The table below looks at the statistics for Direct Marketing skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Direct Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Direct Marketing
Rank 247 250 223
Rank change year-on-year
+3 -27
Permanent jobs citing Direct Marketing 3 2 2
As % of all permanent IT jobs located in Yorkshire 0.041% 0.029% 0.035%
As % of the Processes & Methodologies category 0.047% 0.035% 0.044%
Number of salaries quoted 2 1 2
Average salary £36,250 £30,000 £45,000
Average salary % change year-on-year
+20.83% -33.33%
UK excluding London average salary £38,000 £37,500 £45,000
% change year-on-year
+1.33% -16.66%
Direct Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6371 5704 4595
As % of all permanent IT jobs located in Yorkshire 87.08% 82.83% 80.36%
Number of salaries quoted 5186 4318 3694
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Direct Marketing
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Direct Marketing across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Direct Marketing Jobs Demand Trend in Yorkshire

Direct Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing across the Yorkshire region.

Direct Marketing Salary Trend in Yorkshire

Direct Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Direct Marketing within the Yorkshire region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North Yorkshire +14 3 £36,250 -
Direct Marketing
England

Direct Marketing
Top 30 Related IT Skills in Yorkshire

For the 6 months to 27 February 2015, IT jobs across the Yorkshire region citing Direct Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing.

1 6 (100.00%) Marketing
2 5 (83.33%) Analytics
3 4 (66.67%) CRM
3 4 (66.67%) SQL
4 3 (50.00%) Degree
4 3 (50.00%) Analytical Skills
5 2 (33.33%) SPSS
5 2 (33.33%) Campaign Management
5 2 (33.33%) Propensity Modelling
5 2 (33.33%) Email Marketing
5 2 (33.33%) Digital Marketing
5 2 (33.33%) Continuous Improvement
5 2 (33.33%) FastStats
5 2 (33.33%) Data Mining
5 2 (33.33%) SAS
5 2 (33.33%) B2B
5 2 (33.33%) Business Objects
5 2 (33.33%) SEO
5 2 (33.33%) Finance
5 2 (33.33%) Advertising
5 2 (33.33%) Games
6 1 (16.67%) Retail
6 1 (16.67%) Content Management
6 1 (16.67%) SQL Server Reporting Services
6 1 (16.67%) SQL Server Integration Services
6 1 (16.67%) Pay per click
6 1 (16.67%) Statistics
6 1 (16.67%) CMS
6 1 (16.67%) BBC
6 1 (16.67%) E-Commerce

Direct Marketing
Top Related IT Skills in Yorkshire by Category

For the 6 months to 27 February 2015, IT jobs across the Yorkshire region citing Direct Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Direct Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) SAS
2 1 (16.67%) CMS
2 1 (16.67%) Drupal
Applications
1 2 (33.33%) SPSS
1 2 (33.33%) FastStats
2 1 (16.67%) MS Office
Database & Business Intelligence
1 2 (33.33%) Data Mining
2 1 (16.67%) SQL Server Reporting Services
2 1 (16.67%) SQL Server Integration Services
2 1 (16.67%) SQL Server 2008
2 1 (16.67%) SQL Server
General
1 6 (100.00%) Marketing
2 2 (33.33%) Finance
2 2 (33.33%) Advertising
2 2 (33.33%) Games
3 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Developer
2 2 (33.33%) Analyst
3 1 (16.67%) Consultant
3 1 (16.67%) Applications Developer
3 1 (16.67%) Analyst Developer
3 1 (16.67%) PHP Developer
3 1 (16.67%) CRM Consultant
3 1 (16.67%) Marketing Manager
3 1 (16.67%) MI Analyst
3 1 (16.67%) Marketing Analyst
3 1 (16.67%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
1 1 (16.67%) .NET
Miscellaneous
1 3 (50.00%) Analytical Skills
2 1 (16.67%) BBC
2 1 (16.67%) Statistics
2 1 (16.67%) Computer Science
2 1 (16.67%) Social Media
Processes & Methodologies
1 5 (83.33%) Analytics
2 4 (66.67%) CRM
3 2 (33.33%) Email Marketing
3 2 (33.33%) Digital Marketing
3 2 (33.33%) B2B
3 2 (33.33%) SEO
3 2 (33.33%) Continuous Improvement
3 2 (33.33%) Campaign Management
3 2 (33.33%) Propensity Modelling
4 1 (16.67%) Qualitative Research
4 1 (16.67%) Line Management
4 1 (16.67%) Social Media Marketing
4 1 (16.67%) Mobile Marketing
4 1 (16.67%) Content Management
4 1 (16.67%) Pay per click
4 1 (16.67%) Viral Marketing
4 1 (16.67%) E-Commerce
Programming Languages
1 4 (66.67%) SQL
2 1 (16.67%) R
2 1 (16.67%) PHP
Qualifications
1 3 (50.00%) Degree
Vendors
1 2 (33.33%) Business Objects
2 1 (16.67%) Microsoft
2 1 (16.67%) Unica
2 1 (16.67%) Oracle