The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 15 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
15 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 152 120 153
Rank change year-on-year
-32 +33
Permanent jobs citing SEO 25 50 26
As % of all permanent IT jobs located in the East Midlands 0.68% 1.55% 0.77%
As % of the Processes & Methodologies category 0.83% 2.01% 0.98%
Number of salaries quoted 20 44 25
Average salary £26,250 £37,750 £32,500
Average salary % change year-on-year
-30.46% +16.15%
90% offered a salary of more than £22,600 £22,900 £22,450
10% offered a salary of more than £34,800 £45,000 £40,250
UK excluding London average salary £30,000 £31,500 £31,000
% change year-on-year
-4.76% +1.61%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3008 2486 2662
As % of all permanent IT jobs located in the East Midlands 82.32% 76.92% 78.55%
Number of salaries quoted 2518 2042 2277
Average salary £40,000 £38,500 £40,000
Average salary % change year-on-year
+3.89% -3.75%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 15 September 2014.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 15 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +11 10 £24,750 -7.47% 1
Northamptonshire -27 6 £28,000 -37.77% 5
Lincolnshire - 5 - - 2
Leicestershire -19 4 £28,750 -24.34% 2
Derbyshire -21 1 £32,000 +25.49% 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 15 September 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 29 (58.00%) CSS
2 28 (56.00%) HTML
3 24 (48.00%) PHP
4 23 (46.00%) JavaScript
4 23 (46.00%) Marketing
5 21 (42.00%) E-Commerce
6 18 (36.00%) Photoshop
7 17 (34.00%) CMS
7 17 (34.00%) Pay per click
7 17 (34.00%) jQuery
8 16 (32.00%) Social Media
9 15 (30.00%) WordPress
10 14 (28.00%) Digital Marketing
11 13 (26.00%) Google
11 13 (26.00%) SQL
11 13 (26.00%) MySQL
12 10 (20.00%) .NET
12 10 (20.00%) Adobe Illustrator
12 10 (20.00%) Content Management
13 9 (18.00%) B2C
13 9 (18.00%) Analytics
13 9 (18.00%) Analytical Skills
14 8 (16.00%) ASP.NET
14 8 (16.00%) Web Development
15 7 (14.00%) Ajax
15 7 (14.00%) XSLT
15 7 (14.00%) B2B
16 6 (12.00%) HTTP
16 6 (12.00%) Dreamweaver
16 6 (12.00%) XHTML

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 15 September 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (34.00%) CMS
2 15 (30.00%) WordPress
3 6 (12.00%) Sitecore CMS
4 4 (8.00%) ExpressionEngine
4 4 (8.00%) Apache
5 2 (4.00%) SharePoint
5 2 (4.00%) Confluence
6 1 (2.00%) Joomla!
6 1 (2.00%) IIS
Applications
1 18 (36.00%) Photoshop
2 10 (20.00%) Adobe Illustrator
3 3 (6.00%) InDesign
4 1 (2.00%) GIMP
Business Applications
1 6 (12.00%) Google Analytics
2 5 (10.00%) Magento
Communications & Networking
1 6 (12.00%) HTTP
2 4 (8.00%) Intranet
2 4 (8.00%) Extranet
3 1 (2.00%) Internet
Database & Business Intelligence
1 13 (26.00%) MySQL
2 2 (4.00%) SQL Server
3 1 (2.00%) SQL Server 2008
Development Applications
1 6 (12.00%) Dreamweaver
2 5 (10.00%) Git (software)
3 3 (6.00%) JIRA
4 1 (2.00%) Team Foundation Server
4 1 (2.00%) Visual Studio
General
1 23 (46.00%) Marketing
2 5 (10.00%) Advertising
2 5 (10.00%) Retail
3 4 (8.00%) Billing
4 1 (2.00%) Aerospace
4 1 (2.00%) Multimedia
Job Titles
1 23 (46.00%) Developer
2 19 (38.00%) Web Developer
3 11 (22.00%) PPC Specialist
3 11 (22.00%) PPC Manager
3 11 (22.00%) PPC Analyst
