The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 18 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 24 30 9
Rank change year-on-year
+6 -21
Permanent jobs citing SEO 7 2 18
As % of all permanent IT jobs located in Preston 4.83% 1.33% 16.67%
As % of the Processes & Methodologies category 5.98% 1.56% 23.08%
Number of salaries quoted 1 2 18
Average salary £21,000 £20,750 £26,500
Average salary % change year-on-year
+1.20% -21.69%
UK excluding London average salary £30,000 £31,250 £30,000
% change year-on-year
-4.00% +4.16%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
117 128 78
As % of all permanent IT jobs located in Preston 80.69% 85.33% 72.22%
Number of salaries quoted 80 115 68
Average salary £36,000 £38,500 £31,250
Average salary % change year-on-year
-6.49% +23.20%
90% offered a salary of more than £29,000 £25,000 £24,000
10% offered a salary of more than £60,000 £35,000 £70,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 18 September 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 18 (94.74%) Marketing
2 11 (57.89%) Digital Marketing
3 7 (36.84%) Analytics
3 7 (36.84%) Google
3 7 (36.84%) Pay per click
3 7 (36.84%) Business Development
4 6 (31.58%) Digital Media
4 6 (31.58%) Google Analytics
5 5 (26.32%) Social Media
5 5 (26.32%) Analytical Skills
5 5 (26.32%) CRM
5 5 (26.32%) Change Management
6 4 (21.05%) HTML
6 4 (21.05%) Advertising
6 4 (21.05%) Competitor Analysis
6 4 (21.05%) Online Marketing
6 4 (21.05%) Web Marketing
6 4 (21.05%) Time Management
7 3 (15.79%) Blog
7 3 (15.79%) Web Development
7 3 (15.79%) E-Commerce
7 3 (15.79%) CSS
8 2 (10.53%) B2B
8 2 (10.53%) B2C
8 2 (10.53%) MVC
8 2 (10.53%) Project Management
8 2 (10.53%) JavaScript
8 2 (10.53%) PHP
8 2 (10.53%) Graphic Design
8 2 (10.53%) OO

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 18 September 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.53%) CMS
1 2 (10.53%) WordPress
2 1 (5.26%) Drupal
Business Applications
1 6 (31.58%) Google Analytics
Communications & Networking
1 1 (5.26%) FTP
1 1 (5.26%) DNS
Database & Business Intelligence
1 1 (5.26%) MySQL
1 1 (5.26%) SQL Server
Development Applications
1 1 (5.26%) Phing
1 1 (5.26%) Appcelerator Titanium
General
1 18 (94.74%) Marketing
2 4 (21.05%) Advertising
Job Titles
1 4 (21.05%) PPC Executive
1 4 (21.05%) PPC Manager
1 4 (21.05%) PPC Analyst
1 4 (21.05%) PPC Specialist
2 2 (10.53%) Developer
2 2 (10.53%) SEO Executive
2 2 (10.53%) Team Leader
2 2 (10.53%) Development Team Leader
3 1 (5.26%) PHP Developer
3 1 (5.26%) SEO Specialist
3 1 (5.26%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (21.05%) HTML
2 3 (15.79%) CSS
3 1 (5.26%) Sass
3 1 (5.26%) HTML5
3 1 (5.26%) Laravel
3 1 (5.26%) Zend Framework
3 1 (5.26%) CodeIgniter
3 1 (5.26%) LAMP
Miscellaneous
1 6 (31.58%) Digital Media
2 5 (26.32%) Social Media
2 5 (26.32%) Analytical Skills
3 3 (15.79%) Blog
4 2 (10.53%) Graphic Design
5 1 (5.26%) iPhone
Operating Systems
1 1 (5.26%) Android
Processes & Methodologies
1 11 (57.89%) Digital Marketing
2 7 (36.84%) Analytics
2 7 (36.84%) Pay per click
2 7 (36.84%) Business Development
3 5 (26.32%) CRM
3 5 (26.32%) Change Management
4 4 (21.05%) Competitor Analysis
4 4 (21.05%) Online Marketing
4 4 (21.05%) Web Marketing
4 4 (21.05%) Time Management
5 3 (15.79%) Web Development
5 3 (15.79%) E-Commerce
6 2 (10.53%) B2B
6 2 (10.53%) B2C
6 2 (10.53%) MVC
6 2 (10.53%) Project Management
6 2 (10.53%) OO
6 2 (10.53%) Web Design
6 2 (10.53%) Kalman Filter
7 1 (5.26%) Android Development
Programming Languages
1 2 (10.53%) JavaScript
1 2 (10.53%) PHP
2 1 (5.26%) CoffeeScript
2 1 (5.26%) PHP5
2 1 (5.26%) T-SQL
Vendors
1 7 (36.84%) Google
2 1 (5.26%) Appcelerator
2 1 (5.26%) Facebook
2 1 (5.26%) Twitter
2 1 (5.26%) Zend
2 1 (5.26%) Yahoo!
2 1 (5.26%) Microsoft
Preston, Lancashire
Soccer Manager Ltd
Salary: From £20,000 to £35,000 per annum Depending on Experience
Posted: Yesterday