The table below looks at the statistics for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 45 50 51
Rank change year-on-year
+5 +1
Permanent jobs citing SEO 6 9 8
As % of all permanent IT jobs located in Lancashire 1.41% 1.96% 1.63%
As % of the Processes & Methodologies category 1.68% 2.49% 2.12%
Number of salaries quoted 5 7 7
Average salary £24,375 £32,000 £22,500
Average salary % change year-on-year
-23.82% +42.22%
UK excluding London average salary £31,000 £32,500 £30,000
% change year-on-year
-4.61% +8.33%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
358 361 377
As % of all permanent IT jobs located in Lancashire 84.24% 78.48% 76.94%
Number of salaries quoted 317 311 321
Average salary £37,500 £39,000 £35,000
Average salary % change year-on-year
-3.84% +11.42%
90% offered a salary of more than £24,375 £27,000 £22,500
10% offered a salary of more than £55,000 £50,000 £57,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

SEO
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

SEO Salary Trend in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Blackpool - 4 £24,375 -
Preston +9 1 - - 4
SEO
North West

SEO
Top 30 Related IT Skills in Lancashire

For the 6 months to 27 March 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 16 (88.89%) Marketing
2 13 (72.22%) Pay per click
3 9 (50.00%) Digital Marketing
3 9 (50.00%) HTML
4 6 (33.33%) E-Commerce
5 5 (27.78%) CSS
5 5 (27.78%) Google
5 5 (27.78%) Analytics
5 5 (27.78%) Google Analytics
5 5 (27.78%) Online Marketing
6 4 (22.22%) HTML5
6 4 (22.22%) Social Media
6 4 (22.22%) Copywriting
6 4 (22.22%) Blog
6 4 (22.22%) CSS3
6 4 (22.22%) Adobe Creative Suite
6 4 (22.22%) Strategic Planning
6 4 (22.22%) Degree
6 4 (22.22%) Photoshop
6 4 (22.22%) Content Management
6 4 (22.22%) Adobe
7 3 (16.67%) Internet
7 3 (16.67%) B2B
7 3 (16.67%) SLA
7 3 (16.67%) JavaScript
7 3 (16.67%) Advertising
7 3 (16.67%) Marketing Strategy
7 3 (16.67%) Analytical Skills
7 3 (16.67%) People Management
7 3 (16.67%) WordPress

SEO
Top Related IT Skills in Lancashire by Category

For the 6 months to 27 March 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (16.67%) WordPress
Applications
1 4 (22.22%) Photoshop
1 4 (22.22%) Adobe Creative Suite
Business Applications
1 5 (27.78%) Google Analytics
2 1 (5.56%) SiteCatalyst
2 1 (5.56%) WebTrends
Communications & Networking
1 3 (16.67%) Internet
Database & Business Intelligence
1 2 (11.11%) MySQL
2 1 (5.56%) SQL Server
2 1 (5.56%) Relational Database
General
1 16 (88.89%) Marketing
2 3 (16.67%) Advertising
3 2 (11.11%) Retail
4 1 (5.56%) Finance
Job Titles
1 7 (38.89%) Marketing Executive
1 7 (38.89%) Digital Marketing Executive
2 4 (22.22%) PPC Executive
2 4 (22.22%) PPC Manager
2 4 (22.22%) PPC Analyst
2 4 (22.22%) PPC Specialist
3 3 (16.67%) Designer
3 3 (16.67%) Developer
3 3 (16.67%) Web Developer
3 3 (16.67%) Web Designer
4 1 (5.56%) PHP Developer
4 1 (5.56%) Web Analyst
4 1 (5.56%) Analyst
4 1 (5.56%) CSS Developer
Libraries, Frameworks & Software Standards
1 9 (50.00%) HTML
2 5 (27.78%) CSS
3 4 (22.22%) HTML5
3 4 (22.22%) CSS3
4 1 (5.56%) Sass
4 1 (5.56%) LESS
4 1 (5.56%) JSP
4 1 (5.56%) XHTML
4 1 (5.56%) jQuery
Miscellaneous
1 4 (22.22%) Copywriting
1 4 (22.22%) Blog
1 4 (22.22%) Social Media
2 3 (16.67%) Analytical Skills
3 1 (5.56%) Animation
3 1 (5.56%) User Experience
Processes & Methodologies
1 13 (72.22%) Pay per click
2 9 (50.00%) Digital Marketing
3 6 (33.33%) E-Commerce
4 5 (27.78%) Online Marketing
4 5 (27.78%) Analytics
5 4 (22.22%) Content Management
5 4 (22.22%) Strategic Planning
6 3 (16.67%) B2B
6 3 (16.67%) Marketing Strategy
6 3 (16.67%) Web Usability
6 3 (16.67%) People Management
7 1 (5.56%) Market Research
7 1 (5.56%) Web Development
7 1 (5.56%) Email Marketing
7 1 (5.56%) CRM
7 1 (5.56%) Information Architecture
7 1 (5.56%) MVC
7 1 (5.56%) Validation
7 1 (5.56%) Web Analytics
7 1 (5.56%) Business Analysis
Programming Languages
1 3 (16.67%) JavaScript
2 1 (5.56%) PHP
Qualifications
1 4 (22.22%) Degree
Quality Assurance & Compliance
1 3 (16.67%) SLA
Vendors
1 5 (27.78%) Google
2 4 (22.22%) Adobe
3 1 (5.56%) Coremetrics
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 2 days ago
Lancashire
Energize Recruitment Solutions Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 4 days ago
Preston, Lancashire
Evolution Recruitment Solutions
Salary: 20,000 - 25,000
Posted: 4 days ago
Preston
Searchability
Salary: £18000 - £25000 per annum + Benefits
Posted: 6 days ago
Preston
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 6 days ago