The first table below looks at the demand for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 June 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
19 Jun 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 113 122 90
Rank change year-on-year
+9 -32
Permanent jobs citing SEO 46 46 88
As % of all permanent IT jobs located in the East Midlands 1.461% 1.390% 2.373%
As % of the Processes & Methodologies category 1.921% 1.898% 3.211%
Number of salaries quoted 40 41 83
Average salary £27,500 £26,000 £30,000
Average salary % change year-on-year
+5.76% -13.33%
90% offered a salary of more than £18,000 £22,500 £21,000
10% offered a salary of more than £40,000 £35,000 £39,700
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
All Processes & Methodologies
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2394 2423 2741
As % of all permanent IT jobs located in the East Midlands 76.05% 73.22% 73.90%
Number of salaries quoted 2044 2106 2336
Average salary £38,500 £38,000 £37,500
Average salary % change year-on-year
+1.31% +1.33%
90% offered a salary of more than £26,381 £25,000 £26,000
10% offered a salary of more than £55,000 £55,000 £60,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

East Midlands SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

East Midlands SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 19 June 2013.

East Midlands SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 19 June 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Leicestershire -4 20 £37,500 +38.88% 3
Nottinghamshire 0 11 £22,000 -3.29% 4
Northamptonshire -11 6 £18,000 -40.00%
Derbyshire +8 5 £20,500 -21.15%
Rutland - 2 £50,000 -
SEO
England

SEO
Top 30 Related IT Skills

For the 6 months to 19 June 2013, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 46 (65.71%) CSS
2 43 (61.43%) E-Commerce
3 42 (60.00%) HTML
4 41 (58.57%) Marketing
5 33 (47.14%) JavaScript
6 32 (45.71%) PHP
7 28 (40.00%) Photoshop
8 27 (38.57%) jQuery
9 22 (31.43%) Analytics
10 21 (30.00%) Online Marketing
11 20 (28.57%) Web Development
11 20 (28.57%) CMS
11 20 (28.57%) Adobe
11 20 (28.57%) XHTML
12 19 (27.14%) Google
13 18 (25.71%) .NET
14 17 (24.29%) MySQL
15 16 (22.86%) Web Services
15 16 (22.86%) Adobe Illustrator
16 14 (20.00%) XML
16 14 (20.00%) C#
17 13 (18.57%) ASP.NET
17 13 (18.57%) Web Design
17 13 (18.57%) Ajax
18 12 (17.14%) Pay per click
18 12 (17.14%) HTML5
18 12 (17.14%) CSS3
19 11 (15.71%) Social Media
19 11 (15.71%) WordPress
19 11 (15.71%) SQL Server

