The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 19 27 9
Rank change year-on-year
+8 -18
Permanent jobs citing SEO 11 2 18
As % of all permanent IT jobs located in Preston 7.53% 1.45% 16.98%
As % of the Processes & Methodologies category 9.57% 1.77% 23.08%
Number of salaries quoted 2 2 18
Average salary £24,250 £20,750 £26,500
Average salary % change year-on-year
+16.86% -21.69%
90% offered a salary of more than £21,650 £20,150 £20,000
10% offered a salary of more than £26,850 £21,350 £30,000
UK excluding London average salary £30,000 £31,500 £31,500
% change year-on-year
-4.76% -
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
115 113 78
As % of all permanent IT jobs located in Preston 78.77% 81.88% 73.58%
Number of salaries quoted 73 100 69
Average salary £37,500 £38,500 £32,500
Average salary % change year-on-year
-2.59% +18.46%
90% offered a salary of more than £29,000 £25,000 £22,000
10% offered a salary of more than £60,000 £35,000 £70,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 28 August 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 18 (90.00%) Marketing
2 11 (55.00%) Digital Marketing
3 7 (35.00%) Business Development
3 7 (35.00%) Analytics
3 7 (35.00%) Google
3 7 (35.00%) Pay per click
4 6 (30.00%) Digital Media
4 6 (30.00%) Google Analytics
5 5 (25.00%) Social Media
5 5 (25.00%) Change Management
5 5 (25.00%) HTML
5 5 (25.00%) CRM
6 4 (20.00%) E-Commerce
6 4 (20.00%) CSS
6 4 (20.00%) Web Development
6 4 (20.00%) Advertising
6 4 (20.00%) Competitor Analysis
6 4 (20.00%) Online Marketing
6 4 (20.00%) Web Marketing
6 4 (20.00%) Time Management
7 3 (15.00%) Blog
7 3 (15.00%) MVC
7 3 (15.00%) OO
7 3 (15.00%) JavaScript
7 3 (15.00%) PHP
8 2 (10.00%) T-SQL
8 2 (10.00%) SQL Server
8 2 (10.00%) OOP
8 2 (10.00%) B2B
8 2 (10.00%) B2C

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 28 August 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.00%) CMS
1 2 (10.00%) WordPress
1 2 (10.00%) Drupal
Business Applications
1 6 (30.00%) Google Analytics
Communications & Networking
1 1 (5.00%) FTP
1 1 (5.00%) DNS
Database & Business Intelligence
1 2 (10.00%) SQL Server
2 1 (5.00%) MySQL
Development Applications
1 2 (10.00%) Phing
2 1 (5.00%) Appcelerator Titanium
General
1 18 (90.00%) Marketing
2 4 (20.00%) Advertising
Job Titles
1 4 (20.00%) PPC Manager
1 4 (20.00%) PPC Analyst
1 4 (20.00%) PPC Executive
1 4 (20.00%) PPC Specialist
2 3 (15.00%) Developer
3 2 (10.00%) Team Leader
3 2 (10.00%) Development Team Leader
3 2 (10.00%) PHP Developer
3 2 (10.00%) SEO Executive
4 1 (5.00%) SEO Specialist
4 1 (5.00%) Web Developer
Libraries, Frameworks & Software Standards
1 5 (25.00%) HTML
2 4 (20.00%) CSS
3 2 (10.00%) Zend Framework
3 2 (10.00%) Sass
3 2 (10.00%) HTML5
4 1 (5.00%) Laravel
4 1 (5.00%) CodeIgniter
4 1 (5.00%) LAMP
Miscellaneous
1 6 (30.00%) Digital Media
2 5 (25.00%) Social Media
3 3 (15.00%) Blog
4 2 (10.00%) Graphic Design
5 1 (5.00%) iPhone
Operating Systems
1 1 (5.00%) Android
Processes & Methodologies
1 11 (55.00%) Digital Marketing
2 7 (35.00%) Business Development
2 7 (35.00%) Analytics
2 7 (35.00%) Pay per click
3 5 (25.00%) Change Management
3 5 (25.00%) CRM
4 4 (20.00%) E-Commerce
4 4 (20.00%) Web Development
4 4 (20.00%) Competitor Analysis
4 4 (20.00%) Online Marketing
4 4 (20.00%) Web Marketing
4 4 (20.00%) Time Management
5 3 (15.00%) MVC
5 3 (15.00%) OO
6 2 (10.00%) OOP
6 2 (10.00%) B2B
6 2 (10.00%) B2C
6 2 (10.00%) Project Management
6 2 (10.00%) Web Design
6 2 (10.00%) Logistics
Programming Languages
1 3 (15.00%) JavaScript
1 3 (15.00%) PHP
2 2 (10.00%) T-SQL
2 2 (10.00%) PHP5
2 2 (10.00%) CoffeeScript
Vendors
1 7 (35.00%) Google
2 2 (10.00%) Microsoft
2 2 (10.00%) Zend
3 1 (5.00%) Appcelerator
3 1 (5.00%) Facebook
3 1 (5.00%) Twitter
3 1 (5.00%) Yahoo!