The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 26 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Feb 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 121 147 153
Rank change year-on-year
+26 +6
Permanent jobs citing SEO 43 46 17
As % of all permanent IT jobs located in the East Midlands 1.37% 1.24% 0.58%
As % of the Processes & Methodologies category 1.66% 1.47% 0.72%
Number of salaries quoted 38 39 14
Average salary £38,750 £35,000 £27,000
Average salary % change year-on-year
+10.71% +29.62%
90% offered a salary of more than £35,000 £28,700 £20,600
10% offered a salary of more than £57,500 £60,000 £33,500
UK excluding London average salary £32,500 £33,500 £31,000
% change year-on-year
-2.98% +8.06%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2595 3130 2372
As % of all permanent IT jobs located in the East Midlands 82.56% 84.50% 80.76%
Number of salaries quoted 2096 2503 2083
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £27,450 £27,000
10% offered a salary of more than £57,500 £55,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 26 February 2015.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 26 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +18 21 £37,500 +7.14% 2
Leicestershire +17 11 £35,000 -11.07% 4
Northamptonshire -8 5 £26,250 -25.00% 1
Derbyshire +16 2 £57,500 +125.49%
Lincolnshire +4 1 - -
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 26 February 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 64 (80.00%) HTML
2 63 (78.75%) CSS
3 54 (67.50%) Marketing
4 53 (66.25%) JavaScript
5 47 (58.75%) PHP
5 47 (58.75%) E-Commerce
6 43 (53.75%) Web Design
6 43 (53.75%) Analytics
7 42 (52.50%) Social Media
8 39 (48.75%) jQuery
9 34 (42.50%) CMS
10 33 (41.25%) Magento
11 27 (33.75%) Photoshop
11 27 (33.75%) Degree
12 25 (31.25%) MySQL
13 24 (30.00%) Adobe
13 24 (30.00%) WordPress
14 23 (28.75%) User Experience
15 22 (27.50%) Responsive Web Design
15 22 (27.50%) Dreamweaver
15 22 (27.50%) LAMP
16 21 (26.25%) Advertising
16 21 (26.25%) Web Development
17 20 (25.00%) Photography
17 20 (25.00%) Content Management
17 20 (25.00%) Statistics
17 20 (25.00%) Umbraco
17 20 (25.00%) InDesign
17 20 (25.00%) Workflow
17 20 (25.00%) Flash

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 26 February 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 34 (42.50%) CMS
2 24 (30.00%) WordPress
3 20 (25.00%) Umbraco
4 11 (13.75%) Apache
5 9 (11.25%) IIS
6 1 (1.25%) Joomla!
6 1 (1.25%) Drupal
6 1 (1.25%) Sitecore CMS
Applications
1 27 (33.75%) Photoshop
2 20 (25.00%) InDesign
3 3 (3.75%) Adobe Illustrator
4 1 (1.25%) MS PowerPoint
4 1 (1.25%) Adobe Creative Suite
4 1 (1.25%) MS Office
4 1 (1.25%) MS Excel
Business Applications
1 33 (41.25%) Magento
2 6 (7.50%) Google Analytics
Communications & Networking
1 4 (5.00%) DNS
2 2 (2.50%) TCP/IP
Database & Business Intelligence
1 25 (31.25%) MySQL
2 9 (11.25%) SQL Server
