The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 144 145 153
Rank change year-on-year
+1 +8
Permanent jobs citing SEO 27 33 17
As % of all permanent IT jobs located in the East Midlands 0.73% 0.98% 0.57%
As % of the Processes & Methodologies category 0.89% 1.27% 0.72%
Number of salaries quoted 22 31 17
Average salary £25,000 £32,500 £22,500
Average salary % change year-on-year
-23.07% +44.44%
90% offered a salary of more than £20,000 £21,500 £17,750
10% offered a salary of more than £35,000 £45,000 £40,000
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3044 2607 2361
As % of all permanent IT jobs located in the East Midlands 82.43% 77.36% 78.91%
Number of salaries quoted 2574 2208 2054
Average salary £40,000 £39,000 £40,000
Average salary % change year-on-year
+2.56% -2.50%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £58,500 £57,500 £57,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 23 October 2014.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 23 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +9 10 £25,000 -9.09% 2
Northamptonshire -21 8 £20,500 -54.44% 6
Leicestershire +4 6 £28,750 -24.34% 2
Lincolnshire - 4 - - 2
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 23 October 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 28 (54.90%) HTML
2 25 (49.02%) CSS
2 25 (49.02%) Marketing
3 24 (47.06%) Social Media
4 21 (41.18%) Digital Marketing
5 19 (37.25%) E-Commerce
6 17 (33.33%) PHP
7 16 (31.37%) JavaScript
7 16 (31.37%) Photoshop
7 16 (31.37%) jQuery
8 13 (25.49%) Google
8 13 (25.49%) Pay per click
8 13 (25.49%) B2C
8 13 (25.49%) CMS
9 11 (21.57%) B2B
9 11 (21.57%) Online Marketing
10 10 (19.61%) WordPress
10 10 (19.61%) .NET
10 10 (19.61%) Analytics
11 9 (17.65%) Analytical Skills
11 9 (17.65%) Adobe Illustrator
11 9 (17.65%) Degree
12 8 (15.69%) Email Marketing
12 8 (15.69%) Content Management
12 8 (15.69%) MySQL
12 8 (15.69%) ASP.NET
13 7 (13.73%) XSLT
13 7 (13.73%) SQL
13 7 (13.73%) Dreamweaver
13 7 (13.73%) Adobe

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 23 October 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (25.49%) CMS
2 10 (19.61%) WordPress
3 6 (11.76%) Sitecore CMS
4 4 (7.84%) Apache
5 2 (3.92%) Confluence
5 2 (3.92%) SharePoint
6 1 (1.96%) IIS
6 1 (1.96%) Joomla!
Applications
1 16 (31.37%) Photoshop
2 9 (17.65%) Adobe Illustrator
3 3 (5.88%) InDesign
3 3 (5.88%) Adobe Creative Suite
4 1 (1.96%) GIMP
Business Applications
1 7 (13.73%) Magento
2 6 (11.76%) Google Analytics
Communications & Networking
1 4 (7.84%) HTTP
2 1 (1.96%) TCP/IP
2 1 (1.96%) Internet
2 1 (1.96%) DNS
Database & Business Intelligence
1 8 (15.69%) MySQL
2 2 (3.92%) SQL Server
3 1 (1.96%) SQL Server 2008
Development Applications
1 7 (13.73%) Dreamweaver
2 3 (5.88%) JIRA
2 3 (5.88%) Git (software)
3 2 (3.92%) Subversion
4 1 (1.96%) Visual Studio
4 1 (1.96%) Team Foundation Server
General
1 25 (49.02%) Marketing
2 5 (9.80%) Advertising
3 3 (5.88%) French Language
3 3 (5.88%) German Language
4 1 (1.96%) Aerospace
4 1 (1.96%) Multimedia
4 1 (1.96%) Billing
4 1 (1.96%) Retail
Job Titles
1 17 (33.33%) Developer
2 10 (19.61%) Web Developer
3 7 (13.73%) Senior Developer
3 7 (13.73%) PPC Specialist
3 7 (13.73%) PPC Manager
3 7 (13.73%) PPC Analyst
3 7 (13.73%) PPC Executive
4 6 (11.76%) Designer
4 6 (11.76%) SEO Specialist
