The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Web Marketing
Rank 840 840 841
Rank change year-on-year
0 +1
Permanent jobs citing Web Marketing 57 59 57
As % of all permanent IT jobs located in the UK 0.050% 0.054% 0.051%
As % of the Processes & Methodologies category 0.061% 0.066% 0.064%
Number of salaries quoted 29 52 47
Average salary £47,500 £35,000 £32,500
Average salary % change year-on-year
+35.71% +7.69%
90% offered a salary of more than £22,600 £26,050 £27,900
10% offered a salary of more than £67,500 £63,700 £39,500
UK excluding London average salary £40,000 £30,000 £32,500
% change year-on-year
+33.33% -7.69%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93401 88946 88786
As % of all permanent IT jobs located in the UK 82.12% 81.57% 78.95%
Number of salaries quoted 75687 73070 74912
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 31 October 2014 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 56 £47,500 +35.71% 3
London +16 27 £47,500 +26.66% 1
City of London +31 14 £62,500 +50.60%
South East -10 12 £60,000 +100.00% 2
Yorkshire -34 7 £21,250 -7.60%
East of England -22 6 £75,000 +7.14%
Cambridgeshire 0 5 - -
Cambridge -4 5 - -
Surrey -8 4 - -
North West -22 4 £45,000 +73.07%
Oxfordshire - 4 £67,500 - 1
Egham - 4 - -
Buckinghamshire - 4 £55,000 - 1
Oxford - 4 £67,500 - 1
North Yorkshire -11 3 £19,000 -5.00%
Harrogate -14 3 £19,000 -5.00%
South Yorkshire - 3 £23,500 -
Manchester -18 2 - -
Cheshire - 2 £45,000 -
Doncaster - 2 £23,500 -
Aylesbury - 2 £60,000 - 1
West Yorkshire -22 1 - -
Leeds -28 1 - -
High Wycombe - 1 £50,000 -
Bolton - 1 - -
Cardiff - 1 £30,000 -
Essex - 1 £75,000 -
Milton Keynes - 1 £37,500 -
Sheffield - 1 £25,000 -
South Wales - 1 £30,000 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 31 October 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 122 (100.00%) Marketing
2 72 (59.02%) SEO
3 61 (50.00%) Pay per click
4 58 (47.54%) Analytics
5 50 (40.98%) Digital Marketing
6 42 (34.43%) E-Commerce
7 40 (32.79%) Advertising
8 33 (27.05%) Google
9 32 (26.23%) HTML
10 31 (25.41%) CMS
10 31 (25.41%) Social Media
11 29 (23.77%) Time Management
12 28 (22.95%) Google Analytics
13 25 (20.49%) CSS
14 23 (18.85%) PHP
14 23 (18.85%) Project Management
15 21 (17.21%) .NET
15 21 (17.21%) Content Management
16 20 (16.39%) Online Marketing
17 19 (15.57%) Email Marketing
18 17 (13.93%) Web Analytics
18 17 (13.93%) JavaScript
18 17 (13.93%) User Experience
19 16 (13.11%) Degree
19 16 (13.11%) Competitor Analysis
20 15 (12.30%) MySQL
20 15 (12.30%) CRM
20 15 (12.30%) jQuery
21 14 (11.48%) Web Development
21 14 (11.48%) Analytical Skills

Web Marketing
Top Related IT Skills by Category

For the 6 months to 31 October 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 31 (25.41%) CMS
2 8 (6.56%) Sitecore CMS
3 7 (5.74%) Umbraco
4 5 (4.10%) Apache
5 4 (3.28%) Joomla!
6 3 (2.46%) Drupal
6 3 (2.46%) WordPress
7 1 (0.82%) Tomcat
7 1 (0.82%) SharePoint
7 1 (0.82%) ColdFusion
7 1 (0.82%) Confluence
7 1 (0.82%) IIS
Applications
1 11 (9.02%) Photoshop
2 9 (7.38%) MS Excel
3 6 (4.92%) MS PowerPoint
4 4 (3.28%) MS Office
5 2 (1.64%) Adobe Creative Suite
5 2 (1.64%) Adobe Illustrator
6 1 (0.82%) MS Project
Business Applications
1 28 (22.95%) Google Analytics
2 12 (9.84%) Tridion
2 12 (9.84%) WebTrends
Cloud Services
1 2 (1.64%) SaaS
2 1 (0.82%) Google Apps
2 1 (0.82%) MailChimp
Communications & Networking
1 12 (9.84%) Extranet
2 8 (6.56%) Internet
3 2 (1.64%) SMTP
3 2 (1.64%) DNS
3 2 (1.64%) Intranet
Database & Business Intelligence
1 15 (12.30%) MySQL
2 12 (9.84%) SQL Server
3 5 (4.10%) RDBMS
3 5 (4.10%) Relational Database
4 3 (2.46%) SQLite
5 2 (1.64%) Hadoop
5 2 (1.64%) DB2
5 2 (1.64%) OLAP