3 2 (2.50%) Data Mining
Development Applications
1 22 (27.50%) Dreamweaver
2 2 (2.50%) Subversion
2 2 (2.50%) Git (software)
General
1 54 (67.50%) Marketing
2 21 (26.25%) Advertising
3 4 (5.00%) French Language
3 4 (5.00%) German Language
4 2 (2.50%) Billing
4 2 (2.50%) Back Office
4 2 (2.50%) Finance
Job Titles
1 30 (37.50%) Developer
2 21 (26.25%) Senior Developer
3 18 (22.50%) Web Developer
4 13 (16.25%) Senior Web Developer
5 12 (15.00%) Magento Developer
6 11 (13.75%) Senior Magento Developer
7 9 (11.25%) PHP Developer
8 6 (7.50%) Senior PHP Developer
8 6 (7.50%) PHP Magento Developer
9 5 (6.25%) Content Manager
9 5 (6.25%) PPC Manager
9 5 (6.25%) PPC Analyst
9 5 (6.25%) SEO Specialist
9 5 (6.25%) SEO Executive
9 5 (6.25%) PPC Specialist
9 5 (6.25%) Marketing Manager
9 5 (6.25%) Senior Manager
9 5 (6.25%) PPC Executive
10 4 (5.00%) Marketing Assistant
11 2 (2.50%) Designer
Libraries, Frameworks & Software Standards
1 64 (80.00%) HTML
2 63 (78.75%) CSS
3 39 (48.75%) jQuery
4 22 (27.50%) LAMP
5 20 (25.00%) Flash
6 14 (17.50%) HTML5
7 11 (13.75%) .NET
8 9 (11.25%) .NET Framework
9 3 (3.75%) Ajax
10 2 (2.50%) Symfony
10 2 (2.50%) CSS3
10 2 (2.50%) Laravel
10 2 (2.50%) ASP.NET
11 1 (1.25%) XHTML
11 1 (1.25%) Web Services
11 1 (1.25%) XML
11 1 (1.25%) XSLT
11 1 (1.25%) Twitter Bootstrap
11 1 (1.25%) Grails
Miscellaneous
1 42 (52.50%) Social Media
2 23 (28.75%) User Experience
3 20 (25.00%) Statistics
3 20 (25.00%) Photography
4 9 (11.25%) Graphic Design
5 6 (7.50%) Analytical Skills
6 5 (6.25%) Mobile App
6 5 (6.25%) Psychology
7 3 (3.75%) Digital Media
8 2 (2.50%) Computer Science
8 2 (2.50%) Copywriting
8 2 (2.50%) Blog
8 2 (2.50%) Management Information System
9 1 (1.25%) RIA
Operating Systems
1 15 (18.75%) Linux
2 12 (15.00%) Windows
3 3 (3.75%) Android
3 3 (3.75%) Apple iOS
Processes & Methodologies
1 47 (58.75%) E-Commerce
2 43 (53.75%) Web Design
2 43 (53.75%) Analytics
3 22 (27.50%) Responsive Web Design
4 21 (26.25%) Web Development
5 20 (25.00%) Content Management
5 20 (25.00%) Workflow
6 16 (20.00%) Digital Marketing
7 10 (12.50%) Pay per click
8 9 (11.25%) Email Marketing
9 8 (10.00%) B2B
9 8 (10.00%) B2C
10 7 (8.75%) Online Marketing
11 4 (5.00%) Social Media Marketing
12 3 (3.75%) OOP
12 3 (3.75%) CRM
13 2 (2.50%) Information Security
13 2 (2.50%) Business Continuity
13 2 (2.50%) Project Management
13 2 (2.50%) Service Delivery
Programming Languages
1 53 (66.25%) JavaScript
2 47 (58.75%) PHP
3 13 (16.25%) SQL
4 2 (2.50%) PHP5
5 1 (1.25%) Groovy
5 1 (1.25%) C#
5 1 (1.25%) VB.NET
Qualifications
1 27 (33.75%) Degree
2 1 (1.25%) MySQL Certification
Quality Assurance & Compliance
1 2 (2.50%) PCI DSS
Systems Management
1 2 (2.50%) Nagios
Vendors
1 24 (30.00%) Adobe
2 13 (16.25%) Google
3 9 (11.25%) Facebook
3 9 (11.25%) Twitter
3 9 (11.25%) Oracle
4 2 (2.50%) Microsoft
4 2 (2.50%) Yahoo!
5 1 (1.25%) Zend
5 1 (1.25%) Sitecore
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