The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Online Marketing
UK / England
Rank 726 783 558
Rank change year-on-year
+57 -225
Permanent jobs citing Online Marketing 114 131 389
As % of all permanent IT jobs located in England 0.14% 0.14% 0.40%
As % of the Processes & Methodologies category 0.16% 0.16% 0.46%
Number of salaries quoted 76 98 289
Median salary £35,000 £40,000 £37,500
Median salary % change year-on-year
-12.50% +6.66%
90% offered a salary of more than £21,300 £27,500 £25,000
10% offered a salary of more than £60,000 £84,750 £52,500
UK excluding London median salary £32,500 £40,000 £27,500
% change year-on-year
-18.75% +45.45%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
69855 84428 85063
As % of all permanent IT jobs located in England 88.80% 88.34% 86.68%
Number of salaries quoted 57847 70926 70359
Median salary £50,000 £50,000 £48,500
Median salary % change year-on-year
- +3.09%
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Online Marketing
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in England

Online Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the England region.

Online Marketing Salary Trend in England

Online Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Online Marketing across the England region over the 3 months to 22 February 2017.

Online Marketing Salary Histogram in England

Online Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the England region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +26 39 £47,500 +5.55% 13
Yorkshire +37 15 £34,500 +28.97%
North West -28 15 £21,500 -38.57% 6
East of England +25 12 £31,500 - 3
South East +79 11 £32,500 -7.14% 6
East Midlands +24 11 £23,500 - 4
West Midlands - 9 £40,000 - 2
North East +3 2 £39,500 -1.25%
Online Marketing
UK

Online Marketing
Top 30 Related IT Skills in England

For the 6 months to 22 February 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Online Marketing.

1 252 (100.00%) Marketing
2 107 (42.46%) Analytics
3 106 (42.06%) Digital Marketing
4 97 (38.49%) SEO
5 75 (29.76%) E-Commerce
6 72 (28.57%) Google
7 66 (26.19%) Google Analytics
8 60 (23.81%) Pay per click
9 57 (22.62%) Analytical Skills
10 43 (17.06%) Social Media
11 39 (15.48%) HTML
11 39 (15.48%) Degree
12 38 (15.08%) CSS
12 38 (15.08%) CRM
12 38 (15.08%) User Experience
13 35 (13.89%) Retail
14 32 (12.70%) JavaScript
15 31 (12.30%) Lead Generation
16 30 (11.90%) MS Excel
17 27 (10.71%) Microsoft
17 27 (10.71%) Web Analytics
18 26 (10.32%) Email Marketing
19 25 (9.92%) AdWords
20 24 (9.52%) SQL
21 21 (8.33%) B2B
21 21 (8.33%) Agile Software Development
22 20 (7.94%) Photoshop
22 20 (7.94%) Advertising
23 19 (7.54%) Project Management
23 19 (7.54%) PHP