6 1 (0.82%) MS Access
6 1 (0.82%) SQL Server 2005
Development Applications
1 8 (6.56%) Subversion
2 5 (4.10%) Dreamweaver
3 3 (2.46%) Visual Studio
4 2 (1.64%) JIRA
5 1 (0.82%) Atlassian Bamboo
5 1 (0.82%) TortoiseSVN
5 1 (0.82%) Maven
5 1 (0.82%) Eclipse
5 1 (0.82%) Ant
General
1 122 (100.00%) Marketing
2 40 (32.79%) Advertising
3 13 (10.66%) Manufacturing
4 8 (6.56%) Finance
5 7 (5.74%) Law
6 4 (3.28%) Publishing
6 4 (3.28%) Japanese Language
7 3 (2.46%) Banking
7 3 (2.46%) Retail
7 3 (2.46%) Telecoms
8 2 (1.64%) Billing
9 1 (0.82%) French Language
9 1 (0.82%) Pharmaceutical
9 1 (0.82%) Automotive
9 1 (0.82%) Games
9 1 (0.82%) Legal
Job Titles
1 28 (22.95%) Developer
2 19 (15.57%) Web Manager
3 17 (13.93%) PPC Specialist
3 17 (13.93%) Marketing Executive
3 17 (13.93%) PPC Manager
3 17 (13.93%) PPC Analyst
3 17 (13.93%) PPC Executive
4 16 (13.11%) Digital Marketing Executive
5 15 (12.30%) Web Analytics Manager
6 11 (9.02%) PHP Developer
7 9 (7.38%) E-Commerce Manager
7 9 (7.38%) Project Manager
8 8 (6.56%) Senior Developer
9 7 (5.74%) Architect
9 7 (5.74%) Development Manager
9 7 (5.74%) ASP.NET Developer
9 7 (5.74%) Web Developer
9 7 (5.74%) .NET Developer
10 6 (4.92%) Web Designer
10 6 (4.92%) Marketing Manager
Libraries, Frameworks & Software Standards
1 32 (26.23%) HTML
2 25 (20.49%) CSS
3 21 (17.21%) .NET
4 15 (12.30%) jQuery
5 14 (11.48%) Flash
6 11 (9.02%) XML
7 8 (6.56%) ASP.NET
7 8 (6.56%) Web Services
8 7 (5.74%) XHTML
9 5 (4.10%) REST
9 5 (4.10%) Ember.js
9 5 (4.10%) AngularJS
9 5 (4.10%) Twitter Bootstrap
10 4 (3.28%) LAMP
11 3 (2.46%) .NET Framework
12 2 (1.64%) Symfony
12 2 (1.64%) CakePHP
12 2 (1.64%) Ajax
12 2 (1.64%) DOM
12 2 (1.64%) WAMP
Miscellaneous
1 31 (25.41%) Social Media
2 17 (13.93%) User Experience
3 14 (11.48%) Analytical Skills
4 12 (9.84%) New Media
4 12 (9.84%) Podcast
5 7 (5.74%) Mobile App
6 5 (4.10%) Mathematics
7 3 (2.46%) Blog
7 3 (2.46%) Statistics
7 3 (2.46%) Open Source
8 2 (1.64%) Derivative
8 2 (1.64%) Applied Mathematics
9 1 (0.82%) Copywriting
9 1 (0.82%) Graphic Design
9 1 (0.82%) AS400
9 1 (0.82%) E-Learning
9 1 (0.82%) Social Network
9 1 (0.82%) Digital Media
Operating Systems
1 9 (7.38%) Windows
1 9 (7.38%) Android
1 9 (7.38%) Apple iOS
2 5 (4.10%) Linux
3 2 (1.64%) UNIX
Processes & Methodologies
1 72 (59.02%) SEO
2 61 (50.00%) Pay per click
3 58 (47.54%) Analytics
4 50 (40.98%) Digital Marketing
5 42 (34.43%) E-Commerce
6 29 (23.77%) Time Management
7 23 (18.85%) Project Management
8 21 (17.21%) Content Management
9 20 (16.39%) Online Marketing
10 19 (15.57%) Email Marketing
11 17 (13.93%) Web Analytics
12 16 (13.11%) Competitor Analysis
13 15 (12.30%) CRM
14 14 (11.48%) B2B
14 14 (11.48%) Web Development
15 12 (9.84%) Direct Marketing
15 12 (9.84%) Viral Marketing
15 12 (9.84%) Campaign Analysis
16 9 (7.38%) Mentoring
16 9 (7.38%) Web Design
Programming Languages
1 23 (18.85%) PHP
2 17 (13.93%) JavaScript
3 10 (8.20%) SQL
3 10 (8.20%) Java
4 5 (4.10%) VB.NET
5 4 (3.28%) C#
6 3 (2.46%) C++
6 3 (2.46%) C
7 1 (0.82%) PHP5
Qualifications
1 16 (13.11%) Degree
2 1 (0.82%) MBA
Systems Management
1 1 (0.82%) Systems Management Server (SMS)
Vendors
1 33 (27.05%) Google
2 10 (8.20%) Adobe
3 8 (6.56%) Sitecore
4 7 (5.74%) Neolane
5 6 (4.92%) Microsoft
6 5 (4.10%) Oracle
7 3 (2.46%) Yahoo!
8 2 (1.64%) Facebook
8 2 (1.64%) Twitter
8 2 (1.64%) Salesforce.com
8 2 (1.64%) Omniture
8 2 (1.64%) hybris
8 2 (1.64%) Hitwise
9 1 (0.82%) Demandware
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Salary: From £18,000 to £25,000 per annum
Posted: Yesterday
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Salary: Up to £60,000 per annum basic + benefits
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