The first table below looks at the demand for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 11 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East Midlands region.

Location
3 months to
11 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 155 106 125
Rank change year-on-year
-49 +19
Permanent jobs citing SEO 22 55 48
As % of all permanent IT jobs located in the East Midlands 0.59% 1.73% 1.45%
As % of the Processes & Methodologies category 0.74% 2.22% 1.89%
Number of salaries quoted 16 50 43
Average salary £32,000 £33,000 £28,750
Average salary % change year-on-year
-3.03% +14.78%
90% offered a salary of more than £24,500 £18,900 £23,500
10% offered a salary of more than £35,000 £40,150 £38,250
UK excluding London average salary £30,000 £31,000 £32,500
% change year-on-year
-3.22% -4.61%
Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2968 2472 2544
As % of all permanent IT jobs located in the East Midlands 80.26% 77.59% 77.00%
Number of salaries quoted 2465 2088 2204
Average salary £40,000 £38,000 £39,000
Average salary % change year-on-year
+5.26% -2.56%
90% offered a salary of more than £27,600 £27,000 £26,500
10% offered a salary of more than £57,500 £60,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
SEO
England

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 11 July 2014.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 11 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -3 7 £25,000 +13.63% 4
Leicestershire -33 6 £32,750 -12.66% 1
Northamptonshire -15 5 £28,000 +55.55% 1
Lincolnshire - 2 - -
Derbyshire -10 1 £32,000 +52.38% 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 11 July 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 44 (61.11%) JavaScript
2 39 (54.17%) CSS
3 36 (50.00%) PHP
4 35 (48.61%) HTML
4 35 (48.61%) E-Commerce
4 35 (48.61%) Social Media
5 32 (44.44%) jQuery
6 29 (40.28%) Marketing
6 29 (40.28%) MySQL
7 27 (37.50%) SQL
8 24 (33.33%) .NET
9 17 (23.61%) Analytics
10 16 (22.22%) Microsoft
10 16 (22.22%) Photoshop
10 16 (22.22%) Linux
10 16 (22.22%) Google
11 15 (20.83%) Email Marketing
11 15 (20.83%) Amazon DynamoDB
11 15 (20.83%) ElastiCache
11 15 (20.83%) MongoDB
11 15 (20.83%) Amazon SQS
11 15 (20.83%) Node.js
11 15 (20.83%) Amazon S3
11 15 (20.83%) Amazon AWS
12 14 (19.44%) CMS
12 14 (19.44%) Content Management
12 14 (19.44%) Web Services
13 13 (18.06%) Pay per click
14 11 (15.28%) Digital Marketing
14 11 (15.28%) Web Design

