The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Web Marketing over the 3 months to 23 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Jan 2017
Same period 2016 Same period 2015
Web Marketing
UK
Rank 834 891 912
Rank change year-on-year
+57 +21
Permanent jobs citing Web Marketing 17 27 30
As % of all permanent IT jobs located in the UK 0.020% 0.027% 0.028%
As % of the Processes & Methodologies category 0.023% 0.031% 0.033%
Number of salaries quoted 17 27 25
Median salary £50,000 £37,500 £40,000
Median salary % change year-on-year
+33.33% -6.25%
90% offered a salary of more than £38,000 £27,500 £25,100
10% offered a salary of more than £59,000 £60,000 £58,000
UK excluding London median salary £50,000 £35,000 £35,000
% change year-on-year
+42.85% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74290 86752 90655
As % of all permanent IT jobs located in the UK 88.11% 87.71% 86.06%
Number of salaries quoted 61217 72076 74747
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,000 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Web Marketing
Jobs Demand Trend

The demand trend of job ads citing Web Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 23 January 2017 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 23 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 17 £50,000 +33.33%
London +59 13 £50,000 -16.66%
South East +67 2 £65,000 +160.00%
Surrey - 2 £65,000 -
North West -29 1 £35,000 -
Manchester -36 1 £35,000 -
Cambridgeshire - 1 £32,500 -
East of England - 1 £32,500 -
Sale - 1 £35,000 -
Peterborough - 1 £32,500 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 23 January 2017, IT jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Marketing.

1 35 (100.00%) Marketing
2 25 (71.43%) HTML
3 23 (65.71%) CSS
4 19 (54.29%) PHP
5 18 (51.43%) Social Media
6 16 (45.71%) JavaScript
7 14 (40.00%) Web Development
8 13 (37.14%) SEO
9 12 (34.29%) Digital Marketing
10 10 (28.57%) Drupal
10 10 (28.57%) Google
10 10 (28.57%) XHTML
11 9 (25.71%) Salesforce.com
11 9 (25.71%) CMS
11 9 (25.71%) WordPress
12 8 (22.86%) jQuery
12 8 (22.86%) Facebook
12 8 (22.86%) Analytics
12 8 (22.86%) HTML5
12 8 (22.86%) Front End Development
12 8 (22.86%) Advertising
12 8 (22.86%) Internet
12 8 (22.86%) SQL
13 7 (20.00%) Google Analytics
14 6 (17.14%) MySQL
14 6 (17.14%) E-Commerce
15 5 (14.29%) W3C
15 5 (14.29%) Linux
15 5 (14.29%) OO
15 5 (14.29%) ASP.NET

Web Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (28.57%) Drupal
2 9 (25.71%) CMS
2 9 (25.71%) WordPress
3 3 (8.57%) Apache
3 3 (8.57%) Joomla!
Cloud Services
1 7 (20.00%) Google Analytics
2 5 (14.29%) SaaS
3 3 (8.57%) MailChimp
4 2 (5.71%) AdWords
Communications & Networking
1 8 (22.86%) Internet
2 3 (8.57%) HTTP
2 3 (8.57%) HTTPS
2 3 (8.57%) SSL
3 2 (5.71%) GoToMeeting
4 1 (2.86%) FTP
Database & Business Intelligence
1 6 (17.14%) MySQL
Development Applications
1 2 (5.71%) Git (software)
2 1 (2.86%) WebSpeed
General
1 35 (100.00%) Marketing
2 8 (22.86%) Advertising
3 5 (14.29%) Finance
4 3 (8.57%) Games
4 3 (8.57%) Online Betting
5 1 (2.86%) Dutch Language
5 1 (2.86%) French Language
5 1 (2.86%) German Language
Job Titles
1 16 (45.71%) Developer
2 7 (20.00%) Front End Developer (Client-Side Developer)
2 7 (20.00%) PHP Developer
3 6 (17.14%) JavaScript Developer
3 6 (17.14%) Senior Developer
3 6 (17.14%) Senior Front-End Developer
4 5 (14.29%) Drupal Developer
4 5 (14.29%) HTML CSS Developer
4 5 (14.29%) HTML Developer
4 5 (14.29%) Marketing Officer
4 5 (14.29%) PHP Drupal Developer
4 5 (14.29%) Senior Drupal Developer
4 5 (14.29%) Senior JavaScript Developer
4 5 (14.29%) Senior PHP Developer
5 4 (11.43%) Marketing Manager
6 3 (8.57%) Head of Marketing
7 2 (5.71%) C# Developer
7 2 (5.71%) Full Stack Developer
7 2 (5.71%) Salesforce Developer
7 2 (5.71%) Solutions Architect
Libraries, Frameworks & Software Standards
1 25 (71.43%) HTML
2 23 (65.71%) CSS
3 10 (28.57%) XHTML
4 8 (22.86%) HTML5
4 8 (22.86%) jQuery
5 5 (14.29%) .NET
5 5 (14.29%) ASP.NET
5 5 (14.29%) CSS3
6 3 (8.57%) Ajax
6 3 (8.57%) JSON
6 3 (8.57%) Twitter Bootstrap
6 3 (8.57%) XML
7 2 (5.71%) Symfony
7 2 (5.71%) XSLT
Miscellaneous
1 18 (51.43%) Social Media
2 5 (14.29%) W3C
3 4 (11.43%) Blog
4 3 (8.57%) Performance Metrics
4 3 (8.57%) User Experience
5 2 (5.71%) Blockchain
5 2 (5.71%) Fintech
6 1 (2.86%) Derivative
Operating Systems
1 5 (14.29%) Linux
Processes & Methodologies
1 14 (40.00%) Web Development
2 13 (37.14%) SEO
3 12 (34.29%) Digital Marketing
4 8 (22.86%) Analytics
4 8 (22.86%) Front End Development
5 6 (17.14%) E-Commerce
6 5 (14.29%) OO
7 4 (11.43%) CRM
7 4 (11.43%) Marketing Strategy
8 3 (8.57%) Agile Software Development
8 3 (8.57%) B2B
8 3 (8.57%) B2C
8 3 (8.57%) Pay per click
8 3 (8.57%) Project Management
8 3 (8.57%) Responsive Web Design
8 3 (8.57%) Search Engine Marketing
8 3 (8.57%) Social Media Management
9 2 (5.71%) Data Management
9 2 (5.71%) Scrum
9 2 (5.71%) Stakeholder Management
Programming Languages
1 19 (54.29%) PHP
2 16 (45.71%) JavaScript
3 8 (22.86%) SQL
4 2 (5.71%) Apex Code
4 2 (5.71%) C#
4 2 (5.71%) Java
Qualifications
1 3 (8.57%) Degree
Systems Management
1 1 (2.86%) cPanel
Vendors
1 10 (28.57%) Google
2 9 (25.71%) Salesforce.com
3 8 (22.86%) Facebook
4 5 (14.29%) Twitter
5 2 (5.71%) Marketo