The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 33 21 22
Rank change year-on-year
-12 +1
Permanent jobs citing SEO 4 4 1
As % of all permanent IT jobs located in Preston 2.30% 3.88% 1.15%
As % of the Processes & Methodologies category 2.53% 4.94% 1.54%
Number of salaries quoted 4 4 1
Average salary £21,500 £31,000 £30,000
Average salary % change year-on-year
-30.64% +3.33%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
158 81 65
As % of all permanent IT jobs located in Preston 90.80% 78.64% 74.71%
Number of salaries quoted 140 73 54
Average salary £32,500 £40,000 £32,500
Average salary % change year-on-year
-18.75% +23.07%
90% offered a salary of more than £22,500 £26,100 £25,000
10% offered a salary of more than £42,500 £50,000 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Salary Histogram in Preston

This chart provides a salary histogram for IT jobs citing SEO across the Preston region over the 3 months to 19 December 2014.

SEO Salary Histogram in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 19 December 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 9 (81.82%) Marketing
2 6 (54.55%) Digital Marketing
3 5 (45.45%) Change Management
3 5 (45.45%) CRM
3 5 (45.45%) HTML
3 5 (45.45%) Digital Media
3 5 (45.45%) Business Development
3 5 (45.45%) Analytical Skills
4 4 (36.36%) CSS
5 3 (27.27%) HTML5
5 3 (27.27%) CSS3
5 3 (27.27%) Online Marketing
6 2 (18.18%) Web Usability
6 2 (18.18%) Adobe
6 2 (18.18%) MySQL
6 2 (18.18%) JavaScript
6 2 (18.18%) WordPress
7 1 (9.09%) Animation
7 1 (9.09%) Blog
7 1 (9.09%) Social Media
7 1 (9.09%) PHP
7 1 (9.09%) FTP
7 1 (9.09%) User Experience
7 1 (9.09%) Sass
7 1 (9.09%) LESS
7 1 (9.09%) JSP
7 1 (9.09%) XHTML
7 1 (9.09%) SQL Server
7 1 (9.09%) Relational Database
7 1 (9.09%) Google

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 19 December 2014, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) WordPress
Business Applications
1 1 (9.09%) Google Analytics
Communications & Networking
1 1 (9.09%) FTP
Database & Business Intelligence
1 2 (18.18%) MySQL
2 1 (9.09%) SQL Server
2 1 (9.09%) Relational Database
General
1 9 (81.82%) Marketing
Job Titles
1 2 (18.18%) Developer
1 2 (18.18%) Web Developer
1 2 (18.18%) Web Designer
1 2 (18.18%) Designer
2 1 (9.09%) CSS Developer
2 1 (9.09%) PHP Developer
2 1 (9.09%) SEO Specialist
Libraries, Frameworks & Software Standards
1 5 (45.45%) HTML
2 4 (36.36%) CSS
3 3 (27.27%) HTML5
3 3 (27.27%) CSS3
4 1 (9.09%) Sass
4 1 (9.09%) LESS
4 1 (9.09%) JSP
4 1 (9.09%) XHTML
Miscellaneous
1 5 (45.45%) Digital Media
1 5 (45.45%) Analytical Skills
2 1 (9.09%) User Experience
2 1 (9.09%) Animation
2 1 (9.09%) Blog
2 1 (9.09%) Social Media
Processes & Methodologies
1 6 (54.55%) Digital Marketing
2 5 (45.45%) Business Development
2 5 (45.45%) CRM
2 5 (45.45%) Change Management
3 3 (27.27%) Online Marketing
4 2 (18.18%) Web Usability
5 1 (9.09%) Information Architecture
5 1 (9.09%) Analytics
5 1 (9.09%) MVC
5 1 (9.09%) Pay per click
5 1 (9.09%) Web Development
5 1 (9.09%) E-Commerce
5 1 (9.09%) B2B
5 1 (9.09%) B2C
Programming Languages
1 2 (18.18%) JavaScript
2 1 (9.09%) PHP
Vendors
1 2 (18.18%) Adobe
2 1 (9.09%) Google