The table below looks at the prevalence of the term Marketing in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 13 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
13 Feb 2016
Same period 2015 Same period 2014
Marketing
Rank 50 81 65
Rank change year-on-year
+31 -16
Permanent jobs citing Marketing 242 152 163
As % of all permanent IT jobs located in the West Midlands 4.28% 3.06% 3.82%
As % of the General category 11.69% 9.57% 9.78%
Number of salaries quoted 191 127 116
Average salary £37,500 £40,000 £42,500
Average salary % change year-on-year
-6.25% -5.88%
90% offered a salary of more than £24,650 £22,500 £22,000
10% offered a salary of more than £65,000 £50,000 £80,000
UK excluding London average salary £40,000 £37,500 £38,000
% change year-on-year
+6.66% -1.31%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the West Midlands region.

General Category
West Midlands
Permanent IT job ads with a match in the
General category
2070 1589 1667
As % of all permanent IT jobs located in the West Midlands 36.57% 31.97% 39.02%
Number of salaries quoted 1630 1291 1287
Average salary £44,000 £42,500 £42,500
Average salary % change year-on-year
+3.52% -
90% offered a salary of more than £27,500 £25,000 £28,500
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the West Midlands region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the West Midlands

Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the West Midlands region.

Marketing Salary Trend in the West Midlands

Marketing
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Marketing across the West Midlands region over the 3 months to 13 February 2016.

Marketing Salary Histogram in the West Midlands

Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing within the West Midlands region over the 3 months to 13 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +14 71 £60,000 +50.00% 8
Birmingham +6 47 £42,500 - 14
Staffordshire +20 39 £32,500 -21.68% 2
Coventry +8 31 £31,750 -29.44% 3
Worcestershire +12 21 £35,000 +70.73% 4
Solihull +17 20 £38,500 -15.38% 1
Shropshire +13 9 £32,500 +17.11% 2
Walsall -8 7 £32,500 +71.05%
Dudley - 5 £29,500 -
Herefordshire +5 1 £52,500 +156.09%
West Bromwich - 1 - -
Marketing
England

Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 13 February 2016, IT jobs across the West Midlands region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 99 (24.21%) HTML
1 99 (24.21%) CSS
2 97 (23.72%) Digital Marketing
3 96 (23.47%) Finance
4 87 (21.27%) JavaScript
5 84 (20.54%) Analytics
6 82 (20.05%) Business Intelligence
7 75 (18.34%) SQL
8 74 (18.09%) Data Analysis
9 66 (16.14%) Agile Software Development
10 60 (14.67%) Degree
11 58 (14.18%) SQL Server
12 55 (13.45%) SEO
13 54 (13.20%) Web Development
14 53 (12.96%) Oracle
15 49 (11.98%) Stakeholder Management
15 49 (11.98%) Social Media
16 48 (11.74%) E-Commerce
17 46 (11.25%) jQuery
18 44 (10.76%) Photoshop
19 43 (10.51%) Microsoft
20 42 (10.27%) Windows
20 42 (10.27%) Google
20 42 (10.27%) Retail
21 41 (10.02%) HTML5
22 40 (9.78%) SQL Server Integration Services
23 39 (9.54%) CMS
23 39 (9.54%) .NET
23 39 (9.54%) Google Analytics
24 38 (9.29%) Project Management

Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 13 February 2016, IT jobs across the West Midlands region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (9.54%) CMS
2 27 (6.60%) Apache Spark
3 19 (4.65%) WebSphere
4 18 (4.40%) SAS
5 15 (3.67%) WordPress
6 4 (0.98%) Node.js
7 2 (0.49%) Apache
7 2 (0.49%) Drupal
7 2 (0.49%) IIS
8 1 (0.24%) JBoss
8 1 (0.24%) SharePoint
8 1 (0.24%) Sitecore CMS
8 1 (0.24%) Skype for Business
8 1 (0.24%) Tomcat
Applications
1 44 (10.76%) Photoshop
2 18 (4.40%) Adobe Illustrator
3 16 (3.91%) MS Excel
4 15 (3.67%) MS Office
5 9 (2.20%) SPSS
6 8 (1.96%) MS PowerPoint
7 4 (0.98%) Adobe After Effects
8 2 (0.49%) Fireworks
9 1 (0.24%) Adobe Creative Suite
9 1 (0.24%) GIMP
9 1 (0.24%) MS Project
9 1 (0.24%) MS Visio
Business Applications
1 17 (4.16%) SAP Oil and Gas
2 6 (1.47%) Salesforce.com CRM
3 4 (0.98%) Dynamics NAV
3 4 (0.98%) Magento
4 1 (0.24%) Dynamics CRM
4 1 (0.24%) SAP Business One
4 1 (0.24%) Unit4 Business World
Cloud Services
1 39 (9.54%) Google Analytics
2 7 (1.71%) AdWords
2 7 (1.71%) SaaS
3 6 (1.47%) Heroku
4 3 (0.73%) Amazon AWS
5 2 (0.49%) Cloud Computing
5 2 (0.49%) DigitalOcean
5 2 (0.49%) Force.com
5 2 (0.49%) IaaS
6 1 (0.24%) Amazon EC2
6 1 (0.24%) GitHub
6 1 (0.24%) MailChimp
6 1 (0.24%) Office 365
6 1 (0.24%) Pure360
Communications & Networking
1 13 (3.18%) LAN
2 10 (2.44%) Firewall
3 9 (2.20%) DNS
3 9 (2.20%) SAN
3 9 (2.20%) Wi-Fi
3 9 (2.20%) WLAN
4 8 (1.96%) Internet
5 7 (1.71%) DHCP
6 4 (0.98%) WAN
7 3 (0.73%) HTTP
7 3 (0.73%) Intranet
7 3 (0.73%) IP Telephony
7 3 (0.73%) TCP/IP
7 3 (0.73%) Unified Communications
7 3 (0.73%) VoIP
8 1 (0.24%) Cisco ASA
8 1 (0.24%) FTP
8 1 (0.24%) HTTPS
8 1 (0.24%) Skype
8 1 (0.24%) WebEx
Database & Business Intelligence
1 58 (14.18%) SQL Server
2 40 (9.78%) SQL Server Integration Services
3 37 (9.05%) Data Warehouse
4 33 (8.07%) SQL Server Reporting Services
5 32 (7.82%) Big Data
6 31 (7.58%) QlikView
7 30 (7.33%) PostgreSQL
7 30 (7.33%) SQL Server Analysis Services
8 29 (7.09%) Hadoop
9 27 (6.60%) Apache Cassandra
9 27 (6.60%) Data Mart
10 17 (4.16%) Data Mining
11 14 (3.42%) MySQL
12 7 (1.71%) Base SAS
13 5 (1.22%) SAS Enterprise Guide
14 4 (0.98%) Relational Database
15 2 (0.49%) MongoDB
15 2 (0.49%) NoSQL
15 2 (0.49%) SQL Server 2005
15 2 (0.49%) SQL Server 2008
Development Applications
1 21 (5.13%) Git (software)
2 4 (0.98%) Visual Studio
3 3 (0.73%) Dreamweaver
4 2 (0.49%) Axure RP
4 2 (0.49%) Hudson
4 2 (0.49%) Selenium
4 2 (0.49%) Subversion
4 2 (0.49%) Team Foundation Server
5 1 (0.24%) Grunt
5 1 (0.24%) gulp
5 1 (0.24%) IntelliJ
5 1 (0.24%) Jenkins
5 1 (0.24%) JUnit
5 1 (0.24%) Vagrant
5 1 (0.24%) Xcode
General
1 96 (23.47%) Finance
2 42 (10.27%) Retail
3 34 (8.31%) Telecoms
4 32 (7.82%) Billing
5 29 (7.09%) Manufacturing
6 18 (4.40%) Advertising
6 18 (4.40%) Electronics
7 17 (4.16%) Legal
8 12 (2.93%) Games
9 8 (1.96%) Automotive
10 7 (1.71%) Law
11 6 (1.47%) Publishing
12 2 (0.49%) Banking
13 1 (0.24%) Back Office
13 1 (0.24%) French Language
13 1 (0.24%) German Language
13 1 (0.24%) Local Government
13 1 (0.24%) Multimedia
13 1 (0.24%) Spanish Language
Job Titles
1 135 (33.01%) Developer
2 74 (18.09%) Analyst
3 40 (9.78%) Lead Developer
4 35 (8.56%) Designer
5 34 (8.31%) Business Intelligence Analyst
5 34 (8.31%) C# Developer
6 32 (7.82%) SQL Developer
7 28 (6.85%) Data Scientist
8 27 (6.60%) Analyst Developer
8 27 (6.60%) Business Intelligence Developer
8 27 (6.60%) Lead Analyst Developer
8 27 (6.60%) Senior Data Scientist
9 20 (4.89%) SQL Analyst
10 19 (4.65%) Online Merchandiser
