The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the Southampton region. Included is a guide to the salaries offered in IT jobs that have cited Web Analytics over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 42 - -
Rank change year-on-year
- 0
Permanent jobs citing Web Analytics 33 0 0
As % of all permanent IT jobs located in Southampton 5.25% - -
As % of the Processes & Methodologies category 6.35% - -
Number of salaries quoted 6 0 0
Median salary £72,500 - -
UK excluding London median salary £40,000 £48,500 £37,500
% change year-on-year
-17.52% +29.33%
Web Analytics
Hampshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Southampton region.

Processes & Methodologies Category
Southampton
Permanent IT job ads with a match in the
Processes & Methodologies category
520 620 663
As % of all permanent IT jobs located in Southampton 82.80% 86.47% 85.33%
Number of salaries quoted 416 568 555
Median salary £45,500 £42,500 £40,000
Median salary % change year-on-year
+7.05% +6.25%
90% offered a salary of more than £30,000 £30,000 £25,350
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Analytics
Jobs Demand Trend in Southampton

The demand trend of job ads across the Southampton region citing Web Analytics as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Southampton

Web Analytics
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Southampton region.

Web Analytics Salary Trend in Southampton

Web Analytics
Top 30 Related IT Skills in Southampton

For the 6 months to 8 December 2016, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Web Analytics.

1 34 (100.00%) Analytics
2 21 (61.76%) Social Media
2 21 (61.76%) Digital Media
2 21 (61.76%) Google Analytics
2 21 (61.76%) Digital Marketing
2 21 (61.76%) E-Commerce
2 21 (61.76%) SEO
2 21 (61.76%) Google
2 21 (61.76%) Pay per click
2 21 (61.76%) Marketing
3 13 (38.24%) Unix
3 13 (38.24%) Risk Management
3 13 (38.24%) Advertising
3 13 (38.24%) Information Security
3 13 (38.24%) Internet
3 13 (38.24%) Perl
3 13 (38.24%) Email Marketing
3 13 (38.24%) Display Advertising
3 13 (38.24%) Symfony
3 13 (38.24%) Use Case
3 13 (38.24%) Ext JS
3 13 (38.24%) User Stories
3 13 (38.24%) mod_perl
4 10 (29.41%) Data Analysis
4 10 (29.41%) Degree
4 10 (29.41%) AdWords
5 8 (23.53%) Planning and Forecasting
5 8 (23.53%) Affiliate Network
5 8 (23.53%) Strategic Planning
6 6 (17.65%) PHP

Web Analytics
Top Related IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 21 (61.76%) Google Analytics
2 10 (29.41%) AdWords
Communications & Networking
1 13 (38.24%) Internet
General
1 21 (61.76%) Marketing
2 13 (38.24%) Advertising
Job Titles
1 10 (29.41%) Marketing Executive
1 10 (29.41%) PPC Executive
1 10 (29.41%) Search Marketing Executive
1 10 (29.41%) Senior Marketing Executive
2 8 (23.53%) Digital Marketing Manager
2 8 (23.53%) Marketing Manager
2 8 (23.53%) Senior Digital Marketing Manager
2 8 (23.53%) Senior Manager
2 8 (23.53%) Senior Marketing Manager
3 7 (20.59%) Chief Technical Officer
4 6 (17.65%) Technical Director
Libraries, Frameworks & Software Standards
1 13 (38.24%) Ext JS
1 13 (38.24%) mod_perl
1 13 (38.24%) Symfony
Miscellaneous
1 21 (61.76%) Digital Media
1 21 (61.76%) Social Media
Operating Systems
1 13 (38.24%) Unix
Processes & Methodologies
1 34 (100.00%) Analytics
2 21 (61.76%) Digital Marketing
2 21 (61.76%) E-Commerce
2 21 (61.76%) Pay per click
2 21 (61.76%) SEO
3 13 (38.24%) Display Advertising
3 13 (38.24%) Email Marketing
3 13 (38.24%) Information Security
3 13 (38.24%) Risk Management
3 13 (38.24%) Use Case
3 13 (38.24%) User Stories
4 10 (29.41%) Data Analysis
5 8 (23.53%) Affiliate Network
5 8 (23.53%) Planning and Forecasting
5 8 (23.53%) Strategic Planning
Programming Languages
1 13 (38.24%) Perl
2 6 (17.65%) PHP
Qualifications
1 10 (29.41%) Degree
Vendors
1 21 (61.76%) Google