The first table below looks at the demand for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Marketing
Rank 867 845 869
Rank change year-on-year
-22 +24
Permanent jobs citing Web Marketing 50 38 54
As % of all permanent IT jobs located in the UK 0.041% 0.034% 0.043%
As % of the Processes & Methodologies category 0.051% 0.043% 0.056%
Number of salaries quoted 17 35 50
Average salary £42,500 £35,000 £32,500
Average salary % change year-on-year
+21.42% +7.69%
90% offered a salary of more than £24,400 £22,500 £22,000
10% offered a salary of more than £53,500 £57,500 £45,250
UK excluding London average salary £31,375 £30,000 £27,500
% change year-on-year
+4.58% +9.09%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97509 87535 96223
As % of all permanent IT jobs located in the UK 80.37% 78.84% 76.56%
Number of salaries quoted 78334 71800 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 18 April 2014 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -39 45 £45,750 +30.71% 6
East of England +3 17 £49,000 -10.90% 2
Cambridge - 17 £49,000 - 1
Cambridgeshire - 17 £49,000 - 1
South East -17 14 £40,125 +28.40% 1
Oxfordshire - 10 - - 1
North West - 5 £25,000 -
London -56 4 £46,500 -15.45% 3
Surrey -3 3 £45,000 +28.57%
West Yorkshire - 3 £23,500 -
Yorkshire - 3 £23,500 -
South Wales - 3 £25,500 -
Wales - 3 £25,500 -
Oxford - 3 - -
Cardiff - 3 £25,500 -
Leeds - 3 £23,500 -
Egham - 2 - -
Macclesfield - 2 £25,000 -
Cheshire - 2 £25,000 -
Lancashire - 2 - -
Scotland - 2 £40,000 -
West Midlands +5 1 £55,000 -
Berkshire -9 1 £35,250 +17.50%
South West -11 1 - -
City of London -17 1 £42,500 -22.72%
Merseyside - 1 - -
Somerset - 1 - -
Preston - 1 - -
Street - 1 - -
Woking - 1 £45,000 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 92 (100.00%) Marketing
2 43 (46.74%) Advertising
3 40 (43.48%) Pay per click
4 35 (38.04%) Analytics
5 34 (36.96%) SEO
6 31 (33.70%) Digital Marketing
7 27 (29.35%) E-Commerce
8 24 (26.09%) Google
9 21 (22.83%) Web Development
9 21 (22.83%) Degree
9 21 (22.83%) Project Management
10 20 (21.74%) PHP
11 19 (20.65%) JavaScript
12 18 (19.57%) HTML
13 17 (18.48%) Google Analytics
14 16 (17.39%) Software Engineering
14 16 (17.39%) MySQL
14 16 (17.39%) CSS
15 15 (16.30%) CMS
15 15 (16.30%) Time Management
16 14 (15.22%) Social Media
17 13 (14.13%) Mobile App
18 12 (13.04%) Mathematics
18 12 (13.04%) Finance
18 12 (13.04%) Scrum
18 12 (13.04%) SQL
19 11 (11.96%) jQuery
20 10 (10.87%) Android
20 10 (10.87%) Apple iOS
20 10 (10.87%) Android Development

Web Marketing
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (16.30%) CMS
2 7 (7.61%) SharePoint
3 4 (4.35%) Drupal
4 3 (3.26%) Apache Solr
5 2 (2.17%) Apache
6 1 (1.09%) WebSphere
6 1 (1.09%) WordPress
6 1 (1.09%) Umbraco
Applications
1 6 (6.52%) MS Excel
2 3 (3.26%) MS PowerPoint
3 2 (2.17%) MS Office
4 1 (1.09%) MS Visio
4 1 (1.09%) Photoshop
4 1 (1.09%) MS Project
4 1 (1.09%) FastStats
Business Applications
1 17 (18.48%) Google Analytics
2 3 (3.26%) Tridion
2 3 (3.26%) WebTrends
3 2 (2.17%) SiteCatalyst
4 1 (1.09%) SAP R/3
4 1 (1.09%) Oracle EBS
4 1 (1.09%) assyst
4 1 (1.09%) Magento
4 1 (1.09%) Oracle BPM
Communications & Networking
1 6 (6.52%) Internet
2 3 (3.26%) Extranet
3 2 (2.17%) SMTP
4 1 (1.09%) Intranet
Database & Business Intelligence
1 16 (17.39%) MySQL
2 6 (6.52%) SQL Server
3 3 (3.26%) PostgreSQL
3 3 (3.26%) MongoDB
4 2 (2.17%) SQL Server 2008
5 1 (1.09%) Data Warehouse
5 1 (1.09%) SAP BW
5 1 (1.09%) Oracle Database 10g
5 1 (1.09%) SAP BI
5 1 (1.09%) OLTP
5 1 (1.09%) OLAP
5 1 (1.09%) Oracle Reports
5 1 (1.09%) Oracle OWB
5 1 (1.09%) Essbase
5 1 (1.09%) SQL Server Reporting Services
