The table below looks at the statistics for SEO skills in IT jobs advertised for the Preston region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 15 14 28
Rank change year-on-year
-1 +14
Permanent jobs citing SEO 17 12 2
As % of all permanent IT jobs located in Preston 12.14% 9.02% 1.52%
As % of the Processes & Methodologies category 13.18% 10.81% 1.85%
Number of salaries quoted 6 2 1
Average salary £26,500 £25,500 £20,000
Average salary % change year-on-year
+3.92% +27.50%
UK excluding London average salary £32,500 £30,000 £31,250
% change year-on-year
+8.33% -4.00%
SEO
Lancashire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Preston region.

Processes & Methodologies Category
Preston
Permanent IT job ads with a match in the
Processes & Methodologies category
129 111 108
As % of all permanent IT jobs located in Preston 92.14% 83.46% 81.82%
Number of salaries quoted 104 79 94
Average salary £40,000 £37,123 £35,000
Average salary % change year-on-year
+7.75% +6.06%
90% offered a salary of more than £25,200 £27,500 £24,000
10% offered a salary of more than £47,500 £72,500 £60,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

SEO
Jobs Demand Trend in Preston

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Preston region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Preston

SEO
Salary Trend in Preston

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Preston region.

SEO Salary Trend in Preston

SEO
Top 29 Related IT Skills in Preston

For the 6 months to 29 July 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 21 (95.45%) Marketing
2 20 (90.91%) Pay per click
3 15 (68.18%) PHP
4 14 (63.64%) Digital Marketing
5 13 (59.09%) jQuery
5 13 (59.09%) WordPress
5 13 (59.09%) HTML
5 13 (59.09%) CSS
6 11 (50.00%) Social Media
6 11 (50.00%) Email Marketing
6 11 (50.00%) Web Development
6 11 (50.00%) Social Media Marketing
7 10 (45.45%) Content Management
8 8 (36.36%) Google
9 6 (27.27%) Google Analytics
9 6 (27.27%) Data Analysis
9 6 (27.27%) Online Marketing
9 6 (27.27%) Analytics
10 3 (13.64%) Agile Software Development
10 3 (13.64%) Stakeholder Management
10 3 (13.64%) Business Development
11 2 (9.09%) CSS3
11 2 (9.09%) JavaScript
11 2 (9.09%) HTML5
12 1 (4.55%) Responsive Web Design
12 1 (4.55%) MySQL
12 1 (4.55%) Retail
12 1 (4.55%) Adobe
12 1 (4.55%) Web Usability

SEO
Top Related IT Skills in Preston by Category

For the 6 months to 29 July 2015, IT jobs across the Preston region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 13 (59.09%) WordPress
Cloud Services
1 6 (27.27%) Google Analytics
Database & Business Intelligence
1 1 (4.55%) MySQL
General
1 21 (95.45%) Marketing
2 1 (4.55%) Retail
Job Titles
1 13 (59.09%) Developer
2 7 (31.82%) Website Developer
3 6 (27.27%) Marketing Manager
3 6 (27.27%) Online Marketing Manager
3 6 (27.27%) PPC Specialist
3 6 (27.27%) PPC Manager
3 6 (27.27%) PPC Analyst
3 6 (27.27%) PPC Executive
4 3 (13.64%) Web Developer
4 3 (13.64%) Account Manager
5 2 (9.09%) Front-End Developer
6 1 (4.55%) Designer
6 1 (4.55%) Web Designer
6 1 (4.55%) Software Developer
Libraries, Frameworks & Software Standards
1 13 (59.09%) HTML
1 13 (59.09%) CSS
1 13 (59.09%) jQuery
2 2 (9.09%) HTML5
2 2 (9.09%) CSS3
Miscellaneous
1 11 (50.00%) Social Media
Processes & Methodologies
1 20 (90.91%) Pay per click
2 14 (63.64%) Digital Marketing
3 11 (50.00%) Web Development
3 11 (50.00%) Email Marketing
3 11 (50.00%) Social Media Marketing
4 10 (45.45%) Content Management
5 6 (27.27%) Data Analysis
5 6 (27.27%) Online Marketing
5 6 (27.27%) Analytics
6 3 (13.64%) Stakeholder Management
6 3 (13.64%) Agile Software Development
6 3 (13.64%) Business Development
7 1 (4.55%) Web Usability
7 1 (4.55%) Responsive Web Design
Programming Languages
1 15 (68.18%) PHP
2 2 (9.09%) JavaScript
Vendors
1 8 (36.36%) Google
2 1 (4.55%) Adobe