The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 30 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jun 2015
Same period 2014 Same period 2013
Web Marketing
Rank 860 876 852
Rank change year-on-year
+16 -24
Permanent jobs citing Web Marketing 38 57 28
As % of all permanent IT jobs located in the UK 0.034% 0.047% 0.025%
As % of the Processes & Methodologies category 0.041% 0.057% 0.031%
Number of salaries quoted 37 18 26
Average salary £32,000 £46,250 £35,000
Average salary % change year-on-year
-30.81% +32.14%
90% offered a salary of more than £23,400 £23,500 £21,250
10% offered a salary of more than £56,000 £50,000 £66,250
UK excluding London average salary £32,000 £35,500 £25,000
% change year-on-year
-9.85% +42.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93547 99412 88976
As % of all permanent IT jobs located in the UK 84.45% 82.68% 80.78%
Number of salaries quoted 76379 80564 73278
Average salary £50,000 £48,500 £45,000
Average salary % change year-on-year
+3.09% +7.77%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 30 June 2015 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 30 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +14 38 £32,000 -30.81% 7
London +22 11 £40,000 -20.00% 3
Yorkshire +8 10 £25,500 +8.51%
Leeds +7 9 £25,500 +8.51%
West Yorkshire +4 9 £25,500 +8.51%
South East +15 8 £23,250 -49.72% 2
North West +8 7 £40,000 +64.94% 2
Manchester +5 7 £40,000 -
Altrincham - 6 £40,000 -
Berkshire +3 3 £45,000 - 1
Hounslow - 3 £24,000 -
Oxfordshire - 3 £21,000 -
Oxford - 3 £21,000 -
Slough - 3 £45,000 -
Surrey +12 2 £23,250 -
Guildford - 2 £23,250 -
South West - 2 £36,250 -
Harrogate - 1 £40,000 -
Bristol - 1 £27,500 -
Devon - 1 £45,000 -
North Yorkshire - 1 £40,000 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 30 June 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 86 (100.00%) Marketing
2 46 (53.49%) HTML
3 45 (52.33%) CSS
4 43 (50.00%) CMS
5 38 (44.19%) JavaScript
6 37 (43.02%) jQuery
7 35 (40.70%) PHP
7 35 (40.70%) Analytics
8 29 (33.72%) Web Development
9 28 (32.56%) SEO
10 27 (31.40%) User Experience
11 24 (27.91%) Google
11 24 (27.91%) Google Analytics
12 23 (26.74%) Digital Marketing
13 20 (23.26%) MySQL
13 20 (23.26%) Linux
13 20 (23.26%) HTML5
13 20 (23.26%) CSS3
14 19 (22.09%) Finance
14 19 (22.09%) Pay per click
15 18 (20.93%) Degree
16 17 (19.77%) Web Design
16 17 (19.77%) Internet
17 15 (17.44%) Adobe
17 15 (17.44%) Social Media
18 14 (16.28%) W3C
18 14 (16.28%) Salesforce.com
18 14 (16.28%) XHTML
19 13 (15.12%) Competitor Analysis
20 12 (13.95%) Advertising

Web Marketing
Top Related IT Skills by Category

For the 6 months to 30 June 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 43 (50.00%) CMS
2 11 (12.79%) WordPress
3 7 (8.14%) Apache
4 4 (4.65%) Apache Solr
5 3 (3.49%) Drupal
6 1 (1.16%) Umbraco
6 1 (1.16%) Sitecore CMS
6 1 (1.16%) IIS
6 1 (1.16%) WebSphere
6 1 (1.16%) MODX
Applications
1 11 (12.79%) Adobe Creative Suite
2 7 (8.14%) Photoshop
3 6 (6.98%) MS Excel
4 5 (5.81%) Fireworks
4 5 (5.81%) Adobe Illustrator
4 5 (5.81%) MS Office
Business Applications
1 4 (4.65%) Workday HCM
2 2 (2.33%) Magento
Cloud Services
1 24 (27.91%) Google Analytics
2 4 (4.65%) Amazon AWS
3 3 (3.49%) Adobe Analytics
