The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
South East / Hampshire
Rank 129 170 195
Rank change year-on-year
+41 +25
Permanent jobs citing Google Analytics 36 13 5
As % of all permanent IT jobs located in Hampshire 1.23% 0.40% 0.13%
As % of the Cloud Services category 7.53% 4.33% 1.97%
Number of salaries quoted 1 9 5
Median salary £33,500 £42,500 £37,500
Median salary % change year-on-year
-21.17% +13.33%
UK excluding London median salary £35,000 £35,000 £32,500
% change year-on-year
- +7.69%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Hampshire region.

Cloud Services Category
Hampshire
Permanent IT job ads with a match in the
Cloud Services category
478 300 254
As % of all permanent IT jobs located in Hampshire 16.29% 9.19% 6.67%
Number of salaries quoted 382 275 218
Median salary £46,500 £42,500 £45,000
Median salary % change year-on-year
+9.41% -5.55%
90% offered a salary of more than £27,500 £24,500 £30,000
10% offered a salary of more than £65,000 £75,000 £60,000
UK excluding London median salary £47,500 £45,000 £45,000
% change year-on-year
+5.55% -

Google Analytics
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hampshire region.

Google Analytics Salary Trend in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 21 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Southampton - 27 £33,500 -
Basingstoke 0 9 - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 21 January 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Google Analytics.

1 51 (100.00%) Google
1 51 (100.00%) Analytics
2 42 (82.35%) Marketing
2 42 (82.35%) E-Commerce
3 37 (72.55%) Social Media
4 35 (68.63%) SEO
5 34 (66.67%) Pay per click
5 34 (66.67%) Digital Marketing
6 25 (49.02%) Email Marketing
6 25 (49.02%) Advertising
7 22 (43.14%) Web Analytics
7 22 (43.14%) Display Advertising
8 21 (41.18%) Digital Media
9 14 (27.45%) HTML
10 12 (23.53%) MySQL
10 12 (23.53%) Degree
10 12 (23.53%) CMS
10 12 (23.53%) Digital Analytics
11 11 (21.57%) Adobe Analytics
11 11 (21.57%) CSS3
11 11 (21.57%) jQuery
11 11 (21.57%) HTML5
11 11 (21.57%) Data Analysis
11 11 (21.57%) JavaScript
11 11 (21.57%) PHP
11 11 (21.57%) CSS
11 11 (21.57%) OOP
11 11 (21.57%) Adobe
11 11 (21.57%) AdWords
12 10 (19.61%) WordPress

