The first table below looks at the demand for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Lancashire region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 48 31 43
Rank change year-on-year
-17 +12
Permanent jobs citing SEO 11 32 9
As % of all permanent IT jobs located in Lancashire 2.282% 5.797% 2.332%
As % of the Processes & Methodologies category 3.170% 8.377% 3.529%
Number of salaries quoted 10 30 8
Average salary £27,500 £26,000 £25,000
Average salary % change year-on-year
+5.76% +4.00%
90% offered a salary of more than £21,450 £18,000 £22,000
10% offered a salary of more than £37,500 £30,800 £31,000
UK excluding London average salary £30,000 £31,500 £30,000
% change year-on-year
-4.76% +5.00%
All Processes & Methodologies
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
347 382 255
As % of all permanent IT jobs located in Lancashire 71.99% 69.20% 66.06%
Number of salaries quoted 308 351 215
Average salary £35,000 £32,500 £35,000
Average salary % change year-on-year
+7.69% -7.14%
90% offered a salary of more than £22,500 £22,500 £22,500
10% offered a salary of more than £55,000 £50,000 £47,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
SEO
North West

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

Lancashire SEO Jobs Demand Trend

SEO
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

Lancashire SEO Salary Trend

SEO
Salary Histogram

This chart provides a salary histogram for IT jobs citing SEO across the Lancashire region over the 3 months to 23 May 2013.

Lancashire SEO Salary Histogram

SEO
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Preston -4 3 £28,000 +1.81%
Blackburn -11 1 £27,500 +5.76%
Colne - 1 £21,500 -
Lancaster - 1 £22,500 -
SEO
North West

SEO
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 13 (72.22%) Marketing
2 11 (61.11%) E-Commerce
2 11 (61.11%) Analytics
3 10 (55.56%) Digital Marketing
4 9 (50.00%) Pay per click
5 8 (44.44%) Google Analytics
5 8 (44.44%) Online Marketing
5 8 (44.44%) Google
6 6 (33.33%) Social Media
6 6 (33.33%) CSS
7 5 (27.78%) Internet
7 5 (27.78%) Internet Marketing
7 5 (27.78%) Social Media Marketing
8 4 (22.22%) Digital Media
8 4 (22.22%) User Stories
8 4 (22.22%) Mobile App
8 4 (22.22%) jQuery
8 4 (22.22%) Email Marketing
8 4 (22.22%) Kanban
8 4 (22.22%) Web Analytics
8 4 (22.22%) Agile Software Development
8 4 (22.22%) TDD
8 4 (22.22%) Business Analysis
8 4 (22.22%) Automotive
8 4 (22.22%) HTML
8 4 (22.22%) JavaScript
9 3 (16.67%) .NET
9 3 (16.67%) C#
9 3 (16.67%) ASP.NET
9 3 (16.67%) XHTML

SEO
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 6 (33.33%) CSS
2 4 (22.22%) jQuery
2 4 (22.22%) HTML
3 3 (16.67%) .NET
3 3 (16.67%) ASP.NET
3 3 (16.67%) XHTML
3 3 (16.67%) HTML5
3 3 (16.67%) CSS3
4 2 (11.11%) CakePHP
5 1 (5.556%) XML
5 1 (5.556%) XSLT
5 1 (5.556%) Ajax
Application Platforms
1 3 (16.67%) Magento
2 2 (11.11%) ExpressionEngine
2 2 (11.11%) WordPress
3 1 (5.556%) CMS
3 1 (5.556%) Umbraco
Applications
1 2 (11.11%) Fireworks
1 2 (11.11%) Adobe Illustrator
1 2 (11.11%) Photoshop
2 1 (5.556%) MS Office
2 1 (5.556%) MS Excel
Business Applications
1 8 (44.44%) Google Analytics
Communications & Networking
1 5 (27.78%) Internet
Database & Business Intelligence
1 2 (11.11%) MySQL
2 1 (5.556%) SQL Server
General
1 13 (72.22%) Marketing
2 4 (22.22%) Automotive
3 2 (11.11%) Advertising
Job Titles
1 4 (22.22%) Agile Business Analyst
1 4 (22.22%) Business Analyst
1 4 (22.22%) Senior Analyst
1 4 (22.22%) Analyst
1 4 (22.22%) Consultant
1 4 (22.22%) Senior Business Analyst
2 3 (16.67%) Developer
3 2 (11.11%) PPC Manager
3 2 (11.11%) PPC Analyst
3 2 (11.11%) PHP MySQL Developer
3 2 (11.11%) PPC Executive
3 2 (11.11%) Designer
3 2 (11.11%) IT Business Analyst
3 2 (11.11%) Web Designer
3 2 (11.11%) PHP Developer
3 2 (11.11%) PPC Specialist
3 2 (11.11%) SEO Specialist
4 1 (5.556%) C# Developer
4 1 (5.556%) SEO Consultant
4 1 (5.556%) SEO Executive
Miscellaneous
1 6 (33.33%) Social Media
2 4 (22.22%) Digital Media
2 4 (22.22%) Mobile App
3 2 (11.11%) Copywriting
4 1 (5.556%) W3C
Processes & Methodologies
1 11 (61.11%) E-Commerce
1 11 (61.11%) Analytics
2 10 (55.56%) Digital Marketing
3 9 (50.00%) Pay per click
4 8 (44.44%) Online Marketing
5 5 (27.78%) Internet Marketing
5 5 (27.78%) Social Media Marketing
6 4 (22.22%) User Stories
6 4 (22.22%) Email Marketing
6 4 (22.22%) Kanban
6 4 (22.22%) Web Analytics
6 4 (22.22%) Agile Software Development
6 4 (22.22%) TDD
6 4 (22.22%) Business Analysis
7 3 (16.67%) HOOD
7 3 (16.67%) MVC
7 3 (16.67%) Web Design
7 3 (16.67%) Search Engine Marketing
8 2 (11.11%) Continuous Improvement
8 2 (11.11%) Time Management
Programming Languages
1 4 (22.22%) JavaScript
2 3 (16.67%) C#
3 2 (11.11%) PHP
3 2 (11.11%) SQL
4 1 (5.556%) T-SQL
Vendors
1 8 (44.44%) Google
2 2 (11.11%) Adobe
3 1 (5.556%) Microsoft
Blackburn, Lancashire
The ideal candidate will have the following skills: ESSENTIAL * A minimum of 1-2 years commercial experience in building web sites using ASP.NET 2.0 (or later)...
Redrock Consulting Ltd
Salary: £18000 - £20000 per annum
Posted: 16 May 2013