The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Sussex region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 14 5 10
Rank change year-on-year
-9 +5
Permanent jobs citing Marketing 1 22 5
As % of all permanent IT jobs located in Sussex 2.50% 27.50% 8.20%
As % of the General category 9.09% 64.71% 23.81%
Number of salaries quoted 0 8 3
Average salary - £65,000 £40,000
Average salary % change year-on-year
- +62.50%
UK excluding London average salary £37,500 £37,500 £36,000
% change year-on-year
- +4.16%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Sussex region.

General Category
Sussex
Permanent IT job ads with a match in the
General category
11 34 21
As % of all permanent IT jobs located in Sussex 27.50% 42.50% 34.43%
Number of salaries quoted 8 19 19
Average salary £65,000 £62,500 £45,000
Average salary % change year-on-year
+4.00% +38.88%
90% offered a salary of more than £30,000 £47,500 £32,700
10% offered a salary of more than £75,000 £50,000 £65,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Marketing
Jobs Demand Trend in Sussex

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Sussex region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Sussex

Marketing
Salary Trend in Sussex

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Sussex region.

Marketing Salary Trend in Sussex

Marketing
Top 30 Related IT Skills in Sussex

For the 6 months to 24 December 2014, IT jobs across the Sussex region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 7 (87.50%) Analytical Skills
2 5 (62.50%) Unica
2 5 (62.50%) Analytics
3 4 (50.00%) CRM
4 3 (37.50%) SAS
4 3 (37.50%) B2C
4 3 (37.50%) SPSS
4 3 (37.50%) Stakeholder Management
4 3 (37.50%) Degree
4 3 (37.50%) Direct Marketing
4 3 (37.50%) Campaign Management
4 3 (37.50%) Data-Driven Marketing
5 2 (25.00%) MS Excel
5 2 (25.00%) Microsoft
5 2 (25.00%) Adobe
5 2 (25.00%) E-business
5 2 (25.00%) Retail
5 2 (25.00%) Web Analytics
5 2 (25.00%) Google
5 2 (25.00%) Coremetrics
5 2 (25.00%) Google Analytics
5 2 (25.00%) Digital Marketing
5 2 (25.00%) Data Protection
5 2 (25.00%) Social Media
5 2 (25.00%) SiteCatalyst
5 2 (25.00%) Continuous Improvement
5 2 (25.00%) Customer Insight
6 1 (12.50%) C
6 1 (12.50%) E-Commerce
6 1 (12.50%) DOCSIS

Marketing
Top Related IT Skills in Sussex by Category

For the 6 months to 24 December 2014, IT jobs across the Sussex region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) SAS
2 1 (12.50%) CMS
Applications
1 3 (37.50%) SPSS
2 2 (25.00%) MS Excel
Business Applications
1 2 (25.00%) Google Analytics
1 2 (25.00%) SiteCatalyst
Communications & Networking
1 1 (12.50%) DOCSIS
General
1 2 (25.00%) Retail
2 1 (12.50%) Telecoms
2 1 (12.50%) Advertising
Job Titles
1 2 (25.00%) Analyst
1 2 (25.00%) Senior Manager
1 2 (25.00%) Data Manager
1 2 (25.00%) Planning Manager
1 2 (25.00%) Senior Planning Manager
1 2 (25.00%) Insight Analyst
2 1 (12.50%) Marketing Manager
2 1 (12.50%) Product Development Manager
2 1 (12.50%) Digital Marketing Manager
2 1 (12.50%) Webmaster
2 1 (12.50%) Product Manager
2 1 (12.50%) Development Manager
Miscellaneous
1 7 (87.50%) Analytical Skills
2 2 (25.00%) Social Media
3 1 (12.50%) User Experience
Processes & Methodologies
1 5 (62.50%) Analytics
2 4 (50.00%) CRM
3 3 (37.50%) B2C
3 3 (37.50%) Stakeholder Management
3 3 (37.50%) Direct Marketing
3 3 (37.50%) Campaign Management
3 3 (37.50%) Data-Driven Marketing
4 2 (25.00%) Data Protection
4 2 (25.00%) Continuous Improvement
4 2 (25.00%) Customer Insight
4 2 (25.00%) Digital Marketing
4 2 (25.00%) E-business
4 2 (25.00%) Web Analytics
5 1 (12.50%) SEO
5 1 (12.50%) E-Commerce
5 1 (12.50%) Product Marketing
5 1 (12.50%) Content Management
5 1 (12.50%) OpenUP
5 1 (12.50%) Online Marketing
5 1 (12.50%) Performance Monitoring
Programming Languages
1 1 (12.50%) C
Qualifications
1 3 (37.50%) Degree
Vendors
1 5 (62.50%) Unica
2 2 (25.00%) Microsoft
2 2 (25.00%) Adobe
2 2 (25.00%) Google
2 2 (25.00%) Coremetrics
3 1 (12.50%) Omniture