The table below looks at the statistics for SEO skills in IT jobs advertised for the Lancashire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 47 55 49
Rank change year-on-year
+8 -6
Permanent jobs citing SEO 10 3 7
As % of all permanent IT jobs located in Lancashire 2.08% 0.70% 1.51%
As % of the Processes & Methodologies category 2.38% 0.85% 1.94%
Number of salaries quoted 9 3 6
Average salary £24,375 £32,000 £30,750
Average salary % change year-on-year
-23.82% +4.06%
90% offered a salary of more than £20,700 £32,000 £22,500
10% offered a salary of more than £60,000 £32,000 £44,000
UK excluding London average salary £32,500 £33,000 £31,500
% change year-on-year
-1.51% +4.76%
SEO
North West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Lancashire region.

Processes & Methodologies Category
Lancashire
Permanent IT job ads with a match in the
Processes & Methodologies category
420 354 360
As % of all permanent IT jobs located in Lancashire 87.50% 82.90% 77.75%
Number of salaries quoted 370 304 309
Average salary £37,500 £37,500 £35,500
Average salary % change year-on-year
- +5.63%
90% offered a salary of more than £24,000 £27,000 £24,000
10% offered a salary of more than £55,000 £50,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Lancashire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Lancashire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Lancashire

SEO
Salary Trend in Lancashire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Lancashire region.

SEO Salary Trend in Lancashire

SEO
Salary Histogram in Lancashire

This chart provides a salary histogram for IT jobs citing SEO across the Lancashire region over the 3 months to 27 February 2015.

SEO Salary Histogram in Lancashire

SEO
Job Locations in Lancashire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Lancashire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Preston +13 3 £21,500 -32.81% 3
Blackpool - 3 £24,375 - 1
Nelson - 3 £60,000 -
SEO
North West

SEO
Top 30 Related IT Skills in Lancashire

For the 6 months to 27 February 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 18 (90.00%) Marketing
2 16 (80.00%) Pay per click
3 12 (60.00%) Digital Marketing
4 7 (35.00%) HTML
5 5 (25.00%) E-Commerce
5 5 (25.00%) Online Marketing
6 4 (20.00%) Google Analytics
6 4 (20.00%) Analytics
6 4 (20.00%) CSS
6 4 (20.00%) Google
7 3 (15.00%) Photoshop
7 3 (15.00%) Degree
7 3 (15.00%) Advertising
7 3 (15.00%) Content Management
7 3 (15.00%) Strategic Planning
7 3 (15.00%) B2B
7 3 (15.00%) SLA
7 3 (15.00%) Adobe
7 3 (15.00%) Internet
7 3 (15.00%) CSS3
7 3 (15.00%) Marketing Strategy
7 3 (15.00%) Analytical Skills
7 3 (15.00%) People Management
7 3 (15.00%) Adobe Creative Suite
7 3 (15.00%) Copywriting
7 3 (15.00%) Blog
7 3 (15.00%) HTML5
7 3 (15.00%) Social Media
8 2 (10.00%) WordPress
8 2 (10.00%) Web Usability

SEO
Top Related IT Skills in Lancashire by Category

For the 6 months to 27 February 2015, IT jobs across the Lancashire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.00%) WordPress
Applications
1 3 (15.00%) Photoshop
1 3 (15.00%) Adobe Creative Suite
Business Applications
1 4 (20.00%) Google Analytics
2 1 (5.00%) SiteCatalyst
2 1 (5.00%) WebTrends
Communications & Networking
1 3 (15.00%) Internet
Database & Business Intelligence
1 2 (10.00%) MySQL
2 1 (5.00%) SQL Server
2 1 (5.00%) Relational Database
General
1 18 (90.00%) Marketing
2 3 (15.00%) Advertising
3 1 (5.00%) Retail
3 1 (5.00%) Finance
Job Titles
1 9 (45.00%) Marketing Executive
1 9 (45.00%) Digital Marketing Executive
2 7 (35.00%) PPC Manager
2 7 (35.00%) PPC Analyst
2 7 (35.00%) PPC Specialist
2 7 (35.00%) PPC Executive
3 2 (10.00%) Digital Marketing Specialist
3 2 (10.00%) Designer
3 2 (10.00%) Developer
3 2 (10.00%) Web Developer
3 2 (10.00%) Web Designer
4 1 (5.00%) PHP Developer
4 1 (5.00%) Web Analyst
4 1 (5.00%) Analyst
4 1 (5.00%) CSS Developer
Libraries, Frameworks & Software Standards
1 7 (35.00%) HTML
2 4 (20.00%) CSS
3 3 (15.00%) HTML5
3 3 (15.00%) CSS3
4 1 (5.00%) Sass
4 1 (5.00%) LESS
4 1 (5.00%) JSP
4 1 (5.00%) XHTML
Miscellaneous
1 3 (15.00%) Copywriting
1 3 (15.00%) Blog
1 3 (15.00%) Social Media
1 3 (15.00%) Analytical Skills
2 1 (5.00%) Animation
2 1 (5.00%) User Experience
Processes & Methodologies
1 16 (80.00%) Pay per click
2 12 (60.00%) Digital Marketing
3 5 (25.00%) Online Marketing
3 5 (25.00%) E-Commerce
4 4 (20.00%) Analytics
5 3 (15.00%) People Management
5 3 (15.00%) B2B
5 3 (15.00%) Content Management
5 3 (15.00%) Strategic Planning
5 3 (15.00%) Marketing Strategy
6 2 (10.00%) Web Usability
7 1 (5.00%) Market Research
7 1 (5.00%) Web Development
7 1 (5.00%) Email Marketing
7 1 (5.00%) CRM
7 1 (5.00%) Information Architecture
7 1 (5.00%) Web Analytics
7 1 (5.00%) Business Analysis
7 1 (5.00%) MVC
7 1 (5.00%) Validation
Programming Languages
1 2 (10.00%) JavaScript
2 1 (5.00%) PHP
Qualifications
1 3 (15.00%) Degree
2 1 (5.00%) VCP4
Quality Assurance & Compliance
1 3 (15.00%) SLA
Vendors
1 4 (20.00%) Google
2 3 (15.00%) Adobe
3 1 (5.00%) Coremetrics
Blackburn
Shortlist Recruitment
Salary: £40000 - £50000 per annum + Excellent competitive package
Posted: Yesterday
Preston, Lancashire
QA Limited
Salary: £150.00 per week
Posted: 3 days ago
Blackpool, Lancashire
QA Limited
Salary: £131.75 per week
Posted: 3 days ago
Clitheroe, Lancashire
QA Limited
Salary: £120.00 per week
Posted: 3 days ago
Preston, Lancashire
Novus digital recruitment limited
Salary: From £20,000 to £28,000 per annum Plus benefits, onsite parking etc
Posted: 4 days ago
Preston
Searchability
Salary: £18000 - £25000 per annum + Benefits
Posted: 6 days ago