The table below looks at the statistics for SEO skills in IT jobs advertised for the East Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 125 153 151
Rank change year-on-year
+28 -2
Permanent jobs citing SEO 43 40 18
As % of all permanent IT jobs located in the East Midlands 1.27% 1.12% 0.59%
As % of the Processes & Methodologies category 1.56% 1.36% 0.73%
Number of salaries quoted 41 32 17
Average salary £35,000 £31,250 £23,000
Average salary % change year-on-year
+12.00% +35.86%
90% offered a salary of more than £20,000 £23,900 £18,500
10% offered a salary of more than £40,000 £51,500 £37,500
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the East Midlands region.

Processes & Methodologies Category
East Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
2761 2949 2461
As % of all permanent IT jobs located in the East Midlands 81.37% 82.21% 80.77%
Number of salaries quoted 2337 2422 2176
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £52,500 £56,569
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in the East Midlands

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the East Midlands region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East Midlands

SEO
Salary Trend in the East Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the East Midlands region.

SEO Salary Trend in the East Midlands

SEO
Salary Histogram in the East Midlands

This chart provides a salary histogram for IT jobs citing SEO across the East Midlands region over the 3 months to 29 December 2014.

SEO Salary Histogram in the East Midlands

SEO
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire +10 17 £37,500 +25.00% 1
Northamptonshire -12 13 £29,500 -23.87%
Leicestershire +20 8 £35,000 +12.00%
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 29 December 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 42 (66.67%) HTML
2 41 (65.08%) CSS
2 41 (65.08%) Marketing
3 32 (50.79%) E-Commerce
4 31 (49.21%) JavaScript
4 31 (49.21%) Social Media
5 28 (44.44%) PHP
6 27 (42.86%) Analytics
7 26 (41.27%) jQuery
8 25 (39.68%) CMS
9 23 (36.51%) Photoshop
10 22 (34.92%) Web Design
11 20 (31.75%) Degree
12 18 (28.57%) Digital Marketing
13 17 (26.98%) Dreamweaver
13 17 (26.98%) Magento
14 16 (25.40%) WordPress
14 16 (25.40%) Adobe
15 14 (22.22%) MySQL
15 14 (22.22%) Content Management
16 13 (20.63%) InDesign
17 12 (19.05%) Web Development
17 12 (19.05%) Pay per click
18 11 (17.46%) Statistics
18 11 (17.46%) Photography
18 11 (17.46%) Umbraco
18 11 (17.46%) Workflow
18 11 (17.46%) Advertising
18 11 (17.46%) .NET
18 11 (17.46%) Flash

