The table below looks at the statistics for Web Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Web Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Web Marketing
Rank 847 790 848
Rank change year-on-year
-57 +58
Permanent jobs citing Web Marketing 55 86 53
As % of all permanent IT jobs located in the UK 0.048% 0.081% 0.046%
As % of the Processes & Methodologies category 0.059% 0.099% 0.058%
Number of salaries quoted 20 72 41
Average salary £65,000 £30,000 £33,000
Average salary % change year-on-year
+116.66% -9.09%
90% offered a salary of more than £19,000 £25,000 £28,500
10% offered a salary of more than £67,500 £52,000 £47,500
UK excluding London average salary £65,000 £30,000 £33,000
% change year-on-year
+116.66% -9.09%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93849 86638 91621
As % of all permanent IT jobs located in the UK 81.98% 81.20% 79.06%
Number of salaries quoted 74909 71197 77439
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Web Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Web Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Web Marketing Jobs Demand Trend in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing within the UK.

Web Marketing Salary Trend in the UK

Web Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Marketing over the 3 months to 19 September 2014 within the UK.

Web Marketing Salary Histogram in the UK

Web Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Marketing within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 54 £65,000 +116.66% 19
London -45 22 £51,250 +35.76% 7
South East -21 20 £66,250 +140.90% 5
City of London 0 12 - - 1
Surrey +4 10 - - 1
Oxford - 7 £67,500 - 1
Oxfordshire - 7 £67,500 - 1
Leeds -24 6 £23,500 -28.78%
West Yorkshire -29 6 £23,500 -28.78%
Yorkshire -32 6 £23,500 +2.17% 1
North West -15 4 £45,000 -
Egham - 4 - -
Cheshire - 3 £45,000 -
West Sussex - 3 £19,000 -
Manchester 0 1 - -
Birmingham -7 1 £67,500 +154.71%
West Midlands -11 1 £67,500 +154.71%
East of England -31 1 £75,000 +114.28% 4
Macclesfield - 1 - -
Essex - 1 £75,000 -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing.

1 126 (100.00%) Marketing
2 78 (61.90%) SEO
3 74 (58.73%) Pay per click
4 61 (48.41%) Digital Marketing
5 60 (47.62%) Advertising
6 55 (43.65%) Analytics
7 44 (34.92%) Google
8 40 (31.75%) E-Commerce
9 36 (28.57%) Time Management
10 33 (26.19%) Google Analytics
11 32 (25.40%) Social Media
11 32 (25.40%) HTML
12 28 (22.22%) Project Management
12 28 (22.22%) CMS
12 28 (22.22%) Analytical Skills
13 26 (20.63%) CSS
13 26 (20.63%) Degree
14 23 (18.25%) Competitor Analysis
15 21 (16.67%) .NET
16 19 (15.08%) Web Development
16 19 (15.08%) Online Marketing
16 19 (15.08%) Email Marketing
17 18 (14.29%) Content Management
17 18 (14.29%) JavaScript
18 17 (13.49%) PHP
19 16 (12.70%) jQuery
20 14 (11.11%) Apple iOS
20 14 (11.11%) Android
21 13 (10.32%) B2B
21 13 (10.32%) SQL

Web Marketing
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Web Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Marketing. Up to 20 skills are shown per category.

