The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 190 185 199
Rank change year-on-year
-5 +14
Permanent jobs citing Google Analytics 8 3 5
As % of all permanent IT jobs located in Hampshire 0.21% 0.083% 0.12%
As % of the Business Applications category 2.30% 1.51% 2.03%
Number of salaries quoted 8 3 5
Average salary £47,500 £27,500 £50,000
Average salary % change year-on-year
+72.72% -45.00%
UK excluding London average salary £31,500 £30,000 £32,500
% change year-on-year
+5.00% -7.69%
Google Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Hampshire region.

Business Applications Category
Hampshire
Permanent IT job ads with a match in the
Business Applications category
348 199 246
As % of all permanent IT jobs located in Hampshire 9.12% 5.53% 5.92%
Number of salaries quoted 266 176 224
Average salary £48,000 £42,500 £48,500
Average salary % change year-on-year
+12.94% -12.37%
90% offered a salary of more than £37,500 £31,039 £29,500
10% offered a salary of more than £60,000 £65,000 £72,500
UK excluding London average salary £50,000 £50,000 £49,000
% change year-on-year
- +2.04%

Google Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Hampshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hampshire region.

Google Analytics Salary Trend in Hampshire

Google Analytics
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Hampshire region over the 3 months to 24 October 2014.

Google Analytics Salary Histogram in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Portsmouth - 4 £50,000 -
Basingstoke - 3 £37,500 -
Havant - 1 £45,000 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 24 October 2014, IT jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 17 (80.95%) HTML
3 16 (76.19%) JavaScript
3 16 (76.19%) CSS
3 16 (76.19%) jQuery
4 15 (71.43%) HTML5
4 15 (71.43%) CSS3
5 14 (66.67%) MVC
6 12 (57.14%) Web Services
6 12 (57.14%) ASP.NET
6 12 (57.14%) .NET
7 11 (52.38%) XML
7 11 (52.38%) ASP.NET MVC
7 11 (52.38%) JSON
7 11 (52.38%) ASP.NET Web API
8 10 (47.62%) Twitter Bootstrap
8 10 (47.62%) Breeze.js
8 10 (47.62%) Durandal
8 10 (47.62%) KnockoutJS
8 10 (47.62%) Twitter
8 10 (47.62%) Agile Software Development
9 9 (42.86%) Finance
9 9 (42.86%) Scrum
9 9 (42.86%) C#
10 8 (38.10%) Team Foundation Server
11 7 (33.33%) User Experience
11 7 (33.33%) SEO
12 6 (28.57%) Marketing
12 6 (28.57%) Mobile App

Google Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 24 October 2014, IT jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (19.05%) CMS
2 3 (14.29%) Apache
2 3 (14.29%) ExpressionEngine
3 1 (4.76%) Sitecore CMS
Applications
1 5 (23.81%) MS Excel
2 3 (14.29%) Fireworks
2 3 (14.29%) Adobe Illustrator
2 3 (14.29%) Photoshop
Business Applications
1 1 (4.76%) SiteCatalyst
Communications & Networking
1 3 (14.29%) Internet
Database & Business Intelligence
1 4 (19.05%) MySQL
2 1 (4.76%) SQL Server
Development Applications
1 8 (38.10%) Team Foundation Server
2 2 (9.52%) Visual Studio
3 1 (4.76%) Xcode
3 1 (4.76%) Git (software)
General
1 9 (42.86%) Finance
2 6 (28.57%) Marketing
3 3 (14.29%) Advertising
4 1 (4.76%) Back Office
Job Titles
1 17 (80.95%) Developer
2 7 (33.33%) C# Developer
3 6 (28.57%) Web Developer
3 6 (28.57%) .NET Developer
3 6 (28.57%) C# .NET Developer
4 5 (23.81%) C# ASP.NET Developer
4 5 (23.81%) Senior Developer
4 5 (23.81%) Senior Web Developer
4 5 (23.81%) ASP.NET Developer
5 4 (19.05%) UI Developer
5 4 (19.05%) UI Programmer
6 3 (14.29%) PHP Web Developer
6 3 (14.29%) Senior PHP Developer
6 3 (14.29%) Senior PHP Web Developer
6 3 (14.29%) Front-End Developer
6 3 (14.29%) PHP Developer
7 2 (9.52%) SEO Executive
7 2 (9.52%) UX Developer
8 1 (4.76%) Senior UI Developer
8 1 (4.76%) Junior C++ Developer
Libraries, Frameworks & Software Standards
1 17 (80.95%) HTML
2 16 (76.19%) CSS
2 16 (76.19%) jQuery
3 15 (71.43%) HTML5
3 15 (71.43%) CSS3
4 12 (57.14%) Web Services
4 12 (57.14%) .NET
4 12 (57.14%) ASP.NET
5 11 (52.38%) JSON
5 11 (52.38%) XML
5 11 (52.38%) ASP.NET MVC
5 11 (52.38%) ASP.NET Web API
6 10 (47.62%) Twitter Bootstrap
6 10 (47.62%) Breeze.js
6 10 (47.62%) Durandal
6 10 (47.62%) KnockoutJS
7 6 (28.57%) LINQ
8 4 (19.05%) .NET Framework
8 4 (19.05%) Underscore.js
9 3 (14.29%) XHTML
Miscellaneous
1 7 (33.33%) User Experience
2 6 (28.57%) Mobile App
3 3 (14.29%) W3C
4 1 (4.76%) Computer Science
Operating Systems
1 4 (19.05%) Linux
2 3 (14.29%) Windows
3 1 (4.76%) Android
3 1 (4.76%) Apple iOS
Processes & Methodologies
1 21 (100.00%) Analytics
2 14 (66.67%) MVC
3 10 (47.62%) Agile Software Development
4 9 (42.86%) Scrum
5 7 (33.33%) SEO
6 6 (28.57%) Mobile Application Development
7 5 (23.81%) Web Application Development
8 4 (19.05%) Content Management
9 3 (14.29%) Pay per click
9 3 (14.29%) Web Development
9 3 (14.29%) Online Marketing
9 3 (14.29%) TDD
9 3 (14.29%) OOP
9 3 (14.29%) OO
9 3 (14.29%) OOD
9 3 (14.29%) OO PHP
10 2 (9.52%) Unit Testing
10 2 (9.52%) Continuous Integration
11 1 (4.76%) BDD
11 1 (4.76%) B2B
Programming Languages
1 16 (76.19%) JavaScript
2 9 (42.86%) C#
3 3 (14.29%) PHP5
3 3 (14.29%) PHP
4 1 (4.76%) SQL
4 1 (4.76%) Python
4 1 (4.76%) C++
Qualifications
1 2 (9.52%) Degree
Quality Assurance & Compliance
1 3 (14.29%) WAI
Vendors
1 21 (100.00%) Google
2 10 (47.62%) Twitter
3 4 (19.05%) Microsoft
3 4 (19.05%) Adobe
4 1 (4.76%) Omniture
4 1 (4.76%) Sitecore