SEO
Top Related IT Skills by Category

For the 6 months to 19 June 2013, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 46 (65.71%) CSS
2 42 (60.00%) HTML
3 27 (38.57%) jQuery
4 20 (28.57%) XHTML
5 18 (25.71%) .NET
6 16 (22.86%) Web Services
7 14 (20.00%) XML
8 13 (18.57%) ASP.NET
8 13 (18.57%) Ajax
9 12 (17.14%) HTML5
9 12 (17.14%) CSS3
10 10 (14.29%) LAMP
11 9 (12.86%) XSLT
12 8 (11.43%) .NET Framework
13 7 (10.00%) WCF
14 6 (8.571%) ASP
15 5 (7.143%) REST
15 5 (7.143%) ASP.NET MVC
15 5 (7.143%) JSON
15 5 (7.143%) SOAP
Application Platforms
1 20 (28.57%) CMS
2 11 (15.71%) WordPress
3 6 (8.571%) Magento
4 4 (5.714%) Apache
4 4 (5.714%) Apache Solr
4 4 (5.714%) Drupal
5 2 (2.857%) IIS
5 2 (2.857%) Joomla!
Applications
1 28 (40.00%) Photoshop
2 16 (22.86%) Adobe Illustrator
3 6 (8.571%) MS Excel
3 6 (8.571%) MS Office
3 6 (8.571%) InDesign
4 2 (2.857%) Fireworks
Business Applications
1 7 (10.00%) Google Analytics
Communications & Networking
1 6 (8.571%) Internet
2 3 (4.286%) DNS
3 2 (2.857%) HTTP
4 1 (1.429%) FTP
Database & Business Intelligence
1 17 (24.29%) MySQL
2 11 (15.71%) SQL Server
3 4 (5.714%) SQL Server 2005
4 1 (1.429%) QlikView
4 1 (1.429%) SQL Server 2008
Development Applications
1 10 (14.29%) Dreamweaver
2 6 (8.571%) Eclipse
2 6 (8.571%) Subversion
3 5 (7.143%) PHPUnit
4 4 (5.714%) Visual Studio
4 4 (5.714%) JIRA
4 4 (5.714%) Cucumber
4 4 (5.714%) Atlassian Bamboo
4 4 (5.714%) Git (software)
General
1 41 (58.57%) Marketing
2 9 (12.86%) Back Office
3 6 (8.571%) Retail
4 3 (4.286%) Telecoms
5 1 (1.429%) Multimedia
5 1 (1.429%) Advertising
5 1 (1.429%) Publishing
Job Titles
1 26 (37.14%) Developer
2 22 (31.43%) Web Designer
2 22 (31.43%) Designer
3 15 (21.43%) Web Developer
4 6 (8.571%) SEO Specialist
4 6 (8.571%) C# Developer
4 6 (8.571%) C# .NET Developer
5 5 (7.143%) C# ASP.NET Developer
5 5 (7.143%) .NET Web Developer
5 5 (7.143%) .NET Developer
5 5 (7.143%) Software Developer
6 4 (5.714%) Analyst
6 4 (5.714%) PHP Developer
7 3 (4.286%) Junior
7 3 (4.286%) Web Analyst
8 2 (2.857%) Project Manager
8 2 (2.857%) Development Manager
8 2 (2.857%) Senior Developer
8 2 (2.857%) Graduate
8 2 (2.857%) Photoshop Designer
Miscellaneous
1 11 (15.71%) Social Media
2 7 (10.00%) N-Tier
3 5 (7.143%) Mobile App
3 5 (7.143%) EPoS
4 4 (5.714%) W3C
5 2 (2.857%) Computer Science
5 2 (2.857%) Graphic Design
5 2 (2.857%) Statistics
5 2 (2.857%) Open Source
6 1 (1.429%) RIA
6 1 (1.429%) FMCG
6 1 (1.429%) Copywriting
6 1 (1.429%) Blog
Operating Systems
1 6 (8.571%) Android
2 4 (5.714%) Linux
3 2 (2.857%) Apple iOS
4 1 (1.429%) Windows
Processes & Methodologies
1 43 (61.43%) E-Commerce
2 22 (31.43%) Analytics
3 21 (30.00%) Online Marketing
4 20 (28.57%) Web Development
5 13 (18.57%) Web Design
6 12 (17.14%) Pay per click
7 10 (14.29%) Web Analytics
8 9 (12.86%) Project Management
8 9 (12.86%) MVC
9 8 (11.43%) UML
9 8 (11.43%) Scrum
9 8 (11.43%) TDD
9 8 (11.43%) Time Management
10 7 (10.00%) Digital Marketing
10 7 (10.00%) Email Marketing
10 7 (10.00%) Continuous Improvement
11 6 (8.571%) Extreme Programming
11 6 (8.571%) Agile Software Development
12 4 (5.714%) Mobile Commerce
12 4 (5.714%) Change Management
Programming Languages
1 33 (47.14%) JavaScript
2 32 (45.71%) PHP
3 14 (20.00%) C#
4 6 (8.571%) SQL
5 4 (5.714%) C
6 2 (2.857%) VB
7 1 (1.429%) Java
Qualifications
1 8 (11.43%) Degree
Quality Assurance & Compliance
1 7 (10.00%) PCI DSS
2 1 (1.429%) QA
Vendors
1 20 (28.57%) Adobe
2 19 (27.14%) Google
3 10 (14.29%) Facebook
4 8 (11.43%) Microsoft
5 6 (8.571%) Twitter
6 4 (5.714%) Apple
6 4 (5.714%) Sony
6 4 (5.714%) Zend
7 1 (1.429%) IBM
Market Harborough, Leicestershire
Front end HTML, CSS and jQuery development of websites, microsites and landing pages... Hand code CSS. Hand code compliant HTML... Hand code jQuery. Utilising Wordpress as a CMS...
Holmes Media (UK) LImited
Salary: From £25,000 to £28,000 per annum
Posted: 24 May 2013
Nottinghamshire, East Midlands
They are currently looking to recruit for an SEO specialist to help drive them further forward.The plan is to increase rankings, relevant traffic, visibility and conversions from...
Hays Specialist Recruitment Ltd
Salary: £20000.00 - £24000.00 per annum + excellent benefits
Posted: 24 May 2013
Nottinghamshire, East Midlands
SEO SPECIALIST My client are a growing company based in Nottinghamshire and are a mainly online business. They are currently looking to recruit for an SEO specialist to...
Hays Specialist Recruitment Ltd
Salary: £20000.00 - £24000 per annum + excellent benefits
Posted: 29 May 2013
Loughborough, Midlands, East Midlands
Job Title: Web Developer / Web Designer - (Photoshop, HTML, Java)Location: LoughboroughSalary: £26,000 + excellent benefitsThis is a challenging role with a progressive and continually expanding Telecommunications company whose...
Vital Solutions
Salary: £26,000 per year + benefits
Posted: 29 May 2013
Leicestershire
You will create persuasive and SEO friendly product copy and communicate all online merchandising activity with stores, suppliers, catalogues, affiliates and any marketing campaigns. It is envisaged the...
Assured Recruitment Solutions
Salary: £25k - 30k per year
Posted: 17 June 2013
Nottingham, Nottinghamshire
Stafford-Sharp Associates
Salary: From £23,000 to £27,000 per annum
Posted: 14 June 2013
Nottingham, Nottinghamshire
Harnham
Salary: £25000 - £30000 per annum
Posted: 24 May 2013
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