The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 151 146 144
Rank change year-on-year
-5 -2
Permanent jobs citing SEO 24 41 29
As % of all permanent IT jobs located in the East Midlands 0.65% 1.07% 0.94%
As % of the Processes & Methodologies category 0.80% 1.27% 1.16%
Number of salaries quoted 20 35 23
Average salary £37,500 £30,000 £27,500
Average salary % change year-on-year
+25.00% +9.09%
90% offered a salary of more than £23,100 £27,500 £19,000
10% offered a salary of more than £57,500 £40,000 £36,500
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3012 3223 2504
As % of all permanent IT jobs located in the East Midlands 81.80% 84.09% 81.19%
Number of salaries quoted 2445 2591 2106
Average salary £42,500 £40,000 £38,500
Average salary % change year-on-year
+6.25% +3.89%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 27 April 2015.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 27 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +10 10 £37,500 +5.63%
Nottinghamshire +3 9 £37,500 +19.04% 1
Northamptonshire -16 4 £23,000 -23.33%
Derbyshire +5 1 £57,500 +88.52%
Lincolnshire - 1 £23,500 - 1
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 27 April 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 62 (84.93%) HTML
2 61 (83.56%) CSS
3 58 (79.45%) JavaScript
4 49 (67.12%) PHP
5 48 (65.75%) Marketing
6 47 (64.38%) E-Commerce
7 45 (61.64%) Web Design
8 43 (58.90%) Analytics
9 38 (52.05%) jQuery
10 36 (49.32%) Social Media
11 35 (47.95%) Magento
11 35 (47.95%) CMS
12 27 (36.99%) MySQL
13 25 (34.25%) WordPress
14 24 (32.88%) User Experience
15 23 (31.51%) Responsive Web Design
15 23 (31.51%) Web Development
15 23 (31.51%) Degree
15 23 (31.51%) LAMP
16 22 (30.14%) Photoshop
16 22 (30.14%) Statistics
17 21 (28.77%) Content Management
17 21 (28.77%) Adobe
17 21 (28.77%) Advertising
18 20 (27.40%) InDesign
18 20 (27.40%) Workflow
18 20 (27.40%) Dreamweaver
18 20 (27.40%) Flash
18 20 (27.40%) Photography
18 20 (27.40%) Umbraco

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 27 April 2015, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 35 (47.95%) CMS
2 25 (34.25%) WordPress
3 20 (27.40%) Umbraco
4 17 (23.29%) Apache
5 9 (12.33%) IIS
6 1 (1.37%) Joomla!
6 1 (1.37%) Drupal
6 1 (1.37%) Sitecore CMS
Applications
1 22 (30.14%) Photoshop
2 20 (27.40%) InDesign
3 2 (2.74%) MS Excel
4 1 (1.37%) Adobe Illustrator
4 1 (1.37%) MS Office
4 1 (1.37%) MS PowerPoint
4 1 (1.37%) Adobe Creative Suite
Business Applications
1 35 (47.95%) Magento
Cloud Services
1 5 (6.85%) Google Analytics
Communications & Networking
1 4 (5.48%) DNS
2 1 (1.37%) TCP/IP
Database & Business Intelligence
1 27 (36.99%) MySQL
2 9 (12.33%) SQL Server
3 2 (2.74%) Data Mining
Development Applications
1 20 (27.40%) Dreamweaver
General
1 48 (65.75%) Marketing
2 21 (28.77%) Advertising
3 2 (2.74%) Back Office
3 2 (2.74%) Finance
4 1 (1.37%) Billing
4 1 (1.37%) French Language
4 1 (1.37%) German Language
Job Titles
1 30 (41.10%) Developer
2 22 (30.14%) Web Developer
3 20 (27.40%) Senior Developer
4 13 (17.81%) Senior Web Developer
5 12 (16.44%) Magento Developer
6 11 (15.07%) Senior Magento Developer
6 11 (15.07%) PHP Developer
7 8 (10.96%) Senior PHP Developer
7 8 (10.96%) PHP Magento Developer
8 5 (6.85%) SEO Specialist
8 5 (6.85%) PPC Manager
8 5 (6.85%) PPC Analyst
8 5 (6.85%) PPC Specialist
8 5 (6.85%) PPC Executive
8 5 (6.85%) Senior Manager
9 4 (5.48%) SEO Executive
10 3 (4.11%) PHP Web Developer
11 2 (2.74%) Digital Marketing Executive
11 2 (2.74%) Marketing Executive
11 2 (2.74%) Chief Technology Officer
Libraries, Frameworks & Software Standards
1 62 (84.93%) HTML
2 61 (83.56%) CSS
3 38 (52.05%) jQuery
4 23 (31.51%) LAMP
5 20 (27.40%) Flash
6 17 (23.29%) HTML5
7 10 (13.70%) .NET
8 9 (12.33%) .NET Framework
9 3 (4.11%) Ajax
10 2 (2.74%) Symfony
10 2 (2.74%) Laravel
11 1 (1.37%) CSS3
11 1 (1.37%) ASP.NET
11 1 (1.37%) XHTML
Miscellaneous
1 36 (49.32%) Social Media
2 24 (32.88%) User Experience
3 22 (30.14%) Statistics
4 20 (27.40%) Photography
5 9 (12.33%) Graphic Design
6 4 (5.48%) Digital Media
7 3 (4.11%) Management Information System
8 1 (1.37%) Analytical Skills
8 1 (1.37%) Mobile App
8 1 (1.37%) Psychology
8 1 (1.37%) Computer Science
8 1 (1.37%) Copywriting
8 1 (1.37%) Blog
8 1 (1.37%) RIA
Operating Systems
1 18 (24.66%) Linux
2 12 (16.44%) Windows
Processes & Methodologies
1 47 (64.38%) E-Commerce
2 45 (61.64%) Web Design
3 43 (58.90%) Analytics
4 23 (31.51%) Responsive Web Design
4 23 (31.51%) Web Development
5 21 (28.77%) Content Management
6 20 (27.40%) Workflow
7 10 (13.70%) Pay per click
8 9 (12.33%) Digital Marketing
9 5 (6.85%) Online Marketing
10 4 (5.48%) Email Marketing
10 4 (5.48%) Social Media Marketing
10 4 (5.48%) B2B
10 4 (5.48%) B2C
11 3 (4.11%) CRM
12 2 (2.74%) MVC
12 2 (2.74%) Information Security
12 2 (2.74%) Project Management
12 2 (2.74%) Disaster Recovery
12 2 (2.74%) Business Continuity
Programming Languages
1 58 (79.45%) JavaScript
2 49 (67.12%) PHP
3 12 (16.44%) SQL
4 2 (2.74%) PHP5
5 1 (1.37%) C#
5 1 (1.37%) Java
5 1 (1.37%) VB.NET
Qualifications
1 23 (31.51%) Degree
2 1 (1.37%) HND
Quality Assurance & Compliance
1 2 (2.74%) PCI DSS
Systems Management
1 1 (1.37%) Nagios
Vendors
1 21 (28.77%) Adobe
2 13 (17.81%) Google
3 9 (12.33%) Facebook
3 9 (12.33%) Twitter
3 9 (12.33%) Oracle
4 3 (4.11%) Yahoo!
5 2 (2.74%) Microsoft
6 1 (1.37%) Sitecore
Nottingham, Nottinghamshire
HAYS INFORMATION TECHNOLOGY
Salary: £26274.00 - £30434.00 per annum
Posted: 5 days ago
Lincolnshire
Stafford-Sharp Associates
Salary: From £33,000 to £38,000 per annum
Posted: 6 days ago