The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 142 145 108
Rank change year-on-year
+3 -37
Permanent jobs citing SEO 27 24 57
As % of all permanent IT jobs located in the East Midlands 0.74% 0.64% 1.78%
As % of the Processes & Methodologies category 0.86% 0.78% 2.26%
Number of salaries quoted 15 18 51
Average salary £32,500 £29,750 £35,000
Average salary % change year-on-year
+9.24% -15.00%
90% offered a salary of more than £23,600 £23,200 £19,000
10% offered a salary of more than £40,200 £35,000 £40,000
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3157 3085 2517
As % of all permanent IT jobs located in the East Midlands 87.07% 82.24% 78.78%
Number of salaries quoted 2621 2571 2126
Average salary £42,500 £40,000 £38,000
Average salary % change year-on-year
+6.25% +5.26%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 30 July 2015.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 30 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +20 13 £32,500 -
Nottinghamshire -6 8 £30,000 +20.00% 3
Northamptonshire 0 5 £42,000 +50.00%
Derbyshire +1 1 £31,250 -2.34%
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 30 July 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 36 (69.23%) HTML
2 33 (63.46%) JavaScript
3 29 (55.77%) CSS
4 24 (46.15%) PHP
4 24 (46.15%) Marketing
5 21 (40.38%) Analytics
6 20 (38.46%) MySQL
7 19 (36.54%) jQuery
8 18 (34.62%) E-Commerce
9 17 (32.69%) WordPress
10 16 (30.77%) Google
10 16 (30.77%) Social Media
11 15 (28.85%) HTML5
11 15 (28.85%) Web Design
12 14 (26.92%) Web Development
13 13 (25.00%) Apache
13 13 (25.00%) Magento
14 12 (23.08%) CMS
15 11 (21.15%) LAMP
15 11 (21.15%) Google Analytics
15 11 (21.15%) Responsive Web Design
16 10 (19.23%) Pay per click
16 10 (19.23%) Linux
17 9 (17.31%) Content Management
18 8 (15.38%) Digital Marketing
19 5 (9.62%) Facebook
19 5 (9.62%) Twitter
19 5 (9.62%) Email Marketing
19 5 (9.62%) User Experience
20 4 (7.69%) Statistics

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 30 July 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (32.69%) WordPress
2 13 (25.00%) Apache
3 12 (23.08%) CMS
4 2 (3.85%) Umbraco
5 1 (1.92%) IIS
5 1 (1.92%) Sitecore CMS
5 1 (1.92%) Joomla!
5 1 (1.92%) Drupal
Applications
1 4 (7.69%) Photoshop
2 2 (3.85%) InDesign
3 1 (1.92%) MS Excel
Business Applications
1 13 (25.00%) Magento
2 1 (1.92%) WebTrends
Cloud Services
1 11 (21.15%) Google Analytics
2 1 (1.92%) GitHub
Communications & Networking
1 3 (5.77%) DNS
Database & Business Intelligence
1 20 (38.46%) MySQL
2 1 (1.92%) SQL Server
2 1 (1.92%) Data Mining
Development Applications
1 2 (3.85%) Dreamweaver
General
1 24 (46.15%) Marketing
2 3 (5.77%) Finance
3 2 (3.85%) Advertising
4 1 (1.92%) Back Office
4 1 (1.92%) Legal
Job Titles
1 24 (46.15%) Developer
2 16 (30.77%) Web Developer
3 11 (21.15%) PHP Developer
4 9 (17.31%) Senior Developer
5 8 (15.38%) Senior PHP Developer
5 8 (15.38%) PHP Magento Developer
5 8 (15.38%) Magento Developer
5 8 (15.38%) Senior Magento Developer
6 6 (11.54%) PHP Web Developer
7 5 (9.62%) Senior Web Developer
8 4 (7.69%) Senior PHP Web Developer
8 4 (7.69%) SEO Specialist
9 3 (5.77%) SEO Executive
9 3 (5.77%) Marketing Consultant
9 3 (5.77%) SEO Manager
9 3 (5.77%) Consultant
10 2 (3.85%) Senior Consultant
10 2 (3.85%) Analyst
10 2 (3.85%) Technical Manager
10 2 (3.85%) E-Commerce Manager
Libraries, Frameworks & Software Standards
1 36 (69.23%) HTML
2 29 (55.77%) CSS
3 19 (36.54%) jQuery
4 15 (28.85%) HTML5
5 11 (21.15%) LAMP
6 3 (5.77%) CSS3
7 2 (3.85%) Sass
7 2 (3.85%) Flash
7 2 (3.85%) .NET
8 1 (1.92%) XML
8 1 (1.92%) Ajax
8 1 (1.92%) .NET Framework
8 1 (1.92%) CodeIgniter
8 1 (1.92%) CakePHP
8 1 (1.92%) XHTML
8 1 (1.92%) Yii
8 1 (1.92%) Twitter Bootstrap
Miscellaneous
1 16 (30.77%) Social Media
2 5 (9.62%) User Experience
3 4 (7.69%) Statistics
4 3 (5.77%) Digital Media
4 3 (5.77%) Mobile App
4 3 (5.77%) Management Information System
5 2 (3.85%) Graphic Design
5 2 (3.85%) Photography
5 2 (3.85%) Algorithms
6 1 (1.92%) Data Centre
6 1 (1.92%) Copywriting
6 1 (1.92%) Blog
6 1 (1.92%) W3C
Operating Systems
1 10 (19.23%) Linux
2 1 (1.92%) Windows
Processes & Methodologies
1 21 (40.38%) Analytics
2 18 (34.62%) E-Commerce
3 15 (28.85%) Web Design
4 14 (26.92%) Web Development
5 11 (21.15%) Responsive Web Design
6 10 (19.23%) Pay per click
7 9 (17.31%) Content Management
8 8 (15.38%) Digital Marketing
9 5 (9.62%) Email Marketing
10 4 (7.69%) Marketing Strategy
10 4 (7.69%) Online Marketing
10 4 (7.69%) Web Analytics
11 3 (5.77%) CRM
11 3 (5.77%) B2B
11 3 (5.77%) B2C
12 2 (3.85%) Disaster Recovery
12 2 (3.85%) MVC
12 2 (3.85%) Workflow
12 2 (3.85%) Business Development
13 1 (1.92%) Search Engine Marketing
Programming Languages
1 33 (63.46%) JavaScript
2 24 (46.15%) PHP
3 2 (3.85%) SQL
4 1 (1.92%) Java
Qualifications
1 4 (7.69%) Degree
2 2 (3.85%) HND
Quality Assurance & Compliance
1 1 (1.92%) QA
1 1 (1.92%) PCI DSS
Vendors
1 16 (30.77%) Google
2 5 (9.62%) Facebook
2 5 (9.62%) Twitter
3 3 (5.77%) Adobe
3 3 (5.77%) Yahoo!
4 1 (1.92%) Omniture
4 1 (1.92%) Oracle
4 1 (1.92%) Microsoft
4 1 (1.92%) Zend
4 1 (1.92%) Sitecore
Mansfield, Nottinghamshire
Access Computer Consulting Plc
Salary: Excellent Benefits
Posted: Yesterday
Nottingham, Nottinghamshire
RecruitmentRevolution.com Limited
Salary: From £25,000 to £30,000 per annum + Benefits
Posted: Yesterday
Nottingham, Nottinghamshire
Greywood Associates Limited
Salary: £25000 - £30000 per annum + Bonus + Benefits
Posted: 3 days ago