Online Marketing
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (4.37%) CMS
2 9 (3.57%) WordPress
3 7 (2.78%) Apache
4 6 (2.38%) Apache Spark
4 6 (2.38%) SAS
5 3 (1.19%) nginx
5 3 (1.19%) SharePoint
6 2 (0.79%) Drupal
6 2 (0.79%) Skype for Business
6 2 (0.79%) Umbraco
7 1 (0.40%) Joomla!
7 1 (0.40%) Magnolia
7 1 (0.40%) Sitecore CMS
Applications
1 30 (11.90%) MS Excel
2 20 (7.94%) Photoshop
3 19 (7.54%) MS Office
4 10 (3.97%) MS PowerPoint
5 4 (1.59%) Spreadsheet
6 3 (1.19%) MS Visio
7 2 (0.79%) Adobe Creative Suite
8 1 (0.40%) Adobe Illustrator
8 1 (0.40%) MS Project
8 1 (0.40%) SPSS
8 1 (0.40%) UserZoom
Business Applications
1 9 (3.57%) Magento
2 8 (3.17%) WebTrends
3 4 (1.59%) Salesforce.com CRM
4 2 (0.79%) Adobe Campaign
4 2 (0.79%) CubeCart
4 2 (0.79%) Eloqua
4 2 (0.79%) Shopify
4 2 (0.79%) Unica
Cloud Services
1 66 (26.19%) Google Analytics
2 25 (9.92%) AdWords
3 15 (5.95%) SaaS
4 7 (2.78%) MailChimp
5 4 (1.59%) IaaS
6 3 (1.19%) Adobe Analytics
6 3 (1.19%) Google Tag Manager
7 2 (0.79%) Amazon AWS
7 2 (0.79%) Basecamp
7 2 (0.79%) Firebase
7 2 (0.79%) Responsys
7 2 (0.79%) Sage Pay
Communications & Networking
1 18 (7.14%) Internet
2 9 (3.57%) Firewall
3 8 (3.17%) SAN
4 4 (1.59%) iSCSI
5 3 (1.19%) DHCP
6 2 (0.79%) Asterisk PBX
6 2 (0.79%) BGP
6 2 (0.79%) Cisco ASA
6 2 (0.79%) IPsec
6 2 (0.79%) NAS
6 2 (0.79%) OSPF
6 2 (0.79%) SNMP
6 2 (0.79%) VLAN
6 2 (0.79%) VoIP
6 2 (0.79%) VPN
6 2 (0.79%) WAN
6 2 (0.79%) Wi-Fi
7 1 (0.40%) HTTP
7 1 (0.40%) Intrusion Detection
7 1 (0.40%) SMS
Database & Business Intelligence
1 11 (4.37%) Big Data
1 11 (4.37%) SQL Server
2 9 (3.57%) MySQL
3 8 (3.17%) Hadoop
4 3 (1.19%) BusinessObjects
4 3 (1.19%) Data Mining
4 3 (1.19%) Data Warehouse
5 2 (0.79%) OLAP
5 2 (0.79%) RDBMS
5 2 (0.79%) Relational Database
5 2 (0.79%) SQL Server 2014
6 1 (0.40%) Mixpanel
6 1 (0.40%) NoSQL
6 1 (0.40%) QlikView
Development Applications
1 10 (3.97%) Git (software)
2 3 (1.19%) Subversion
3 2 (0.79%) Dreamweaver
3 2 (0.79%) gulp
3 2 (0.79%) Visual Studio
4 1 (0.40%) Cucumber
4 1 (0.40%) Protractor
4 1 (0.40%) RSpec
4 1 (0.40%) TestComplete
General
1 252 (100.00%) Marketing
2 35 (13.89%) Retail
3 20 (7.94%) Advertising
4 18 (7.14%) Finance
5 12 (4.76%) Publishing
6 10 (3.97%) Brand Awareness
7 5 (1.98%) Telecoms
8 4 (1.59%) Electronics
8 4 (1.59%) Spanish Language
9 3 (1.19%) Games
10 2 (0.79%) Banking
10 2 (0.79%) French Language
10 2 (0.79%) German Language
10 2 (0.79%) Law
10 2 (0.79%) Legal
10 2 (0.79%) Portuguese Language
11 1 (0.40%) Italian Language
11 1 (0.40%) Mandarin Language
11 1 (0.40%) Manufacturing
11 1 (0.40%) Multimedia
Job Titles
1 40 (15.87%) Developer
2 39 (15.48%) Marketing Manager
3 35 (13.89%) Analyst
4 22 (8.73%) Account Manager
5 21 (8.33%) SEO Account Manager
5 21 (8.33%) SEO Manager
6 18 (7.14%) Digital Marketing Manager
6 18 (7.14%) E-Commerce Manager
7 14 (5.56%) Technical Account Manager
7 14 (5.56%) Technical Manager
7 14 (5.56%) Web Analyst
8 13 (5.16%) Marketing Executive
8 13 (5.16%) PHP Developer
9 12 (4.76%) Digital Executive
10 11 (4.37%) C# Developer
11 10 (3.97%) .NET Developer
11 10 (3.97%) Campaign Manager
11 10 (3.97%) Conversion Manager
11 10 (3.97%) PPC Executive
12 9 (3.57%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 39 (15.48%) HTML
2 38 (15.08%) CSS