Application Platforms
1 28 (22.22%) CMS
2 7 (5.56%) Umbraco
2 7 (5.56%) Sitecore CMS
3 4 (3.17%) Joomla!
4 3 (2.38%) Drupal
4 3 (2.38%) WordPress
5 1 (0.79%) IIS
5 1 (0.79%) Apache
5 1 (0.79%) Tomcat
5 1 (0.79%) SharePoint
5 1 (0.79%) ColdFusion
5 1 (0.79%) Confluence
Applications
1 8 (6.35%) Photoshop
2 4 (3.17%) MS Excel
2 4 (3.17%) MS PowerPoint
3 3 (2.38%) MS Office
Business Applications
1 33 (26.19%) Google Analytics
2 12 (9.52%) Tridion
2 12 (9.52%) WebTrends
Cloud Services
1 1 (0.79%) SaaS
1 1 (0.79%) Google Apps
Communications & Networking
1 12 (9.52%) Extranet
2 9 (7.14%) Internet
Database & Business Intelligence
1 13 (10.32%) SQL Server
2 11 (8.73%) MySQL
3 3 (2.38%) SQLite
4 2 (1.59%) Hadoop
4 2 (1.59%) DB2
4 2 (1.59%) OLAP
5 1 (0.79%) SQL Server 2005
Development Applications
1 4 (3.17%) Subversion
2 3 (2.38%) Visual Studio
2 3 (2.38%) Dreamweaver
3 2 (1.59%) JIRA
4 1 (0.79%) Atlassian Bamboo
4 1 (0.79%) TortoiseSVN
4 1 (0.79%) Maven
4 1 (0.79%) Ant
4 1 (0.79%) Eclipse
General
1 126 (100.00%) Marketing
2 60 (47.62%) Advertising
3 13 (10.32%) Manufacturing
4 6 (4.76%) Finance
4 6 (4.76%) Law
5 5 (3.97%) Japanese Language
6 4 (3.17%) Publishing
7 3 (2.38%) Banking
8 2 (1.59%) Retail
8 2 (1.59%) Billing
9 1 (0.79%) Games
9 1 (0.79%) Legal
9 1 (0.79%) Telecoms
9 1 (0.79%) French Language
Job Titles
1 27 (21.43%) Developer
2 26 (20.63%) PPC Specialist
2 26 (20.63%) PPC Manager
2 26 (20.63%) PPC Analyst
2 26 (20.63%) PPC Executive
3 17 (13.49%) Marketing Executive
4 16 (12.70%) Digital Marketing Executive
5 15 (11.90%) Project Manager
6 11 (8.73%) Team Leader
6 11 (8.73%) Development Manager
6 11 (8.73%) PHP Developer
7 10 (7.94%) Development Team Leader
7 10 (7.94%) Digital Project Manager
7 10 (7.94%) Web Manager
7 10 (7.94%) Web Marketing Specialist
8 9 (7.14%) Development Team Manager
8 9 (7.14%) PHP Development Manager
8 9 (7.14%) .NET Developer
8 9 (7.14%) Development Project Manager
8 9 (7.14%) ASP.NET Developer
Libraries, Frameworks & Software Standards
1 32 (25.40%) HTML
2 26 (20.63%) CSS
3 21 (16.67%) .NET
4 16 (12.70%) jQuery
5 13 (10.32%) XML
6 12 (9.52%) XHTML
7 10 (7.94%) AngularJS
7 10 (7.94%) Twitter Bootstrap
8 9 (7.14%) Ember.js
8 9 (7.14%) ASP.NET
9 8 (6.35%) Flash
10 7 (5.56%) Web Services
11 3 (2.38%) .NET Framework
12 2 (1.59%) Symfony
12 2 (1.59%) LAMP
12 2 (1.59%) WAMP
12 2 (1.59%) Smarty
13 1 (0.79%) HTML5
13 1 (0.79%) Spring
13 1 (0.79%) JSP
Miscellaneous
1 32 (25.40%) Social Media
2 28 (22.22%) Analytical Skills
3 12 (9.52%) New Media
3 12 (9.52%) Mobile App
3 12 (9.52%) Podcast
4 11 (8.73%) Mathematics
4 11 (8.73%) Applied Mathematics
5 10 (7.94%) User Experience
6 3 (2.38%) Derivative
6 3 (2.38%) Open Source
7 1 (0.79%) Digital Media
7 1 (0.79%) Blog
7 1 (0.79%) AS400
7 1 (0.79%) E-Learning
Operating Systems
1 14 (11.11%) Android
1 14 (11.11%) Apple iOS
2 5 (3.97%) Windows
3 3 (2.38%) Linux
Processes & Methodologies
1 78 (61.90%) SEO
2 74 (58.73%) Pay per click
3 61 (48.41%) Digital Marketing
4 55 (43.65%) Analytics
5 40 (31.75%) E-Commerce
6 36 (28.57%) Time Management
7 28 (22.22%) Project Management
8 23 (18.25%) Competitor Analysis
9 19 (15.08%) Web Development
9 19 (15.08%) Email Marketing
9 19 (15.08%) Online Marketing
10 18 (14.29%) Content Management
11 13 (10.32%) B2B
11 13 (10.32%) Agile Software Development
12 12 (9.52%) Campaign Analysis
12 12 (9.52%) Viral Marketing
12 12 (9.52%) Direct Marketing
13 11 (8.73%) Android Development
13 11 (8.73%) iOS Development
14 10 (7.94%) Kanban
Programming Languages
1 18 (14.29%) JavaScript
2 17 (13.49%) PHP
3 13 (10.32%) SQL
4 7 (5.56%) VB.NET
5 4 (3.17%) Java
6 3 (2.38%) C
6 3 (2.38%) C#
6 3 (2.38%) C++
7 1 (0.79%) PHP5
Qualifications
1 26 (20.63%) Degree
2 1 (0.79%) MBA
Vendors
1 44 (34.92%) Google
2 10 (7.94%) Adobe
3 7 (5.56%) Neolane
3 7 (5.56%) Sitecore
4 2 (1.59%) hybris
4 2 (1.59%) Hitwise
4 2 (1.59%) Microsoft
4 2 (1.59%) Salesforce.com
4 2 (1.59%) Omniture
5 1 (0.79%) Demandware
5 1 (0.79%) Facebook
5 1 (0.79%) Twitter
Yorkshire
EMBS- People Transfer
Salary: To 25k (dependent on experience)
Posted: 5 hours ago
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £18,000 to £25,000 per annum
Posted: 23 hours ago
Camden, London
Dr Martens
Salary: Highly Competitive
Posted: 2 days ago
Cambridge, Cambridgeshire
Cambridge University Press
Posted: 2 days ago
Cambridge, Cambridgeshire
Cambridge University Press
Posted: 2 days ago
Sutton, Surrey
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
Holloway, Derbyshire
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
Dartford, Kent
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 17 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 22 days ago
Buckingham, Buckinghamshire
TheSmartList
Posted: 22 days ago
Luton, Bedfordshire
TheSmartList
Posted: 22 days ago
Bedford, Bedfordshire
TheSmartList
Posted: 22 days ago
Milton Keynes, Buckinghamshire
TheSmartList
Posted: 22 days ago
Northampton, Northamptonshire
TheSmartList
Posted: 22 days ago
City, London
Uniting Ambition
Posted: 23 days ago