Google Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (23.53%) CMS
2 10 (19.61%) WordPress
3 8 (15.69%) Apache
4 1 (1.96%) Marvel
4 1 (1.96%) SAS
4 1 (1.96%) WebSphere
Applications
1 2 (3.92%) MS Excel
1 2 (3.92%) MS Office
1 2 (3.92%) Photoshop
2 1 (1.96%) SPSS
Business Applications
1 8 (15.69%) Magento
1 8 (15.69%) Payment Gateway
2 1 (1.96%) FastStats
2 1 (1.96%) Radian6
2 1 (1.96%) WebTrends
Cloud Services
1 11 (21.57%) Adobe Analytics
1 11 (21.57%) AdWords
2 8 (15.69%) GitHub
3 1 (1.96%) Basecamp
3 1 (1.96%) Responsys
Database & Business Intelligence
1 12 (23.53%) MySQL
2 8 (15.69%) Relational Database
3 1 (1.96%) Big Data
3 1 (1.96%) DB2
3 1 (1.96%) Endeca
3 1 (1.96%) SQL Server
Development Applications
1 8 (15.69%) Git (software)
1 8 (15.69%) Subversion
2 2 (3.92%) Dreamweaver
3 1 (1.96%) SoapUI
3 1 (1.96%) Team Foundation Server
General
1 42 (82.35%) Marketing
2 25 (49.02%) Advertising
3 8 (15.69%) Finance
3 8 (15.69%) Manufacturing
4 2 (3.92%) Games
4 2 (3.92%) Retail
5 1 (1.96%) Law
Job Titles
1 11 (21.57%) Developer
2 10 (19.61%) Marketing Executive
2 10 (19.61%) PPC Executive
2 10 (19.61%) Search Marketing Executive
2 10 (19.61%) Senior Marketing Executive
3 9 (17.65%) Online Trading Manager
4 8 (15.69%) Digital Marketing Manager
4 8 (15.69%) Marketing Manager
4 8 (15.69%) PHP Developer
4 8 (15.69%) Senior Digital Marketing Manager
4 8 (15.69%) Senior Manager
4 8 (15.69%) Senior Marketing Manager
5 5 (9.80%) Content Manager
6 3 (5.88%) Digital Content Manager
6 3 (5.88%) Front End Developer (Client-Side Developer)
7 2 (3.92%) Analyst
7 2 (3.92%) SEO Manager
7 2 (3.92%) UX Developer
8 1 (1.96%) IT Manager
8 1 (1.96%) Test Manager
Libraries, Frameworks & Software Standards
1 14 (27.45%) HTML
2 11 (21.57%) CSS
2 11 (21.57%) CSS3
2 11 (21.57%) HTML5
2 11 (21.57%) jQuery
3 9 (17.65%) XML
4 8 (15.69%) .NET
4 8 (15.69%) Ajax
4 8 (15.69%) CakePHP
4 8 (15.69%) CodeIgniter
4 8 (15.69%) EDI
4 8 (15.69%) LAMP
4 8 (15.69%) REST
4 8 (15.69%) SOAP
4 8 (15.69%) Symfony
4 8 (15.69%) Web Services
4 8 (15.69%) Yii
5 1 (1.96%) WebSphere MQ
Miscellaneous
1 37 (72.55%) Social Media
2 21 (41.18%) Digital Media
3 8 (15.69%) Life Science
4 4 (7.84%) Analytical Skills
4 4 (7.84%) User Experience
5 2 (3.92%) Copywriting
5 2 (3.92%) Graphic Design
5 2 (3.92%) Visualisation
6 1 (1.96%) Blog
6 1 (1.96%) Credit Risk
6 1 (1.96%) Enterprise Software
6 1 (1.96%) FMCG
6 1 (1.96%) iSeries
Operating Systems
1 9 (17.65%) Linux
Processes & Methodologies
1 51 (100.00%) Analytics
2 42 (82.35%) E-Commerce
3 35 (68.63%) SEO
4 34 (66.67%) Digital Marketing
4 34 (66.67%) Pay per click
5 25 (49.02%) Email Marketing
6 22 (43.14%) Display Advertising
6 22 (43.14%) Web Analytics
7 12 (23.53%) Digital Analytics
8 11 (21.57%) Data Analysis
8 11 (21.57%) OOP
9 9 (17.65%) Agile Software Development
10 8 (15.69%) Affiliate Network
10 8 (15.69%) B2B
10 8 (15.69%) MVC
10 8 (15.69%) Planning and Forecasting
10 8 (15.69%) Strategic Planning
10 8 (15.69%) Web Analytics Management
11 3 (5.88%) Content Management
11 3 (5.88%) CRM
Programming Languages
1 11 (21.57%) JavaScript
1 11 (21.57%) PHP
2 9 (17.65%) Java
3 3 (5.88%) SQL
Qualifications
1 12 (23.53%) Degree
Quality Assurance & Compliance
1 1 (1.96%) QA
Vendors
1 51 (100.00%) Google
2 11 (21.57%) Adobe
3 8 (15.69%) Microsoft
3 8 (15.69%) Zend
4 2 (3.92%) Coremetrics
4 2 (3.92%) HubSpot
5 1 (1.96%) Crimson Hexagon
5 1 (1.96%) Facebook
5 1 (1.96%) IBM
5 1 (1.96%) Oracle