The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Web Marketing
Rank 842 892 844
Rank change year-on-year
+50 -48
Permanent jobs citing Web Marketing 61 48 37
As % of all permanent IT jobs located in the UK 0.055% 0.040% 0.033%
As % of the Processes & Methodologies category 0.066% 0.048% 0.041%
Number of salaries quoted 50 18 34
Average salary £33,750 £42,500 £34,625
Average salary % change year-on-year
-20.58% +22.74%
90% offered a salary of more than £20,900 £24,550 £22,500
10% offered a salary of more than £52,500 £53,250 £57,500
UK excluding London average salary £35,000 £31,375 £30,000
% change year-on-year
+11.55% +4.58%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92198 99056 90547
As % of all permanent IT jobs located in the UK 83.20% 82.02% 80.15%
Number of salaries quoted 74623 79502 74331
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 17 April 2015 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +44 55 £32,500 -27.77% 6
London +31 25 £24,000 -46.06% 2
North West +12 14 £40,000 +60.00%
Manchester - 11 £40,000 -
South East -7 7 £32,500 -19.00% 3
Altrincham - 7 £40,000 -
Yorkshire +13 6 £25,500 +8.51%
West Yorkshire +10 6 £25,500 +8.51%
Leeds +7 5 £25,500 +8.51%
Hounslow - 5 £24,000 -
Scotland +19 4 £35,000 -12.50%
Glasgow - 4 £35,000 -
City of London +29 3 £20,000 -52.94% 1
Cheshire +6 3 £25,000 -
Berkshire +4 2 £45,000 +27.65%
South West -10 2 £27,500 - 1
West Sussex - 2 £32,500 -
Crawley - 2 £32,500 -
Slough - 2 £45,000 -
Oxford +11 1 £21,000 -
Surrey +9 1 £24,000 -46.66% 3
Oxfordshire +5 1 £21,000 -
Macclesfield -1 1 - -
Cardiff -2 1 £32,500 +27.45%
South Wales -6 1 £32,500 +27.45%
Wales -8 1 £32,500 +27.45%
East Midlands - 1 £32,277 -
Devon - 1 - -
East Sussex - 1 £37,500 -
Leicestershire - 1 £32,277 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 90 (100.00%) Marketing
2 45 (50.00%) HTML
3 43 (47.78%) CSS
4 37 (41.11%) JavaScript
4 37 (41.11%) Analytics
5 36 (40.00%) PHP
6 33 (36.67%) jQuery
7 32 (35.56%) CMS
8 27 (30.00%) SEO
8 27 (30.00%) Web Development
9 23 (25.56%) Digital Marketing
10 22 (24.44%) Google Analytics
10 22 (24.44%) User Experience
10 22 (24.44%) Google
11 21 (23.33%) Degree
11 21 (23.33%) MySQL
12 20 (22.22%) Social Media
13 18 (20.00%) Pay per click
14 17 (18.89%) Web Design
14 17 (18.89%) Linux
15 16 (17.78%) OO
15 16 (17.78%) HTML5
15 16 (17.78%) CSS3
16 15 (16.67%) Adobe
17 14 (15.56%) E-Commerce
17 14 (15.56%) MVC
17 14 (15.56%) .NET
18 13 (14.44%) Finance
18 13 (14.44%) Ajax
18 13 (14.44%) Web Analytics

Web Marketing
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 32 (35.56%) CMS
2 13 (14.44%) WordPress
3 12 (13.33%) Apache
4 5 (5.56%) Sitecore CMS
5 4 (4.44%) Umbraco
6 3 (3.33%) Drupal
7 2 (2.22%) Apache Solr
7 2 (2.22%) Kentico
7 2 (2.22%) Node.js
8 1 (1.11%) MODX
8 1 (1.11%) EPiServer CMS
8 1 (1.11%) IIS
Applications
1 10 (11.11%) Photoshop
2 9 (10.00%) Adobe Creative Suite
3 7 (7.78%) MS Excel
4 6 (6.67%) MS Office
4 6 (6.67%) Adobe Illustrator
5 5 (5.56%) Fireworks
Business Applications
1 22 (24.44%) Google Analytics
2 3 (3.33%) SiteCatalyst
3 2 (2.22%) Workday HCM
4 1 (1.11%) Magento
Cloud Services
1 5 (5.56%) SaaS
2 2 (2.22%) Amazon AWS
3 1 (1.11%) Microsoft Azure
Communications & Networking
1 11 (12.22%) Internet
2 5 (5.56%) FTP
3 4 (4.44%) Network Security
