The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 164 174 194
Rank change year-on-year
+10 +20
Permanent jobs citing Google Analytics 17 19 11
As % of all permanent IT jobs located in Hampshire 0.53% 0.51% 0.28%
As % of the Cloud Services category 3.70% 6.31% 4.47%
Number of salaries quoted 14 6 10
Median salary £30,000 £26,000 £50,000
Median salary % change year-on-year
+15.38% -48.00%
90% offered a salary of more than £25,500 £24,500 £26,350
10% offered a salary of more than £42,500 £33,750 £50,250
UK excluding London median salary £32,500 £32,500 £32,500
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Hampshire region.

Cloud Services Category
Hampshire
Permanent IT job ads with a match in the
Cloud Services category
459 301 246
As % of all permanent IT jobs located in Hampshire 14.44% 8.15% 6.19%
Number of salaries quoted 420 244 188
Median salary £45,000 £45,000 £44,000
Median salary % change year-on-year
- +2.27%
90% offered a salary of more than £28,450 £23,500 £31,800
10% offered a salary of more than £74,250 £65,000 £60,000
UK excluding London median salary £47,500 £45,000 £44,500
% change year-on-year
+5.55% +1.12%

Google Analytics
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hampshire region.

Google Analytics Salary Trend in Hampshire

Google Analytics
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Hampshire region over the 3 months to 24 September 2016.

Google Analytics Salary Histogram in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 24 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke -12 4 £32,500 +9.24%
Portsmouth - 3 £30,000 -
Farnborough - 3 £25,500 -
Fareham - 2 £37,500 -
Alton - 1 £42,500 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 24 September 2016, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Google Analytics.

1 24 (100.00%) Google
1 24 (100.00%) Analytics
2 20 (83.33%) Marketing
3 12 (50.00%) E-Commerce
4 9 (37.50%) B2C
5 8 (33.33%) User Experience
6 7 (29.17%) Affiliate Marketing
6 7 (29.17%) Affiliate Network
7 6 (25.00%) Social Media
7 6 (25.00%) SEO
7 6 (25.00%) HTML
7 6 (25.00%) CMS
8 5 (20.83%) MySQL
8 5 (20.83%) Analytical Skills
9 4 (16.67%) CSS3
9 4 (16.67%) HTML5
9 4 (16.67%) jQuery
9 4 (16.67%) JavaScript
9 4 (16.67%) PHP
9 4 (16.67%) SQL
9 4 (16.67%) CSS
9 4 (16.67%) OOP
9 4 (16.67%) Law
9 4 (16.67%) Agile Software Development
9 4 (16.67%) Digital Marketing
10 3 (12.50%) Web Analytics
10 3 (12.50%) Pay per click
10 3 (12.50%) Web Development
10 3 (12.50%) Content Management
10 3 (12.50%) Advertising

Google Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (25.00%) CMS
2 3 (12.50%) WordPress
3 1 (4.17%) Apache
3 1 (4.17%) Marvel
3 1 (4.17%) SAS
Applications
1 2 (8.33%) MS Excel
1 2 (8.33%) MS Office
1 2 (8.33%) Photoshop
2 1 (4.17%) Adobe Creative Suite
2 1 (4.17%) SPSS
Business Applications
1 1 (4.17%) FastStats
1 1 (4.17%) Magento
1 1 (4.17%) Payment Gateway
1 1 (4.17%) Radian6
1 1 (4.17%) WebTrends
Cloud Services
1 2 (8.33%) Adobe Analytics
2 1 (4.17%) AdWords
2 1 (4.17%) GitHub
2 1 (4.17%) Responsys
Database & Business Intelligence
1 5 (20.83%) MySQL
2 1 (4.17%) Big Data
2 1 (4.17%) Relational Database
Development Applications
1 2 (8.33%) Dreamweaver
2 1 (4.17%) Git (software)
2 1 (4.17%) Subversion
General
1 20 (83.33%) Marketing
2 4 (16.67%) Law
3 3 (12.50%) Advertising
4 2 (8.33%) Finance
5 1 (4.17%) Banking
5 1 (4.17%) Games
5 1 (4.17%) Manufacturing
5 1 (4.17%) Retail
5 1 (4.17%) Telecoms
Job Titles
1 7 (29.17%) Marketing Executive
2 4 (16.67%) Content Manager
2 4 (16.67%) Developer
3 3 (12.50%) Analyst
3 3 (12.50%) Front End Developer (Client-Side Developer)
4 2 (8.33%) Digital Analyst
4 2 (8.33%) Digital Analytics Analyst
4 2 (8.33%) Digital Content Manager
4 2 (8.33%) Google Analytics Analyst
4 2 (8.33%) SEO Manager
4 2 (8.33%) User Experience Researcher
4 2 (8.33%) UX Developer
5 1 (4.17%) Consultant
5 1 (4.17%) Designer
5 1 (4.17%) Digital Designer
5 1 (4.17%) Front End Web Developer (Client-Side Developer)
5 1 (4.17%) PHP Developer
5 1 (4.17%) PPC Consultant
5 1 (4.17%) Web Analyst
5 1 (4.17%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (25.00%) HTML
2 4 (16.67%) CSS
2 4 (16.67%) CSS3
2 4 (16.67%) HTML5
2 4 (16.67%) jQuery
3 1 (4.17%) .NET
3 1 (4.17%) Ajax
3 1 (4.17%) CakePHP
3 1 (4.17%) CodeIgniter
3 1 (4.17%) EDI
3 1 (4.17%) LAMP
3 1 (4.17%) REST
3 1 (4.17%) SOAP
3 1 (4.17%) Symfony
3 1 (4.17%) Web Services
3 1 (4.17%) XML
3 1 (4.17%) Yii
Miscellaneous
1 8 (33.33%) User Experience
2 6 (25.00%) Social Media
3 5 (20.83%) Analytical Skills
4 2 (8.33%) Copywriting
4 2 (8.33%) Graphic Design
4 2 (8.33%) Visualisation
5 1 (4.17%) Credit Risk
5 1 (4.17%) FMCG
5 1 (4.17%) Life Science
5 1 (4.17%) Mobile App
Operating Systems
1 1 (4.17%) Linux
Processes & Methodologies
1 24 (100.00%) Analytics
2 12 (50.00%) E-Commerce
3 9 (37.50%) B2C
4 7 (29.17%) Affiliate Marketing
4 7 (29.17%) Affiliate Network
5 6 (25.00%) SEO
6 4 (16.67%) Agile Software Development
6 4 (16.67%) Digital Marketing
6 4 (16.67%) OOP
7 3 (12.50%) Content Management
7 3 (12.50%) CRM
7 3 (12.50%) Pay per click
7 3 (12.50%) Responsive Web Design
7 3 (12.50%) Web Analytics
7 3 (12.50%) Web Development
8 2 (8.33%) Data Analysis
8 2 (8.33%) Data Visualisation
8 2 (8.33%) Digital Analytics
8 2 (8.33%) Digital Content Management
8 2 (8.33%) Email Marketing
Programming Languages
1 4 (16.67%) JavaScript
1 4 (16.67%) PHP
1 4 (16.67%) SQL
2 1 (4.17%) Java
Qualifications
1 2 (8.33%) Degree
Quality Assurance & Compliance
1 1 (4.17%) QA
Vendors
1 24 (100.00%) Google
2 3 (12.50%) Adobe
3 2 (8.33%) HubSpot
4 1 (4.17%) Coremetrics
4 1 (4.17%) Crimson Hexagon
4 1 (4.17%) Facebook
4 1 (4.17%) Microsoft
4 1 (4.17%) Oracle
4 1 (4.17%) Zend