The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 33 22 13
Rank change year-on-year
-11 -9
Permanent jobs citing SEO 1 2 7
As % of all permanent IT jobs located in Preston 0.57% 1.89% 7.95%
As % of the Processes & Methodologies category 0.63% 2.30% 11.11%
Number of salaries quoted 1 2 7
Average salary £35,000 £30,000 £30,000
Average salary % change year-on-year
+16.66% -
UK excluding London average salary £32,500 £30,000 £31,000
% change year-on-year
+8.33% -3.22%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
158 87 63
As % of all permanent IT jobs located in Preston 90.80% 82.08% 71.59%
Number of salaries quoted 134 83 51
Average salary £32,500 £39,500 £30,000
Average salary % change year-on-year
-17.72% +31.66%
90% offered a salary of more than £27,500 £25,000 £24,000
10% offered a salary of more than £42,500 £47,500 £70,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 20 November 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 11 (91.67%) Marketing
2 7 (58.33%) Digital Marketing
3 5 (41.67%) Business Development
3 5 (41.67%) CRM
3 5 (41.67%) Change Management
3 5 (41.67%) Digital Media
3 5 (41.67%) Analytical Skills
4 3 (25.00%) Social Media
4 3 (25.00%) HTML
4 3 (25.00%) Blog
5 2 (16.67%) Google
5 2 (16.67%) Pay per click
5 2 (16.67%) MVC
5 2 (16.67%) PHP
5 2 (16.67%) MySQL
5 2 (16.67%) CSS
5 2 (16.67%) Google Analytics
5 2 (16.67%) Analytics
6 1 (8.33%) Android Development
6 1 (8.33%) iOS Development
6 1 (8.33%) OO PHP
6 1 (8.33%) User Experience
6 1 (8.33%) CSS3
6 1 (8.33%) Appcelerator Titanium
6 1 (8.33%) Laravel
6 1 (8.33%) Appcelerator
6 1 (8.33%) Sass
6 1 (8.33%) LESS
6 1 (8.33%) OO
6 1 (8.33%) FTP

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 20 November 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (8.33%) WordPress
Business Applications
1 2 (16.67%) Google Analytics
Communications & Networking
1 1 (8.33%) FTP
1 1 (8.33%) DNS
Database & Business Intelligence
1 2 (16.67%) MySQL
Development Applications
1 1 (8.33%) Appcelerator Titanium
General
1 11 (91.67%) Marketing
2 1 (8.33%) Advertising
Job Titles
1 2 (16.67%) Developer
1 2 (16.67%) Web Developer
2 1 (8.33%) PHP Developer
2 1 (8.33%) SEO Specialist
2 1 (8.33%) PPC Specialist
2 1 (8.33%) CSS Developer
2 1 (8.33%) PPC Manager
2 1 (8.33%) PPC Analyst
2 1 (8.33%) PPC Executive
Libraries, Frameworks & Software Standards
1 3 (25.00%) HTML
2 2 (16.67%) CSS
3 1 (8.33%) LAMP
3 1 (8.33%) CodeIgniter
3 1 (8.33%) HTML5
3 1 (8.33%) CSS3
3 1 (8.33%) Laravel
3 1 (8.33%) Sass
3 1 (8.33%) LESS
Miscellaneous
1 5 (41.67%) Digital Media
1 5 (41.67%) Analytical Skills
2 3 (25.00%) Social Media
2 3 (25.00%) Blog
3 1 (8.33%) iPhone
3 1 (8.33%) User Experience
Operating Systems
1 1 (8.33%) Android
Processes & Methodologies
1 7 (58.33%) Digital Marketing
2 5 (41.67%) CRM
2 5 (41.67%) Change Management
2 5 (41.67%) Business Development
3 2 (16.67%) Pay per click
3 2 (16.67%) Analytics
3 2 (16.67%) MVC
4 1 (8.33%) Competitor Analysis
4 1 (8.33%) B2B
4 1 (8.33%) B2C
4 1 (8.33%) Time Management
4 1 (8.33%) Online Marketing
4 1 (8.33%) Information Architecture
4 1 (8.33%) Web Marketing
4 1 (8.33%) Android Development
4 1 (8.33%) iOS Development
4 1 (8.33%) OO PHP
4 1 (8.33%) OO
Programming Languages
1 2 (16.67%) PHP
2 1 (8.33%) JavaScript
Vendors
1 2 (16.67%) Google
2 1 (8.33%) Appcelerator