4 3 (3.33%) SMTP
5 2 (2.22%) DNS
5 2 (2.22%) Intranet
6 1 (1.11%) SMS
Database & Business Intelligence
1 21 (23.33%) MySQL
2 11 (12.22%) SQL Server
3 4 (4.44%) Relational Database
4 2 (2.22%) SQL Server 2008
5 1 (1.11%) SQL Server 2012
Development Applications
1 9 (10.00%) Subversion
2 6 (6.67%) Dreamweaver
3 2 (2.22%) JIRA
4 1 (1.11%) Team Foundation Server
4 1 (1.11%) Visual Studio
General
1 90 (100.00%) Marketing
2 13 (14.44%) Finance
3 12 (13.33%) Advertising
4 5 (5.56%) Retail
5 3 (3.33%) Telecoms
6 2 (2.22%) Publishing
7 1 (1.11%) Games
7 1 (1.11%) Pharmaceutical
Job Titles
1 50 (55.56%) Developer
2 28 (31.11%) Web Developer
3 22 (24.44%) PHP Developer
4 10 (11.11%) PHP Web Developer
5 8 (8.89%) PPC Specialist
5 8 (8.89%) PPC Manager
5 8 (8.89%) PPC Analyst
5 8 (8.89%) PPC Executive
6 7 (7.78%) Web Manager
6 7 (7.78%) Senior Developer
7 6 (6.67%) .NET Developer
7 6 (6.67%) Marketing Manager
8 5 (5.56%) Senior PHP Developer
8 5 (5.56%) Business Development Executive
8 5 (5.56%) Sales Executive
8 5 (5.56%) Graduate
9 4 (4.44%) Coordinator
9 4 (4.44%) Analyst
9 4 (4.44%) Web Designer
9 4 (4.44%) Front-End Developer
Libraries, Frameworks & Software Standards
1 45 (50.00%) HTML
2 43 (47.78%) CSS
3 33 (36.67%) jQuery
4 16 (17.78%) HTML5
4 16 (17.78%) CSS3
5 14 (15.56%) .NET
6 13 (14.44%) Ajax
7 11 (12.22%) Web Services
7 11 (12.22%) ASP.NET
8 10 (11.11%) XHTML
9 9 (10.00%) Twitter Bootstrap
10 8 (8.89%) LAMP
11 6 (6.67%) JSON
12 5 (5.56%) REST
12 5 (5.56%) SOAP
13 4 (4.44%) XML
14 3 (3.33%) RESTful
14 3 (3.33%) Smarty
15 2 (2.22%) .NET Framework
15 2 (2.22%) XSLT
Miscellaneous
1 22 (24.44%) User Experience
2 20 (22.22%) Social Media
3 10 (11.11%) W3C
4 6 (6.67%) Blog
5 5 (5.56%) Analytical Skills
5 5 (5.56%) Copywriting
6 4 (4.44%) Mathematics
7 3 (3.33%) Kindle
8 2 (2.22%) Statistics
8 2 (2.22%) Enterprise Software
8 2 (2.22%) Enterprise Cloud
9 1 (1.11%) Graphic Design
9 1 (1.11%) Physics
9 1 (1.11%) Computer Science
9 1 (1.11%) Mobile App
9 1 (1.11%) Social Network
9 1 (1.11%) Open Source
Operating Systems
1 17 (18.89%) Linux
2 5 (5.56%) Windows
3 2 (2.22%) UNIX
Processes & Methodologies
1 37 (41.11%) Analytics
2 27 (30.00%) SEO
2 27 (30.00%) Web Development
3 23 (25.56%) Digital Marketing
4 18 (20.00%) Pay per click
5 17 (18.89%) Web Design
6 16 (17.78%) OO
7 14 (15.56%) E-Commerce
7 14 (15.56%) MVC
8 13 (14.44%) Web Analytics
9 11 (12.22%) Competitor Analysis
9 11 (12.22%) Agile Software Development
10 10 (11.11%) OO PHP
11 9 (10.00%) Online Marketing
11 9 (10.00%) Telemarketing
12 8 (8.89%) Time Management
13 7 (7.78%) Email Marketing
13 7 (7.78%) Marketing Strategy
13 7 (7.78%) Customer Engagement
14 6 (6.67%) Business Development
Programming Languages
1 37 (41.11%) JavaScript
2 36 (40.00%) PHP
3 10 (11.11%) C#
4 4 (4.44%) Java
4 4 (4.44%) SQL
5 3 (3.33%) C
6 1 (1.11%) T-SQL
Qualifications
1 21 (23.33%) Degree
2 1 (1.11%) PRINCE2 Certification
Quality Assurance & Compliance
1 3 (3.33%) ISO 9001
2 1 (1.11%) Data Quality
Vendors
1 22 (24.44%) Google
2 15 (16.67%) Adobe
3 10 (11.11%) Salesforce.com
4 6 (6.67%) Oracle
5 5 (5.56%) Sitecore
6 4 (4.44%) Facebook
6 4 (4.44%) PayPal
7 3 (3.33%) Twitter
7 3 (3.33%) EPiServer
8 2 (2.22%) Microsoft
8 2 (2.22%) Yahoo!
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