The first table below looks at the demand for Google Analytics skills in IT jobs advertised for the Hampshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Hampshire region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 170 178 172
Rank change year-on-year
+8 -6
Permanent jobs citing Google Analytics 19 9 14
As % of all permanent IT jobs located in Hampshire 0.46% 0.24% 0.34%
As % of the Business Applications category 7.98% 3.70% 5.49%
Number of salaries quoted 19 9 14
Average salary £35,000 £22,500 £30,000
Average salary % change year-on-year
+55.55% -25.00%
UK excluding London average salary £31,750 £30,000 £30,000
% change year-on-year
+5.83% -
Business Applications Category
Hampshire
Permanent IT job ads with a match in the
Business Applications category
238 243 255
As % of all permanent IT jobs located in Hampshire 5.75% 6.42% 6.15%
Number of salaries quoted 195 198 232
Average salary £52,500 £42,500 £48,000
Average salary % change year-on-year
+23.52% -11.45%
90% offered a salary of more than £35,000 £27,500 £30,000
10% offered a salary of more than £65,000 £62,500 £65,000
UK excluding London average salary £50,000 £47,500 £50,000
% change year-on-year
+5.26% -5.00%
Google Analytics
South East

Google Analytics
Jobs Demand Trend in Hampshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Hampshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Hampshire region.

Google Analytics Salary Trend in Hampshire

Google Analytics
Salary Histogram in Hampshire

This chart provides a salary histogram for IT jobs citing Google Analytics across the Hampshire region over the 3 months to 18 April 2014.

Google Analytics Salary Histogram in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Basingstoke +11 11 £35,000 +55.55%
Southampton +3 6 £31,500 -11.88%
Farnborough - 1 £50,000 -
Google Analytics
South East

Google Analytics
Top 30 Related IT Skills in Hampshire

For the 6 months to 18 April 2014, IT jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 31 (96.88%) CSS
3 30 (93.75%) Marketing
4 29 (90.63%) HTML
4 29 (90.63%) HTML5
5 28 (87.50%) MySQL
6 27 (84.38%) CSS3
7 25 (78.13%) JavaScript
7 25 (78.13%) CMS
8 23 (71.88%) Content Management
8 23 (71.88%) Adobe
9 17 (53.13%) PHP
10 14 (43.75%) ExpressionEngine
11 13 (40.63%) Sitecore CMS
11 13 (40.63%) Sitecore
11 13 (40.63%) Product Management
11 13 (40.63%) SQL
11 13 (40.63%) .NET
11 13 (40.63%) SQL Server
11 13 (40.63%) Photoshop
11 13 (40.63%) C#
11 13 (40.63%) ASP.NET
11 13 (40.63%) Back Office
11 13 (40.63%) Adobe Illustrator
11 13 (40.63%) SEO
11 13 (40.63%) Ajax
11 13 (40.63%) Omniture
11 13 (40.63%) jQuery
12 12 (37.50%) CodeIgniter

Google Analytics
Top Related IT Skills in Hampshire by Category

For the 6 months to 18 April 2014, IT jobs across the Hampshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 25 (78.13%) CMS
2 14 (43.75%) ExpressionEngine
3 13 (40.63%) Sitecore CMS
4 12 (37.50%) Apache
4 12 (37.50%) Umbraco
5 8 (25.00%) IIS
6 3 (9.38%) Joomla!
7 2 (6.25%) WordPress
Applications
1 13 (40.63%) Photoshop
1 13 (40.63%) Adobe Illustrator
2 12 (37.50%) Fireworks
3 1 (3.13%) MS Excel
Business Applications
1 1 (3.13%) SiteCatalyst
Communications & Networking
1 12 (37.50%) Internet
Database & Business Intelligence
1 28 (87.50%) MySQL
2 13 (40.63%) SQL Server
Development Applications
1 2 (6.25%) Subversion
1 2 (6.25%) Git (software)
2 1 (3.13%) Axure RP
General
1 30 (93.75%) Marketing
2 13 (40.63%) Back Office
3 9 (28.13%) Finance
4 3 (9.38%) Manufacturing
4 3 (9.38%) Publishing
4 3 (9.38%) Retail
Job Titles
1 26 (81.25%) Developer
2 21 (65.63%) Web Developer
3 11 (34.38%) Senior Developer
3 11 (34.38%) Senior Web Developer
3 11 (34.38%) PHP Developer
3 11 (34.38%) PHP Web Developer
4 10 (31.25%) Senior PHP Developer
4 10 (31.25%) Senior PHP Web Developer
5 7 (21.88%) Architect
6 5 (15.63%) Lead Architect
6 5 (15.63%) Lead Developer
7 3 (9.38%) Webmaster
8 2 (6.25%) Programmer
8 2 (6.25%) User Experience Architect
9 1 (3.13%) PHP Programmer
9 1 (3.13%) Senior Programmer
9 1 (3.13%) Web Programmer
9 1 (3.13%) IT Architect
Libraries, Frameworks & Software Standards
1 31 (96.88%) CSS
2 29 (90.63%) HTML
2 29 (90.63%) HTML5
3 27 (84.38%) CSS3
4 13 (40.63%) .NET
4 13 (40.63%) ASP.NET
4 13 (40.63%) Ajax
4 13 (40.63%) jQuery
5 12 (37.50%) CodeIgniter
6 10 (31.25%) XHTML
7 8 (25.00%) .NET Framework
8 2 (6.25%) Google Maps API
8 2 (6.25%) FBML
Miscellaneous
1 12 (37.50%) W3C
2 3 (9.38%) Photography
3 2 (6.25%) Cybernetics
3 2 (6.25%) Computer Science
3 2 (6.25%) Open Source
4 1 (3.13%) Visualisation
Operating Systems
1 12 (37.50%) Windows
1 12 (37.50%) Linux
Processes & Methodologies
1 32 (100.00%) Analytics
2 23 (71.88%) Content Management
3 13 (40.63%) Product Management
3 13 (40.63%) SEO
4 12 (37.50%) Web Development
4 12 (37.50%) E-Commerce
4 12 (37.50%) OOD
4 12 (37.50%) OOP
4 12 (37.50%) OO
4 12 (37.50%) Online Marketing
5 10 (31.25%) MVC
5 10 (31.25%) OO PHP
6 9 (28.13%) Risk Management
6 9 (28.13%) B2B
6 9 (28.13%) B2C
7 8 (25.00%) Customer Engagement
8 2 (6.25%) Information Architecture
9 1 (3.13%) Responsive Web Design
Programming Languages
1 25 (78.13%) JavaScript
2 17 (53.13%) PHP
3 13 (40.63%) SQL
3 13 (40.63%) C#
4 10 (31.25%) PHP5
Qualifications
1 3 (9.38%) Degree
Quality Assurance & Compliance
1 12 (37.50%) WAI
Vendors
1 32 (100.00%) Google
2 23 (71.88%) Adobe
3 13 (40.63%) Sitecore
3 13 (40.63%) Omniture
4 2 (6.25%) Facebook
4 2 (6.25%) Twitter