11 18 (4.40%) Front End Developer (Client-Side Developer)
12 17 (4.16%) Digital Designer
12 17 (4.16%) PHP Developer
13 16 (3.91%) Oracle Analyst
13 16 (3.91%) Oracle Developer
13 16 (3.91%) T-SQL Developer
Libraries, Frameworks & Software Standards
1 99 (24.21%) CSS
1 99 (24.21%) HTML
2 46 (11.25%) jQuery
3 41 (10.02%) HTML5
4 39 (9.54%) .NET
5 35 (8.56%) ASP.NET
6 31 (7.58%) CSS3
7 29 (7.09%) RESTful
8 24 (5.87%) Web Services
9 10 (2.44%) Sass
10 9 (2.20%) AngularJS
10 9 (2.20%) Middleware
11 8 (1.96%) Ajax
12 7 (1.71%) .NET Framework
12 7 (1.71%) Semantic HTML
13 6 (1.47%) Twitter Bootstrap
13 6 (1.47%) Visualforce
13 6 (1.47%) XML
14 4 (0.98%) LAMP
14 4 (0.98%) SOAP
Miscellaneous
1 49 (11.98%) Social Media
2 38 (9.29%) Management Information System
3 34 (8.31%) Algorithms
3 34 (8.31%) Analytical Skills
4 29 (7.09%) User Experience
5 27 (6.60%) Digital Media
6 12 (2.93%) Mathematics
7 11 (2.69%) Statistics
8 10 (2.44%) Photography
9 9 (2.20%) Data Structures
9 9 (2.20%) Private Cloud
10 8 (1.96%) Enterprise Software
11 7 (1.71%) Driving Licence
11 7 (1.71%) Economics
11 7 (1.71%) Mobile App
12 6 (1.47%) EPoS
12 6 (1.47%) Health Informatics
12 6 (1.47%) Informatics
13 5 (1.22%) Credit Risk
13 5 (1.22%) Visualisation
Operating Systems
1 42 (10.27%) Windows
2 18 (4.40%) Linux
3 14 (3.42%) Unix
4 9 (2.20%) Apple iOS
4 9 (2.20%) Mac OS X
4 9 (2.20%) MVS
5 8 (1.96%) Android
6 1 (0.24%) Windows Phone
Processes & Methodologies
1 97 (23.72%) Digital Marketing
2 84 (20.54%) Analytics
3 82 (20.05%) Business Intelligence
4 74 (18.09%) Data Analysis
5 66 (16.14%) Agile Software Development
6 55 (13.45%) SEO
7 54 (13.20%) Web Development
8 49 (11.98%) Stakeholder Management
9 48 (11.74%) E-Commerce
10 38 (9.29%) Project Management
11 37 (9.05%) Data Management
11 37 (9.05%) MVC
12 32 (7.82%) Time Management
13 31 (7.58%) Product Management
14 30 (7.33%) CRM
15 29 (7.09%) Use Case
16 27 (6.60%) Customer Engagement
16 27 (6.60%) Predictive Modelling
16 27 (6.60%) Statistical Modelling
16 27 (6.60%) Yield Management
Programming Languages
1 87 (21.27%) JavaScript
2 75 (18.34%) SQL
3 37 (9.05%) C#
4 34 (8.31%) PHP
5 29 (7.09%) T-SQL
6 27 (6.60%) PL/SQL
6 27 (6.60%) R
7 19 (4.65%) VB
8 13 (3.18%) Java
9 7 (1.71%) VBA
10 6 (1.47%) Apex Code
11 5 (1.22%) C
11 5 (1.22%) C++
12 4 (0.98%) Python
12 4 (0.98%) Ruby
13 3 (0.73%) Perl
14 2 (0.49%) Objective-C
14 2 (0.49%) VB.NET
15 1 (0.24%) Go
15 1 (0.24%) PHP 5
Qualifications
1 60 (14.67%) Degree
2 15 (3.67%) Microsoft Certification
3 8 (1.96%) ISEB
3 8 (1.96%) ISTQB
4 7 (1.71%) A+ Certification
4 7 (1.71%) MCP
5 4 (0.98%) PRINCE2 Practitioner
6 3 (0.73%) CCIE
6 3 (0.73%) Cisco Certification
6 3 (0.73%) CISSP
6 3 (0.73%) MCSE
6 3 (0.73%) SC Cleared
6 3 (0.73%) Security Cleared
7 2 (0.49%) HND
7 2 (0.49%) PMI Certification
8 1 (0.24%) ITIL Certification
8 1 (0.24%) MCSA
8 1 (0.24%) PMP
8 1 (0.24%) PRINCE2 Certification
Quality Assurance & Compliance
1 32 (7.82%) Data Quality
2 13 (3.18%) QA
2 13 (3.18%) SLA
3 3 (0.73%) Disclosure Scotland
4 1 (0.24%) ISO13485
System Software
1 4 (0.98%) Active Directory
1 4 (0.98%) Hyper-V
2 3 (0.73%) VMware Infrastructure
3 2 (0.49%) VMware ESXi
3 2 (0.49%) vSphere
4 1 (0.24%) Docker
Systems Management
1 8 (1.96%) HP Quality Center
2 5 (1.22%) Cisco IPCC
3 2 (0.49%) SCCM
4 1 (0.24%) Puppet
Vendors
1 53 (12.96%) Oracle
2 43 (10.51%) Microsoft
3 42 (10.27%) Google
4 29 (7.09%) Tableau
5 28 (6.85%) Adobe
6 20 (4.89%) SAP
7 19 (4.65%) ATG
7 19 (4.65%) hybris
7 19 (4.65%) IBM
8 8 (1.96%) Salesforce.com
