The table below looks at the statistics for SEO skills in IT jobs advertised for the South Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 71 48 56
Rank change year-on-year
-23 +8
Permanent jobs citing SEO 16 25 22
As % of all permanent IT jobs located in South Yorkshire 1.63% 3.29% 2.51%
As % of the Processes & Methodologies category 2.26% 4.01% 3.20%
Number of salaries quoted 16 17 22
Average salary £26,000 £27,000 £27,500
Average salary % change year-on-year
-3.70% -1.81%
90% offered a salary of more than £22,500 £22,500 £25,000
10% offered a salary of more than £40,000 £30,000 £30,000
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the South Yorkshire region.

Processes & Methodologies Category
South Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
707 624 687
As % of all permanent IT jobs located in South Yorkshire 72.00% 82.00% 78.42%
Number of salaries quoted 560 531 555
Average salary £37,696 £37,500 £35,000
Average salary % change year-on-year
+0.52% +7.14%
90% offered a salary of more than £27,025 £25,000 £25,500
10% offered a salary of more than £50,000 £55,000 £59,800
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in South Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the South Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in South Yorkshire

SEO
Salary Trend in South Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the South Yorkshire region.

SEO Salary Trend in South Yorkshire

SEO
Salary Histogram in South Yorkshire

This chart provides a salary histogram for IT jobs citing SEO across the South Yorkshire region over the 3 months to 27 August 2014.

SEO Salary Histogram in South Yorkshire

SEO
Job Locations in South Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the South Yorkshire region over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Sheffield -27 9 £22,500 -16.66%
SEO
Yorkshire

SEO
Top 30 Related IT Skills in South Yorkshire

For the 6 months to 27 August 2014, IT jobs across the South Yorkshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 19 (70.37%) HTML
1 19 (70.37%) CSS
1 19 (70.37%) jQuery
2 18 (66.67%) PHP
3 17 (62.96%) MySQL
4 13 (48.15%) JavaScript
5 11 (40.74%) Social Media
6 10 (37.04%) Linux
7 9 (33.33%) Photoshop
7 9 (33.33%) CMS
8 8 (29.63%) WordPress
8 8 (29.63%) E-Commerce
8 8 (29.63%) Windows
9 7 (25.93%) Subversion
9 7 (25.93%) OO
9 7 (25.93%) Magento
9 7 (25.93%) Marketing
9 7 (25.93%) Web Development
9 7 (25.93%) OO PHP
10 6 (22.22%) Analytics
10 6 (22.22%) Google
11 5 (18.52%) Pay per click
11 5 (18.52%) Online Marketing
11 5 (18.52%) Google Analytics
11 5 (18.52%) .NET
11 5 (18.52%) Microsoft
12 4 (14.81%) SQL
12 4 (14.81%) Web Services
12 4 (14.81%) Degree
13 3 (11.11%) Amazon S3

SEO
Top Related IT Skills in South Yorkshire by Category

For the 6 months to 27 August 2014, IT jobs across the South Yorkshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (33.33%) CMS
2 8 (29.63%) WordPress
3 3 (11.11%) Node.js
4 1 (3.70%) Sitefinity
4 1 (3.70%) IIS
Applications
1 9 (33.33%) Photoshop
2 1 (3.70%) MS Excel
2 1 (3.70%) MS PowerPoint
Business Applications
1 7 (25.93%) Magento
2 5 (18.52%) Google Analytics
3 1 (3.70%) WebTrends
3 1 (3.70%) SiteCatalyst
Cloud Services
1 3 (11.11%) Amazon S3
1 3 (11.11%) Amazon AWS
1 3 (11.11%) Amazon SQS
1 3 (11.11%) ElastiCache
1 3 (11.11%) Amazon ElastiCache
Communications & Networking
1 1 (3.70%) HTTP
1 1 (3.70%) Internet
Database & Business Intelligence
1 17 (62.96%) MySQL
2 3 (11.11%) MongoDB
2 3 (11.11%) Amazon DynamoDB
3 1 (3.70%) Relational Database
3 1 (3.70%) NoSQL
3 1 (3.70%) SQL Server
Development Applications
1 7 (25.93%) Subversion
General
1 7 (25.93%) Marketing
2 3 (11.11%) Advertising
Job Titles
1 19 (70.37%) Developer
2 17 (62.96%) PHP Developer
3 7 (25.93%) Junior PHP Developer
3 7 (25.93%) Junior
3 7 (25.93%) Junior Developer
4 4 (14.81%) SEO Executive
5 3 (11.11%) Web Developer
6 2 (7.41%) SEO Specialist
6 2 (7.41%) PPC Specialist
6 2 (7.41%) PPC Manager
6 2 (7.41%) PPC Analyst
6 2 (7.41%) PPC Executive
7 1 (3.70%) PHP MySQL Developer
7 1 (3.70%) Front-End Developer
7 1 (3.70%) Front-End Web Developer
7 1 (3.70%) PHP Web Developer
7 1 (3.70%) Senior PHP Developer
7 1 (3.70%) Senior Developer
Libraries, Frameworks & Software Standards
1 19 (70.37%) CSS
1 19 (70.37%) HTML
1 19 (70.37%) jQuery
2 5 (18.52%) .NET
3 4 (14.81%) Web Services
4 2 (7.41%) HTML5
4 2 (7.41%) Ajax
5 1 (3.70%) CSS3
5 1 (3.70%) XML
5 1 (3.70%) XSLT
5 1 (3.70%) ASP.NET
5 1 (3.70%) RESTful
Miscellaneous
1 11 (40.74%) Social Media
2 1 (3.70%) Mobile App
2 1 (3.70%) W3C
2 1 (3.70%) Copywriting
2 1 (3.70%) Blog
Operating Systems
1 10 (37.04%) Linux
2 8 (29.63%) Windows
3 1 (3.70%) Android
3 1 (3.70%) Apple iOS
Processes & Methodologies
1 8 (29.63%) E-Commerce
2 7 (25.93%) Web Development
2 7 (25.93%) OO
2 7 (25.93%) OO PHP
3 6 (22.22%) Analytics
4 5 (18.52%) Pay per click
4 5 (18.52%) Online Marketing
5 3 (11.11%) Social Media Marketing
6 2 (7.41%) Link Building
6 2 (7.41%) Web Analytics
6 2 (7.41%) Digital Marketing
7 1 (3.70%) Time Management
7 1 (3.70%) Web Usability
7 1 (3.70%) Stakeholder Management
7 1 (3.70%) Web Design
7 1 (3.70%) Data Analysis
7 1 (3.70%) BDD
7 1 (3.70%) Responsive Web Design
7 1 (3.70%) Web Application Development
7 1 (3.70%) Mobile Application Development
Programming Languages
1 18 (66.67%) PHP
2 13 (48.15%) JavaScript
3 4 (14.81%) SQL
4 1 (3.70%) C#
Qualifications
1 4 (14.81%) Degree
Vendors
1 6 (22.22%) Google
2 5 (18.52%) Microsoft
3 1 (3.70%) Adobe
3 1 (3.70%) Omniture
3 1 (3.70%) Oracle
3 1 (3.70%) Coremetrics
3 1 (3.70%) Facebook
3 1 (3.70%) Twitter