The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 22 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Oct 2014
Same period 2013 Same period 2012
Direct Marketing
Rank 252 232 228
Rank change year-on-year
-20 -4
Permanent jobs citing Direct Marketing 6 1 3
As % of all permanent IT jobs located in Yorkshire 0.081% 0.018% 0.051%
As % of the Processes & Methodologies category 0.097% 0.021% 0.063%
Number of salaries quoted 6 1 3
Average salary £34,250 £30,000 £40,000
Average salary % change year-on-year
+14.16% -25.00%
90% offered a salary of more than £26,750 £30,000 £28,000
10% offered a salary of more than £43,250 £30,000 £56,000
UK excluding London average salary £38,500 £39,000 £37,500
% change year-on-year
-1.28% +4.00%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6158 4814 4758
As % of all permanent IT jobs located in Yorkshire 83.24% 85.87% 80.53%
Number of salaries quoted 4843 3814 3882
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £27,500 £25,500
10% offered a salary of more than £57,500 £55,000 £57,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Direct Marketing
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Yorkshire

Direct Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Yorkshire region.

Direct Marketing Salary Trend in Yorkshire

Direct Marketing
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Direct Marketing across the Yorkshire region over the 3 months to 22 October 2014.

Direct Marketing Salary Histogram in Yorkshire

Direct Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Yorkshire region over the 3 months to 22 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 5 £30,000 -
North Yorkshire - 1 £47,500 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in Yorkshire

For the 6 months to 22 October 2014, IT jobs across the Yorkshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 7 (100.00%) Marketing
2 5 (71.43%) Analytics
3 4 (57.14%) Analytical Skills
3 4 (57.14%) Degree
4 3 (42.86%) SQL
4 3 (42.86%) CRM
4 3 (42.86%) SAS
4 3 (42.86%) Propensity Modelling
4 3 (42.86%) SPSS
5 2 (28.57%) Data Mining
5 2 (28.57%) Statistics
5 2 (28.57%) R
5 2 (28.57%) Oracle
6 1 (14.29%) Agile Software Development
6 1 (14.29%) Retail
6 1 (14.29%) Content Management
6 1 (14.29%) Software Testing
6 1 (14.29%) Web Analytics
6 1 (14.29%) MS PowerPoint
6 1 (14.29%) Pay per click
6 1 (14.29%) Computer Science
6 1 (14.29%) Drupal
6 1 (14.29%) Email Marketing
6 1 (14.29%) Digital Marketing
6 1 (14.29%) Time Management
6 1 (14.29%) FastStats
6 1 (14.29%) Social Media
6 1 (14.29%) Viral Marketing
6 1 (14.29%) Risk Management
6 1 (14.29%) SEO

Direct Marketing
Top Related IT Skills in Yorkshire by Category

For the 6 months to 22 October 2014, IT jobs across the Yorkshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (42.86%) SAS
2 1 (14.29%) Drupal
2 1 (14.29%) CMS
Applications
1 3 (42.86%) SPSS
2 1 (14.29%) MS PowerPoint
2 1 (14.29%) FastStats
Cloud Services
1 1 (14.29%) MailChimp
Database & Business Intelligence
1 2 (28.57%) Data Mining
General
1 7 (100.00%) Marketing
2 1 (14.29%) Retail
2 1 (14.29%) Finance
2 1 (14.29%) Advertising
Job Titles
1 2 (28.57%) Analyst
1 2 (28.57%) Consultant
1 2 (28.57%) CRM Consultant
2 1 (14.29%) Marketing Manager
2 1 (14.29%) Marketing Consultant
2 1 (14.29%) Data Analyst
2 1 (14.29%) Test Engineer
2 1 (14.29%) Software Test Engineer
2 1 (14.29%) PHP Developer
2 1 (14.29%) Marketing Analyst
2 1 (14.29%) Software Engineer
2 1 (14.29%) Developer
Miscellaneous
1 4 (57.14%) Analytical Skills
2 2 (28.57%) Statistics
3 1 (14.29%) Computer Science
3 1 (14.29%) Social Media
3 1 (14.29%) BBC
Processes & Methodologies
1 5 (71.43%) Analytics
2 3 (42.86%) CRM
2 3 (42.86%) Propensity Modelling
3 1 (14.29%) Agile Software Development
3 1 (14.29%) Content Management
3 1 (14.29%) Software Testing
3 1 (14.29%) Web Analytics
3 1 (14.29%) Pay per click
3 1 (14.29%) Email Marketing
3 1 (14.29%) Digital Marketing
3 1 (14.29%) Time Management
3 1 (14.29%) Viral Marketing
3 1 (14.29%) Risk Management
3 1 (14.29%) SEO
3 1 (14.29%) B2B
3 1 (14.29%) E-Commerce
3 1 (14.29%) Continuous Improvement
3 1 (14.29%) Social Media Marketing
3 1 (14.29%) Qualitative Research
3 1 (14.29%) Mobile Marketing
Programming Languages
1 3 (42.86%) SQL
2 2 (28.57%) R
3 1 (14.29%) PHP
3 1 (14.29%) VBA
Qualifications
1 4 (57.14%) Degree
Vendors
1 2 (28.57%) Oracle