The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 28 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 May 2015
Same period 2014 Same period 2013
Web Marketing
Rank 838 873 879
Rank change year-on-year
+35 +6
Permanent jobs citing Web Marketing 59 59 24
As % of all permanent IT jobs located in the UK 0.055% 0.049% 0.022%
As % of the Processes & Methodologies category 0.065% 0.059% 0.027%
Number of salaries quoted 57 16 24
Average salary £30,000 £47,000 £35,000
Average salary % change year-on-year
-36.17% +34.28%
90% offered a salary of more than £21,000 £23,500 £20,750
10% offered a salary of more than £61,000 £50,000 £55,000
UK excluding London average salary £32,277 £30,000 £25,000
% change year-on-year
+7.59% +20.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90836 100276 87895
As % of all permanent IT jobs located in the UK 84.05% 82.70% 80.68%
Number of salaries quoted 73816 81539 72340
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £45,000 £42,500 £40,000
% change year-on-year
+5.88% +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 28 May 2015 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 28 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +42 58 £31,000 -34.04% 5
London +59 22 £24,000 -52.00% 4
Manchester +19 14 £40,000 -
North West +12 14 £40,000 +64.94%
Altrincham - 11 £40,000 -
South East +11 10 £24,500 -45.55% 1
Yorkshire +16 9 £25,500 +8.51%
West Yorkshire +21 8 £25,500 +8.51%
Leeds +14 8 £25,500 +8.51%
Hounslow - 5 £24,000 -
Surrey +38 4 £24,500 -45.55%
Berkshire +8 3 £45,000 - 1
Oxfordshire +5 3 £21,000 -
Oxford - 3 £21,000 -
Slough - 3 £45,000 -
City of London - 3 £20,000 - 1
South West -1 2 £27,500 -
Cobham - 2 £26,250 -
Guildford - 2 £23,250 -
Harrogate - 1 £40,000 -
Bristol - 1 £27,500 -
Leicester - 1 £32,277 -
Devon - 1 - -
Leicestershire - 1 £32,277 -
North Yorkshire - 1 £40,000 -
East Midlands - 1 £32,277 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 28 May 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 91 (100.00%) Marketing
2 48 (52.75%) HTML
3 47 (51.65%) CSS
4 46 (50.55%) CMS
5 40 (43.96%) JavaScript
6 38 (41.76%) jQuery
6 38 (41.76%) Analytics
7 36 (39.56%) PHP
8 32 (35.16%) Web Development
9 28 (30.77%) SEO
9 28 (30.77%) User Experience
10 26 (28.57%) Google
10 26 (28.57%) Google Analytics
11 24 (26.37%) Digital Marketing
12 20 (21.98%) Pay per click
12 20 (21.98%) Linux
13 19 (20.88%) MySQL
13 19 (20.88%) Finance
13 19 (20.88%) CSS3
13 19 (20.88%) HTML5
14 17 (18.68%) Web Design
14 17 (18.68%) Degree
14 17 (18.68%) Internet
15 16 (17.58%) Adobe
15 16 (17.58%) Social Media
16 14 (15.38%) W3C
16 14 (15.38%) Salesforce.com
16 14 (15.38%) XHTML
17 13 (14.29%) WordPress
17 13 (14.29%) Twitter Bootstrap

Web Marketing
Top Related IT Skills by Category

For the 6 months to 28 May 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 46 (50.55%) CMS
2 13 (14.29%) WordPress
3 7 (7.69%) Apache
4 4 (4.40%) Sitecore CMS
4 4 (4.40%) Apache Solr
5 3 (3.30%) Drupal
5 3 (3.30%) Umbraco
6 2 (2.20%) Kentico
7 1 (1.10%) IIS
7 1 (1.10%) MODX
Applications
1 10 (10.99%) Adobe Creative Suite
2 9 (9.89%) Photoshop
3 8 (8.79%) MS Office
3 8 (8.79%) MS Excel
4 5 (5.49%) Adobe Illustrator
4 5 (5.49%) Fireworks
5 2 (2.20%) MS PowerPoint
Business Applications
1 4 (4.40%) Workday HCM
2 1 (1.10%) Magento
Cloud Services
