The table below looks at the statistics for SEO skills in IT jobs advertised for the Salford region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 22 12 16
Rank change year-on-year
-10 +4
Permanent jobs citing SEO 1 6 1
As % of all permanent IT jobs located in Salford 1.52% 8.33% 2.33%
As % of the Processes & Methodologies category 1.85% 9.84% 2.78%
Number of salaries quoted 1 6 1
Average salary £27,500 £34,500 £30,000
Average salary % change year-on-year
-20.28% +15.00%
UK excluding London average salary £32,500 £30,000 £31,500
% change year-on-year
+8.33% -4.76%
SEO
Manchester

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Salford region.

Processes & Methodologies Category
Salford
Permanent IT job ads with a match in the
Processes & Methodologies category
54 61 36
As % of all permanent IT jobs located in Salford 81.82% 84.72% 83.72%
Number of salaries quoted 38 51 14
Average salary £38,000 £38,500 £34,000
Average salary % change year-on-year
-1.29% +13.23%
90% offered a salary of more than £28,000 £34,500 £26,500
10% offered a salary of more than £45,000 £55,000 £50,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

SEO
Jobs Demand Trend in Salford

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Salford region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Salford

SEO
Salary Trend in Salford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Salford region.

SEO Salary Trend in Salford

SEO
Top 3 Related IT Skills in Salford

For the 6 months to 19 December 2014, IT jobs across the Salford region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 6 (100.00%) New Media
2 5 (83.33%) Pay per click
3 3 (50.00%) Social Media

SEO
Top Related IT Skills in Salford by Category

For the 6 months to 19 December 2014, IT jobs across the Salford region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Job Titles
1 6 (100.00%) SEO Executive
Miscellaneous
1 6 (100.00%) New Media
2 3 (50.00%) Social Media
Processes & Methodologies
1 5 (83.33%) Pay per click