9 6 (1.47%) Facebook
10 5 (1.22%) VMware
11 4 (0.98%) Cisco
11 4 (0.98%) Dell
11 4 (0.98%) HP
11 4 (0.98%) Twitter
12 3 (0.73%) Fujitsu
12 3 (0.73%) NetApp
13 2 (0.49%) Apple
13 2 (0.49%) OpenText
Redditch, Worcestershire
HAYS INFORMATION TECHNOLOGY
Salary: £20000.00 - £25000.00 per annum + excellent benefits
Posted: Yesterday
Lichfield, Staffordshire
Spring Technology
Salary: £32000.00 - £37000.00 per annum
Posted: Yesterday
West Midlands
Uniting Ambition
Salary: £35k - 55k per year + Benefits
Posted: Yesterday
Worcester, Worcestershire
EasyWebRecruitment.com
Salary: £40,000 to £45,000
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Warwick, Warwickshire
Jenrick IT
Salary: £30000 - £35000 per annum
Posted: 2 days ago
Coventry, West Midlands (County)
Cognizant
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Coventry, West Midlands (County)
Computer People
Salary: £30000 - £35000 per annum
Posted: 3 days ago
West Midlands
Volaris Exec
Salary: £40000 - £60000 per annum
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Leamington Spa, Warwickshire
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Salary: From £30,000 to £35,000 per annum + Good Bens
Posted: 3 days ago
West Midlands
Volaris Exec
Salary: £100000 per annum + Full comprehensive benefits package
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West Midlands
Volaris Exec
Salary: £80000 - £90000 per annum + comprehensive benefits
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Birmingham, West Midlands (County)
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Salary: £30k - 40k per year + Holidays, Discounts etc...
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Warwickshire
ninesharp
Salary: £55000 - £65000 per annum + Bonus, Pension and more!
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Warwickshire
Mortimer Spinks
Salary: £30000 per annum + Excellent benefits
Posted: 4 days ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £25000 - £30000 per annum + benefits!
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Coventry, West Midlands (County)
ISL
Posted: 4 days ago
West Midlands
Opus IT Consulting
Salary: £30000 per annum + bonus and fantastic benefits
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West Midlands
Volaris Exec
Salary: £90000 - £100000 per annum
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Salary: £25000 - £35000 per annum + Benefits
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Salary: From £50,000 to £55,000 per annum + bonus + excellent benefits
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West Midlands
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West Midlands
First Utility
Salary: £Competitive + Bonus + Excellent Benefits
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West Midlands
First Utility
Salary: £55,000 - £75,000 + Bonus + Excellent Benefits
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Birmingham
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Salary: £45000 - £60000 per annum + competitive benefits
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Solihull
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Warwick
Computer Futures
Salary: £35000 - £50000 per annum + competitive
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Birmingham
ECOM
Salary: £29000 - £30000 per annum + bonuses, life assurance, pension, holiday
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Birmingham
Recruitment Genius Ltd
Salary: £27000 - £30000 per annum
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