The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 135 130 143
Rank change year-on-year
-5 +13
Permanent jobs citing SEO 37 57 25
As % of all permanent IT jobs located in the East Midlands 1.09% 1.50% 0.84%
As % of the Processes & Methodologies category 1.34% 1.77% 1.04%
Number of salaries quoted 31 50 22
Average salary £37,500 £34,000 £27,000
Average salary % change year-on-year
+10.29% +25.92%
90% offered a salary of more than £26,500 £27,500 £19,000
10% offered a salary of more than £57,500 £51,000 £30,000
UK excluding London average salary £32,000 £32,500 £30,000
% change year-on-year
-1.53% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2767 3219 2415
As % of all permanent IT jobs located in the East Midlands 81.79% 84.82% 80.88%
Number of salaries quoted 2214 2607 2074
Average salary £40,000 £40,000 £38,500
Average salary % change year-on-year
- +3.89%
90% offered a salary of more than £27,500 £26,500 £26,500
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £43,000 £42,500 £40,000
% change year-on-year
+1.17% +6.25%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 26 March 2015.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +14 15 £37,500 +7.14% 2
Leicestershire +9 13 £35,000 -11.07% 2
Northamptonshire -10 4 £23,000 -29.23% 1
Derbyshire +10 2 £57,500 +105.35%
Lincolnshire 0 2 £23,500 +44.61%
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 26 March 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 63 (78.75%) HTML
2 61 (76.25%) CSS
3 56 (70.00%) Marketing
4 54 (67.50%) JavaScript
5 49 (61.25%) E-Commerce
6 46 (57.50%) PHP
6 46 (57.50%) Analytics
7 45 (56.25%) Web Design
7 45 (56.25%) Social Media
8 37 (46.25%) jQuery
9 34 (42.50%) CMS
9 34 (42.50%) Magento
10 27 (33.75%) Degree
11 24 (30.00%) MySQL
11 24 (30.00%) Photoshop
11 24 (30.00%) LAMP
11 24 (30.00%) User Experience
12 23 (28.75%) Adobe
12 23 (28.75%) Responsive Web Design
13 22 (27.50%) Statistics
13 22 (27.50%) WordPress
14 21 (26.25%) Dreamweaver
14 21 (26.25%) Advertising
14 21 (26.25%) Web Development
15 20 (25.00%) Flash
15 20 (25.00%) Workflow
15 20 (25.00%) InDesign
15 20 (25.00%) Content Management
15 20 (25.00%) Photography
15 20 (25.00%) Umbraco

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 26 March 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 34 (42.50%) CMS
2 22 (27.50%) WordPress
3 20 (25.00%) Umbraco
4 13 (16.25%) Apache
5 9 (11.25%) IIS
6 1 (1.25%) Joomla!
6 1 (1.25%) Drupal
6 1 (1.25%) Sitecore CMS
Applications
1 24 (30.00%) Photoshop
2 20 (25.00%) InDesign
3 2 (2.50%) MS Excel
4 1 (1.25%) Adobe Illustrator
4 1 (1.25%) MS Office
4 1 (1.25%) MS PowerPoint
4 1 (1.25%) Adobe Creative Suite
Business Applications
1 34 (42.50%) Magento
2 9 (11.25%) Google Analytics
Communications & Networking
1 4 (5.00%) DNS
2 2 (2.50%) TCP/IP
Database & Business Intelligence
1 24 (30.00%) MySQL
2 9 (11.25%) SQL Server
3 2 (2.50%) Data Mining
Development Applications
1 21 (26.25%) Dreamweaver
2 2 (2.50%) Subversion
2 2 (2.50%) Git (software)
General
1 56 (70.00%) Marketing
2 21 (26.25%) Advertising
