The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 152 108 147
Rank change year-on-year
-44 +39
Permanent jobs citing SEO 25 50 31
As % of all permanent IT jobs located in the East Midlands 0.67% 1.57% 0.92%
As % of the Processes & Methodologies category 0.82% 2.05% 1.20%
Number of salaries quoted 18 44 29
Average salary £25,000 £37,750 £32,500
Average salary % change year-on-year
-33.77% +16.15%
90% offered a salary of more than £22,500 £22,500 £22,800
10% offered a salary of more than £35,000 £45,000 £41,750
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3041 2436 2592
As % of all permanent IT jobs located in the East Midlands 81.42% 76.36% 76.60%
Number of salaries quoted 2498 1996 2208
Average salary £40,000 £38,000 £40,000
Average salary % change year-on-year
+5.26% -5.00%
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £57,500 £60,000 £57,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 29 August 2014.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +2 11 £25,000 +13.63% 3
Northamptonshire -25 5 £28,000 -37.77% 4
Lincolnshire - 5 - -
Leicestershire -24 3 £32,000 -15.23%
Derbyshire -16 1 £32,000 +25.49%
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 29 August 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 38 (59.38%) JavaScript
2 36 (56.25%) PHP
3 31 (48.44%) Social Media
4 29 (45.31%) CSS
5 28 (43.75%) HTML
6 27 (42.19%) MySQL
6 27 (42.19%) jQuery
7 26 (40.63%) Marketing
8 24 (37.50%) SQL
9 23 (35.94%) E-Commerce
10 21 (32.81%) .NET
11 19 (29.69%) Pay per click
12 17 (26.56%) CMS
12 17 (26.56%) Digital Marketing
13 16 (25.00%) Photoshop
13 16 (25.00%) Microsoft
14 14 (21.88%) Google
14 14 (21.88%) WordPress
15 13 (20.31%) Amazon S3
15 13 (20.31%) Amazon AWS
15 13 (20.31%) MongoDB
15 13 (20.31%) Amazon SQS
15 13 (20.31%) Node.js
15 13 (20.31%) Linux
15 13 (20.31%) Web Services
15 13 (20.31%) Amazon DynamoDB
15 13 (20.31%) ElastiCache
15 13 (20.31%) Amazon ElastiCache
16 12 (18.75%) Analytics
16 12 (18.75%) Content Management

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 29 August 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 17 (26.56%) CMS
2 14 (21.88%) WordPress
3 13 (20.31%) Node.js
4 5 (7.81%) Sitecore CMS
5 4 (6.25%) ExpressionEngine
5 4 (6.25%) Apache
6 2 (3.13%) SharePoint
6 2 (3.13%) Confluence
7 1 (1.56%) Joomla!
7 1 (1.56%) IIS
Applications
1 16 (25.00%) Photoshop
2 8 (12.50%) Adobe Illustrator
3 3 (4.69%) InDesign
4 1 (1.56%) GIMP
Business Applications
1 6 (9.38%) Google Analytics
2 4 (6.25%) Magento
Cloud Services
1 13 (20.31%) Amazon S3
1 13 (20.31%) Amazon AWS
1 13 (20.31%) Amazon SQS
1 13 (20.31%) ElastiCache
1 13 (20.31%) Amazon ElastiCache
Communications & Networking
1 6 (9.38%) HTTP
2 4 (6.25%) Intranet
2 4 (6.25%) Extranet
3 3 (4.69%) Internet
Database & Business Intelligence
1 27 (42.19%) MySQL
2 13 (20.31%) MongoDB
2 13 (20.31%) Amazon DynamoDB
3 2 (3.13%) SQL Server
4 1 (1.56%) SQL Server 2008
Development Applications
1 6 (9.38%) Git (software)
2 5 (7.81%) Dreamweaver
3 3 (4.69%) JIRA
4 1 (1.56%) Team Foundation Server
4 1 (1.56%) Visual Studio
General
