The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
South East / Hampshire
Rank 147 177 201
Rank change year-on-year
+30 +24
Permanent jobs citing Google Analytics 16 9 4
As % of all permanent IT jobs located in Hampshire 0.57% 0.27% 0.10%
As % of the Cloud Services category 3.45% 2.70% 1.56%
Number of salaries quoted 0 9 1
Median salary - £42,500 £30,000
Median salary % change year-on-year
- +41.66%
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Hampshire region.

Cloud Services Category
Hampshire
Permanent IT job ads with a match in the
Cloud Services category
464 333 256
As % of all permanent IT jobs located in Hampshire 16.48% 9.91% 6.65%
Number of salaries quoted 388 309 220
Median salary £46,500 £42,500 £45,000
Median salary % change year-on-year
+9.41% -5.55%
90% offered a salary of more than £26,950 £27,500 £27,500
10% offered a salary of more than £65,000 £75,000 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Hampshire

The demand trend of job ads across the Hampshire region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hampshire region.

Google Analytics Salary Trend in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke +5 10 - - 1
Southampton - 6 - -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 19 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Google Analytics.

1 48 (100.00%) Google
1 48 (100.00%) Analytics
2 43 (89.58%) E-Commerce
3 37 (77.08%) Marketing
4 35 (72.92%) Social Media
5 34 (70.83%) SEO
6 33 (68.75%) Pay per click
6 33 (68.75%) Digital Marketing
7 30 (62.50%) Lead Generation
8 24 (50.00%) Email Marketing
8 24 (50.00%) Advertising
9 22 (45.83%) Display Advertising
10 21 (43.75%) Web Analytics
10 21 (43.75%) Digital Media
11 15 (31.25%) HTML
12 14 (29.17%) CMS
13 12 (25.00%) JavaScript
13 12 (25.00%) PHP
13 12 (25.00%) MySQL
13 12 (25.00%) CSS
13 12 (25.00%) OOP
13 12 (25.00%) HTML5
13 12 (25.00%) CSS3
13 12 (25.00%) jQuery
13 12 (25.00%) WordPress
14 11 (22.92%) AdWords
14 11 (22.92%) Digital Analytics
14 11 (22.92%) XML
14 11 (22.92%) Linux
14 11 (22.92%) Java

Google Analytics
Top Related IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (29.17%) CMS
2 12 (25.00%) WordPress
3 10 (20.83%) Apache
4 1 (2.08%) WebSphere
Applications
1 2 (4.17%) MS Excel
1 2 (4.17%) MS Office
1 2 (4.17%) Photoshop
Business Applications
1 10 (20.83%) Magento
1 10 (20.83%) Payment Gateway
Cloud Services
1 11 (22.92%) AdWords
2 10 (20.83%) GitHub
3 9 (18.75%) Adobe Analytics
4 1 (2.08%) Basecamp
Database & Business Intelligence
1 12 (25.00%) MySQL
2 10 (20.83%) Relational Database
3 1 (2.08%) DB2
3 1 (2.08%) Endeca
3 1 (2.08%) SQL Server
Development Applications
1 10 (20.83%) Git (software)
1 10 (20.83%) Subversion
2 2 (4.17%) Dreamweaver
3 1 (2.08%) SoapUI
3 1 (2.08%) Team Foundation Server
General
1 37 (77.08%) Marketing
2 24 (50.00%) Advertising
3 10 (20.83%) Finance
3 10 (20.83%) Manufacturing
4 1 (2.08%) Games
4 1 (2.08%) Retail
Job Titles
1 12 (25.00%) Developer
2 10 (20.83%) Marketing Executive
2 10 (20.83%) PHP Developer
2 10 (20.83%) PPC Executive
2 10 (20.83%) Search Marketing Executive
2 10 (20.83%) Senior Marketing Executive
3 9 (18.75%) Online Trading Manager
4 8 (16.67%) Digital Marketing Manager
4 8 (16.67%) Marketing Manager
4 8 (16.67%) Senior Digital Marketing Manager
4 8 (16.67%) Senior Manager
4 8 (16.67%) Senior Marketing Manager
5 4 (8.33%) Content Manager
6 3 (6.25%) Digital Content Manager
7 2 (4.17%) Front End Developer (Client-Side Developer)
7 2 (4.17%) UX Developer
8 1 (2.08%) Campaign Manager
8 1 (2.08%) PPC Manager
8 1 (2.08%) SEO Manager
8 1 (2.08%) Test Manager
Libraries, Frameworks & Software Standards
1 15 (31.25%) HTML
2 12 (25.00%) CSS
2 12 (25.00%) CSS3
2 12 (25.00%) HTML5
2 12 (25.00%) jQuery
3 11 (22.92%) XML
4 10 (20.83%) .NET
4 10 (20.83%) Ajax
4 10 (20.83%) CakePHP
4 10 (20.83%) CodeIgniter
4 10 (20.83%) EDI
4 10 (20.83%) LAMP
4 10 (20.83%) REST
4 10 (20.83%) SOAP
4 10 (20.83%) Symfony
4 10 (20.83%) Web Services
4 10 (20.83%) Yii
5 1 (2.08%) WebSphere MQ
Miscellaneous
1 35 (72.92%) Social Media
2 21 (43.75%) Digital Media
3 10 (20.83%) Life Science
4 4 (8.33%) User Experience
5 2 (4.17%) Analytical Skills
5 2 (4.17%) Copywriting
5 2 (4.17%) Graphic Design
6 1 (2.08%) Blog
6 1 (2.08%) Enterprise Software
6 1 (2.08%) iSeries
Operating Systems
1 11 (22.92%) Linux
Processes & Methodologies
1 48 (100.00%) Analytics
2 43 (89.58%) E-Commerce
3 34 (70.83%) SEO
4 33 (68.75%) Digital Marketing
4 33 (68.75%) Pay per click
5 30 (62.50%) Lead Generation
6 24 (50.00%) Email Marketing
7 22 (45.83%) Display Advertising
8 21 (43.75%) Web Analytics
9 12 (25.00%) OOP
10 11 (22.92%) Agile Software Development
10 11 (22.92%) Digital Analytics
11 10 (20.83%) B2B
11 10 (20.83%) Data Analysis
11 10 (20.83%) MVC
11 10 (20.83%) Web Analytics Management
12 8 (16.67%) Affiliate Network
12 8 (16.67%) Planning and Forecasting
12 8 (16.67%) Strategic Planning
13 3 (6.25%) Digital Content Management
Programming Languages
1 12 (25.00%) JavaScript
1 12 (25.00%) PHP
2 11 (22.92%) Java
Qualifications
1 10 (20.83%) Degree
Vendors
1 48 (100.00%) Google
2 10 (20.83%) Microsoft
2 10 (20.83%) Zend
3 9 (18.75%) Adobe
4 2 (4.17%) HubSpot
5 1 (2.08%) Coremetrics
5 1 (2.08%) IBM
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 per annum
Posted: 4 days ago