4 6 (11.76%) Web Designer
5 5 (9.80%) Senior Web Developer
5 5 (9.80%) Marketing Manager
6 4 (7.84%) Front-End Developer
6 4 (7.84%) Content Manager
6 4 (7.84%) Account Manager
6 4 (7.84%) PHP Developer
7 3 (5.88%) .NET Designer
7 3 (5.88%) Digital Marketing Executive
7 3 (5.88%) Marketing Assistant
7 3 (5.88%) Marketing Executive
Libraries, Frameworks & Software Standards
1 28 (54.90%) HTML
2 25 (49.02%) CSS
3 16 (31.37%) jQuery
4 10 (19.61%) .NET
5 8 (15.69%) ASP.NET
6 7 (13.73%) XSLT
7 6 (11.76%) XHTML
8 4 (7.84%) HTML5
8 4 (7.84%) XML
9 3 (5.88%) LAMP
9 3 (5.88%) CSS3
9 3 (5.88%) Ajax
10 2 (3.92%) Grails
11 1 (1.96%) Web Services
11 1 (1.96%) ASP.NET MVC
11 1 (1.96%) KnockoutJS
11 1 (1.96%) Google Maps API
11 1 (1.96%) Twitter Bootstrap
11 1 (1.96%) ASP.NET Web API
Miscellaneous
1 24 (47.06%) Social Media
2 9 (17.65%) Analytical Skills
3 5 (9.80%) Mobile App
4 4 (7.84%) Mathematics
4 4 (7.84%) Psychology
4 4 (7.84%) Open Source
5 3 (5.88%) NHS
6 2 (3.92%) Blog
7 1 (1.96%) Social Network
7 1 (1.96%) Copywriting
7 1 (1.96%) Computer Science
7 1 (1.96%) RIA
7 1 (1.96%) Graphic Design
Operating Systems
1 4 (7.84%) Apple iOS
1 4 (7.84%) Android
2 1 (1.96%) Windows
2 1 (1.96%) Linux
Processes & Methodologies
1 21 (41.18%) Digital Marketing
2 19 (37.25%) E-Commerce
3 13 (25.49%) Pay per click
3 13 (25.49%) B2C
4 11 (21.57%) B2B
4 11 (21.57%) Online Marketing
5 10 (19.61%) Analytics
6 8 (15.69%) Email Marketing
6 8 (15.69%) Content Management
7 6 (11.76%) Web Development
8 5 (9.80%) Web Design
8 5 (9.80%) Agile Software Development
8 5 (9.80%) Web Analytics
8 5 (9.80%) Responsive Web Design
9 4 (7.84%) Mentoring
9 4 (7.84%) TDD
9 4 (7.84%) Unit Testing
9 4 (7.84%) BDD
10 3 (5.88%) OOP
10 3 (5.88%) Logistics
Programming Languages
1 17 (33.33%) PHP
2 16 (31.37%) JavaScript
3 7 (13.73%) SQL
4 4 (7.84%) Java
5 3 (5.88%) C#
6 2 (3.92%) Groovy
Qualifications
1 9 (17.65%) Degree
2 1 (1.96%) MySQL Certification
Systems Management
1 1 (1.96%) Nagios
Vendors
1 13 (25.49%) Google
2 7 (13.73%) Adobe
3 6 (11.76%) Sitecore
4 4 (7.84%) Microsoft
5 2 (3.92%) Facebook
5 2 (3.92%) Twitter
6 1 (1.96%) Zend
6 1 (1.96%) New Relic
Gretton, Northamptonshire
Guru Careers
Salary: £15 - 20k
Posted: Yesterday
Gainsborough, Lincolnshire
Searchability.co.uk
Salary: £40000 - £50000 per annum
Posted: Yesterday
Gainsborough, Lincolnshire
Searchability.co.uk
Salary: £25000 - £45000 per annum
Posted: Yesterday
Wellingborough, Northamptonshire
IT Executive Ltd
Salary: £18000 - £20000 per annum
Posted: 2 days ago
Kettering, Northamptonshire
Applause IT Innovation
Salary: £20000 - £25000 per annum + Benefits
Posted: 2 days ago
Kettering, Northamptonshire
Oscar Associates (UK) Ltd
Salary: £16 - £18000 per annum + Full Training
Posted: 3 days ago
Nottingham, Nottinghamshire
Senitor Associates
Salary: £40000 - £55000 per annum + equity shares etc
Posted: 5 days ago
Leicester, Leicestershire
Spring Technology
Salary: £30000.00 - £40000.00 per annum
Posted: 6 days ago
Northamptonshire
Hays IT - Uk Posting account
Salary: £19000.00 - £23000.00 per annum + Depending on experience
Posted: 13 days ago
Wellingborough, Northamptonshire
Advancing People Recruitment
Posted: 15 days ago
Nottingham, Nottinghamshire
RecruitmentRevolution.com
Posted: 22 days ago
Leicester
Uniting Ambition
Salary: £35k - 45k per year + Bonus
Posted: 23 days ago