5 1 (1.09%) SQL Server Integration Services
5 1 (1.09%) BODI
5 1 (1.09%) Oracle Database 11g
5 1 (1.09%) Oracle OLAP
5 1 (1.09%) QlikView
Development Applications
1 3 (3.26%) Xcode
2 1 (1.09%) Toad
2 1 (1.09%) Subversion
General
1 92 (100.00%) Marketing
2 43 (46.74%) Advertising
3 12 (13.04%) Finance
4 5 (5.43%) Retail
5 3 (3.26%) Manufacturing
Job Titles
1 18 (19.57%) Developer
2 14 (15.22%) PPC Specialist
2 14 (15.22%) PPC Manager
2 14 (15.22%) PPC Analyst
2 14 (15.22%) PPC Executive
3 9 (9.78%) PHP Developer
3 9 (9.78%) Project Manager
4 7 (7.61%) Marketing Manager
4 7 (7.61%) Team Leader
4 7 (7.61%) Analyst
4 7 (7.61%) Digital Project Manager
4 7 (7.61%) Digital Marketing Manager
5 5 (5.43%) Technical Project Manager
5 5 (5.43%) Data Analyst
5 5 (5.43%) Technical Manager
5 5 (5.43%) Web Marketing Specialist
5 5 (5.43%) Data Scientist
6 4 (4.35%) Development Team Manager
6 4 (4.35%) PHP Development Manager
6 4 (4.35%) Head of Technology
Libraries, Frameworks & Software Standards
1 18 (19.57%) HTML
2 16 (17.39%) CSS
3 11 (11.96%) jQuery
4 8 (8.70%) XML
4 8 (8.70%) .NET
5 7 (7.61%) XHTML
5 7 (7.61%) Twitter Bootstrap
5 7 (7.61%) AngularJS
6 6 (6.52%) ASP.NET
7 5 (5.43%) Ajax
8 4 (4.35%) LAMP
9 3 (3.26%) Cocoa
9 3 (3.26%) Django
9 3 (3.26%) Core Animation
9 3 (3.26%) RabbitMQ
9 3 (3.26%) HTML5
9 3 (3.26%) Sass
9 3 (3.26%) LESS
9 3 (3.26%) Cocoa Touch
9 3 (3.26%) Ember.js
Miscellaneous
1 14 (15.22%) Social Media
2 13 (14.13%) Mobile App
3 12 (13.04%) Mathematics
4 9 (9.78%) Applied Mathematics
5 3 (3.26%) Animation
5 3 (3.26%) Podcast
5 3 (3.26%) Open Source
5 3 (3.26%) New Media
6 2 (2.17%) Statistics
7 1 (1.09%) W3C
7 1 (1.09%) Computer Science
Operating Systems
1 10 (10.87%) Android
1 10 (10.87%) Apple iOS
2 3 (3.26%) Windows
3 2 (2.17%) UNIX
4 1 (1.09%) Windows XP
4 1 (1.09%) Windows Server 2003
4 1 (1.09%) AIX
Processes & Methodologies
1 40 (43.48%) Pay per click
2 35 (38.04%) Analytics
3 34 (36.96%) SEO
4 31 (33.70%) Digital Marketing
5 27 (29.35%) E-Commerce
6 21 (22.83%) Web Development
6 21 (22.83%) Project Management
7 16 (17.39%) Software Engineering
8 15 (16.30%) Time Management
9 12 (13.04%) Scrum
10 10 (10.87%) Android Development
10 10 (10.87%) iOS Development
10 10 (10.87%) Content Management
10 10 (10.87%) Competitor Analysis
11 9 (9.78%) Agile Software Development
11 9 (9.78%) PRINCE2
12 8 (8.70%) Waterfall
12 8 (8.70%) CRM
12 8 (8.70%) Web Analytics
13 7 (7.61%) Web Design
Programming Languages
1 20 (21.74%) PHP
2 19 (20.65%) JavaScript
3 12 (13.04%) SQL
4 4 (4.35%) C#
5 3 (3.26%) Python
5 3 (3.26%) Objective-C
6 1 (1.09%) Java
6 1 (1.09%) ABAP
6 1 (1.09%) VBA
6 1 (1.09%) PL/SQL
Qualifications
1 21 (22.83%) Degree
Systems Management
1 3 (3.26%) Puppet
1 3 (3.26%) Vagrant
2 1 (1.09%) Control-M
2 1 (1.09%) Data Guard
Vendors
1 24 (26.09%) Google
2 4 (4.35%) Zend
2 4 (4.35%) Microsoft
3 3 (3.26%) Adobe
3 3 (3.26%) Apple
4 2 (2.17%) Facebook
4 2 (2.17%) Coremetrics
4 2 (2.17%) Omniture
5 1 (1.09%) Hyperion
5 1 (1.09%) MicroStrategy
5 1 (1.09%) Remedy
5 1 (1.09%) IBM
5 1 (1.09%) SAP
5 1 (1.09%) Oracle
5 1 (1.09%) Cognos
5 1 (1.09%) Teradata
London
Ashdown IT
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Cambridge, Cambridgeshire
Volaris Exec
Salary: £41000 - £65000 per annum + Benefits
Posted: 6 days ago
Oxfordshire
Haybrook IT Resourcing Ltd
Salary: £Negotiable
Posted: 6 days ago
Watford, Hertfordshire
Uniting Ambition
Salary: £30k - 40k per year
Posted: 6 days ago
London
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: 17 days ago
London
Recruitment Genius
Salary: £40000 - £50000 per annum
Posted: 17 days ago