The table below looks at the statistics for Web Analytics skills in IT jobs advertised for the West Sussex region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 90 90 112
Rank change year-on-year
0 +22
Permanent jobs citing Web Analytics 3 4 4
As % of all permanent IT jobs located in West Sussex 0.28% 0.37% 0.26%
As % of the Processes & Methodologies category 0.37% 0.45% 0.31%
Number of salaries quoted 3 4 4
Average salary £27,500 £32,500 £33,750
Average salary % change year-on-year
-15.38% -3.70%
UK excluding London average salary £37,500 £35,000 £39,000
% change year-on-year
+7.14% -10.25%
Web Analytics
South East

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Sussex region.

Processes & Methodologies Category
West Sussex
Permanent IT job ads with a match in the
Processes & Methodologies category
803 894 1281
As % of all permanent IT jobs located in West Sussex 75.40% 83.24% 84.50%
Number of salaries quoted 710 803 1141
Average salary £40,000 £44,750 £40,000
Average salary % change year-on-year
-10.61% +11.87%
90% offered a salary of more than £28,500 £27,500 £25,000
10% offered a salary of more than £60,000 £61,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Web Analytics
Jobs Demand Trend in West Sussex

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the West Sussex region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in West Sussex

Web Analytics
Salary Trend in West Sussex

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the West Sussex region.

Web Analytics Salary Trend in West Sussex

Web Analytics
Top 30 Related IT Skills in West Sussex

For the 6 months to 24 December 2014, IT jobs across the West Sussex region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 11 (100.00%) Analytics
2 8 (72.73%) Google
2 8 (72.73%) Google Analytics
3 6 (54.55%) Marketing
4 5 (45.45%) SEO
5 4 (36.36%) Finance
5 4 (36.36%) Digital Marketing
5 4 (36.36%) Online Marketing
5 4 (36.36%) Analytical Skills
6 3 (27.27%) Omniture
6 3 (27.27%) User Experience
7 2 (18.18%) HTML
7 2 (18.18%) E-Commerce
7 2 (18.18%) Adobe
7 2 (18.18%) WebTrends
7 2 (18.18%) Competitor Analysis
7 2 (18.18%) Pay per click
7 2 (18.18%) Statistics
7 2 (18.18%) Search Engine Marketing
7 2 (18.18%) Social Media
7 2 (18.18%) Performance Monitoring
8 1 (9.09%) C#
8 1 (9.09%) JavaScript
8 1 (9.09%) PHP
8 1 (9.09%) SQL
8 1 (9.09%) VB
8 1 (9.09%) VBA
8 1 (9.09%) .NET
8 1 (9.09%) MS Office
8 1 (9.09%) ASP.NET

Web Analytics
Top Related IT Skills in West Sussex by Category

For the 6 months to 24 December 2014, IT jobs across the West Sussex region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 1 (9.09%) MS Office
1 1 (9.09%) Spreadsheet
Business Applications
1 8 (72.73%) Google Analytics
2 2 (18.18%) WebTrends
General
1 6 (54.55%) Marketing
2 4 (36.36%) Finance
3 1 (9.09%) Advertising
Job Titles
1 9 (81.82%) Analyst
1 9 (81.82%) Web Analyst
2 2 (18.18%) SEO Executive
3 1 (9.09%) Junior
3 1 (9.09%) Junior Analyst
3 1 (9.09%) Technical Analyst
Libraries, Frameworks & Software Standards
1 2 (18.18%) HTML
2 1 (9.09%) .NET
2 1 (9.09%) ASP.NET
2 1 (9.09%) jQuery
Miscellaneous
1 4 (36.36%) Analytical Skills
2 3 (27.27%) User Experience
3 2 (18.18%) Statistics
3 2 (18.18%) Social Media
4 1 (9.09%) Performance Metrics
Processes & Methodologies
1 11 (100.00%) Analytics
2 5 (45.45%) SEO
3 4 (36.36%) Digital Marketing
3 4 (36.36%) Online Marketing
4 2 (18.18%) Competitor Analysis
4 2 (18.18%) Pay per click
4 2 (18.18%) Search Engine Marketing
4 2 (18.18%) Performance Monitoring
4 2 (18.18%) E-Commerce
5 1 (9.09%) Continuous Improvement
5 1 (9.09%) Time Management
Programming Languages
1 1 (9.09%) C#
1 1 (9.09%) JavaScript
1 1 (9.09%) PHP
1 1 (9.09%) SQL
1 1 (9.09%) VB
1 1 (9.09%) VBA
Vendors
1 8 (72.73%) Google
2 3 (27.27%) Omniture
3 2 (18.18%) Adobe
4 1 (9.09%) ClickTale