The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Salford region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 10 20 12
Rank change year-on-year
+10 -8
Permanent jobs citing Marketing 4 3 10
As % of all permanent IT jobs located in Salford 12.90% 4.23% 12.05%
As % of the General category 57.14% 8.11% 25.00%
Number of salaries quoted 3 2 10
Average salary £22,000 £22,500 £34,500
Average salary % change year-on-year
-2.22% -34.78%
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
Manchester

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Salford region.

General Category
Salford
Permanent IT job ads with a match in the
General category
7 37 40
As % of all permanent IT jobs located in Salford 22.58% 52.11% 48.19%
Number of salaries quoted 6 30 38
Average salary £22,000 £32,500 £35,000
Average salary % change year-on-year
-32.30% -7.14%
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Salford

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Salford region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Salford

Marketing
Salary Trend in Salford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Salford region.

Marketing Salary Trend in Salford

Marketing
Top 25 Related IT Skills in Salford

For the 6 months to 5 February 2016, IT jobs across the Salford region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 6 (100.00%) Social Media
2 5 (83.33%) SEO
2 5 (83.33%) Pay per click
3 4 (66.67%) Copywriting
3 4 (66.67%) Google Analytics
3 4 (66.67%) Digital Marketing
3 4 (66.67%) SYSPRO
3 4 (66.67%) Marketing Strategy
3 4 (66.67%) Twitter
3 4 (66.67%) Analytics
3 4 (66.67%) Analytical Skills
3 4 (66.67%) Brand Awareness
3 4 (66.67%) AdWords
3 4 (66.67%) Google
4 2 (33.33%) CMS
4 2 (33.33%) HTML
5 1 (16.67%) CRM
5 1 (16.67%) B2B
5 1 (16.67%) Telecoms
5 1 (16.67%) Finance
5 1 (16.67%) Advertising
5 1 (16.67%) Degree
5 1 (16.67%) WordPress
5 1 (16.67%) Magento
5 1 (16.67%) Online Marketing

Marketing
Top Related IT Skills in Salford by Category

For the 6 months to 5 February 2016, IT jobs across the Salford region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) CMS
2 1 (16.67%) WordPress
Business Applications
1 1 (16.67%) Magento
Cloud Services
1 4 (66.67%) AdWords
1 4 (66.67%) Google Analytics
General
1 4 (66.67%) Brand Awareness
2 1 (16.67%) Advertising
2 1 (16.67%) Finance
2 1 (16.67%) Telecoms
Job Titles
1 5 (83.33%) Marketing Executive
2 4 (66.67%) Digital Executive
2 4 (66.67%) Digital Marketing Executive
3 1 (16.67%) Service Manager
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
Miscellaneous
1 6 (100.00%) Social Media
2 4 (66.67%) Analytical Skills
2 4 (66.67%) Copywriting
Processes & Methodologies
1 5 (83.33%) Pay per click
1 5 (83.33%) SEO
2 4 (66.67%) Analytics
2 4 (66.67%) Digital Marketing
2 4 (66.67%) Marketing Strategy
3 1 (16.67%) B2B
3 1 (16.67%) CRM
3 1 (16.67%) Online Marketing
Qualifications
1 1 (16.67%) Degree
Vendors
1 4 (66.67%) Google
1 4 (66.67%) SYSPRO
1 4 (66.67%) Twitter