The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 18 24 26
Rank change year-on-year
+6 +2
Permanent jobs citing SEO 5 7 2
As % of all permanent IT jobs located in Preston 5.21% 5.56% 1.90%
As % of the Processes & Methodologies category 6.58% 7.53% 2.38%
Number of salaries quoted 1 5 2
Average salary £22,500 £28,000 £28,000
Average salary % change year-on-year
-19.64% -
UK excluding London average salary £30,000 £32,500 £30,000
% change year-on-year
-7.69% +8.33%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
76 93 84
As % of all permanent IT jobs located in Preston 79.17% 73.81% 80.00%
Number of salaries quoted 51 81 77
Average salary £31,000 £37,500 £35,000
Average salary % change year-on-year
-17.33% +7.14%
90% offered a salary of more than £27,000 £27,700 £27,500
10% offered a salary of more than £40,000 £57,500 £57,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 30 Related IT Skills in Preston

For the 6 months to 24 April 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 7 (77.78%) Marketing
2 6 (66.67%) HTML
2 6 (66.67%) CSS
3 5 (55.56%) Online Marketing
4 4 (44.44%) HTML5
4 4 (44.44%) WordPress
4 4 (44.44%) Pay per click
4 4 (44.44%) CSS3
5 3 (33.33%) Analytics
5 3 (33.33%) Data Analysis
5 3 (33.33%) Google
5 3 (33.33%) JavaScript
5 3 (33.33%) Adobe
5 3 (33.33%) Google Analytics
5 3 (33.33%) Web Usability
6 2 (22.22%) Web Development
6 2 (22.22%) PHP
6 2 (22.22%) MySQL
6 2 (22.22%) jQuery
7 1 (11.11%) Relational Database
7 1 (11.11%) User Experience
7 1 (11.11%) Sass
7 1 (11.11%) LESS
7 1 (11.11%) Social Media Marketing
7 1 (11.11%) SQL Server
7 1 (11.11%) JSP
7 1 (11.11%) XHTML
7 1 (11.11%) E-Commerce
7 1 (11.11%) Content Management
7 1 (11.11%) Retail

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 24 April 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (44.44%) WordPress
Cloud Services
1 3 (33.33%) Google Analytics
Database & Business Intelligence
1 2 (22.22%) MySQL
2 1 (11.11%) SQL Server
2 1 (11.11%) Relational Database
General
1 7 (77.78%) Marketing
2 1 (11.11%) Retail
Job Titles
1 4 (44.44%) Developer
1 4 (44.44%) Web Developer
2 3 (33.33%) Web Designer
2 3 (33.33%) Marketing Manager
2 3 (33.33%) Online Marketing Manager
2 3 (33.33%) PPC Specialist
2 3 (33.33%) Designer
2 3 (33.33%) PPC Manager
2 3 (33.33%) PPC Analyst
2 3 (33.33%) PPC Executive
3 1 (11.11%) CSS Developer
3 1 (11.11%) PHP Developer
Libraries, Frameworks & Software Standards
1 6 (66.67%) HTML
1 6 (66.67%) CSS
2 4 (44.44%) HTML5
2 4 (44.44%) CSS3
3 2 (22.22%) jQuery
4 1 (11.11%) Sass
4 1 (11.11%) LESS
4 1 (11.11%) JSP
4 1 (11.11%) XHTML
Miscellaneous
1 1 (11.11%) Animation
1 1 (11.11%) Social Media
1 1 (11.11%) User Experience
Processes & Methodologies
1 5 (55.56%) Online Marketing
2 4 (44.44%) Pay per click
3 3 (33.33%) Data Analysis
3 3 (33.33%) Web Usability
3 3 (33.33%) Analytics
4 2 (22.22%) Web Development
5 1 (11.11%) Email Marketing
5 1 (11.11%) Digital Marketing
5 1 (11.11%) E-Commerce
5 1 (11.11%) MVC
5 1 (11.11%) Content Management
5 1 (11.11%) Information Architecture
5 1 (11.11%) Social Media Marketing
Programming Languages
1 3 (33.33%) JavaScript
2 2 (22.22%) PHP
Vendors
1 3 (33.33%) Adobe
1 3 (33.33%) Google
Preston, Lancashire
Searchability
Salary: £20000 - £30000 per annum + Benefits
Posted: 5 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 5 days ago