3 4 (5.00%) French Language
3 4 (5.00%) German Language
4 2 (2.50%) Billing
4 2 (2.50%) Back Office
4 2 (2.50%) Finance
Job Titles
1 28 (35.00%) Developer
2 22 (27.50%) Senior Developer
3 17 (21.25%) Web Developer
4 14 (17.50%) Magento Developer
5 13 (16.25%) Senior Magento Developer
5 13 (16.25%) Senior Web Developer
6 9 (11.25%) PHP Developer
7 8 (10.00%) Senior PHP Developer
7 8 (10.00%) PHP Magento Developer
8 6 (7.50%) Marketing Manager
9 5 (6.25%) Senior Manager
9 5 (6.25%) SEO Specialist
9 5 (6.25%) SEO Executive
9 5 (6.25%) PPC Specialist
9 5 (6.25%) Content Manager
9 5 (6.25%) PPC Manager
9 5 (6.25%) PPC Analyst
9 5 (6.25%) PPC Executive
10 4 (5.00%) Marketing Assistant
11 2 (2.50%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 63 (78.75%) HTML
2 61 (76.25%) CSS
3 37 (46.25%) jQuery
4 24 (30.00%) LAMP
5 20 (25.00%) Flash
6 15 (18.75%) HTML5
7 10 (12.50%) .NET
8 9 (11.25%) .NET Framework
9 2 (2.50%) Symfony
9 2 (2.50%) Ajax
9 2 (2.50%) CSS3
9 2 (2.50%) Laravel
10 1 (1.25%) ASP.NET
10 1 (1.25%) Web Services
Miscellaneous
1 45 (56.25%) Social Media
2 24 (30.00%) User Experience
3 22 (27.50%) Statistics
4 20 (25.00%) Photography
5 9 (11.25%) Graphic Design
6 5 (6.25%) Psychology
6 5 (6.25%) Analytical Skills
7 4 (5.00%) Mobile App
8 3 (3.75%) Digital Media
9 2 (2.50%) Copywriting
9 2 (2.50%) Blog
9 2 (2.50%) Management Information System
10 1 (1.25%) RIA
10 1 (1.25%) Computer Science
Operating Systems
1 17 (21.25%) Linux
2 12 (15.00%) Windows
3 2 (2.50%) Android
3 2 (2.50%) Apple iOS
Processes & Methodologies
1 49 (61.25%) E-Commerce
2 46 (57.50%) Analytics
3 45 (56.25%) Web Design
4 23 (28.75%) Responsive Web Design
5 21 (26.25%) Web Development
6 20 (25.00%) Content Management
6 20 (25.00%) Workflow
7 16 (20.00%) Digital Marketing
8 11 (13.75%) Email Marketing
9 10 (12.50%) Pay per click
10 9 (11.25%) Online Marketing
11 7 (8.75%) B2B
11 7 (8.75%) B2C
12 4 (5.00%) Social Media Marketing
13 3 (3.75%) Project Management
13 3 (3.75%) CRM
14 2 (2.50%) OOP
14 2 (2.50%) Business Continuity
14 2 (2.50%) Information Security
14 2 (2.50%) Service Delivery
Programming Languages
1 54 (67.50%) JavaScript
2 46 (57.50%) PHP
3 12 (15.00%) SQL
4 2 (2.50%) PHP5
5 1 (1.25%) C#
5 1 (1.25%) VB.NET
Qualifications
1 27 (33.75%) Degree
Quality Assurance & Compliance
1 2 (2.50%) PCI DSS
Systems Management
1 2 (2.50%) Nagios
Vendors
1 23 (28.75%) Adobe
2 16 (20.00%) Google
3 9 (11.25%) Facebook
3 9 (11.25%) Twitter
3 9 (11.25%) Oracle
4 2 (2.50%) Microsoft
4 2 (2.50%) Yahoo!
5 1 (1.25%) Sitecore
Retford
Recruitment Genius
Salary: £13000 - £18000 per annum
Posted: Yesterday
Coalville, Leicestershire
TEKsystems
Salary: £30000 - £45000 per annum + benefits
Posted: 4 days ago
Lutterworth
Applause IT Innovation
Salary: £30000 - £40000 per annum + comprehensive benefits!
Posted: 6 days ago
Nottingham, Nottinghamshire
BARCLAY ANDERSON LIMITED
Salary: From £40,000 to £45,000 per annum Annual Bonus £5k to £10k - dependant
Posted: 6 days ago
Kettering
Applause IT Innovation
Salary: £20000 - £25000 per annum + Benefits
Posted: 24 days ago