The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank - 216 212
Permanent jobs citing Marketing Analytics 0 9 1
As % of all permanent IT jobs located in the South West - 0.15% 0.019%
As % of the Processes & Methodologies category - 0.18% 0.024%
Number of salaries quoted 0 9 1
Average salary - £32,000 £35,500
Average salary % change year-on-year
- -9.85%
UK excluding London average salary £37,500 £35,000 £35,500
% change year-on-year
+7.14% -1.40%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
4912 5074 4248
As % of all permanent IT jobs located in the South West 84.11% 82.75% 81.07%
Number of salaries quoted 4142 4135 3667
Average salary £40,500 £41,500 £37,500
Average salary % change year-on-year
-2.40% +10.66%
90% offered a salary of more than £28,000 £28,000 £26,000
10% offered a salary of more than £60,150 £54,000 £60,000
UK excluding London average salary £44,500 £42,500 £40,699
% change year-on-year
+4.70% +4.42%

Marketing Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the South West

Marketing Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the South West region.

Marketing Analytics Salary Trend in the South West

Marketing Analytics
Top 16 Related IT Skills in the South West

For the 6 months to 30 July 2015, IT jobs across the South West region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Customer Analytics
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Degree
2 1 (50.00%) Mathematics
2 1 (50.00%) Data Extraction
2 1 (50.00%) Predictive Modelling
2 1 (50.00%) Customer Insight
2 1 (50.00%) Statistical Modelling
2 1 (50.00%) CRM
2 1 (50.00%) SAS
2 1 (50.00%) SPSS
2 1 (50.00%) Economics
2 1 (50.00%) Statistics
2 1 (50.00%) Operations Research

Marketing Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 30 July 2015, IT jobs across the South West region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 1 (50.00%) SAS
Applications
1 1 (50.00%) SPSS
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Data Analyst
Miscellaneous
1 1 (50.00%) Economics
1 1 (50.00%) Statistics
1 1 (50.00%) Mathematics
1 1 (50.00%) Data Extraction
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Customer Analytics
2 1 (50.00%) CRM
2 1 (50.00%) Operations Research
2 1 (50.00%) Predictive Modelling
2 1 (50.00%) Customer Insight
2 1 (50.00%) Statistical Modelling
Qualifications
1 1 (50.00%) Degree