The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Marketing
Rank 849 847 835
Rank change year-on-year
-2 -12
Permanent jobs citing Web Marketing 32 45 38
As % of all permanent IT jobs located in the UK 0.030% 0.043% 0.035%
As % of the Processes & Methodologies category 0.036% 0.052% 0.044%
Number of salaries quoted 21 26 35
Average salary £35,000 £42,500 £32,500
Average salary % change year-on-year
-17.64% +30.76%
90% offered a salary of more than £27,500 £24,500 £25,000
10% offered a salary of more than £52,500 £75,000 £50,500
UK excluding London average salary £33,750 £35,250 £30,000
% change year-on-year
-4.25% +17.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88688 86784 85798
As % of all permanent IT jobs located in the UK 82.86% 82.37% 80.06%
Number of salaries quoted 72364 68812 71587
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 27 February 2015 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 27 £35,000 -26.31% 6
London +15 13 £52,500 +16.66% 2
Yorkshire +5 5 £23,500 -
West Yorkshire +1 5 £23,500 -
Scotland +11 4 £35,000 -12.50%
Leeds -6 4 £23,500 -
North West -6 4 £25,000 +6.38%
South East -21 4 £33,750 -4.25% 4
Glasgow - 4 £35,000 -
Cheshire - 3 £25,000 -
East Sussex - 2 £36,250 -
Crawley - 2 £32,500 -
Brighton - 2 £36,250 -
West Sussex - 2 £32,500 - 1
Manchester -2 1 - -
South Wales -23 1 £32,500 +27.45%
Cardiff -25 1 £32,500 +27.45%
Wales -25 1 £32,500 +27.45%
Chester - 1 - -
Cirencester - 1 £32,500 -
Macclesfield - 1 - -
South West - 1 £32,500 -
Warrington - 1 £25,000 -
Gloucestershire - 1 £32,500 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 87 (100.00%) Marketing
2 41 (47.13%) Analytics
3 37 (42.53%) SEO
4 34 (39.08%) Pay per click
5 33 (37.93%) E-Commerce
6 30 (34.48%) Digital Marketing
7 28 (32.18%) HTML
8 26 (29.89%) CSS
9 24 (27.59%) JavaScript
10 23 (26.44%) PHP
11 22 (25.29%) Web Analytics
12 20 (22.99%) jQuery
13 18 (20.69%) Social Media
14 17 (19.54%) User Experience
14 17 (19.54%) Google
14 17 (19.54%) Google Analytics
15 16 (18.39%) Advertising
16 15 (17.24%) MySQL
16 15 (17.24%) CRM
17 14 (16.09%) .NET
17 14 (16.09%) MVC
18 13 (14.94%) OO
18 13 (14.94%) CMS
18 13 (14.94%) Competitor Analysis
19 12 (13.79%) SQL Server
20 11 (12.64%) Time Management
20 11 (12.64%) Flash
20 11 (12.64%) Ajax
20 11 (12.64%) Degree
21 10 (11.49%) Agile Software Development

Web Marketing
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 13 (14.94%) CMS
2 10 (11.49%) Apache
3 8 (9.20%) WordPress
4 5 (5.75%) Sitecore CMS
5 3 (3.45%) Drupal
5 3 (3.45%) Umbraco
6 2 (2.30%) Node.js
6 2 (2.30%) Kentico
7 1 (1.15%) EPiServer CMS
7 1 (1.15%) MODX
Applications
1 6 (6.90%) Photoshop
2 5 (5.75%) MS Excel
3 2 (2.30%) Adobe Illustrator
3 2 (2.30%) MS PowerPoint
3 2 (2.30%) Adobe Creative Suite
3 2 (2.30%) MS Office
4 1 (1.15%) MS Project
Business Applications
1 17 (19.54%) Google Analytics
2 3 (3.45%) SiteCatalyst
3 1 (1.15%) Tridion
3 1 (1.15%) WebTrends
Cloud Services
1 5 (5.75%) SaaS
2 1 (1.15%) MailChimp
2 1 (1.15%) Microsoft Azure
Communications & Networking
1 4 (4.60%) SMTP
1 4 (4.60%) Network Security
2 3 (3.45%) Intranet