Communications & Networking
1 17 (19.77%) Internet
2 5 (5.81%) FTP
3 4 (4.65%) Network Security
4 1 (1.16%) Intranet
4 1 (1.16%) SMS
4 1 (1.16%) SMTP
Database & Business Intelligence
1 20 (23.26%) MySQL
2 4 (4.65%) Relational Database
3 3 (3.49%) SQL Server
4 1 (1.16%) Oracle Reports
Development Applications
1 5 (5.81%) Dreamweaver
2 4 (4.65%) Subversion
2 4 (4.65%) JIRA
3 1 (1.16%) Visual Studio
General
1 86 (100.00%) Marketing
2 19 (22.09%) Finance
3 12 (13.95%) Advertising
4 3 (3.49%) Pharmaceutical
5 2 (2.33%) Retail
5 2 (2.33%) Publishing
6 1 (1.16%) Games
6 1 (1.16%) Banking
6 1 (1.16%) Telecoms
Job Titles
1 49 (56.98%) Developer
2 36 (41.86%) Web Developer
3 22 (25.58%) PHP Developer
4 14 (16.28%) PHP Web Developer
5 9 (10.47%) PPC Specialist
5 9 (10.47%) PPC Manager
5 9 (10.47%) PPC Analyst
5 9 (10.47%) PPC Executive
6 7 (8.14%) Senior Developer
7 6 (6.98%) Front-End Developer
7 6 (6.98%) Front-End Web Developer
8 5 (5.81%) Sales Executive
8 5 (5.81%) Business Development Executive
9 4 (4.65%) Senior PHP Developer
9 4 (4.65%) Graduate
9 4 (4.65%) Coordinator
10 3 (3.49%) Analyst
10 3 (3.49%) Website Manager
10 3 (3.49%) Java Developer
10 3 (3.49%) .NET Developer
Libraries, Frameworks & Software Standards
1 46 (53.49%) HTML
2 45 (52.33%) CSS
3 37 (43.02%) jQuery
4 20 (23.26%) CSS3
4 20 (23.26%) HTML5
5 14 (16.28%) XHTML
6 11 (12.79%) Ajax
6 11 (12.79%) Twitter Bootstrap
7 10 (11.63%) Web Services
7 10 (11.63%) .NET
8 6 (6.98%) ASP.NET
8 6 (6.98%) KnockoutJS
8 6 (6.98%) LESS
8 6 (6.98%) AngularJS
9 5 (5.81%) SOAP
9 5 (5.81%) XML
9 5 (5.81%) LAMP
9 5 (5.81%) REST
10 4 (4.65%) XSLT
10 4 (4.65%) RESTful
Miscellaneous
1 27 (31.40%) User Experience
2 15 (17.44%) Social Media
3 14 (16.28%) W3C
4 7 (8.14%) Analytical Skills
5 5 (5.81%) Copywriting
5 5 (5.81%) Blog
6 4 (4.65%) Enterprise Cloud
6 4 (4.65%) Enterprise Software
7 3 (3.49%) Social Network
7 3 (3.49%) Kindle
7 3 (3.49%) Statistics
7 3 (3.49%) Mathematics
8 2 (2.33%) Computer Science
9 1 (1.16%) Physics
9 1 (1.16%) Mobile App
Operating Systems
1 20 (23.26%) Linux
2 1 (1.16%) Windows
Processes & Methodologies
1 35 (40.70%) Analytics
2 29 (33.72%) Web Development
3 28 (32.56%) SEO
4 23 (26.74%) Digital Marketing
5 19 (22.09%) Pay per click
6 17 (19.77%) Web Design
7 13 (15.12%) Competitor Analysis
8 11 (12.79%) OO
9 8 (9.30%) Online Marketing
10 7 (8.14%) Customer Engagement
10 7 (8.14%) OO PHP
10 7 (8.14%) Web Analytics
10 7 (8.14%) MVC
10 7 (8.14%) Telemarketing
10 7 (8.14%) Time Management
11 6 (6.98%) E-Commerce
11 6 (6.98%) Agile Software Development
11 6 (6.98%) Content Management
11 6 (6.98%) Email Marketing
12 5 (5.81%) API Integration
Programming Languages
1 38 (44.19%) JavaScript
2 35 (40.70%) PHP
3 6 (6.98%) Java
4 5 (5.81%) C#
5 3 (3.49%) C
5 3 (3.49%) SQL
6 1 (1.16%) T-SQL
Qualifications
1 18 (20.93%) Degree
2 1 (1.16%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.49%) ISO 9001
Vendors
1 24 (27.91%) Google
2 15 (17.44%) Adobe
3 14 (16.28%) Salesforce.com
4 9 (10.47%) Oracle
5 4 (4.65%) Facebook
5 4 (4.65%) Twitter
6 2 (2.33%) PayPal
7 1 (1.16%) IBM
7 1 (1.16%) Microsoft
7 1 (1.16%) Sitecore
7 1 (1.16%) hybris
7 1 (1.16%) ATG
7 1 (1.16%) Endeca
7 1 (1.16%) Yahoo!
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