The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the South West region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 241 230 221
Rank change year-on-year
-11 -9
Permanent jobs citing Marketing Analytics 4 5 8
As % of all permanent IT jobs located in the South West 0.064% 0.086% 0.14%
As % of the Processes & Methodologies category 0.077% 0.10% 0.18%
Number of salaries quoted 4 5 8
Average salary £45,000 £50,000 £36,000
Average salary % change year-on-year
-10.00% +38.88%
UK excluding London average salary £35,000 £42,250 £36,000
% change year-on-year
-17.15% +17.36%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South West region.

Processes & Methodologies Category
South West
Permanent IT job ads with a match in the
Processes & Methodologies category
5196 4792 4440
As % of all permanent IT jobs located in the South West 82.75% 82.27% 77.81%
Number of salaries quoted 4291 4044 3908
Average salary £40,000 £39,397 £39,000
Average salary % change year-on-year
+1.53% +1.01%
90% offered a salary of more than £28,500 £27,500 £26,500
10% offered a salary of more than £62,500 £52,500 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in the South West

Marketing Analytics
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the South West region.

Marketing Analytics Salary Trend in the South West

Marketing Analytics
Job Locations in the South West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the South West region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 3 £45,000 -
Somerset +1 1 £52,500 +5.00%
Marketing Analytics
England

Marketing Analytics
Top 19 Related IT Skills in the South West

For the 6 months to 24 December 2014, IT jobs across the South West region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 5 (100.00%) SQL Server
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 3 (60.00%) C#
2 3 (60.00%) HTML
2 3 (60.00%) JavaScript
2 3 (60.00%) .NET
2 3 (60.00%) ASP.NET
2 3 (60.00%) CSS
2 3 (60.00%) Web Services
2 3 (60.00%) N-Tier
2 3 (60.00%) Ajax
2 3 (60.00%) JSON
2 3 (60.00%) KnockoutJS
2 3 (60.00%) AngularJS
2 3 (60.00%) Email Management
3 2 (40.00%) SAS
3 2 (40.00%) Advertising
3 2 (40.00%) Base SAS

Marketing Analytics
Top Related IT Skills in the South West by Category

For the 6 months to 24 December 2014, IT jobs across the South West region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (40.00%) SAS
Database & Business Intelligence
1 5 (100.00%) SQL Server
2 2 (40.00%) Base SAS
General
1 5 (100.00%) Marketing
2 2 (40.00%) Advertising
Job Titles
1 3 (60.00%) Software Developer
1 3 (60.00%) Developer
1 3 (60.00%) Senior Developer
1 3 (60.00%) Senior Software Developer
2 2 (40.00%) Insight Analyst
2 2 (40.00%) Senior Insight Analyst
2 2 (40.00%) Senior Analyst
2 2 (40.00%) Analyst
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
1 3 (60.00%) .NET
1 3 (60.00%) ASP.NET
1 3 (60.00%) CSS
1 3 (60.00%) Web Services
1 3 (60.00%) Ajax
1 3 (60.00%) JSON
1 3 (60.00%) KnockoutJS
1 3 (60.00%) AngularJS
Miscellaneous
1 3 (60.00%) N-Tier
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Email Management
Programming Languages
1 3 (60.00%) C#
1 3 (60.00%) JavaScript