The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 160 157 167
Rank change year-on-year
-3 +10
Permanent jobs citing SEO 14 27 20
As % of all permanent IT jobs located in the East Midlands 0.45% 0.71% 0.54%
As % of the Processes & Methodologies category 0.51% 0.80% 0.63%
Number of salaries quoted 7 24 16
Median salary £32,500 £35,000 £25,000
Median salary % change year-on-year
-7.14% +40.00%
90% offered a salary of more than £23,000 £27,500 £22,500
10% offered a salary of more than £43,000 £85,000 £35,850
UK excluding London median salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2745 3360 3167
As % of all permanent IT jobs located in the East Midlands 87.42% 88.30% 85.83%
Number of salaries quoted 2167 2743 2667
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 1 October 2016.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +5 4 - -
Derbyshire +29 3 - -
Northamptonshire +22 3 £23,000 -29.23% 3
Leicestershire -21 3 £32,500 -7.14% 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 1 October 2016, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for SEO.

1 28 (84.85%) Marketing
2 19 (57.58%) Analytics
3 18 (54.55%) Google
3 18 (54.55%) Google Analytics
4 15 (45.45%) HTML
5 12 (36.36%) CSS
5 12 (36.36%) Pay per click
5 12 (36.36%) Social Media Management
5 12 (36.36%) Social Media
6 11 (33.33%) Digital Marketing
7 10 (30.30%) E-Commerce
8 8 (24.24%) CMS
8 8 (24.24%) Email Marketing
8 8 (24.24%) Web Analytics
9 7 (21.21%) Adobe
9 7 (21.21%) Internet
9 7 (21.21%) Photoshop
9 7 (21.21%) Twitter
9 7 (21.21%) Algorithms
10 6 (18.18%) Sitecore
10 6 (18.18%) Magento
10 6 (18.18%) HTML5
10 6 (18.18%) Project Management
10 6 (18.18%) JavaScript
11 5 (15.15%) Joomla!
11 5 (15.15%) Blog
11 5 (15.15%) Internet Marketing
11 5 (15.15%) jQuery
11 5 (15.15%) WordPress
11 5 (15.15%) Competitor Analysis

SEO
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (24.24%) CMS
2 5 (15.15%) Joomla!
2 5 (15.15%) WordPress
3 4 (12.12%) Sitecore CMS
Applications
1 7 (21.21%) Photoshop
2 2 (6.06%) InDesign
3 1 (3.03%) Adobe After Effects
3 1 (3.03%) Final Cut Pro
3 1 (3.03%) MS PowerPoint
Business Applications
1 6 (18.18%) Magento
Cloud Services
1 18 (54.55%) Google Analytics
2 5 (15.15%) AdWords
3 1 (3.03%) Adobe Creative Cloud
3 1 (3.03%) GitHub
Communications & Networking
1 7 (21.21%) Internet
Database & Business Intelligence
1 1 (3.03%) MySQL
1 1 (3.03%) SQL Server
Development Applications
1 5 (15.15%) Visual Website Optimizer
2 1 (3.03%) Git (software)
2 1 (3.03%) Grunt
2 1 (3.03%) Subversion
General
1 28 (84.85%) Marketing
2 5 (15.15%) Advertising
3 3 (9.09%) Manufacturing
Job Titles
1 8 (24.24%) Analyst
2 7 (21.21%) Web Analyst
3 6 (18.18%) Copywriter
3 6 (18.18%) Google Analytics Analyst
3 6 (18.18%) SEO Analyst
3 6 (18.18%) SEO Copywriter
4 5 (15.15%) Google Analytics Web Analyst
4 5 (15.15%) Web Analytics Analyst
5 4 (12.12%) Content Manager
5 4 (12.12%) Developer
5 4 (12.12%) Digital Content Manager
6 3 (9.09%) Front End Developer (Client-Side Developer)
6 3 (9.09%) Marketing Analyst
6 3 (9.09%) Web Marketing Analyst
7 2 (6.06%) Digital Marketing Manager
7 2 (6.06%) Insight Analyst
7 2 (6.06%) Marketing Manager
7 2 (6.06%) PPC Manager
7 2 (6.06%) Senior Developer
7 2 (6.06%) SEO Manager
Libraries, Frameworks & Software Standards
1 15 (45.45%) HTML
2 12 (36.36%) CSS
3 6 (18.18%) HTML5
4 5 (15.15%) CSS3
4 5 (15.15%) jQuery
5 3 (9.09%) LESS
6 1 (3.03%) Ajax
6 1 (3.03%) LAMP
6 1 (3.03%) Twitter Bootstrap
Miscellaneous
1 12 (36.36%) Social Media
2 7 (21.21%) Algorithms
3 5 (15.15%) Analytical Skills
3 5 (15.15%) Blog
4 2 (6.06%) Visualisation
5 1 (3.03%) Animation
5 1 (3.03%) RIA
5 1 (3.03%) Taxonomies
5 1 (3.03%) Video Editing
5 1 (3.03%) W3C
Operating Systems
1 1 (3.03%) Android
1 1 (3.03%) Apple iOS
Processes & Methodologies
1 19 (57.58%) Analytics
2 12 (36.36%) Pay per click
2 12 (36.36%) Social Media Management
3 11 (33.33%) Digital Marketing
4 10 (30.30%) E-Commerce
5 8 (24.24%) Email Marketing
5 8 (24.24%) Web Analytics
6 6 (18.18%) Project Management
7 5 (15.15%) Actionable Insight
7 5 (15.15%) Competitor Analysis
7 5 (15.15%) Internet Marketing
7 5 (15.15%) Link Building
7 5 (15.15%) Responsive Web Design
7 5 (15.15%) Website Architecture
8 4 (12.12%) B2B
8 4 (12.12%) Content Management
8 4 (12.12%) Digital Content Management
8 4 (12.12%) Social Media Monitoring
8 4 (12.12%) Stakeholder Management
9 3 (9.09%) B2C
Programming Languages
1 6 (18.18%) JavaScript
2 5 (15.15%) PHP
3 1 (3.03%) SQL
Qualifications
1 4 (12.12%) DBS Check
2 1 (3.03%) Degree
Quality Assurance & Compliance
1 4 (12.12%) QA
Vendors
1 18 (54.55%) Google
2 7 (21.21%) Adobe
2 7 (21.21%) Twitter
3 6 (18.18%) Sitecore
4 4 (12.12%) Optimizely
5 3 (9.09%) Facebook
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Posted: 22 hours ago
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