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 11 July 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (20.83%) Node.js
2 14 (19.44%) CMS
3 10 (13.89%) WordPress
4 4 (5.56%) Apache
4 4 (5.56%) ExpressionEngine
5 3 (4.17%) IIS
6 2 (2.78%) DNN
6 2 (2.78%) Sitecore CMS
6 2 (2.78%) SharePoint
6 2 (2.78%) Confluence
7 1 (1.39%) WebSphere
7 1 (1.39%) Joomla!
Applications
1 16 (22.22%) Photoshop
2 9 (12.50%) Adobe Illustrator
3 3 (4.17%) MS Excel
4 2 (2.78%) InDesign
5 1 (1.39%) MS PowerPoint
5 1 (1.39%) GIMP
5 1 (1.39%) MS Office
Business Applications
1 8 (11.11%) Google Analytics
2 5 (6.94%) Magento
Cloud Services
1 15 (20.83%) Amazon S3
1 15 (20.83%) Amazon AWS
1 15 (20.83%) Amazon SQS
1 15 (20.83%) ElastiCache
Communications & Networking
1 6 (8.33%) HTTP
2 5 (6.94%) Internet
3 4 (5.56%) Extranet
3 4 (5.56%) Intranet
Database & Business Intelligence
1 29 (40.28%) MySQL
2 15 (20.83%) MongoDB
2 15 (20.83%) Amazon DynamoDB
3 8 (11.11%) SQL Server
4 4 (5.56%) SQL Server 2008
5 3 (4.17%) Oracle Database
6 2 (2.78%) SQL Server 2012
7 1 (1.39%) SQL Server 2005
Development Applications
1 8 (11.11%) Git (software)
2 7 (9.72%) Dreamweaver
3 4 (5.56%) Visual Studio
4 3 (4.17%) JIRA
5 2 (2.78%) Team Foundation Server
5 2 (2.78%) Moq
General
1 29 (40.28%) Marketing
2 10 (13.89%) Retail
3 5 (6.94%) Advertising
4 4 (5.56%) Billing
5 2 (2.78%) Banking
5 2 (2.78%) Telecoms
5 2 (2.78%) Finance
5 2 (2.78%) Legal
6 1 (1.39%) Multimedia
Job Titles
1 38 (52.78%) Developer
2 22 (30.56%) PHP Developer
3 20 (27.78%) Web Developer
4 9 (12.50%) Senior Developer
5 8 (11.11%) Analyst
5 8 (11.11%) PPC Specialist
5 8 (11.11%) Designer
5 8 (11.11%) PPC Manager
5 8 (11.11%) PPC Analyst
5 8 (11.11%) PPC Executive
6 7 (9.72%) Web Designer
7 6 (8.33%) PHP Web Developer
8 5 (6.94%) Senior Web Developer
9 4 (5.56%) Junior Developer
9 4 (5.56%) Account Manager
9 4 (5.56%) Junior
9 4 (5.56%) Senior PHP Developer
9 4 (5.56%) Junior PHP Developer
10 3 (4.17%) Photoshop Designer
10 3 (4.17%) Java Architect
Libraries, Frameworks & Software Standards
1 39 (54.17%) CSS
2 35 (48.61%) HTML
3 32 (44.44%) jQuery
4 24 (33.33%) .NET
5 14 (19.44%) Web Services
6 9 (12.50%) Ajax
7 8 (11.11%) XHTML
7 8 (11.11%) ASP.NET
8 5 (6.94%) SOAP
8 5 (6.94%) XSLT
8 5 (6.94%) Flash
8 5 (6.94%) LAMP
8 5 (6.94%) REST
9 4 (5.56%) AngularJS
9 4 (5.56%) ASP.NET MVC
9 4 (5.56%) HTML5
10 3 (4.17%) Symfony
10 3 (4.17%) JSF
10 3 (4.17%) XML
10 3 (4.17%) J2EE
Miscellaneous
1 35 (48.61%) Social Media
2 7 (9.72%) Digital Media
3 4 (5.56%) Mathematics
3 4 (5.56%) W3C
3 4 (5.56%) Open Source
4 2 (2.78%) NHS
5 1 (1.39%) Graphic Design
5 1 (1.39%) Blog
5 1 (1.39%) Social Network
5 1 (1.39%) RIA
5 1 (1.39%) Mobile App
5 1 (1.39%) Enterprise Software
Operating Systems
1 16 (22.22%) Linux
2 5 (6.94%) Windows
3 2 (2.78%) Apple iOS
3 2 (2.78%) Android
4 1 (1.39%) CentOS
Processes & Methodologies
1 35 (48.61%) E-Commerce
2 17 (23.61%) Analytics
3 15 (20.83%) Email Marketing
4 14 (19.44%) Content Management
5 13 (18.06%) Pay per click
6 11 (15.28%) Digital Marketing
6 11 (15.28%) Web Design
7 8 (11.11%) TDD
7 8 (11.11%) Unit Testing
7 8 (11.11%) Web Development
7 8 (11.11%) Web Analytics
8 7 (9.72%) MVC
8 7 (9.72%) Continuous Improvement
9 6 (8.33%) Scrum
9 6 (8.33%) Online Marketing
9 6 (8.33%) BDD
10 5 (6.94%) OOP
10 5 (6.94%) B2C
11 4 (5.56%) SOA
11 4 (5.56%) B2B
Programming Languages
1 44 (61.11%) JavaScript
2 36 (50.00%) PHP
3 27 (37.50%) SQL
4 10 (13.89%) Java
5 8 (11.11%) C#
6 4 (5.56%) ActionScript
6 4 (5.56%) ActionScript 3.0
7 3 (4.17%) VB
8 1 (1.39%) Objective-C
8 1 (1.39%) Groovy
8 1 (1.39%) C
Qualifications
1 8 (11.11%) Degree
Quality Assurance & Compliance
1 2 (2.78%) QA
2 1 (1.39%) PCI DSS
Vendors
1 16 (22.22%) Microsoft
1 16 (22.22%) Google
2 4 (5.56%) Oracle
3 3 (4.17%) Adobe
4 2 (2.78%) Sitecore
5 1 (1.39%) Facebook
5 1 (1.39%) Twitter
5 1 (1.39%) New Relic
5 1 (1.39%) IBM
Nottinghamshire
HAYS INFORMATION TECHNOLOGY
Salary: £22000.00 - £25000.00 per annum + excellent benefits
Posted: 4 days ago
Nottinghamshire
EMBS- People Transfer
Salary: 20k - 25k (dependent on experience)
Posted: 4 days ago
Nottingham, Nottinghamshire
Network ITR
Salary: 25k to 29k per year GBP
Posted: 6 days ago
Northampton
Recruitment Genius
Salary: £16000 - £27000 per annum
Posted: 10 days ago
Nottingham, Nottinghamshire
DHL UK
Salary: Circa £25,000
Posted: 26 days ago
Derby
Recruitment Genius
Salary: £20000 - £25000 per annum
Posted: 26 days ago