The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Web Marketing
Rank 856 830 845
Rank change year-on-year
-26 +15
Permanent jobs citing Web Marketing 30 42 30
As % of all permanent IT jobs located in the UK 0.028% 0.040% 0.028%
As % of the Processes & Methodologies category 0.034% 0.049% 0.034%
Number of salaries quoted 25 27 30
Average salary £40,000 £37,500 £31,250
Average salary % change year-on-year
+6.66% +20.00%
90% offered a salary of more than £25,100 £23,500 £24,450
10% offered a salary of more than £58,000 £58,500 £40,500
UK excluding London average salary £33,750 £35,250 £31,250
% change year-on-year
-4.25% +12.80%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87329 85491 87260
As % of all permanent IT jobs located in the UK 82.68% 82.25% 80.08%
Number of salaries quoted 71992 68288 74041
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 23 January 2015 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 28 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 28 £40,000 -5.88% 7
London -13 15 £45,000 - 2
South East -30 5 £40,000 +13.47% 3
Yorkshire -5 4 £23,500 -
City of London -7 4 £50,000 +17.64%
Buckinghamshire - 4 £45,000 -
High Wycombe - 3 £40,000 -
West Yorkshire -3 2 £23,500 -
North West -4 2 - -
Leeds -7 2 £23,500 -
Cardiff - 2 £32,500 - 1
Wales - 2 £32,500 - 1
South Wales - 2 £32,500 - 1
East Midlands +24 1 £40,000 +105.12% 2
Manchester -9 1 - -
Macclesfield - 1 - -
Cheshire - 1 - -
East Sussex - 1 £35,000 - 1
Gloucestershire - 1 £32,500 -
North Yorkshire - 1 £19,000 -
Northamptonshire - 1 £40,000 -
South Yorkshire - 1 £23,500 -
Cirencester - 1 £32,500 -
Doncaster - 1 £23,500 -
Harrogate - 1 £19,000 -
Aylesbury - 1 £60,000 -
Brighton - 1 £35,000 - 1
South West - 1 £32,500 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 23 January 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 87 (100.00%) Marketing
2 43 (49.43%) SEO
2 43 (49.43%) Analytics
3 42 (48.28%) E-Commerce
4 38 (43.68%) Pay per click
5 30 (34.48%) Digital Marketing
6 23 (26.44%) HTML
6 23 (26.44%) Web Analytics
7 21 (24.14%) User Experience
8 20 (22.99%) .NET
8 20 (22.99%) CSS
9 19 (21.84%) JavaScript
9 19 (21.84%) PHP
9 19 (21.84%) Social Media
10 17 (19.54%) CMS
11 16 (18.39%) Advertising
11 16 (18.39%) CRM
12 15 (17.24%) Flash
13 14 (16.09%) Google
13 14 (16.09%) Google Analytics
14 13 (14.94%) jQuery
15 12 (13.79%) SQL Server
16 11 (12.64%) MySQL
16 11 (12.64%) ASP.NET
16 11 (12.64%) MVC
16 11 (12.64%) Agile Software Development
16 11 (12.64%) Time Management
16 11 (12.64%) Online Marketing
17 10 (11.49%) Mentoring
17 10 (11.49%) Subversion

Web Marketing
Top Related IT Skills by Category

For the 6 months to 23 January 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 17 (19.54%) CMS
2 9 (10.34%) Sitecore CMS
3 7 (8.05%) Apache
3 7 (8.05%) Umbraco
4 4 (4.60%) WordPress
5 2 (2.30%) Kentico
5 2 (2.30%) Drupal
5 2 (2.30%) Node.js
6 1 (1.15%) Tomcat
6 1 (1.15%) Joomla!
6 1 (1.15%) Confluence
6 1 (1.15%) EPiServer CMS
Applications
1 7 (8.05%) Photoshop
2 6 (6.90%) MS Excel
3 4 (4.60%) MS PowerPoint
3 4 (4.60%) MS Office
4 2 (2.30%) Adobe Creative Suite
4 2 (2.30%) Adobe Illustrator
5 1 (1.15%) MS Project
Business Applications
1 14 (16.09%) Google Analytics
2 4 (4.60%) Tridion
2 4 (4.60%) WebTrends
Cloud Services
1 5 (5.75%) SaaS
2 1 (1.15%) MailChimp
2 1 (1.15%) Microsoft Azure
Communications & Networking
1 4 (4.60%) Extranet
2 3 (3.45%) SMTP
3 2 (2.30%) DNS
3 2 (2.30%) Intranet
3 2 (2.30%) Internet
4 1 (1.15%) SMS
Database & Business Intelligence
1 12 (13.79%) SQL Server
2 11 (12.64%) MySQL
3 5 (5.75%) RDBMS
3 5 (5.75%) Relational Database
4 2 (2.30%) SQL Server 2008
5 1 (1.15%) MS Access
5 1 (1.15%) SQL Server 2005
5 1 (1.15%) SQL Server 2012
5 1 (1.15%) SQLite
Development Applications
1 10 (11.49%) Subversion
2 3 (3.45%) Dreamweaver
