quoted | 22 | 36 | 13 |
| Average salary | £40,000 | £32,500 | £27,500 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £22,600 | £23,500 | £17,500 |
| 10% of jobs offered a salary of more than | £64,750 | £35,000 | £29,800 |
| UK excluding London average salary | £29,500 | £30,000 | £28,000 |
| % change year-on-year | |
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Permanent IT job ads with a match in the
Processes & Methodologies category | 467 | 476 | 829 |
| As % of all permanent IT jobs located in Nottinghamshire | 62.68 % | 59.35 % | 43.68 % |
| Salaries quoted | 412 | 392 | 731 |
| Average salary | £37,500 | £32,500 | £31,750 |
| Average salary % change year-on-year | |
| 90% of jobs offered a salary of more than | £25,000 | £23,500 | £23,500 |
| 10% of jobs offered a salary of more than | £55,000 | £46,000 | £55,000 |
| UK excluding London average salary | £40,000 | £40,000 | £40,000 |
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SEO
Demand TrendThe chart provides a 3-month moving total beginning in 2004 of permanent IT jobs citing SEO across the Nottinghamshire region as a proportion of the total demand within the Processes & Methodologies category.
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