The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the salaries offered in IT jobs that have cited SEO over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / East Midlands
Rank 114 143 129
Rank change year-on-year
+29 -14
Permanent jobs citing SEO 45 21 49
As % of all permanent IT jobs located in the East Midlands 1.58% 0.67% 1.56%
As % of the Processes & Methodologies category 1.82% 0.76% 1.82%
Number of salaries quoted 38 20 43
Median salary £32,500 £30,500 £37,500
Median salary % change year-on-year
+6.55% -18.66%
90% offered a salary of more than £27,500 £27,500 £29,500
10% offered a salary of more than £35,000 £100,000 £57,500
UK excluding London median salary £35,000 £35,000 £33,000
% change year-on-year
- +6.06%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2477 2749 2698
As % of all permanent IT jobs located in the East Midlands 86.91% 87.38% 85.98%
Number of salaries quoted 1999 2098 2201
Median salary £42,500 £41,500 £40,000
Median salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

SEO
Jobs Demand Trend in the East Midlands

The demand trend of job ads across the East Midlands region citing SEO as a proportion of all IT jobs with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 21 February 2017.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 21 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +7 19 £32,500 -7.14% 1
Leicestershire -6 9 £30,000 - 4
Northamptonshire - 7 £22,500 -
Derbyshire +16 6 £32,500 +18.18% 1
Lincolnshire - 4 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 21 February 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Midlands region with a requirement for SEO.

1 43 (75.44%) HTML
2 42 (73.68%) Marketing
3 37 (64.91%) CSS
4 32 (56.14%) E-Commerce
4 32 (56.14%) Google
5 27 (47.37%) WordPress
5 27 (47.37%) Analytics
6 26 (45.61%) Digital Marketing
6 26 (45.61%) PHP
7 24 (42.11%) Web Development
8 19 (33.33%) Pay per click
9 18 (31.58%) Python
10 17 (29.82%) Social Media
11 16 (28.07%) HTML5
11 16 (28.07%) CMS
11 16 (28.07%) JavaScript
11 16 (28.07%) .NET
12 14 (24.56%) MySQL
12 14 (24.56%) Email Marketing
13 13 (22.81%) nginx
13 13 (22.81%) Perl
13 13 (22.81%) Apache
13 13 (22.81%) Ruby
13 13 (22.81%) User Experience
14 11 (19.30%) Social Media Marketing
14 11 (19.30%) jQuery
15 10 (17.54%) Google Analytics
16 8 (14.04%) Internet
17 7 (12.28%) Web Analytics
17 7 (12.28%) Photoshop