3 14 (5.56%) .NET
4 13 (5.16%) HTML5
5 10 (3.97%) AngularJS
5 10 (3.97%) CSS3
5 10 (3.97%) WCF
6 8 (3.17%) .NET Framework
6 8 (3.17%) Entity Framework
6 8 (3.17%) Sass
6 8 (3.17%) Symfony
6 8 (3.17%) WinForms
6 8 (3.17%) WPF
7 7 (2.78%) jQuery
8 6 (2.38%) ASP.NET
8 6 (2.38%) JSP
8 6 (2.38%) Web Services
9 5 (1.98%) Ajax
10 4 (1.59%) React
10 4 (1.59%) XML
Miscellaneous
1 57 (22.62%) Analytical Skills
2 43 (17.06%) Social Media
3 38 (15.08%) User Experience
4 13 (5.16%) Blog
4 13 (5.16%) iPad
5 9 (3.57%) Data Centre
6 8 (3.17%) PMI
7 7 (2.78%) Algorithms
7 7 (2.78%) Mobile App
8 6 (2.38%) Management Information System
9 5 (1.98%) Digital Media
10 3 (1.19%) Graphic Design
11 2 (0.79%) Clustering
11 2 (0.79%) New Media
12 1 (0.40%) Animation
12 1 (0.40%) Data Structures
12 1 (0.40%) Enterprise Software
12 1 (0.40%) EPoS
12 1 (0.40%) Fintech
12 1 (0.40%) FMCG
Operating Systems
1 11 (4.37%) Linux
2 10 (3.97%) Windows
3 8 (3.17%) Windows Server
4 6 (2.38%) CentOS
4 6 (2.38%) Windows Server 2008
5 3 (1.19%) Debian
5 3 (1.19%) Red Hat Enterprise Linux
5 3 (1.19%) Ubuntu
6 2 (0.79%) Unix
7 1 (0.40%) AIX
7 1 (0.40%) Android
7 1 (0.40%) Apple iOS
Processes & Methodologies
1 107 (42.46%) Analytics
2 106 (42.06%) Digital Marketing
3 97 (38.49%) SEO
4 75 (29.76%) E-Commerce
5 60 (23.81%) Pay per click
6 38 (15.08%) CRM
7 31 (12.30%) Lead Generation
8 27 (10.71%) Web Analytics
9 26 (10.32%) Email Marketing
10 21 (8.33%) Agile Software Development
10 21 (8.33%) B2B
11 19 (7.54%) Marketing Strategy
11 19 (7.54%) Project Management
12 18 (7.14%) A/B Testing
12 18 (7.14%) Continuous Improvement
12 18 (7.14%) Statistics
12 18 (7.14%) Web Development
13 17 (6.75%) MVC
14 16 (6.35%) Actionable Insight
14 16 (6.35%) Personalization
Programming Languages
1 32 (12.70%) JavaScript
2 24 (9.52%) SQL
3 19 (7.54%) PHP
4 18 (7.14%) C#
5 13 (5.16%) Java
6 11 (4.37%) R
7 8 (3.17%) PowerShell
7 8 (3.17%) Python
8 3 (1.19%) C
8 3 (1.19%) Scala
9 2 (0.79%) ActionScript
9 2 (0.79%) Bash Shell
9 2 (0.79%) VB
10 1 (0.40%) Go
10 1 (0.40%) PHP 5
10 1 (0.40%) Ruby
10 1 (0.40%) T-SQL
10 1 (0.40%) VBA
Qualifications
1 39 (15.48%) Degree
2 8 (3.17%) PMI Certification
3 3 (1.19%) SC Cleared
3 3 (1.19%) Security Cleared
4 2 (0.79%) CCIE
4 2 (0.79%) CCNP
4 2 (0.79%) Cisco Certification
4 2 (0.79%) MCSD
4 2 (0.79%) Microsoft Certification
5 1 (0.40%) Analytics IQ
Quality Assurance & Compliance
1 13 (5.16%) QA
2 1 (0.40%) Data Quality
2 1 (0.40%) ISO/IEC 27001
System Software
1 2 (0.79%) Docker
1 2 (0.79%) Hyper-V
1 2 (0.79%) VMware Infrastructure
Systems Management
1 3 (1.19%) Opscode Chef
1 3 (1.19%) Puppet
2 2 (0.79%) Microsoft Clustering
Vendors
1 72 (28.57%) Google
2 27 (10.71%) Microsoft
3 17 (6.75%) Adobe
4 13 (5.16%) Optimizely
5 12 (4.76%) VMware
6 11 (4.37%) Remedy
7 10 (3.97%) Monetate
8 9 (3.57%) Omniture
9 8 (3.17%) Salesforce.com
10 6 (2.38%) Cisco
11 5 (1.98%) Facebook
12 4 (1.59%) Citrix
12 4 (1.59%) Dell
12 4 (1.59%) HP
12 4 (1.59%) IBM
12 4 (1.59%) NetApp
12 4 (1.59%) Novell
12 4 (1.59%) Pardot
12 4 (1.59%) Twitter
12 4 (1.59%) Veeam
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Salary: From £60,000 to £80,000 per annum
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Harlow
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