3 2 (2.30%) DNS
4 1 (1.15%) Internet
4 1 (1.15%) Extranet
4 1 (1.15%) SMS
Database & Business Intelligence
1 15 (17.24%) MySQL
2 12 (13.79%) SQL Server
3 9 (10.34%) Relational Database
4 5 (5.75%) RDBMS
5 2 (2.30%) SQL Server 2008
6 1 (1.15%) SQL Server 2012
6 1 (1.15%) MS Access
Development Applications
1 8 (9.20%) Subversion
2 2 (2.30%) Dreamweaver
3 1 (1.15%) Team Foundation Server
General
1 87 (100.00%) Marketing
2 16 (18.39%) Advertising
3 7 (8.05%) Law
3 7 (8.05%) Finance
4 4 (4.60%) Retail
5 3 (3.45%) Telecoms
6 1 (1.15%) Pharmaceutical
6 1 (1.15%) Automotive
6 1 (1.15%) Manufacturing
6 1 (1.15%) Publishing
6 1 (1.15%) Games
Job Titles
1 30 (34.48%) Developer
2 16 (18.39%) Web Manager
3 12 (13.79%) Web Analytics Manager
3 12 (13.79%) PHP Developer
4 10 (11.49%) E-Commerce Manager
5 9 (10.34%) PPC Specialist
5 9 (10.34%) Web Developer
5 9 (10.34%) PPC Manager
5 9 (10.34%) PPC Analyst
5 9 (10.34%) PPC Executive
6 7 (8.05%) Marketing Manager
7 6 (6.90%) .NET Developer
8 5 (5.75%) Web Designer
8 5 (5.75%) Senior Developer
8 5 (5.75%) Analyst
8 5 (5.75%) Coordinator
8 5 (5.75%) Senior PHP Developer
8 5 (5.75%) PHP LAMP Developer
8 5 (5.75%) Designer
9 3 (3.45%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 28 (32.18%) HTML
2 26 (29.89%) CSS
3 20 (22.99%) jQuery
4 14 (16.09%) .NET
5 11 (12.64%) Flash
5 11 (12.64%) Ajax
6 10 (11.49%) ASP.NET
7 8 (9.20%) REST
7 8 (9.20%) LAMP
8 7 (8.05%) Web Services
9 6 (6.90%) JSON
10 5 (5.75%) Smarty
10 5 (5.75%) CSS3
10 5 (5.75%) HTML5
11 4 (4.60%) Twitter Bootstrap
11 4 (4.60%) XML
12 3 (3.45%) SOAP
13 2 (2.30%) DOM
13 2 (2.30%) WAMP
13 2 (2.30%) CakePHP
Miscellaneous
1 18 (20.69%) Social Media
2 17 (19.54%) User Experience
3 5 (5.75%) Blog
4 3 (3.45%) Statistics
4 3 (3.45%) Mathematics
4 3 (3.45%) Analytical Skills
5 2 (2.30%) Graphic Design
6 1 (1.15%) Copywriting
6 1 (1.15%) Podcast
6 1 (1.15%) Social Network
6 1 (1.15%) New Media
6 1 (1.15%) Mobile App
Operating Systems
1 8 (9.20%) Windows
2 5 (5.75%) Linux
3 3 (3.45%) UNIX
Processes & Methodologies
1 41 (47.13%) Analytics
2 37 (42.53%) SEO
3 34 (39.08%) Pay per click
4 33 (37.93%) E-Commerce
5 30 (34.48%) Digital Marketing
6 22 (25.29%) Web Analytics
7 15 (17.24%) CRM
8 14 (16.09%) MVC
9 13 (14.94%) OO
9 13 (14.94%) Competitor Analysis
10 11 (12.64%) Time Management
11 10 (11.49%) B2C
11 10 (11.49%) Agile Software Development
12 9 (10.34%) Web Design
12 9 (10.34%) Web Development
12 9 (10.34%) Mentoring
13 8 (9.20%) OO PHP
13 8 (9.20%) Customer Engagement
13 8 (9.20%) Online Marketing
13 8 (9.20%) Email Marketing
Programming Languages
1 24 (27.59%) JavaScript
2 23 (26.44%) PHP
3 9 (10.34%) C#
4 7 (8.05%) Java
5 6 (6.90%) SQL
6 1 (1.15%) C
Qualifications
1 11 (12.64%) Degree
2 2 (2.30%) VCP4
3 1 (1.15%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.15%) Data Quality
Systems Management
1 1 (1.15%) Systems Management Server (SMS)
Vendors
1 17 (19.54%) Google
2 9 (10.34%) Oracle
3 7 (8.05%) Adobe
4 5 (5.75%) Sitecore
5 4 (4.60%) Facebook
5 4 (4.60%) Yahoo!
5 4 (4.60%) Microsoft
6 3 (3.45%) Twitter
6 3 (3.45%) EPiServer
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