The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank - 259 229
Permanent jobs citing Marketing Analytics 0 4 3
As % of all permanent IT jobs located in Yorkshire - 0.053% 0.051%
As % of the Processes & Methodologies category - 0.064% 0.064%
Number of salaries quoted 0 4 3
Average salary - £43,750 £29,000
Average salary % change year-on-year
- +50.86%
UK excluding London average salary £40,000 £32,500 £40,000
% change year-on-year
+23.07% -18.75%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6209 6263 4706
As % of all permanent IT jobs located in Yorkshire 86.55% 83.44% 80.73%
Number of salaries quoted 4932 4870 3642
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £28,500 £27,500 £26,500
10% offered a salary of more than £55,000 £55,000 £56,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Marketing Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Yorkshire

Marketing Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Yorkshire region.

Marketing Analytics Salary Trend in Yorkshire

Marketing Analytics
Top 22 Related IT Skills in Yorkshire

For the 6 months to 24 April 2015, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
1 9 (100.00%) Analytical Skills
2 7 (77.78%) Data Mining
2 7 (77.78%) SAS
2 7 (77.78%) SQL
3 5 (55.56%) MS Excel
3 5 (55.56%) Retail
3 5 (55.56%) Customer Segmentation
3 5 (55.56%) E-Commerce
3 5 (55.56%) Statistical Modelling
4 2 (22.22%) Coaching
4 2 (22.22%) Predictive Modelling
4 2 (22.22%) Social Media
4 2 (22.22%) R
4 2 (22.22%) Data Governance
4 2 (22.22%) Customer Insight
4 2 (22.22%) Information Management
4 2 (22.22%) Data Warehouse
4 2 (22.22%) Service Delivery
4 2 (22.22%) Business Intelligence
4 2 (22.22%) OLE

Marketing Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 24 April 2015, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (77.78%) SAS
Applications
1 5 (55.56%) MS Excel
Database & Business Intelligence
1 7 (77.78%) Data Mining
2 2 (22.22%) Data Warehouse
General
1 9 (100.00%) Marketing
2 5 (55.56%) Retail
Job Titles
1 7 (77.78%) Analyst
1 7 (77.78%) Marketing Analyst
2 5 (55.56%) Insight Analyst
3 2 (22.22%) Marketing Data Analyst
3 2 (22.22%) Head of Business Intelligence
3 2 (22.22%) Data Analyst
Libraries, Frameworks & Software Standards
1 2 (22.22%) OLE
Miscellaneous
1 9 (100.00%) Analytical Skills
2 2 (22.22%) Social Media
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) Customer Segmentation
2 5 (55.56%) Statistical Modelling
2 5 (55.56%) E-Commerce
3 2 (22.22%) Business Intelligence
3 2 (22.22%) Service Delivery
3 2 (22.22%) Information Management
3 2 (22.22%) Predictive Modelling
3 2 (22.22%) Data Governance
3 2 (22.22%) Customer Insight
3 2 (22.22%) Coaching
Programming Languages
1 7 (77.78%) SQL
2 2 (22.22%) R