1 26 (28.57%) Google Analytics
2 4 (4.40%) Amazon AWS
3 3 (3.30%) Adobe Analytics
4 1 (1.10%) SaaS
Communications & Networking
1 17 (18.68%) Internet
2 5 (5.49%) FTP
3 4 (4.40%) Network Security
4 1 (1.10%) Intranet
4 1 (1.10%) SMS
4 1 (1.10%) SMTP
Database & Business Intelligence
1 19 (20.88%) MySQL
2 5 (5.49%) SQL Server
3 4 (4.40%) Relational Database
Development Applications
1 5 (5.49%) Dreamweaver
2 4 (4.40%) JIRA
2 4 (4.40%) Subversion
3 1 (1.10%) Visual Studio
General
1 91 (100.00%) Marketing
2 19 (20.88%) Finance
3 12 (13.19%) Advertising
4 3 (3.30%) Pharmaceutical
5 2 (2.20%) Telecoms
5 2 (2.20%) Publishing
6 1 (1.10%) Banking
6 1 (1.10%) Retail
6 1 (1.10%) Games
Job Titles
1 52 (57.14%) Developer
2 35 (38.46%) Web Developer
3 22 (24.18%) PHP Developer
4 14 (15.38%) PHP Web Developer
5 11 (12.09%) PPC Specialist
5 11 (12.09%) PPC Executive
5 11 (12.09%) PPC Manager
5 11 (12.09%) PPC Analyst
6 8 (8.79%) Front-End Developer
7 7 (7.69%) Senior Developer
8 6 (6.59%) Front-End Web Developer
8 6 (6.59%) Coordinator
9 5 (5.49%) .NET Developer
9 5 (5.49%) Business Development Executive
9 5 (5.49%) Sales Executive
10 4 (4.40%) Graduate
10 4 (4.40%) Senior PHP Developer
11 3 (3.30%) E-Commerce Manager
11 3 (3.30%) Java Web Developer
11 3 (3.30%) Marketing Manager
Libraries, Frameworks & Software Standards
1 48 (52.75%) HTML
2 47 (51.65%) CSS
3 38 (41.76%) jQuery
4 19 (20.88%) CSS3
4 19 (20.88%) HTML5
5 14 (15.38%) XHTML
6 13 (14.29%) Twitter Bootstrap
7 12 (13.19%) .NET
8 10 (10.99%) Ajax
8 10 (10.99%) Web Services
9 8 (8.79%) ASP.NET
10 6 (6.59%) LESS
10 6 (6.59%) AngularJS
10 6 (6.59%) KnockoutJS
11 5 (5.49%) XML
11 5 (5.49%) SOAP
11 5 (5.49%) LAMP
11 5 (5.49%) REST
12 4 (4.40%) RESTful
12 4 (4.40%) XSLT
Miscellaneous
1 28 (30.77%) User Experience
2 16 (17.58%) Social Media
3 14 (15.38%) W3C
4 8 (8.79%) Analytical Skills
5 5 (5.49%) Copywriting
5 5 (5.49%) Blog
6 4 (4.40%) Enterprise Software
6 4 (4.40%) Enterprise Cloud
7 3 (3.30%) Social Network
7 3 (3.30%) Mathematics
7 3 (3.30%) Kindle
8 1 (1.10%) Statistics
8 1 (1.10%) Graphic Design
8 1 (1.10%) Physics
8 1 (1.10%) Computer Science
8 1 (1.10%) Mobile App
Operating Systems
1 20 (21.98%) Linux
2 1 (1.10%) Windows
Processes & Methodologies
1 38 (41.76%) Analytics
2 32 (35.16%) Web Development
3 28 (30.77%) SEO
4 24 (26.37%) Digital Marketing
5 20 (21.98%) Pay per click
6 17 (18.68%) Web Design
7 11 (12.09%) OO
7 11 (12.09%) Competitor Analysis
7 11 (12.09%) Agile Software Development
8 9 (9.89%) MVC
8 9 (9.89%) Time Management
9 8 (8.79%) Web Analytics
10 7 (7.69%) Telemarketing
10 7 (7.69%) E-Commerce
10 7 (7.69%) Online Marketing
10 7 (7.69%) Customer Engagement
10 7 (7.69%) OO PHP
11 6 (6.59%) Email Marketing
11 6 (6.59%) Content Management
12 5 (5.49%) Business Development
Programming Languages
1 40 (43.96%) JavaScript
2 36 (39.56%) PHP
3 7 (7.69%) C#
4 6 (6.59%) Java
5 3 (3.30%) C
6 2 (2.20%) SQL
7 1 (1.10%) T-SQL
Qualifications
1 17 (18.68%) Degree
2 1 (1.10%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.30%) ISO 9001
Vendors
1 26 (28.57%) Google
2 16 (17.58%) Adobe
3 14 (15.38%) Salesforce.com
4 8 (8.79%) Oracle
5 4 (4.40%) Facebook
5 4 (4.40%) Twitter
5 4 (4.40%) Sitecore
6 3 (3.30%) Microsoft
7 2 (2.20%) EPiServer
7 2 (2.20%) PayPal
8 1 (1.10%) Yahoo!
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