SEO
Top Related IT Skills in the East Midlands by Category

For the 6 months to 29 December 2014, IT jobs across the East Midlands region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 25 (39.68%) CMS
2 16 (25.40%) WordPress
3 11 (17.46%) Umbraco
4 5 (7.94%) Sitecore CMS
5 4 (6.35%) IIS
5 4 (6.35%) Apache
6 1 (1.59%) SharePoint
6 1 (1.59%) Drupal
6 1 (1.59%) Confluence
Applications
1 23 (36.51%) Photoshop
2 13 (20.63%) InDesign
3 6 (9.52%) Adobe Illustrator
4 2 (3.17%) Adobe Creative Suite
5 1 (1.59%) MS PowerPoint
5 1 (1.59%) MS Office
5 1 (1.59%) MS Excel
Business Applications
1 17 (26.98%) Magento
2 5 (7.94%) Google Analytics
Communications & Networking
1 2 (3.17%) TCP/IP
1 2 (3.17%) DNS
Database & Business Intelligence
1 14 (22.22%) MySQL
2 4 (6.35%) SQL Server
Development Applications
1 17 (26.98%) Dreamweaver
2 2 (3.17%) Subversion
2 2 (3.17%) Git (software)
3 1 (1.59%) JIRA
General
1 41 (65.08%) Marketing
2 11 (17.46%) Advertising
3 4 (6.35%) French Language
3 4 (6.35%) German Language
4 2 (3.17%) Billing
5 1 (1.59%) Aerospace
Job Titles
1 18 (28.57%) Developer
2 11 (17.46%) Web Developer
3 9 (14.29%) Senior Developer
3 9 (14.29%) SEO Specialist
4 7 (11.11%) PPC Specialist
4 7 (11.11%) PPC Manager
4 7 (11.11%) PPC Analyst
4 7 (11.11%) Senior Web Developer
4 7 (11.11%) PPC Executive
5 5 (7.94%) Magento Developer
5 5 (7.94%) Senior Manager
5 5 (7.94%) Web Designer
5 5 (7.94%) Designer
5 5 (7.94%) Content Manager
5 5 (7.94%) Marketing Manager
6 4 (6.35%) PHP Developer
6 4 (6.35%) Senior Magento Developer
6 4 (6.35%) Marketing Assistant
7 3 (4.76%) Digital Marketing Executive
7 3 (4.76%) Marketing Executive
Libraries, Frameworks & Software Standards
1 42 (66.67%) HTML
2 41 (65.08%) CSS
3 26 (41.27%) jQuery
4 11 (17.46%) .NET
4 11 (17.46%) Flash
5 10 (15.87%) LAMP
6 7 (11.11%) ASP.NET
7 6 (9.52%) HTML5
8 5 (7.94%) XHTML
8 5 (7.94%) XSLT
9 4 (6.35%) .NET Framework
10 2 (3.17%) Ajax
10 2 (3.17%) CSS3
10 2 (3.17%) XML
11 1 (1.59%) Web Services
11 1 (1.59%) Twitter Bootstrap
11 1 (1.59%) ASP.NET MVC
11 1 (1.59%) Grails
Miscellaneous
1 31 (49.21%) Social Media
2 11 (17.46%) User Experience
2 11 (17.46%) Photography
2 11 (17.46%) Statistics
3 6 (9.52%) Graphic Design
3 6 (9.52%) Analytical Skills
4 5 (7.94%) Mobile App
4 5 (7.94%) Psychology
5 2 (3.17%) Computer Science
5 2 (3.17%) Copywriting
5 2 (3.17%) NHS
5 2 (3.17%) Open Source
6 1 (1.59%) Blog
6 1 (1.59%) RIA
Operating Systems
1 6 (9.52%) Linux
2 5 (7.94%) Windows
3 3 (4.76%) Android
3 3 (4.76%) Apple iOS
Processes & Methodologies
1 32 (50.79%) E-Commerce
2 27 (42.86%) Analytics
3 22 (34.92%) Web Design
4 18 (28.57%) Digital Marketing
5 14 (22.22%) Content Management
6 12 (19.05%) Pay per click
6 12 (19.05%) Web Development
7 11 (17.46%) Workflow
8 10 (15.87%) Responsive Web Design
8 10 (15.87%) B2C
9 9 (14.29%) Email Marketing
10 8 (12.70%) B2B
11 7 (11.11%) Online Marketing
12 4 (6.35%) Social Media Marketing
13 3 (4.76%) OOP
14 2 (3.17%) Service Delivery
14 2 (3.17%) MVC
14 2 (3.17%) Logistics
14 2 (3.17%) Supply Chain Management
14 2 (3.17%) Web Analytics
Programming Languages
1 31 (49.21%) JavaScript
2 28 (44.44%) PHP
3 8 (12.70%) SQL
4 2 (3.17%) C#
5 1 (1.59%) VB.NET
5 1 (1.59%) Groovy
Qualifications
1 20 (31.75%) Degree
2 1 (1.59%) MySQL Certification
Systems Management
1 2 (3.17%) Nagios
Vendors
1 16 (25.40%) Adobe
2 10 (15.87%) Google
3 6 (9.52%) Facebook
3 6 (9.52%) Twitter
4 5 (7.94%) Sitecore
5 4 (6.35%) Oracle
5 4 (6.35%) Microsoft
6 1 (1.59%) Zend
Nottingham, Nottinghamshire
Senitor Associates
Salary: £27000 - £34000 per annum + benefits, equity
Posted: 5 days ago
Derby
360 Resourcing
Salary: £18k - 20k per year
Posted: 9 days ago