The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Online Marketing
Rank 211 213 186
Rank change year-on-year
+2 -27
Permanent jobs citing Online Marketing 10 3 18
As % of all permanent IT jobs located in the West Midlands 0.18% 0.055% 0.33%
As % of the Processes & Methodologies category 0.21% 0.069% 0.42%
Number of salaries quoted 10 3 9
Average salary £19,750 £60,000 £18,000
Average salary % change year-on-year
-67.08% +233.33%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4832 4368 4328
As % of all permanent IT jobs located in the West Midlands 84.62% 80.09% 79.31%
Number of salaries quoted 3950 3618 3664
Average salary £42,500 £42,000 £40,655
Average salary % change year-on-year
+1.19% +3.30%
90% offered a salary of more than £27,500 £28,500 £26,500
10% offered a salary of more than £63,000 £60,000 £66,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Online Marketing
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the West Midlands

Online Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the West Midlands region.

Online Marketing Salary Trend in the West Midlands

Online Marketing
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Online Marketing across the West Midlands region over the 3 months to 1 September 2015.

Online Marketing Salary Histogram in the West Midlands

Online Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the West Midlands region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +13 7 £18,000 -25.00% 4
Staffordshire - 2 £22,750 - 2
Warwickshire -7 1 £27,500 -54.16%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the West Midlands

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 17 (100.00%) Marketing
2 9 (52.94%) Analytics
2 9 (52.94%) SEO
2 9 (52.94%) Degree
3 8 (47.06%) Google
3 8 (47.06%) Pay per click
3 8 (47.06%) E-Commerce
3 8 (47.06%) Digital Marketing
4 7 (41.18%) Google Analytics
4 7 (41.18%) User Experience
4 7 (41.18%) Analytical Skills
4 7 (41.18%) Management Information System
5 6 (35.29%) Microsoft
5 6 (35.29%) Adobe
5 6 (35.29%) Photoshop
5 6 (35.29%) MS Excel
5 6 (35.29%) Content Management
5 6 (35.29%) Web Design
5 6 (35.29%) Social Media
5 6 (35.29%) Spreadsheet
6 5 (29.41%) Business Development
6 5 (29.41%) Copywriting
6 5 (29.41%) Digital Media
6 5 (29.41%) Competitor Analysis
6 5 (29.41%) Web Analytics
7 2 (11.76%) SQL
7 2 (11.76%) HTML
7 2 (11.76%) CSS
7 2 (11.76%) Retail
8 1 (5.88%) Information Architecture

Online Marketing
Top Related IT Skills in the West Midlands by Category

For the 6 months to 1 September 2015, IT jobs across the West Midlands region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (5.88%) CMS
1 1 (5.88%) Joomla!
1 1 (5.88%) WordPress
Applications
1 6 (35.29%) Photoshop
1 6 (35.29%) MS Excel
1 6 (35.29%) Spreadsheet
2 1 (5.88%) Adobe Creative Suite
Cloud Services
1 7 (41.18%) Google Analytics
Database & Business Intelligence
1 1 (5.88%) MS Access
1 1 (5.88%) Hadoop
1 1 (5.88%) Big Data
General
1 17 (100.00%) Marketing
2 2 (11.76%) Retail
3 1 (5.88%) Games
3 1 (5.88%) Mandarin Language
Job Titles
1 6 (35.29%) Developer
2 5 (29.41%) Web Developer
2 5 (29.41%) Business Developer
3 2 (11.76%) Web Designer
3 2 (11.76%) Marketing Manager
3 2 (11.76%) Digital Marketing Manager
3 2 (11.76%) Designer
4 1 (5.88%) Data Scientist
4 1 (5.88%) UX Designer
4 1 (5.88%) Analyst Developer
4 1 (5.88%) Data Analyst
4 1 (5.88%) Analyst
Libraries, Frameworks & Software Standards
1 2 (11.76%) HTML
1 2 (11.76%) CSS
2 1 (5.88%) Flash
2 1 (5.88%) XHTML
2 1 (5.88%) jQuery
Miscellaneous
1 7 (41.18%) Management Information System
1 7 (41.18%) User Experience
1 7 (41.18%) Analytical Skills
2 6 (35.29%) Social Media
3 5 (29.41%) Digital Media
3 5 (29.41%) Copywriting
4 1 (5.88%) FMCG
4 1 (5.88%) Statistics
4 1 (5.88%) Graphic Design
Processes & Methodologies
1 9 (52.94%) SEO
1 9 (52.94%) Analytics
2 8 (47.06%) Digital Marketing
2 8 (47.06%) E-Commerce
2 8 (47.06%) Pay per click
3 6 (35.29%) Web Design
3 6 (35.29%) Content Management
4 5 (29.41%) Competitor Analysis
4 5 (29.41%) Web Analytics
4 5 (29.41%) Business Development
5 1 (5.88%) Email Marketing
5 1 (5.88%) Dashboard Development
5 1 (5.88%) UX Design
5 1 (5.88%) Information Architecture
5 1 (5.88%) MapReduce
5 1 (5.88%) Big Data Analytics
5 1 (5.88%) Web Development
5 1 (5.88%) CRM
Programming Languages
1 2 (11.76%) SQL
2 1 (5.88%) JavaScript
Qualifications
1 9 (52.94%) Degree
Vendors
1 8 (47.06%) Google
2 6 (35.29%) Microsoft
2 6 (35.29%) Adobe
3 1 (5.88%) Teradata
3 1 (5.88%) Tableau
3 1 (5.88%) Vertica
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