The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 25 30 -
Rank change year-on-year
+5 -
Permanent jobs citing SEO 4 3 0
As % of all permanent IT jobs located in Preston 3.39% 2.42% -
As % of the Processes & Methodologies category 3.77% 2.88% -
Number of salaries quoted 4 3 0
Average salary £21,500 £32,000 -
Average salary % change year-on-year
-32.81% -
UK excluding London average salary £32,500 £32,500 £31,500
% change year-on-year
- +3.17%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
106 104 61
As % of all permanent IT jobs located in Preston 89.83% 83.87% 74.39%
Number of salaries quoted 96 99 53
Average salary £32,000 £36,000 £33,500
Average salary % change year-on-year
-11.11% +7.46%
90% offered a salary of more than £21,500 £27,000 £27,500
10% offered a salary of more than £48,500 £50,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Salary Histogram in Preston

This chart provides a salary histogram for IT jobs citing SEO across the Preston region over the 3 months to 28 January 2015.

SEO Salary Histogram in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 28 January 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 5 (100.00%) HTML
2 4 (80.00%) CSS
3 3 (60.00%) Marketing
3 3 (60.00%) Online Marketing
3 3 (60.00%) HTML5
3 3 (60.00%) CSS3
4 2 (40.00%) WordPress
4 2 (40.00%) Web Usability
4 2 (40.00%) JavaScript
4 2 (40.00%) MySQL
4 2 (40.00%) Adobe
5 1 (20.00%) Google
5 1 (20.00%) Pay per click
5 1 (20.00%) MVC
5 1 (20.00%) SQL Server
5 1 (20.00%) PHP
5 1 (20.00%) JSP
5 1 (20.00%) XHTML
5 1 (20.00%) E-Commerce
5 1 (20.00%) FTP
5 1 (20.00%) B2B
5 1 (20.00%) B2C
5 1 (20.00%) Information Architecture
5 1 (20.00%) Web Development
5 1 (20.00%) Animation
5 1 (20.00%) Google Analytics
5 1 (20.00%) Digital Marketing
5 1 (20.00%) Sass
5 1 (20.00%) LESS
5 1 (20.00%) Analytics

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 28 January 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) WordPress
Business Applications
1 1 (20.00%) Google Analytics
Communications & Networking
1 1 (20.00%) FTP
Database & Business Intelligence
1 2 (40.00%) MySQL
2 1 (20.00%) SQL Server
2 1 (20.00%) Relational Database
General
1 3 (60.00%) Marketing
Job Titles
1 2 (40.00%) Developer
1 2 (40.00%) Web Developer
1 2 (40.00%) Web Designer
1 2 (40.00%) Designer
2 1 (20.00%) CSS Developer
2 1 (20.00%) PHP Developer
2 1 (20.00%) SEO Specialist
Libraries, Frameworks & Software Standards
1 5 (100.00%) HTML
2 4 (80.00%) CSS
3 3 (60.00%) HTML5
3 3 (60.00%) CSS3
4 1 (20.00%) Sass
4 1 (20.00%) LESS
4 1 (20.00%) JSP
4 1 (20.00%) XHTML
Miscellaneous
1 1 (20.00%) Animation
1 1 (20.00%) User Experience
Processes & Methodologies
1 3 (60.00%) Online Marketing
2 2 (40.00%) Web Usability
3 1 (20.00%) Information Architecture
3 1 (20.00%) Analytics
3 1 (20.00%) E-Commerce
3 1 (20.00%) B2B
3 1 (20.00%) B2C
3 1 (20.00%) MVC
3 1 (20.00%) Pay per click
3 1 (20.00%) Web Development
3 1 (20.00%) Digital Marketing
Programming Languages
1 2 (40.00%) JavaScript
2 1 (20.00%) PHP
Vendors
1 2 (40.00%) Adobe
2 1 (20.00%) Google