The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 27 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
27 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Hampshire / Southampton
Rank 68 - -
Rank change year-on-year
- 0
Permanent jobs citing Google Analytics 4 0 0
As % of all permanent IT jobs located in Southampton 0.64% - -
As % of the Cloud Services category 3.42% - -
Number of salaries quoted 0 0 0
Median salary - - -
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Southampton region.

Cloud Services Category
Southampton
Permanent IT job ads with a match in the
Cloud Services category
117 75 53
As % of all permanent IT jobs located in Southampton 18.81% 9.66% 5.49%
Number of salaries quoted 111 75 42
Median salary £45,000 £42,500 £45,000
Median salary % change year-on-year
+5.88% -5.55%
90% offered a salary of more than £25,000 £40,000 £35,000
10% offered a salary of more than £65,000 £55,000 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Southampton

Google Analytics
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Southampton region.

Google Analytics Salary Trend in Southampton

Google Analytics
Top 25 Related IT Skills in Southampton

For the 6 months to 27 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Pay per click
1 31 (100.00%) Marketing
1 31 (100.00%) Digital Marketing
1 31 (100.00%) Social Media
1 31 (100.00%) Analytics
2 30 (96.77%) Lead Generation
2 30 (96.77%) E-Commerce
2 30 (96.77%) SEO
3 22 (70.97%) Advertising
3 22 (70.97%) Email Marketing
3 22 (70.97%) Display Advertising
4 21 (67.74%) Digital Media
4 21 (67.74%) Web Analytics
5 11 (35.48%) AdWords
6 10 (32.26%) Data Analysis
6 10 (32.26%) Degree
7 9 (29.03%) Adobe
7 9 (29.03%) Adobe Analytics
7 9 (29.03%) A/B Testing
7 9 (29.03%) Digital Analytics
8 8 (25.81%) Planning and Forecasting
8 8 (25.81%) Affiliate Network
8 8 (25.81%) Strategic Planning
9 1 (3.23%) Analytical Skills

Google Analytics
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 11 (35.48%) AdWords
2 9 (29.03%) Adobe Analytics
General
1 31 (100.00%) Marketing
2 22 (70.97%) Advertising
Job Titles
1 10 (32.26%) Marketing Executive
1 10 (32.26%) PPC Executive
1 10 (32.26%) Search Marketing Executive
1 10 (32.26%) Senior Marketing Executive
2 9 (29.03%) Online Trading Manager
3 8 (25.81%) Digital Marketing Manager
3 8 (25.81%) Marketing Manager
3 8 (25.81%) Senior Digital Marketing Manager
3 8 (25.81%) Senior Manager
3 8 (25.81%) Senior Marketing Manager
4 1 (3.23%) Campaign Manager
4 1 (3.23%) PPC Manager
Miscellaneous
1 31 (100.00%) Social Media
2 21 (67.74%) Digital Media
3 1 (3.23%) Analytical Skills
Processes & Methodologies
1 31 (100.00%) Analytics
1 31 (100.00%) Digital Marketing
1 31 (100.00%) Pay per click
2 30 (96.77%) E-Commerce
2 30 (96.77%) Lead Generation
2 30 (96.77%) SEO
3 22 (70.97%) Display Advertising
3 22 (70.97%) Email Marketing
4 21 (67.74%) Web Analytics
5 10 (32.26%) Data Analysis
6 9 (29.03%) A/B Testing
6 9 (29.03%) Digital Analytics
7 8 (25.81%) Affiliate Network
7 8 (25.81%) Planning and Forecasting
7 8 (25.81%) Strategic Planning
Qualifications
1 10 (32.26%) Degree
Vendors
1 31 (100.00%) Google
2 9 (29.03%) Adobe