The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Walsall region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 21 13 13
Rank change year-on-year
-8 0
Permanent jobs citing Marketing 7 5 4
As % of all permanent IT jobs located in Walsall 5.15% 6.94% 6.25%
As % of the General category 14.58% 16.13% 22.22%
Number of salaries quoted 5 5 4
Average salary £32,500 £19,000 £78,750
Average salary % change year-on-year
+71.05% -75.87%
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
West Midlands

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Walsall region.

General Category
Walsall
Permanent IT job ads with a match in the
General category
48 31 18
As % of all permanent IT jobs located in Walsall 35.29% 43.06% 28.13%
Number of salaries quoted 38 23 14
Average salary £40,500 £37,500 £50,000
Average salary % change year-on-year
+8.00% -25.00%
90% offered a salary of more than £32,500 £19,000 £28,300
10% offered a salary of more than £60,000 £90,000 £56,200
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in Walsall

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Walsall region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Walsall

Marketing
Salary Trend in Walsall

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Walsall region.

Marketing Salary Trend in Walsall

Marketing
Top 30 Related IT Skills in Walsall

For the 6 months to 13 February 2016, IT jobs across the Walsall region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 14 (63.64%) Digital Marketing
2 13 (59.09%) HTML
2 13 (59.09%) CSS
3 11 (50.00%) Agile Software Development
3 11 (50.00%) jQuery
3 11 (50.00%) HTML5
4 10 (45.45%) Web Development
4 10 (45.45%) RESTful
4 10 (45.45%) MVC
4 10 (45.45%) Web Services
4 10 (45.45%) JavaScript
4 10 (45.45%) .NET
4 10 (45.45%) C#
4 10 (45.45%) ASP.NET
5 4 (18.18%) Finance
5 4 (18.18%) Analytics
6 3 (13.64%) Google
6 3 (13.64%) Social Media
6 3 (13.64%) Google Analytics
6 3 (13.64%) Customer Segmentation
6 3 (13.64%) SEO
6 3 (13.64%) Business Intelligence
7 2 (9.09%) SPSS
7 2 (9.09%) CHAID
7 2 (9.09%) Photoshop
7 2 (9.09%) SQL
7 2 (9.09%) VBA
7 2 (9.09%) CRM
7 2 (9.09%) SAS
7 2 (9.09%) Adobe Illustrator

Marketing
Top Related IT Skills in Walsall by Category

For the 6 months to 13 February 2016, IT jobs across the Walsall region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (9.09%) SAS
2 1 (4.55%) CMS
2 1 (4.55%) Sitecore CMS
Applications
1 2 (9.09%) Adobe Illustrator
1 2 (9.09%) Photoshop
1 2 (9.09%) SPSS
2 1 (4.55%) MS Excel
Cloud Services
1 3 (13.64%) Google Analytics
Communications & Networking
1 1 (4.55%) Intranet
Database & Business Intelligence
1 2 (9.09%) QlikView
Development Applications
1 1 (4.55%) Axure RP
General
1 4 (18.18%) Finance
2 1 (4.55%) Legal
Job Titles
1 10 (45.45%) C# Developer
1 10 (45.45%) Developer
2 6 (27.27%) Analyst
3 4 (18.18%) Web Analyst
4 3 (13.64%) Web Analytics Analyst
5 2 (9.09%) Customer Analyst
5 2 (9.09%) Marketing Manager
5 2 (9.09%) Senior Analyst
5 2 (9.09%) Senior Manager
5 2 (9.09%) Web Analytics Manager
5 2 (9.09%) Web Manager
6 1 (4.55%) Project Manager
6 1 (4.55%) Senior Marketing Manager
6 1 (4.55%) Technical Design Manager
6 1 (4.55%) Technical Manager
6 1 (4.55%) Testing Manager
6 1 (4.55%) User Experience Manager
Libraries, Frameworks & Software Standards
1 13 (59.09%) CSS
1 13 (59.09%) HTML
2 11 (50.00%) HTML5
2 11 (50.00%) jQuery
3 10 (45.45%) .NET
3 10 (45.45%) ASP.NET
3 10 (45.45%) RESTful
3 10 (45.45%) Web Services
4 1 (4.55%) Flash
Miscellaneous
1 3 (13.64%) Social Media
2 2 (9.09%) Algorithms
2 2 (9.09%) User Experience
3 1 (4.55%) Photography
Processes & Methodologies
1 14 (63.64%) Digital Marketing
2 11 (50.00%) Agile Software Development
3 10 (45.45%) MVC
3 10 (45.45%) Web Development
4 4 (18.18%) Analytics
5 3 (13.64%) Business Intelligence
5 3 (13.64%) Customer Segmentation
5 3 (13.64%) SEO
6 2 (9.09%) CHAID
6 2 (9.09%) CRM
6 2 (9.09%) Customer Insight
6 2 (9.09%) Data Architecture
6 2 (9.09%) Direct Marketing
6 2 (9.09%) Responsive Web Design
7 1 (4.55%) Change Control
7 1 (4.55%) Continuous Improvement
7 1 (4.55%) Dependency Management
7 1 (4.55%) Information Architecture
7 1 (4.55%) Mobile Development
7 1 (4.55%) Root Cause Analysis
Programming Languages
1 10 (45.45%) C#
1 10 (45.45%) JavaScript
2 2 (9.09%) SQL
2 2 (9.09%) VBA
Qualifications
1 1 (4.55%) Degree
Vendors
1 3 (13.64%) Google
2 1 (4.55%) Sitecore