The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 3 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 17 19 30
Rank change year-on-year
+2 +11
Permanent jobs citing SEO 11 11 2
As % of all permanent IT jobs located in Preston 11.22% 7.48% 1.44%
As % of the Processes & Methodologies category 12.79% 9.24% 1.69%
Number of salaries quoted 7 2 2
Average salary £28,000 £24,250 £20,750
Average salary % change year-on-year
+15.46% +16.86%
90% offered a salary of more than £22,500 £21,650 £20,150
10% offered a salary of more than £31,500 £26,850 £21,350
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
86 119 118
As % of all permanent IT jobs located in Preston 87.76% 80.95% 84.89%
Number of salaries quoted 73 77 105
Average salary £40,000 £37,500 £38,500
Average salary % change year-on-year
+6.66% -2.59%
90% offered a salary of more than £25,250 £28,100 £25,000
10% offered a salary of more than £45,000 £70,000 £60,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 29 Related IT Skills in Preston

For the 6 months to 3 September 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 25 (96.15%) Marketing
2 23 (88.46%) Pay per click
3 19 (73.08%) PHP
4 18 (69.23%) Digital Marketing
5 17 (65.38%) jQuery
5 17 (65.38%) HTML
5 17 (65.38%) CSS
6 15 (57.69%) Email Marketing
6 15 (57.69%) WordPress
6 15 (57.69%) Social Media
6 15 (57.69%) Social Media Marketing
7 12 (46.15%) Web Development
8 10 (38.46%) Content Management
9 8 (30.77%) Google
10 6 (23.08%) Data Analysis
10 6 (23.08%) Google Analytics
10 6 (23.08%) Analytics
10 6 (23.08%) Online Marketing
11 3 (11.54%) Business Development
11 3 (11.54%) Stakeholder Management
11 3 (11.54%) Agile Software Development
11 3 (11.54%) JavaScript
11 3 (11.54%) MySQL
12 2 (7.69%) HTML5
12 2 (7.69%) CSS3
13 1 (3.85%) Web Usability
13 1 (3.85%) Responsive Web Design
13 1 (3.85%) Retail
13 1 (3.85%) Adobe

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 3 September 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 15 (57.69%) WordPress
Cloud Services
1 6 (23.08%) Google Analytics
Database & Business Intelligence
1 3 (11.54%) MySQL
General
1 25 (96.15%) Marketing
2 1 (3.85%) Retail
Job Titles
1 17 (65.38%) Developer
2 7 (26.92%) Website Developer
3 6 (23.08%) Marketing Manager
3 6 (23.08%) Online Marketing Manager
3 6 (23.08%) PPC Specialist
3 6 (23.08%) PPC Manager
3 6 (23.08%) PPC Analyst
3 6 (23.08%) PPC Executive
4 3 (11.54%) Software Developer
4 3 (11.54%) Web Developer
4 3 (11.54%) Account Manager
5 2 (7.69%) Front-End Developer
6 1 (3.85%) Designer
6 1 (3.85%) Web Designer
Libraries, Frameworks & Software Standards
1 17 (65.38%) HTML
1 17 (65.38%) CSS
1 17 (65.38%) jQuery
2 2 (7.69%) HTML5
2 2 (7.69%) CSS3
Miscellaneous
1 15 (57.69%) Social Media
Processes & Methodologies
1 23 (88.46%) Pay per click
2 18 (69.23%) Digital Marketing
3 15 (57.69%) Email Marketing
3 15 (57.69%) Social Media Marketing
4 12 (46.15%) Web Development
5 10 (38.46%) Content Management
6 6 (23.08%) Data Analysis
6 6 (23.08%) Online Marketing
6 6 (23.08%) Analytics
7 3 (11.54%) Stakeholder Management
7 3 (11.54%) Agile Software Development
7 3 (11.54%) Business Development
8 1 (3.85%) Web Usability
8 1 (3.85%) Responsive Web Design
Programming Languages
1 19 (73.08%) PHP
2 3 (11.54%) JavaScript
Vendors
1 8 (30.77%) Google
2 1 (3.85%) Adobe