3 1 (1.15%) Eclipse
3 1 (1.15%) Visual Studio
3 1 (1.15%) Ant
3 1 (1.15%) Maven
3 1 (1.15%) Atlassian Bamboo
3 1 (1.15%) JIRA
3 1 (1.15%) TortoiseSVN
3 1 (1.15%) Team Foundation Server
General
1 87 (100.00%) Marketing
2 16 (18.39%) Advertising
3 7 (8.05%) Finance
3 7 (8.05%) Law
4 4 (4.60%) Manufacturing
4 4 (4.60%) Retail
5 3 (3.45%) Telecoms
6 2 (2.30%) Publishing
7 1 (1.15%) Pharmaceutical
7 1 (1.15%) Banking
7 1 (1.15%) Games
7 1 (1.15%) Automotive
Job Titles
1 25 (28.74%) Developer
2 21 (24.14%) Web Manager
3 16 (18.39%) Web Analytics Manager
4 8 (9.20%) PHP Developer
4 8 (9.20%) .NET Developer
5 7 (8.05%) E-Commerce Manager
6 6 (6.90%) Marketing Executive
6 6 (6.90%) PPC Specialist
6 6 (6.90%) PPC Manager
6 6 (6.90%) PPC Analyst
6 6 (6.90%) Digital Marketing Executive
6 6 (6.90%) PPC Executive
6 6 (6.90%) Web Developer
7 5 (5.75%) Senior Developer
7 5 (5.75%) Analyst
7 5 (5.75%) Marketing Manager
7 5 (5.75%) PHP LAMP Developer
8 4 (4.60%) Designer
8 4 (4.60%) Web Marketing Manager
8 4 (4.60%) Web Designer
Libraries, Frameworks & Software Standards
1 23 (26.44%) HTML
2 20 (22.99%) .NET
2 20 (22.99%) CSS
3 15 (17.24%) Flash
4 13 (14.94%) jQuery
5 11 (12.64%) ASP.NET
6 8 (9.20%) Web Services
7 6 (6.90%) JSON
7 6 (6.90%) Ajax
8 5 (5.75%) XML
8 5 (5.75%) LAMP
8 5 (5.75%) REST
8 5 (5.75%) Smarty
9 4 (4.60%) Twitter Bootstrap
10 2 (2.30%) WAMP
10 2 (2.30%) CakePHP
10 2 (2.30%) .NET Framework
10 2 (2.30%) DOM
11 1 (1.15%) JSP
11 1 (1.15%) Servlets
Miscellaneous
1 21 (24.14%) User Experience
2 19 (21.84%) Social Media
3 6 (6.90%) Analytical Skills
4 4 (4.60%) Podcast
4 4 (4.60%) New Media
5 3 (3.45%) Statistics
5 3 (3.45%) Mathematics
6 2 (2.30%) Blog
6 2 (2.30%) Graphic Design
7 1 (1.15%) Digital Media
7 1 (1.15%) Mobile App
7 1 (1.15%) Copywriting
7 1 (1.15%) Social Network
7 1 (1.15%) Open Source
Operating Systems
1 8 (9.20%) Windows
2 3 (3.45%) UNIX
2 3 (3.45%) Linux
3 1 (1.15%) Apple iOS
3 1 (1.15%) Android
Processes & Methodologies
1 43 (49.43%) SEO
1 43 (49.43%) Analytics
2 42 (48.28%) E-Commerce
3 38 (43.68%) Pay per click
4 30 (34.48%) Digital Marketing
5 23 (26.44%) Web Analytics
6 16 (18.39%) CRM
7 11 (12.64%) MVC
7 11 (12.64%) Agile Software Development
7 11 (12.64%) Time Management
7 11 (12.64%) Online Marketing
8 10 (11.49%) Mentoring
8 10 (11.49%) OO
8 10 (11.49%) B2C
9 9 (10.34%) Content Management
10 8 (9.20%) Email Marketing
10 8 (9.20%) Web Design
10 8 (9.20%) B2B
10 8 (9.20%) Project Management
11 7 (8.05%) Web Development
Programming Languages
1 19 (21.84%) JavaScript
1 19 (21.84%) PHP
2 10 (11.49%) C#
3 8 (9.20%) Java
4 6 (6.90%) SQL
5 2 (2.30%) C
6 1 (1.15%) C++
Qualifications
1 9 (10.34%) Degree
2 1 (1.15%) PRINCE2 Certification
2 1 (1.15%) MBA
Quality Assurance & Compliance
1 1 (1.15%) Data Quality
Systems Management
1 1 (1.15%) Systems Management Server (SMS)
Vendors
1 14 (16.09%) Google
2 9 (10.34%) Sitecore
3 8 (9.20%) Adobe
4 5 (5.75%) Oracle
5 4 (4.60%) Neolane
5 4 (4.60%) Facebook
5 4 (4.60%) Microsoft
6 3 (3.45%) Yahoo!
6 3 (3.45%) Twitter
6 3 (3.45%) EPiServer
7 1 (1.15%) Salesforce.com
7 1 (1.15%) Demandware
7 1 (1.15%) hybris
London
TRG
Salary: 30000-35000 Per Annum Benefits
Posted: 9 hours ago
Crawley, West Sussex
TRG
Salary: £30000 - £35000 Per Annum Benefits
Posted: 9 hours ago
Brighton, East Sussex
ARC IT Recruitment Ltd
Salary: £35000 - £40000 Per Annum
Posted: 2 days ago
Leicester, Leicestershire
Senitor Associates
Salary: £30000 - £40000 per annum + pension + other benefits
Posted: 2 days ago
North West London
Jagger Talent
Salary: From £37,000 to £42,000 per annum Car + Bonus + Benefits
Posted: 3 days ago
East Midlands
EMBS- People Transfer
Salary: £20k - 26k per year + Amazing Benefits!
Posted: 5 days ago
Cardiff
CPS Group
Salary: £30000.00 - £35000.00 per annum + Pension, bonus & home working
Posted: 6 days ago