The table below looks at the statistics for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 51 59 49
Rank change year-on-year
+8 -10
Permanent jobs citing SEO 12 4 7
As % of all permanent IT jobs located in Lancashire 2.37% 0.81% 1.58%
As % of the Processes & Methodologies category 2.75% 0.99% 2.10%
Number of salaries quoted 11 4 7
Average salary £27,500 £31,000 £30,000
Average salary % change year-on-year
-11.29% +3.33%
90% offered a salary of more than £21,500 £30,000 £26,000
10% offered a salary of more than £50,000 £32,000 £41,000
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
436 404 334
As % of all permanent IT jobs located in Lancashire 86.00% 81.78% 75.23%
Number of salaries quoted 376 337 304
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £25,000 £24,000 £25,000
10% offered a salary of more than £50,000 £47,500 £62,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

SEO Salary Trend in Lancashire

SEO
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing SEO across the Lancashire region over the 3 months to 19 December 2014.

SEO Salary Histogram in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nelson - 8 £27,500 -
Preston -12 4 £21,500 -30.64%
Blackburn - 4 £27,500 -
SEO
North West

SEO
Top 30 Related IT Skills in Lancashire

For the 6 months to 19 December 2014, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 21 (61.76%) Marketing
2 18 (52.94%) Pay per click
3 15 (44.12%) Digital Marketing
4 11 (32.35%) E-Commerce
4 11 (32.35%) HTML
5 10 (29.41%) CSS
6 8 (23.53%) Analytical Skills
7 7 (20.59%) WordPress
8 6 (17.65%) PHP
8 6 (17.65%) SQL
8 6 (17.65%) SQL Server
8 6 (17.65%) Online Marketing
8 6 (17.65%) Analytics
9 5 (14.71%) Customer Segmentation
9 5 (14.71%) Performance Monitoring
9 5 (14.71%) Link Building
9 5 (14.71%) CRM
9 5 (14.71%) Business Development
9 5 (14.71%) Change Management
9 5 (14.71%) CMS
9 5 (14.71%) Digital Media
9 5 (14.71%) Magento
10 4 (11.76%) Internet
10 4 (11.76%) B2B
11 3 (8.82%) Marketing Strategy
11 3 (8.82%) SLA
11 3 (8.82%) People Management
11 3 (8.82%) HTML5
11 3 (8.82%) CSS3
11 3 (8.82%) Advertising

SEO
Top Related IT Skills in Lancashire by Category

For the 6 months to 19 December 2014, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (20.59%) WordPress
2 5 (14.71%) CMS
3 1 (2.94%) WebSphere
3 1 (2.94%) WebSphere Application Server
Business Applications
1 5 (14.71%) Magento
2 1 (2.94%) Google Analytics
Communications & Networking
1 4 (11.76%) Internet
2 1 (2.94%) FTP
2 1 (2.94%) SSL
Database & Business Intelligence
1 6 (17.65%) SQL Server
2 2 (5.88%) MySQL
2 2 (5.88%) Relational Database
3 1 (2.94%) DB2
3 1 (2.94%) RDBMS
3 1 (2.94%) IBM InfoSphere
Development Applications
1 1 (2.94%) Eclipse
General
1 21 (61.76%) Marketing
2 3 (8.82%) Advertising
Job Titles
1 8 (23.53%) Developer
2 7 (20.59%) Web Developer
2 7 (20.59%) Marketing Executive
2 7 (20.59%) Digital Marketing Executive
3 6 (17.65%) Senior Developer
3 6 (17.65%) SEO Specialist
4 5 (14.71%) Senior Web Developer
5 4 (11.76%) PPC Specialist
5 4 (11.76%) PPC Executive
5 4 (11.76%) PPC Manager
5 4 (11.76%) PPC Analyst
6 2 (5.88%) Designer
6 2 (5.88%) Web Designer
6 2 (5.88%) Digital Marketing Specialist
7 1 (2.94%) CSS Developer
7 1 (2.94%) PHP Developer
7 1 (2.94%) Senior Java Developer
7 1 (2.94%) Java Developer
Libraries, Frameworks & Software Standards
1 11 (32.35%) HTML
2 10 (29.41%) CSS
3 3 (8.82%) HTML5
3 3 (8.82%) CSS3
4 1 (2.94%) Sass
4 1 (2.94%) LESS
4 1 (2.94%) JSP
4 1 (2.94%) SOAP
4 1 (2.94%) Web Services
4 1 (2.94%) XML
4 1 (2.94%) XHTML
4 1 (2.94%) WSDL
4 1 (2.94%) J2EE
Miscellaneous
1 8 (23.53%) Analytical Skills
2 5 (14.71%) Digital Media
3 1 (2.94%) User Experience
3 1 (2.94%) Mainframe
3 1 (2.94%) Animation
3 1 (2.94%) Blog
3 1 (2.94%) Social Media
Operating Systems
1 1 (2.94%) UNIX
1 1 (2.94%) AIX
1 1 (2.94%) Linux
1 1 (2.94%) CentOS
1 1 (2.94%) Red Hat Enterprise Linux
Processes & Methodologies
1 18 (52.94%) Pay per click
2 15 (44.12%) Digital Marketing
3 11 (32.35%) E-Commerce
4 6 (17.65%) Online Marketing
4 6 (17.65%) Analytics
5 5 (14.71%) Customer Segmentation
5 5 (14.71%) Performance Monitoring
5 5 (14.71%) Link Building
5 5 (14.71%) Change Management
5 5 (14.71%) CRM
5 5 (14.71%) Business Development
6 4 (11.76%) B2B
7 3 (8.82%) Marketing Strategy
7 3 (8.82%) People Management
8 2 (5.88%) Web Development
8 2 (5.88%) Web Usability
9 1 (2.94%) Product Management
9 1 (2.94%) B2C
9 1 (2.94%) MVC
9 1 (2.94%) Scrum
Programming Languages
1 6 (17.65%) PHP
1 6 (17.65%) SQL
2 3 (8.82%) JavaScript
3 1 (2.94%) COBOL
3 1 (2.94%) Java
Quality Assurance & Compliance
1 3 (8.82%) SLA
Vendors
1 2 (5.88%) Adobe
2 1 (2.94%) Red Hat
2 1 (2.94%) Google
2 1 (2.94%) IBM