The first table below looks at the demand for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Web Marketing
Rank 837 827 837
Rank change year-on-year
-10 +10
Permanent jobs citing Web Marketing 67 48 54
As % of all permanent IT jobs located in the UK 0.058% 0.044% 0.046%
As % of the Processes & Methodologies category 0.072% 0.056% 0.059%
Number of salaries quoted 24 40 44
Average salary £47,500 £30,000 £35,000
Average salary % change year-on-year
+58.33% -14.28%
90% offered a salary of more than £23,500 £24,000 £23,200
10% offered a salary of more than £65,000 £55,750 £50,000
UK excluding London average salary £45,000 £27,500 £27,500
% change year-on-year
+63.63% -
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93489 85651 91195
As % of all permanent IT jobs located in the UK 80.39% 78.67% 77.33%
Number of salaries quoted 75403 70134 77725
Average salary £48,000 £46,000 £46,000
Average salary % change year-on-year
+4.34% -
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 23 July 2014 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 29 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 67 £47,500 +58.33% 6
South East -2 28 £47,500 +90.00% 3
London -38 12 £50,000 +5.26% 2
Leeds - 12 £23,500 -
West Yorkshire - 12 £23,500 -
Yorkshire - 12 £23,500 -
Oxfordshire - 9 £65,000 - 1
Surrey +4 8 - -
East of England -13 8 £45,500 +30.00%
Cambridgeshire +7 7 £50,000 +42.85%
Cambridge 0 7 £50,000 +42.85%
Kent - 7 £47,500 -
Tonbridge - 7 £47,500 -
North West - 7 £23,500 -
City of London -12 4 - - 2
Lancashire - 3 £23,500 -
Manchester - 3 - -
Oxford - 3 £65,000 - 1
Preston - 3 £23,500 -
West Sussex - 2 £19,000 - 1
Berkshire - 2 £45,000 -
Reading - 1 £45,000 -
Egham - 1 - -
Bury - 1 - -
Cheshire - 1 - -
Hertfordshire - 1 £41,000 -
Watford - 1 £41,000 -
Macclesfield - 1 - -
Maidenhead - 1 - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 23 July 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 115 (100.00%) Marketing
2 62 (53.91%) SEO
3 58 (50.43%) Advertising
3 58 (50.43%) Pay per click
4 51 (44.35%) Digital Marketing
5 44 (38.26%) Google
6 42 (36.52%) Analytics
7 37 (32.17%) HTML
8 34 (29.57%) Time Management
9 33 (28.70%) Social Media
10 31 (26.96%) Google Analytics
10 31 (26.96%) CSS
11 30 (26.09%) Project Management
12 29 (25.22%) Degree
13 25 (21.74%) Web Development
13 25 (21.74%) CMS
14 24 (20.87%) JavaScript
14 24 (20.87%) PHP
15 23 (20.00%) E-Commerce
16 22 (19.13%) Competitor Analysis
17 19 (16.52%) MySQL
17 19 (16.52%) Mobile App
18 18 (15.65%) Apple iOS
18 18 (15.65%) Android
18 18 (15.65%) .NET
19 17 (14.78%) SQL
19 17 (14.78%) Content Management
19 17 (14.78%) Email Marketing
20 16 (13.91%) Android Development
20 16 (13.91%) iOS Development

Web Marketing
Top Related IT Skills by Category

For the 6 months to 23 July 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 25 (21.74%) CMS
2 4 (3.48%) Umbraco
3 3 (2.61%) WordPress
3 3 (2.61%) Sitecore CMS
3 3 (2.61%) Joomla!
3 3 (2.61%) Drupal
4 2 (1.74%) SharePoint
5 1 (0.87%) ColdFusion
5 1 (0.87%) IIS
5 1 (0.87%) Apache
Applications
1 6 (5.22%) Photoshop
1 6 (5.22%) MS Excel
2 3 (2.61%) MS PowerPoint
3 1 (0.87%) MS Office
Business Applications
1 31 (26.96%) Google Analytics
2 9 (7.83%) Tridion
2 9 (7.83%) WebTrends
3 1 (0.87%) Magento
Cloud Services
1 1 (0.87%) SaaS
1 1 (0.87%) Google Apps
Communications & Networking
1 11 (9.57%) Internet
2 9 (7.83%) Extranet
3 2 (1.74%) SMTP
4 1 (0.87%) Intranet
Database & Business Intelligence
1 19 (16.52%) MySQL
2 15 (13.04%) SQL Server
3 2 (1.74%) DB2
3 2 (1.74%) OLAP
3 2 (1.74%) SQLite
3 2 (1.74%) SQL Server 2008
3 2 (1.74%) Hadoop
