The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 17 11 30
Rank change year-on-year
-6 +19
Permanent jobs citing SEO 14 11 1
As % of all permanent IT jobs located in Preston 8.75% 9.17% 0.82%
As % of the Processes & Methodologies category 9.79% 10.78% 0.97%
Number of salaries quoted 3 5 0
Average salary £23,000 £27,500 -
Average salary % change year-on-year
-16.36% -
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
143 102 103
As % of all permanent IT jobs located in Preston 89.38% 85.00% 84.43%
Number of salaries quoted 107 82 95
Average salary £40,000 £35,000 £35,000
Average salary % change year-on-year
+14.28% -
90% offered a salary of more than £25,000 £26,050 £27,000
10% offered a salary of more than £47,500 £72,500 £53,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 26 Related IT Skills in Preston

For the 6 months to 30 June 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 15 (93.75%) Marketing
2 14 (87.50%) Pay per click
3 12 (75.00%) jQuery
3 12 (75.00%) WordPress
3 12 (75.00%) CSS
3 12 (75.00%) HTML
4 11 (68.75%) PHP
4 11 (68.75%) Web Development
5 10 (62.50%) Content Management
5 10 (62.50%) Email Marketing
5 10 (62.50%) Digital Marketing
5 10 (62.50%) Social Media
5 10 (62.50%) Social Media Marketing
6 4 (25.00%) Google Analytics
6 4 (25.00%) Online Marketing
6 4 (25.00%) Data Analysis
6 4 (25.00%) Google
6 4 (25.00%) Analytics
7 2 (12.50%) JavaScript
7 2 (12.50%) HTML5
7 2 (12.50%) CSS3
8 1 (6.25%) Web Usability
8 1 (6.25%) MySQL
8 1 (6.25%) Retail
8 1 (6.25%) Adobe
8 1 (6.25%) Responsive Web Design

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 30 June 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 12 (75.00%) WordPress
Cloud Services
1 4 (25.00%) Google Analytics
Database & Business Intelligence
1 1 (6.25%) MySQL
General
1 15 (93.75%) Marketing
2 1 (6.25%) Retail
Job Titles
1 12 (75.00%) Developer
2 7 (43.75%) Website Developer
3 4 (25.00%) PPC Manager
3 4 (25.00%) PPC Analyst
3 4 (25.00%) PPC Executive
3 4 (25.00%) Marketing Manager
3 4 (25.00%) Online Marketing Manager
3 4 (25.00%) PPC Specialist
4 3 (18.75%) Web Developer
5 2 (12.50%) Front-End Developer
6 1 (6.25%) Designer
6 1 (6.25%) Web Designer
Libraries, Frameworks & Software Standards
1 12 (75.00%) HTML
1 12 (75.00%) CSS
1 12 (75.00%) jQuery
2 2 (12.50%) HTML5
2 2 (12.50%) CSS3
Miscellaneous
1 10 (62.50%) Social Media
Processes & Methodologies
1 14 (87.50%) Pay per click
2 11 (68.75%) Web Development
3 10 (62.50%) Email Marketing
3 10 (62.50%) Digital Marketing
3 10 (62.50%) Content Management
3 10 (62.50%) Social Media Marketing
4 4 (25.00%) Data Analysis
4 4 (25.00%) Online Marketing
4 4 (25.00%) Analytics
5 1 (6.25%) Responsive Web Design
5 1 (6.25%) Web Usability
Programming Languages
1 11 (68.75%) PHP
2 2 (12.50%) JavaScript
Vendors
1 4 (25.00%) Google
2 1 (6.25%) Adobe
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 hours ago
Preston, Lancashire
Searchability.co.uk
Posted: 11 hours ago
Preston, Lancashire
Searchability
Salary: £20000 - £28000 per annum + Benefits
Posted: Yesterday
Preston
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 6 days ago