The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Marketing
Rank 850 852 846
Rank change year-on-year
+2 -6
Permanent jobs citing Web Marketing 47 38 39
As % of all permanent IT jobs located in the UK 0.042% 0.035% 0.034%
As % of the Processes & Methodologies category 0.051% 0.042% 0.042%
Number of salaries quoted 35 29 36
Average salary £40,000 £35,250 £32,500
Average salary % change year-on-year
+13.47% +8.46%
90% offered a salary of more than £23,500 £29,200 £24,750
10% offered a salary of more than £62,500 £52,000 £41,500
UK excluding London average salary £31,250 £35,250 £32,500
% change year-on-year
-11.34% +8.46%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92095 89576 91817
As % of all permanent IT jobs located in the UK 82.23% 81.81% 79.51%
Number of salaries quoted 75962 71840 78174
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 19 December 2014 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 29 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 45 £40,000 +13.47% 4
London +31 24 £47,500 +26.66% 1
City of London +33 10 £62,500 +51.51%
South East +9 7 £40,000 +13.47% 1
Yorkshire -19 7 £21,250 -
Buckinghamshire - 6 £45,000 - 1
Cambridge -3 5 - -
Cambridgeshire -9 5 - -
East of England -20 5 - -
North Yorkshire - 3 £19,000 -
Harrogate - 3 £19,000 -
High Wycombe - 3 £40,000 -
South Yorkshire - 3 £23,500 -
Cardiff - 2 £31,250 -
Doncaster - 2 £23,500 -
Aylesbury - 2 £60,000 -
South Wales - 2 £31,250 -
Wales - 2 £31,250 -
East Midlands +27 1 £40,000 +105.12% 2
Leeds -6 1 - -
North West -9 1 - -
West Yorkshire -15 1 - -
Manchester -16 1 - -
Milton Keynes - 1 £37,500 - 1
Oxford - 1 £25,000 -
Sheffield - 1 £25,000 -
Bolton - 1 - -
Northamptonshire - 1 £40,000 - 1
Oxfordshire - 1 £25,000 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 19 December 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 102 (100.00%) Marketing
2 54 (52.94%) Analytics
3 52 (50.98%) SEO
4 45 (44.12%) E-Commerce
4 45 (44.12%) Pay per click
5 38 (37.25%) Digital Marketing
6 31 (30.39%) CMS
7 29 (28.43%) Social Media
8 28 (27.45%) HTML
9 23 (22.55%) .NET
9 23 (22.55%) Web Analytics
10 22 (21.57%) Advertising
11 21 (20.59%) CSS
11 21 (20.59%) PHP
12 20 (19.61%) JavaScript
12 20 (19.61%) Online Marketing
12 20 (19.61%) Google
12 20 (19.61%) Google Analytics
13 19 (18.63%) User Experience
13 19 (18.63%) Time Management
14 18 (17.65%) Email Marketing
15 17 (16.67%) Content Management
16 16 (15.69%) CRM
17 15 (14.71%) Flash
18 14 (13.73%) jQuery
18 14 (13.73%) Project Management
19 13 (12.75%) B2B
19 13 (12.75%) Adobe
19 13 (12.75%) SQL Server
20 12 (11.76%) Sitecore

Web Marketing
Top Related IT Skills by Category

For the 6 months to 19 December 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 31 (30.39%) CMS
2 12 (11.76%) Sitecore CMS
3 10 (9.80%) Umbraco
4 7 (6.86%) Apache
5 5 (4.90%) WordPress
6 3 (2.94%) Joomla!
6 3 (2.94%) Drupal
7 2 (1.96%) Kentico
7 2 (1.96%) Node.js
8 1 (0.98%) EPiServer CMS
8 1 (0.98%) Tomcat
8 1 (0.98%) SharePoint
8 1 (0.98%) Confluence
Applications
1 12 (11.76%) Photoshop
2 6 (5.88%) MS Excel
3 4 (3.92%) MS PowerPoint
3 4 (3.92%) MS Office
4 2 (1.96%) Adobe Creative Suite
4 2 (1.96%) Adobe Illustrator
5 1 (0.98%) MS Project
Business Applications
1 20 (19.61%) Google Analytics
2 10 (9.80%) Tridion
2 10 (9.80%) WebTrends
Cloud Services
1 5 (4.90%) SaaS
2 1 (0.98%) MailChimp
2 1 (0.98%) Microsoft Azure
Communications & Networking
1 10 (9.80%) Extranet
2 3 (2.94%) SMTP
3 2 (1.96%) DNS
3 2 (1.96%) Intranet
3 2 (1.96%) Internet
Database & Business Intelligence
1 13 (12.75%) SQL Server
2 11 (10.78%) MySQL
3 5 (4.90%) Relational Database
3 5 (4.90%) RDBMS
4 3 (2.94%) SQLite
5 2 (1.96%) SQL Server 2008
5 2 (1.96%) Hadoop
5 2 (1.96%) DB2