Development Applications
1 3 (2.61%) Subversion
2 2 (1.74%) Visual Studio
2 2 (1.74%) Dreamweaver
2 2 (1.74%) Xcode
3 1 (0.87%) JIRA
General
1 115 (100.00%) Marketing
2 58 (50.43%) Advertising
3 10 (8.70%) Manufacturing
4 9 (7.83%) Finance
5 5 (4.35%) Retail
5 5 (4.35%) Japanese Language
6 3 (2.61%) Publishing
7 2 (1.74%) Billing
7 2 (1.74%) Banking
8 1 (0.87%) French Language
8 1 (0.87%) Games
8 1 (0.87%) Legal
8 1 (0.87%) Telecoms
Job Titles
1 29 (25.22%) Developer
2 25 (21.74%) PPC Specialist
2 25 (21.74%) PPC Manager
2 25 (21.74%) PPC Analyst
2 25 (21.74%) PPC Executive
3 18 (15.65%) Project Manager
4 13 (11.30%) Team Leader
4 13 (11.30%) Marketing Executive
4 13 (11.30%) Digital Project Manager
5 12 (10.43%) PHP Developer
6 11 (9.57%) Development Manager
6 11 (9.57%) Digital Marketing Executive
7 10 (8.70%) Development Team Manager
7 10 (8.70%) Web Marketing Specialist
7 10 (8.70%) PHP Development Manager
7 10 (8.70%) Development Team Leader
7 10 (8.70%) Development Project Manager
8 9 (7.83%) .NET Developer
9 7 (6.09%) ASP.NET Developer
10 6 (5.22%) Data Analyst
Libraries, Frameworks & Software Standards
1 37 (32.17%) HTML
2 31 (26.96%) CSS
3 18 (15.65%) .NET
4 15 (13.04%) XML
4 15 (13.04%) XHTML
4 15 (13.04%) jQuery
5 13 (11.30%) AngularJS
5 13 (11.30%) Twitter Bootstrap
6 12 (10.43%) ASP.NET
7 9 (7.83%) Ember.js
8 4 (3.48%) HTML5
9 3 (2.61%) CSS3
9 3 (2.61%) Sass
9 3 (2.61%) LESS
9 3 (2.61%) Web Services
10 2 (1.74%) Cocoa Touch
10 2 (1.74%) Cocoa
10 2 (1.74%) Ajax
10 2 (1.74%) .NET Framework
10 2 (1.74%) JSON
Miscellaneous
1 33 (28.70%) Social Media
2 19 (16.52%) Mobile App
3 12 (10.43%) Mathematics
4 11 (9.57%) Applied Mathematics
5 9 (7.83%) Podcast
5 9 (7.83%) New Media
6 3 (2.61%) Derivative
7 2 (1.74%) Open Source
7 2 (1.74%) Animation
8 1 (0.87%) Blog
8 1 (0.87%) Statistics
8 1 (0.87%) AS400
8 1 (0.87%) E-Learning
Operating Systems
1 18 (15.65%) Android
1 18 (15.65%) Apple iOS
2 4 (3.48%) Windows
3 2 (1.74%) Linux
4 1 (0.87%) UNIX
Processes & Methodologies
1 62 (53.91%) SEO
2 58 (50.43%) Pay per click
3 51 (44.35%) Digital Marketing
4 42 (36.52%) Analytics
5 34 (29.57%) Time Management
6 30 (26.09%) Project Management
7 25 (21.74%) Web Development
8 23 (20.00%) E-Commerce
9 22 (19.13%) Competitor Analysis
10 17 (14.78%) Content Management
10 17 (14.78%) Email Marketing
11 16 (13.91%) Android Development
11 16 (13.91%) iOS Development
12 14 (12.17%) Online Marketing
12 14 (12.17%) PRINCE2
13 13 (11.30%) Kanban
13 13 (11.30%) Waterfall
14 11 (9.57%) B2B
14 11 (9.57%) Web Design
15 9 (7.83%) Viral Marketing
Programming Languages
1 24 (20.87%) JavaScript
1 24 (20.87%) PHP
2 17 (14.78%) SQL
3 7 (6.09%) VB.NET
4 5 (4.35%) C#
5 3 (2.61%) Java
6 2 (1.74%) C
6 2 (1.74%) C++
6 2 (1.74%) Objective-C
7 1 (0.87%) PHP5
Qualifications
1 29 (25.22%) Degree
Vendors
1 44 (38.26%) Google
2 8 (6.96%) Adobe
3 5 (4.35%) Microsoft
4 3 (2.61%) Sitecore
4 3 (2.61%) Facebook
4 3 (2.61%) Neolane
5 2 (1.74%) Hitwise
5 2 (1.74%) Omniture
5 2 (1.74%) Apple
6 1 (0.87%) Salesforce.com
6 1 (0.87%) hybris
6 1 (0.87%) Zend
6 1 (0.87%) Twitter
Fleet, Hampshire
ARM Technology
Salary: £35000 - £40000 per annum
Posted: 13 hours ago
Nottingham, Nottinghamshire
Oscar Associates (UK) Ltd
Salary: £30000 - £40000 per annum + UNCAPPED COMMISSION OTE
Posted: Yesterday
City, London
Uniting Ambition
Salary: £55 - 65k per year
Posted: 2 days ago
Oxford, Oxfordshire
IT Connections
Salary: 60,000 to £75,000 + Benefits
Posted: 5 days ago
Horsham, West Sussex
Mecmesin
Salary: £18k - 20k per year + Excellent Benefits
Posted: 16 days ago
City, London
RecruitmentRevolution.com
Posted: 21 days ago