The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 17 16 27
Rank change year-on-year
-1 +11
Permanent jobs citing SEO 12 9 3
As % of all permanent IT jobs located in Preston 10.34% 8.57% 2.50%
As % of the Processes & Methodologies category 11.65% 11.11% 2.97%
Number of salaries quoted 3 6 2
Average salary £23,000 £26,500 £28,000
Average salary % change year-on-year
-13.20% -5.35%
90% offered a salary of more than £22,600 £21,750 £22,400
10% offered a salary of more than £24,600 £32,500 £33,600
UK excluding London average salary £30,000 £32,000 £30,000
% change year-on-year
-6.25% +6.66%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
103 81 101
As % of all permanent IT jobs located in Preston 88.79% 77.14% 84.17%
Number of salaries quoted 70 71 92
Average salary £37,500 £35,000 £35,000
Average salary % change year-on-year
+7.14% -
90% offered a salary of more than £25,000 £25,000 £27,000
10% offered a salary of more than £50,000 £72,500 £55,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 22 May 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (93.33%) Marketing
2 12 (80.00%) HTML
2 12 (80.00%) CSS
3 11 (73.33%) Pay per click
3 11 (73.33%) WordPress
4 9 (60.00%) Web Development
4 9 (60.00%) jQuery
5 8 (53.33%) Social Media
5 8 (53.33%) Social Media Marketing
5 8 (53.33%) Email Marketing
5 8 (53.33%) Digital Marketing
5 8 (53.33%) Content Management
5 8 (53.33%) PHP
6 5 (33.33%) Online Marketing
7 3 (20.00%) Data Analysis
7 3 (20.00%) Google
7 3 (20.00%) Adobe
7 3 (20.00%) Google Analytics
7 3 (20.00%) HTML5
7 3 (20.00%) Web Usability
7 3 (20.00%) Analytics
7 3 (20.00%) CSS3
8 2 (13.33%) JavaScript
9 1 (6.67%) MySQL
9 1 (6.67%) SQL Server
9 1 (6.67%) JSP
9 1 (6.67%) XHTML
9 1 (6.67%) E-Commerce
9 1 (6.67%) Retail
9 1 (6.67%) Animation

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 22 May 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 11 (73.33%) WordPress
Cloud Services
1 3 (20.00%) Google Analytics
Database & Business Intelligence
1 1 (6.67%) MySQL
1 1 (6.67%) SQL Server
1 1 (6.67%) Relational Database
General
1 14 (93.33%) Marketing
2 1 (6.67%) Retail
Job Titles
1 10 (66.67%) Developer
2 5 (33.33%) Website Developer
3 4 (26.67%) Web Developer
4 3 (20.00%) Web Designer
4 3 (20.00%) Marketing Manager
4 3 (20.00%) PPC Specialist
4 3 (20.00%) Online Marketing Manager
4 3 (20.00%) Designer
4 3 (20.00%) PPC Executive
4 3 (20.00%) PPC Manager
4 3 (20.00%) PPC Analyst
5 1 (6.67%) Front-End Developer
Libraries, Frameworks & Software Standards
1 12 (80.00%) HTML
1 12 (80.00%) CSS
2 9 (60.00%) jQuery
3 3 (20.00%) HTML5
3 3 (20.00%) CSS3
4 1 (6.67%) JSP
4 1 (6.67%) XHTML
Miscellaneous
1 8 (53.33%) Social Media
2 1 (6.67%) Animation
Processes & Methodologies
1 11 (73.33%) Pay per click
2 9 (60.00%) Web Development
3 8 (53.33%) Social Media Marketing
3 8 (53.33%) Email Marketing
3 8 (53.33%) Digital Marketing
3 8 (53.33%) Content Management
4 5 (33.33%) Online Marketing
5 3 (20.00%) Data Analysis
5 3 (20.00%) Web Usability
5 3 (20.00%) Analytics
6 1 (6.67%) E-Commerce
Programming Languages
1 8 (53.33%) PHP
2 2 (13.33%) JavaScript
Vendors
1 3 (20.00%) Google
1 3 (20.00%) Adobe
Preston, Lancashire
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 4 days ago
Preston, Lancashire
Freshfield
Salary: Highly Competitive
Posted: 5 days ago