The table below looks at the statistics for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 29 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jun 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 48 31 46
Rank change year-on-year
-17 +15
Permanent jobs citing SEO 24 27 13
As % of all permanent IT jobs located in Lancashire 4.07% 5.99% 2.80%
As % of the Processes & Methodologies category 4.83% 7.40% 3.56%
Number of salaries quoted 13 9 11
Average salary £21,500 £27,500 £27,500
Average salary % change year-on-year
-21.81% -
UK excluding London average salary £32,500 £31,500 £30,000
% change year-on-year
+3.17% +5.00%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
497 365 365
As % of all permanent IT jobs located in Lancashire 84.38% 80.93% 78.49%
Number of salaries quoted 407 276 333
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £25,000 £23,000
10% offered a salary of more than £47,000 £48,500 £52,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

SEO
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

SEO Salary Trend in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 29 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston -7 15 £22,750 -17.27% 3
SEO
North West

SEO
Top 30 Related IT Skills in Lancashire

For the 6 months to 29 June 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 29 (96.67%) Marketing
2 28 (93.33%) Pay per click
3 25 (83.33%) HTML
4 23 (76.67%) Content Management
4 23 (76.67%) Digital Marketing
4 23 (76.67%) Social Media
5 21 (70.00%) jQuery
5 21 (70.00%) WordPress
5 21 (70.00%) CSS
6 20 (66.67%) PHP
6 20 (66.67%) Web Development
6 20 (66.67%) Email Marketing
7 19 (63.33%) Social Media Marketing
8 9 (30.00%) Analytics
8 9 (30.00%) Google Analytics
8 9 (30.00%) Google
9 8 (26.67%) CMS
10 5 (16.67%) E-Commerce
11 4 (13.33%) Photoshop
11 4 (13.33%) Strategic Planning
11 4 (13.33%) Data Analysis
11 4 (13.33%) Degree
11 4 (13.33%) Copywriting
11 4 (13.33%) Blog
11 4 (13.33%) Online Marketing
11 4 (13.33%) Adobe Creative Suite
12 2 (6.67%) HTML5
12 2 (6.67%) CSS3
12 2 (6.67%) Retail
12 2 (6.67%) Adobe

SEO
Top Related IT Skills in Lancashire by Category

For the 6 months to 29 June 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 21 (70.00%) WordPress
2 8 (26.67%) CMS
Applications
1 4 (13.33%) Photoshop
1 4 (13.33%) Adobe Creative Suite
Business Applications
1 1 (3.33%) WebTrends
Cloud Services
1 9 (30.00%) Google Analytics
2 1 (3.33%) Adobe Analytics
Database & Business Intelligence
1 1 (3.33%) MySQL
General
1 29 (96.67%) Marketing
2 2 (6.67%) Retail
3 1 (3.33%) Finance
Job Titles
1 21 (70.00%) Developer
2 8 (26.67%) Junior Developer
2 8 (26.67%) PHP Developer
2 8 (26.67%) Junior PHP Developer
2 8 (26.67%) PPC Specialist
2 8 (26.67%) Junior
2 8 (26.67%) PPC Manager
2 8 (26.67%) PPC Analyst
2 8 (26.67%) PPC Executive
3 7 (23.33%) Website Developer
4 4 (13.33%) Online Marketing Manager
4 4 (13.33%) Marketing Manager
4 4 (13.33%) Web Developer
5 2 (6.67%) Digital Marketing Executive
5 2 (6.67%) Marketing Executive
5 2 (6.67%) Front-End Developer
6 1 (3.33%) Designer
6 1 (3.33%) Web Designer
6 1 (3.33%) Analyst
6 1 (3.33%) Web Analyst
Libraries, Frameworks & Software Standards
1 25 (83.33%) HTML
2 21 (70.00%) CSS
2 21 (70.00%) jQuery
3 2 (6.67%) HTML5
3 2 (6.67%) CSS3
Miscellaneous
1 23 (76.67%) Social Media
2 4 (13.33%) Copywriting
2 4 (13.33%) Blog
Processes & Methodologies
1 28 (93.33%) Pay per click
2 23 (76.67%) Content Management
2 23 (76.67%) Digital Marketing
3 20 (66.67%) Web Development
3 20 (66.67%) Email Marketing
4 19 (63.33%) Social Media Marketing
5 9 (30.00%) Analytics
6 5 (16.67%) E-Commerce
7 4 (13.33%) Data Analysis
7 4 (13.33%) Strategic Planning
7 4 (13.33%) Online Marketing
8 1 (3.33%) CRM
8 1 (3.33%) Web Usability
8 1 (3.33%) Market Research
8 1 (3.33%) Responsive Web Design
8 1 (3.33%) Web Analytics
8 1 (3.33%) Business Analysis
8 1 (3.33%) Validation
Programming Languages
1 20 (66.67%) PHP
2 2 (6.67%) JavaScript
Qualifications
1 4 (13.33%) Degree
Vendors
1 9 (30.00%) Google
2 2 (6.67%) Adobe
3 1 (3.33%) Coremetrics
Preston, Lancashire
Searchability
Salary: £20000 - £28000 per annum + Benefits
Posted: 6 hours ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 19 hours ago
Preston
Searchability
Salary: £20000 - £25000 per annum + Benefits
Posted: 5 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 6 days ago
Lancaster
I4 Recruitment
Salary: £18k - 21k per year + Benefits
Posted: 12 days ago