The table below looks at the statistics for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 58 61 45
Rank change year-on-year
+3 -16
Permanent jobs citing SEO 10 3 12
As % of all permanent IT jobs located in Lancashire 2.00% 0.55% 2.93%
As % of the Processes & Methodologies category 2.39% 0.68% 3.86%
Number of salaries quoted 10 3 11
Average salary £27,500 £30,000 £30,000
Average salary % change year-on-year
-8.33% -
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
418 444 311
As % of all permanent IT jobs located in Lancashire 83.77% 81.32% 76.04%
Number of salaries quoted 360 387 274
Average salary £35,000 £35,000 £33,500
Average salary % change year-on-year
- +4.47%
90% offered a salary of more than £27,500 £23,500 £25,000
10% offered a salary of more than £47,500 £47,500 £65,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

SEO Salary Trend in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 24 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackburn +20 8 £27,500 -14.06%
Nelson - 5 £27,500 -
Preston -11 1 £35,000 +16.66%
SEO
North West

SEO
Top 30 Related IT Skills in Lancashire

For the 6 months to 24 November 2014, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 20 (58.82%) Marketing
2 16 (47.06%) Pay per click
2 16 (47.06%) Digital Marketing
3 11 (32.35%) HTML
3 11 (32.35%) E-Commerce
4 10 (29.41%) CSS
5 8 (23.53%) PHP
5 8 (23.53%) SQL
6 7 (20.59%) Analytics
7 6 (17.65%) WordPress
7 6 (17.65%) SQL Server
8 5 (14.71%) Business Development
8 5 (14.71%) Change Management
8 5 (14.71%) CRM
8 5 (14.71%) CMS
8 5 (14.71%) Customer Segmentation
8 5 (14.71%) Performance Monitoring
8 5 (14.71%) Analytical Skills
8 5 (14.71%) Magento
8 5 (14.71%) Digital Media
8 5 (14.71%) Link Building
9 3 (8.82%) Social Media
9 3 (8.82%) Scrum
9 3 (8.82%) OO
9 3 (8.82%) Blog
9 3 (8.82%) Google
9 3 (8.82%) MySQL
9 3 (8.82%) JavaScript
10 2 (5.88%) COBOL
10 2 (5.88%) Java

SEO
Top Related IT Skills in Lancashire by Category

For the 6 months to 24 November 2014, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (17.65%) WordPress
2 5 (14.71%) CMS
3 2 (5.88%) WebSphere
3 2 (5.88%) WebSphere Application Server
Business Applications
1 5 (14.71%) Magento
2 2 (5.88%) Google Analytics
Communications & Networking
1 2 (5.88%) SSL
1 2 (5.88%) Internet
2 1 (2.94%) FTP
2 1 (2.94%) DNS
Database & Business Intelligence
1 6 (17.65%) SQL Server
2 3 (8.82%) MySQL
3 2 (5.88%) DB2
3 2 (5.88%) RDBMS
3 2 (5.88%) IBM InfoSphere
3 2 (5.88%) Relational Database
Development Applications
1 2 (5.88%) Eclipse
2 1 (2.94%) Appcelerator Titanium
General
1 20 (58.82%) Marketing
2 1 (2.94%) Advertising
Job Titles
1 10 (29.41%) Developer
2 8 (23.53%) Web Developer
3 7 (20.59%) Senior Developer
3 7 (20.59%) Marketing Executive
3 7 (20.59%) Digital Marketing Executive
4 6 (17.65%) SEO Specialist
5 5 (14.71%) PPC Specialist
5 5 (14.71%) PPC Manager
5 5 (14.71%) PPC Analyst
5 5 (14.71%) Senior Web Developer
5 5 (14.71%) PPC Executive
6 2 (5.88%) PHP Developer
6 2 (5.88%) Senior Java Developer
6 2 (5.88%) Java Developer
6 2 (5.88%) Digital Marketing Specialist
7 1 (2.94%) CSS Developer
7 1 (2.94%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 11 (32.35%) HTML
2 10 (29.41%) CSS
3 2 (5.88%) SOAP
3 2 (5.88%) Web Services
3 2 (5.88%) XML
3 2 (5.88%) WSDL
3 2 (5.88%) J2EE
4 1 (2.94%) ASP.NET
4 1 (2.94%) .NET
4 1 (2.94%) LAMP
4 1 (2.94%) CodeIgniter
4 1 (2.94%) HTML5
4 1 (2.94%) CSS3
4 1 (2.94%) Laravel
4 1 (2.94%) Sass
4 1 (2.94%) LESS
Miscellaneous
1 5 (14.71%) Digital Media
1 5 (14.71%) Analytical Skills
2 3 (8.82%) Blog
2 3 (8.82%) Social Media
3 2 (5.88%) Mainframe
4 1 (2.94%) iPhone
4 1 (2.94%) Mobile App
4 1 (2.94%) User Experience
Operating Systems
1 2 (5.88%) UNIX
1 2 (5.88%) AIX
1 2 (5.88%) Linux
1 2 (5.88%) CentOS
1 2 (5.88%) Red Hat Enterprise Linux
2 1 (2.94%) Android
Processes & Methodologies
1 16 (47.06%) Pay per click
1 16 (47.06%) Digital Marketing
2 11 (32.35%) E-Commerce
3 7 (20.59%) Analytics
4 5 (14.71%) Customer Segmentation
4 5 (14.71%) Performance Monitoring
4 5 (14.71%) Link Building
4 5 (14.71%) Change Management
4 5 (14.71%) CRM
4 5 (14.71%) Business Development
5 3 (8.82%) Scrum
5 3 (8.82%) OO
6 2 (5.88%) UML
6 2 (5.88%) MVC
6 2 (5.88%) SOA
6 2 (5.88%) Agile Software Development
6 2 (5.88%) Data Management
6 2 (5.88%) Web Development
6 2 (5.88%) Mentoring
6 2 (5.88%) Master Data Management
Programming Languages
1 8 (23.53%) PHP
1 8 (23.53%) SQL
2 3 (8.82%) JavaScript
3 2 (5.88%) COBOL
3 2 (5.88%) Java
Vendors
1 3 (8.82%) Google
2 2 (5.88%) IBM
2 2 (5.88%) Red Hat
3 1 (2.94%) Adobe
3 1 (2.94%) Appcelerator