1 26 (40.63%) Marketing
2 5 (7.81%) Advertising
2 5 (7.81%) Retail
3 4 (6.25%) Billing
4 1 (1.56%) Aerospace
4 1 (1.56%) Multimedia
Job Titles
1 34 (53.13%) Developer
2 21 (32.81%) PHP Developer
3 18 (28.13%) Web Developer
4 11 (17.19%) PPC Specialist
4 11 (17.19%) PPC Manager
4 11 (17.19%) PPC Analyst
4 11 (17.19%) PPC Executive
5 9 (14.06%) Senior Developer
6 6 (9.38%) Analyst
6 6 (9.38%) SEO Specialist
6 6 (9.38%) Designer
7 5 (7.81%) Web Designer
7 5 (7.81%) Senior Web Developer
7 5 (7.81%) PHP Web Developer
8 4 (6.25%) Senior PHP Developer
8 4 (6.25%) Junior PHP Developer
8 4 (6.25%) Junior Developer
8 4 (6.25%) Junior
8 4 (6.25%) Account Manager
9 3 (4.69%) .NET Designer
Libraries, Frameworks & Software Standards
1 29 (45.31%) CSS
2 28 (43.75%) HTML
3 27 (42.19%) jQuery
4 21 (32.81%) .NET
5 13 (20.31%) Web Services
6 7 (10.94%) ASP.NET
6 7 (10.94%) XHTML
7 6 (9.38%) Ajax
7 6 (9.38%) XSLT
8 5 (7.81%) Flash
8 5 (7.81%) SOAP
8 5 (7.81%) REST
9 4 (6.25%) LAMP
9 4 (6.25%) XML
9 4 (6.25%) AngularJS
10 2 (3.13%) HTML5
10 2 (3.13%) KnockoutJS
11 1 (1.56%) ASP.NET Web API
11 1 (1.56%) Symfony
11 1 (1.56%) Grails
Miscellaneous
1 31 (48.44%) Social Media
2 6 (9.38%) Digital Media
3 5 (7.81%) Open Source
4 4 (6.25%) Mathematics
5 3 (4.69%) NHS
6 1 (1.56%) Graphic Design
6 1 (1.56%) Blog
6 1 (1.56%) Social Network
6 1 (1.56%) RIA
6 1 (1.56%) Mobile App
6 1 (1.56%) Enterprise Software
Operating Systems
1 13 (20.31%) Linux
2 1 (1.56%) Android
2 1 (1.56%) Apple iOS
2 1 (1.56%) Windows
Processes & Methodologies
1 23 (35.94%) E-Commerce
2 19 (29.69%) Pay per click
3 17 (26.56%) Digital Marketing
4 12 (18.75%) Analytics
4 12 (18.75%) Content Management
5 9 (14.06%) Email Marketing
5 9 (14.06%) B2C
6 7 (10.94%) B2B
6 7 (10.94%) Web Development
7 6 (9.38%) TDD
7 6 (9.38%) Web Analytics
7 6 (9.38%) Unit Testing
7 6 (9.38%) Online Marketing
7 6 (9.38%) BDD
8 5 (7.81%) OOP
9 4 (6.25%) Web Design
10 3 (4.69%) MVC
10 3 (4.69%) Logistics
10 3 (4.69%) Supply Chain Management
11 2 (3.13%) Agile Software Development
Programming Languages
1 38 (59.38%) JavaScript
2 36 (56.25%) PHP
3 24 (37.50%) SQL
4 6 (9.38%) Java
5 4 (6.25%) ActionScript 3.0
5 4 (6.25%) ActionScript
6 3 (4.69%) C#
7 1 (1.56%) Groovy
Qualifications
1 5 (7.81%) Degree
Vendors
1 16 (25.00%) Microsoft
2 14 (21.88%) Google
3 5 (7.81%) Sitecore
4 4 (6.25%) Adobe
5 1 (1.56%) Facebook
5 1 (1.56%) Twitter
5 1 (1.56%) New Relic
Northampton, Northamptonshire
TheSmartList
Posted: Yesterday
Northampton, Northamptonshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum
Posted: Yesterday
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Posted: 2 days ago
Nottingham, Nottinghamshire
Big Red Recruitment
Salary: £20000 - £25000 per annum
Posted: 3 days ago
Nottinghamshire
Purple Monkey
Salary: From £30,000 to £35,000 per annum + Bonus and Benefits
Posted: 4 days ago
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Salary: From £20,000 to £24,000 per annum
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Salary: £22000.00 - £27000.00 per annum + excellent benefits
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