The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Southampton region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank - 87 90
Permanent jobs citing Google Analytics 0 4 2
As % of all permanent IT jobs located in Southampton - 0.45% 0.23%
As % of the Business Applications category - 6.78% 10.53%
Number of salaries quoted 0 4 2
Average salary - £22,000 £40,750
Average salary % change year-on-year
- -46.01%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Southampton region.

Business Applications Category
Southampton
Permanent IT job ads with a match in the
Business Applications category
22 59 19
As % of all permanent IT jobs located in Southampton 2.57% 6.67% 2.19%
Number of salaries quoted 19 55 17
Average salary £52,500 £42,500 £30,000
Average salary % change year-on-year
+23.52% +41.66%
90% offered a salary of more than £31,250 £27,500 £27,500
10% offered a salary of more than £66,000 £76,900 £58,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Southampton

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Southampton region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Southampton

Google Analytics
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Southampton region.

Google Analytics Salary Trend in Southampton

Google Analytics
Top 20 Related IT Skills in Southampton

For the 6 months to 29 August 2014, IT jobs across the Southampton region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 4 (100.00%) CSS
1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) HTML
1 4 (100.00%) PHP
1 4 (100.00%) HTML5
1 4 (100.00%) Analytics
2 2 (50.00%) CSS3
2 2 (50.00%) MySQL
2 2 (50.00%) Retail
2 2 (50.00%) Photography
2 2 (50.00%) Joomla!
2 2 (50.00%) jQuery
2 2 (50.00%) WordPress
2 2 (50.00%) ExpressionEngine
2 2 (50.00%) Open Source
2 2 (50.00%) SEO
2 2 (50.00%) Manufacturing
2 2 (50.00%) Publishing
2 2 (50.00%) CMS

Google Analytics
Top Related IT Skills in Southampton by Category

For the 6 months to 29 August 2014, IT jobs across the Southampton region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) CMS
1 2 (50.00%) Joomla!
1 2 (50.00%) WordPress
1 2 (50.00%) ExpressionEngine
Database & Business Intelligence
1 2 (50.00%) MySQL
General
1 4 (100.00%) Marketing
2 2 (50.00%) Manufacturing
2 2 (50.00%) Publishing
2 2 (50.00%) Retail
Job Titles
1 2 (50.00%) Developer
1 2 (50.00%) Web Developer
1 2 (50.00%) Webmaster
2 1 (25.00%) PHP Developer
2 1 (25.00%) PHP Web Developer
Libraries, Frameworks & Software Standards
1 4 (100.00%) HTML
1 4 (100.00%) CSS
1 4 (100.00%) HTML5
2 2 (50.00%) CSS3
2 2 (50.00%) jQuery
Miscellaneous
1 2 (50.00%) Photography
1 2 (50.00%) Open Source
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) SEO
Programming Languages
1 4 (100.00%) PHP
Vendors
1 4 (100.00%) Google