3 11 (22.00%) PPC Executive
4 8 (16.00%) PHP Developer
5 7 (14.00%) Designer
6 6 (12.00%) SEO Specialist
6 6 (12.00%) Analyst
6 6 (12.00%) Senior Developer
6 6 (12.00%) Web Designer
6 6 (12.00%) Senior Web Developer
7 4 (8.00%) Account Manager
7 4 (8.00%) PHP Web Developer
7 4 (8.00%) Front-End Developer
8 3 (6.00%) Marketing Executive
8 3 (6.00%) Digital Marketing Executive
8 3 (6.00%) .NET Designer
9 2 (4.00%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 29 (58.00%) CSS
2 28 (56.00%) HTML
3 17 (34.00%) jQuery
4 10 (20.00%) .NET
5 8 (16.00%) ASP.NET
6 7 (14.00%) XSLT
6 7 (14.00%) Ajax
7 6 (12.00%) XHTML
8 4 (8.00%) LAMP
8 4 (8.00%) Flash
8 4 (8.00%) SOAP
8 4 (8.00%) XML
8 4 (8.00%) REST
8 4 (8.00%) AngularJS
9 2 (4.00%) Grails
9 2 (4.00%) HTML5
10 1 (2.00%) Google Maps API
10 1 (2.00%) ASP.NET MVC
10 1 (2.00%) Twitter Bootstrap
10 1 (2.00%) ASP.NET Web API
Miscellaneous
1 16 (32.00%) Social Media
2 9 (18.00%) Analytical Skills
3 5 (10.00%) Open Source
4 4 (8.00%) Digital Media
4 4 (8.00%) Mathematics
5 3 (6.00%) NHS
6 2 (4.00%) Mobile App
7 1 (2.00%) User Experience
7 1 (2.00%) Computer Science
7 1 (2.00%) Blog
7 1 (2.00%) Social Network
7 1 (2.00%) RIA
7 1 (2.00%) Graphic Design
Operating Systems
1 2 (4.00%) Android
1 2 (4.00%) Apple iOS
2 1 (2.00%) Windows
Processes & Methodologies
1 21 (42.00%) E-Commerce
2 17 (34.00%) Pay per click
3 14 (28.00%) Digital Marketing
4 10 (20.00%) Content Management
5 9 (18.00%) B2C
5 9 (18.00%) Analytics
6 8 (16.00%) Web Development
7 7 (14.00%) B2B
8 6 (12.00%) Email Marketing
8 6 (12.00%) TDD
8 6 (12.00%) Mentoring
8 6 (12.00%) Unit Testing
8 6 (12.00%) Online Marketing
8 6 (12.00%) BDD
9 5 (10.00%) OOP
9 5 (10.00%) Agile Software Development
10 4 (8.00%) Web Design
10 4 (8.00%) Web Analytics
11 3 (6.00%) Logistics
11 3 (6.00%) Supply Chain Management
Programming Languages
1 24 (48.00%) PHP
2 23 (46.00%) JavaScript
3 13 (26.00%) SQL
4 6 (12.00%) Java
5 4 (8.00%) ActionScript 3.0
5 4 (8.00%) ActionScript
6 3 (6.00%) C#
7 2 (4.00%) Groovy
Qualifications
1 6 (12.00%) Degree
2 1 (2.00%) MySQL Certification
Vendors
1 13 (26.00%) Google
2 6 (12.00%) Sitecore
3 5 (10.00%) Adobe
4 4 (8.00%) Microsoft
5 1 (2.00%) Zend
5 1 (2.00%) Facebook
5 1 (2.00%) Twitter
5 1 (2.00%) New Relic
Sleaford, Lincolnshire
Senitor Associates
Salary: £22000 - £30000 per annum + benefits
Posted: 3 days ago
Kettering, Northamptonshire
TheSmartList
Salary: £Competitive DOE
Posted: 4 days ago
Northampton, Northamptonshire
TheSmartList
Salary: £Competitive DOE
Posted: 4 days ago
Leicester, Leicestershire
Evolution Recruitment Solutions
Salary: 25-30,000
Posted: 5 days ago
Leicester, Leicestershire
Senitor Associates
Salary: £18000 - £20000 per annum + great training, fun environment
Posted: 5 days ago
Northampton, Northamptonshire
Oscar Associates (UK) Ltd
Salary: £30000 - £45000 per annum
Posted: 6 days ago
Skegness
Hays IT - Uk Posting account
Salary: £14000.00 - £20000.00 per annum
Posted: 10 days ago
Holloway, Derbyshire
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 days ago
Northampton, Northamptonshire
TheSmartList
Posted: 18 days ago
Northampton, Northamptonshire
TheSmartList
Posted: 19 days ago
Nottinghamshire
Hays IT - Uk Posting account
Salary: £22000.00 - £27000.00 per annum + excellent benefits
Posted: 26 days ago