5 2 (1.96%) OLAP
6 1 (0.98%) MS Access
6 1 (0.98%) SQL Server 2012
6 1 (0.98%) SQL Server 2005
Development Applications
1 12 (11.76%) Subversion
2 5 (4.90%) Dreamweaver
3 3 (2.94%) Visual Studio
4 1 (0.98%) Eclipse
4 1 (0.98%) Ant
4 1 (0.98%) Maven
4 1 (0.98%) JIRA
4 1 (0.98%) Atlassian Bamboo
4 1 (0.98%) Team Foundation Server
4 1 (0.98%) TortoiseSVN
General
1 102 (100.00%) Marketing
2 22 (21.57%) Advertising
3 10 (9.80%) Manufacturing
4 7 (6.86%) Law
4 7 (6.86%) Finance
5 6 (5.88%) Retail
6 5 (4.90%) Publishing
7 3 (2.94%) Banking
7 3 (2.94%) Telecoms
8 1 (0.98%) Pharmaceutical
8 1 (0.98%) Automotive
Job Titles
1 25 (24.51%) Developer
2 22 (21.57%) Web Manager
3 16 (15.69%) Web Analytics Manager
4 15 (14.71%) Marketing Executive
4 15 (14.71%) Digital Marketing Executive
5 8 (7.84%) PPC Executive
5 8 (7.84%) PPC Manager
5 8 (7.84%) PPC Analyst
5 8 (7.84%) PPC Specialist
5 8 (7.84%) Web Developer
5 8 (7.84%) PHP Developer
6 7 (6.86%) E-Commerce Manager
6 7 (6.86%) Architect
6 7 (6.86%) .NET Developer
7 6 (5.88%) Web Designer
7 6 (5.88%) Marketing Manager
7 6 (5.88%) Designer
8 5 (4.90%) Web Marketing Manager
8 5 (4.90%) PHP LAMP Developer
8 5 (4.90%) Senior Developer
Libraries, Frameworks & Software Standards
1 28 (27.45%) HTML
2 23 (22.55%) .NET
3 21 (20.59%) CSS
4 15 (14.71%) Flash
5 14 (13.73%) jQuery
6 10 (9.80%) Web Services
7 9 (8.82%) ASP.NET
8 7 (6.86%) XML
9 6 (5.88%) Ajax
9 6 (5.88%) JSON
10 5 (4.90%) Smarty
10 5 (4.90%) LAMP
10 5 (4.90%) REST
11 4 (3.92%) Twitter Bootstrap
11 4 (3.92%) .NET Framework
12 2 (1.96%) CakePHP
12 2 (1.96%) WAMP
12 2 (1.96%) DOM
13 1 (0.98%) Spring
13 1 (0.98%) JSP
Miscellaneous
1 29 (28.43%) Social Media
2 19 (18.63%) User Experience
3 10 (9.80%) New Media
3 10 (9.80%) Podcast
4 8 (7.84%) Analytical Skills
5 3 (2.94%) Open Source
5 3 (2.94%) Statistics
5 3 (2.94%) Mathematics
6 2 (1.96%) Graphic Design
6 2 (1.96%) Blog
7 1 (0.98%) Social Network
7 1 (0.98%) Copywriting
7 1 (0.98%) Mobile App
7 1 (0.98%) Digital Media
Operating Systems
1 10 (9.80%) Windows
2 5 (4.90%) Linux
3 3 (2.94%) Android
3 3 (2.94%) Apple iOS
3 3 (2.94%) UNIX
Processes & Methodologies
1 54 (52.94%) Analytics
2 52 (50.98%) SEO
3 45 (44.12%) E-Commerce
3 45 (44.12%) Pay per click
4 38 (37.25%) Digital Marketing
5 23 (22.55%) Web Analytics
6 20 (19.61%) Online Marketing
7 19 (18.63%) Time Management
8 18 (17.65%) Email Marketing
9 17 (16.67%) Content Management
10 16 (15.69%) CRM
11 14 (13.73%) Project Management
12 13 (12.75%) B2B
13 11 (10.78%) MVC
13 11 (10.78%) Campaign Analysis
14 10 (9.80%) Mentoring
14 10 (9.80%) Viral Marketing
14 10 (9.80%) B2C
14 10 (9.80%) OO
14 10 (9.80%) Direct Marketing
Programming Languages
1 21 (20.59%) PHP
2 20 (19.61%) JavaScript
3 10 (9.80%) C#
3 10 (9.80%) Java
4 6 (5.88%) SQL
5 3 (2.94%) C
5 3 (2.94%) C++
Qualifications
1 9 (8.82%) Degree
2 1 (0.98%) MBA
Quality Assurance & Compliance
1 1 (0.98%) Data Quality
Systems Management
1 1 (0.98%) Systems Management Server (SMS)
Vendors
1 20 (19.61%) Google
2 13 (12.75%) Adobe
3 12 (11.76%) Sitecore
4 7 (6.86%) Neolane
5 5 (4.90%) Oracle
5 5 (4.90%) Microsoft
6 3 (2.94%) EPiServer
6 3 (2.94%) Yahoo!
6 3 (2.94%) Facebook
7 2 (1.96%) Twitter
7 2 (1.96%) Hitwise
7 2 (1.96%) Salesforce.com
7 2 (1.96%) Omniture
8 1 (0.98%) hybris
8 1 (0.98%) Demandware
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360 Resourcing
Salary: £18k - 20k per year
Posted: Yesterday
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Searchability
Salary: £25000 - £30000 per annum
Posted: 2 days ago
London
Big Wednesday Digital Ltd
Posted: 4 days ago
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Recruitment Genius
Salary: £18000 - £20000 per annum
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