The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Sheffield region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Marketing
Rank 62 15 37
Rank change year-on-year
-47 +22
Permanent jobs citing Marketing 13 49 30
As % of all permanent IT jobs located in Sheffield 1.75% 9.18% 5.15%
As % of the General category 8.28% 25.52% 15.63%
Number of salaries quoted 13 38 30
Average salary £32,500 £31,250 £27,411
Average salary % change year-on-year
+4.00% +14.00%
90% offered a salary of more than £23,300 £22,500 £20,900
10% offered a salary of more than £40,000 £52,500 £30,000
UK excluding London average salary £38,000 £35,000 £35,000
% change year-on-year
+8.57% -
Marketing
South Yorkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Sheffield region.

General Category
Sheffield
Permanent IT job ads with a match in the
General category
157 192 192
As % of all permanent IT jobs located in Sheffield 21.13% 35.96% 32.93%
Number of salaries quoted 142 150 147
Average salary £37,500 £37,500 £35,000
Average salary % change year-on-year
- +7.14%
90% offered a salary of more than £23,600 £25,500 £22,850
10% offered a salary of more than £48,500 £67,500 £55,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Sheffield

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Sheffield region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Sheffield

Marketing
Salary Trend in Sheffield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Sheffield region.

Marketing Salary Trend in Sheffield

Marketing
Salary Histogram in Sheffield

This chart provides a salary histogram for IT jobs citing Marketing across the Sheffield region over the 3 months to 2 September 2014.

Marketing Salary Histogram in Sheffield

Marketing
Top 30 Related IT Skills in Sheffield

For the 6 months to 2 September 2014, IT jobs across the Sheffield region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 9 (34.62%) Social Media
2 8 (30.77%) HTML
2 8 (30.77%) CSS
3 7 (26.92%) Copywriting
4 5 (19.23%) JavaScript
4 5 (19.23%) SEO
5 4 (15.38%) CMS
5 4 (15.38%) Google
5 4 (15.38%) PHP
5 4 (15.38%) MS Excel
5 4 (15.38%) E-Commerce
5 4 (15.38%) Photoshop
5 4 (15.38%) Microsoft
5 4 (15.38%) Pay per click
5 4 (15.38%) Analytics
6 3 (11.54%) Google Analytics
6 3 (11.54%) Digital Marketing
6 3 (11.54%) jQuery
6 3 (11.54%) Web Analytics
6 3 (11.54%) Project Management
6 3 (11.54%) MVC
7 2 (7.69%) Risk Management
7 2 (7.69%) Subversion
7 2 (7.69%) Data Analysis
7 2 (7.69%) Risk Assessment
7 2 (7.69%) Adobe
7 2 (7.69%) MySQL
7 2 (7.69%) XHTML
7 2 (7.69%) W3C
7 2 (7.69%) Git (software)

Marketing
Top Related IT Skills in Sheffield by Category

For the 6 months to 2 September 2014, IT jobs across the Sheffield region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (15.38%) CMS
2 1 (3.85%) WordPress
2 1 (3.85%) Sitefinity
Applications
1 4 (15.38%) MS Excel
1 4 (15.38%) Photoshop
2 1 (3.85%) MS Office
2 1 (3.85%) MS Visio
2 1 (3.85%) Adobe Illustrator
2 1 (3.85%) MS PowerPoint
Business Applications
1 3 (11.54%) Google Analytics
2 1 (3.85%) SiteCatalyst
2 1 (3.85%) WebTrends
Communications & Networking
1 1 (3.85%) Broadband
1 1 (3.85%) LAN
1 1 (3.85%) WLAN
1 1 (3.85%) DHCP
1 1 (3.85%) SNMP
1 1 (3.85%) TCP/IP
1 1 (3.85%) DNS
1 1 (3.85%) Intranet
1 1 (3.85%) Internet
1 1 (3.85%) 802.11
1 1 (3.85%) MPLS
1 1 (3.85%) OSPF
1 1 (3.85%) BGP-4
1 1 (3.85%) Wi-Fi
1 1 (3.85%) Wireless
Database & Business Intelligence
1 2 (7.69%) MySQL
Development Applications
1 2 (7.69%) Subversion
1 2 (7.69%) Git (software)
General
1 1 (3.85%) Telecoms
1 1 (3.85%) Legal
1 1 (3.85%) Advertising
1 1 (3.85%) Games
Job Titles
1 3 (11.54%) Developer
1 3 (11.54%) Marketing Executive
2 2 (7.69%) Coordinator
2 2 (7.69%) PHP Developer
2 2 (7.69%) Service Manager
2 2 (7.69%) Designer
2 2 (7.69%) PHP MySQL Developer
3 1 (3.85%) Senior Designer
3 1 (3.85%) Customer Insight Manager
3 1 (3.85%) Systems Manager
3 1 (3.85%) Data Analyst
3 1 (3.85%) Web Designer
3 1 (3.85%) Analyst
3 1 (3.85%) Web Developer
3 1 (3.85%) Website Manager
3 1 (3.85%) Business Systems Manager
3 1 (3.85%) Senior Web Designer
3 1 (3.85%) Business Project Manager
3 1 (3.85%) Business Manager
3 1 (3.85%) Web Analyst
Libraries, Frameworks & Software Standards
1 8 (30.77%) HTML
1 8 (30.77%) CSS
2 3 (11.54%) jQuery
3 2 (7.69%) CSS3
3 2 (7.69%) XHTML
3 2 (7.69%) CakePHP
4 1 (3.85%) .NET
4 1 (3.85%) HTML5
Miscellaneous
1 9 (34.62%) Social Media
2 7 (26.92%) Copywriting
3 2 (7.69%) Blog
3 2 (7.69%) Open Source
3 2 (7.69%) W3C
3 2 (7.69%) Photography
4 1 (3.85%) Mathematics
4 1 (3.85%) Statistics
4 1 (3.85%) Mobile App
Operating Systems
1 1 (3.85%) Windows
Processes & Methodologies
1 5 (19.23%) SEO
2 4 (15.38%) Pay per click
2 4 (15.38%) E-Commerce
2 4 (15.38%) Analytics
3 3 (11.54%) Digital Marketing
3 3 (11.54%) Project Management
3 3 (11.54%) MVC
3 3 (11.54%) Web Analytics
4 2 (7.69%) Risk Assessment
4 2 (7.69%) Risk Management
4 2 (7.69%) Data Analysis
4 2 (7.69%) Email Marketing
4 2 (7.69%) Online Marketing
4 2 (7.69%) Continuous Improvement
4 2 (7.69%) Change Control
4 2 (7.69%) Responsive Web Design
5 1 (3.85%) Customer Insight
5 1 (3.85%) Campaign Management
5 1 (3.85%) Propensity Modelling
5 1 (3.85%) Customer Segmentation
Programming Languages
1 5 (19.23%) JavaScript
2 4 (15.38%) PHP
3 2 (7.69%) PHP5
4 1 (3.85%) SQL
Qualifications
1 2 (7.69%) Degree
2 1 (3.85%) PRINCE2 Certification
2 1 (3.85%) ITIL Certification
Vendors
1 4 (15.38%) Microsoft
1 4 (15.38%) Google
2 2 (7.69%) Adobe
2 2 (7.69%) Zend
3 1 (3.85%) AirMagnet
3 1 (3.85%) Sitecore
3 1 (3.85%) hybris
3 1 (3.85%) Hitwise
3 1 (3.85%) Facebook
3 1 (3.85%) Twitter
3 1 (3.85%) Omniture
3 1 (3.85%) Coremetrics
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Salary: £25000 - £35000 per annum + comprehensive benefits package
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