SEO
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (47.37%) WordPress
2 16 (28.07%) CMS
3 13 (22.81%) Apache
3 13 (22.81%) nginx
4 2 (3.51%) Drupal
5 1 (1.75%) Joomla!
Applications
1 7 (12.28%) Photoshop
2 3 (5.26%) InDesign
2 3 (5.26%) MS Office
3 1 (1.75%) MS Excel
3 1 (1.75%) MS PowerPoint
Business Applications
1 3 (5.26%) Magento
2 2 (3.51%) Shopify
Cloud Services
1 10 (17.54%) Google Analytics
2 4 (7.02%) AdWords
3 3 (5.26%) Google Cloud Platform
3 3 (5.26%) MailChimp
Communications & Networking
1 8 (14.04%) Internet
2 3 (5.26%) Cisco ASA
2 3 (5.26%) Firewall
2 3 (5.26%) WAN
3 2 (3.51%) Cisco IOS
3 2 (3.51%) LAN
3 2 (3.51%) SAN
3 2 (3.51%) Wireshark
4 1 (1.75%) Cisco ISE
4 1 (1.75%) Cisco Nexus
4 1 (1.75%) Wireless
Database & Business Intelligence
1 14 (24.56%) MySQL
2 5 (8.77%) MongoDB
Development Applications
1 3 (5.26%) Git (software)
2 2 (3.51%) Grunt
2 2 (3.51%) gulp
3 1 (1.75%) PHPUnit
3 1 (1.75%) Visual Website Optimizer
General
1 42 (73.68%) Marketing
2 6 (10.53%) Retail
3 5 (8.77%) French Language
3 5 (8.77%) German Language
4 4 (7.02%) Multimedia
5 3 (5.26%) Advertising
Job Titles
1 28 (49.12%) Developer
2 19 (33.33%) WordPress Developer
3 17 (29.82%) HTML CSS Developer
3 17 (29.82%) HTML Developer
4 15 (26.32%) Web Developer
5 13 (22.81%) PHP Developer
6 10 (17.54%) PHP Web Developer
7 9 (15.79%) Front End Developer (Client-Side Developer)
8 7 (12.28%) JavaScript Developer
9 6 (10.53%) Designer
9 6 (10.53%) UX Designer
10 5 (8.77%) Front End Web Developer (Client-Side Developer)
10 5 (8.77%) UI Designer
10 5 (8.77%) UI/UX Designer
11 4 (7.02%) Copywriter
11 4 (7.02%) SEO Copywriter
11 4 (7.02%) SEO Manager
11 4 (7.02%) Web Manager
12 3 (5.26%) Technical Account Manager
12 3 (5.26%) Technical Manager
Libraries, Frameworks & Software Standards
1 43 (75.44%) HTML
2 37 (64.91%) CSS
3 16 (28.07%) .NET
3 16 (28.07%) HTML5
4 11 (19.30%) jQuery
5 5 (8.77%) LAMP
5 5 (8.77%) Twitter Bootstrap
6 3 (5.26%) CakePHP
6 3 (5.26%) Laravel
6 3 (5.26%) RabbitMQ
6 3 (5.26%) Symfony
6 3 (5.26%) XHTML
7 2 (3.51%) AngularJS
7 2 (3.51%) CSS3
7 2 (3.51%) React
Miscellaneous
1 17 (29.82%) Social Media
2 13 (22.81%) User Experience
3 6 (10.53%) Algorithms
4 3 (5.26%) Analytical Skills
4 3 (5.26%) Data Centre
4 3 (5.26%) Taxonomies
5 2 (3.51%) Mobile App
6 1 (1.75%) Blog
Operating Systems
1 4 (7.02%) Windows
1 4 (7.02%) Windows Server
2 1 (1.75%) Linux
Processes & Methodologies
1 32 (56.14%) E-Commerce
2 27 (47.37%) Analytics
3 26 (45.61%) Digital Marketing
4 24 (42.11%) Web Development
5 19 (33.33%) Pay per click
6 14 (24.56%) Email Marketing
7 11 (19.30%) Social Media Marketing
8 7 (12.28%) Data Analytics
8 7 (12.28%) Front End Development
8 7 (12.28%) User Acceptance Testing
8 7 (12.28%) Web Analytics
9 6 (10.53%) Mobile First
9 6 (10.53%) Web Usability
10 5 (8.77%) Business Development
11 4 (7.02%) Agile Software Development
12 3 (5.26%) Data Governance
12 3 (5.26%) Information Management
12 3 (5.26%) OO
13 2 (3.51%) Migration
13 2 (3.51%) Open Source
Programming Languages
1 26 (45.61%) PHP
2 18 (31.58%) Python
3 16 (28.07%) JavaScript
4 13 (22.81%) Perl
4 13 (22.81%) Ruby
5 3 (5.26%) C#
6 1 (1.75%) Java
6 1 (1.75%) SQL
Qualifications
1 4 (7.02%) Degree
2 3 (5.26%) Cisco Certification
3 2 (3.51%) CCNP
4 1 (1.75%) CCIE
Quality Assurance & Compliance
1 3 (5.26%) Data Quality
2 1 (1.75%) QA
Systems Management
1 3 (5.26%) Cisco Prime
Vendors
1 32 (56.14%) Google
2 6 (10.53%) Hitwise
2 6 (10.53%) hybris
2 6 (10.53%) Monetate
3 4 (7.02%) Adobe
4 3 (5.26%) Cisco
4 3 (5.26%) Zend
5 2 (3.51%) SolarWinds
6 1 (1.75%) Blue Coat
6 1 (1.75%) CheckPoint
6 1 (1.75%) F5
6 1 (1.75%) HubSpot
6 1 (1.75%) Juniper
6 1 (1.75%) Microsoft
6 1 (1.75%) Optimizely
6 1 (1.75%) Riverbed
Scunthorpe
Nigel Frank International
Posted: 6 hours ago
Leicester, Leicestershire
RecruitmentRevolution.com Limited
Salary: From £30,000 to £40,000 per annum + 40% Staff Discount + Perks
Posted: 21 hours ago
Ripley, Derbyshire
Cyber Team
Salary: From £20,000 to £25,000 per annum
Posted: Yesterday
Nottingham
Searchability
Salary: £20000 - £25000 per annum + Training Budget, Pension
Posted: 5 days ago
Leicester, Leicestershire
Cognizant
Salary: Unspecified
Posted: 4 days ago