The first table below looks at the demand for Marketing Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 14 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Yorkshire region.

Location
3 months to
14 Jul 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank - 220 220
Permanent jobs citing Marketing Analytics 0 2 2
As % of all permanent IT jobs located in Yorkshire - 0.037% 0.037%
As % of the Processes & Methodologies category - 0.046% 0.047%
Number of salaries quoted 0 2 2
Average salary - £22,500 £30,250
Average salary % change year-on-year
- -25.61%
UK excluding London average salary £35,000 £36,500 £34,000
% change year-on-year
-4.10% +7.35%
Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
5644 4363 4221
As % of all permanent IT jobs located in Yorkshire 80.50% 81.43% 78.02%
Number of salaries quoted 4419 3366 3444
Average salary £40,000 £37,500 £36,500
Average salary % change year-on-year
+6.66% +2.73%
90% offered a salary of more than £28,500 £26,000 £25,500
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -
Marketing Analytics
England

Marketing Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Yorkshire

Marketing Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Yorkshire region.

Marketing Analytics Salary Trend in Yorkshire

Marketing Analytics
Top 22 Related IT Skills in Yorkshire

For the 6 months to 14 July 2014, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 4 (100.00%) SQL
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 2 (50.00%) Campaign Analysis
2 2 (50.00%) Propensity Modelling
2 2 (50.00%) Base SAS
2 2 (50.00%) SiteCatalyst
2 2 (50.00%) Statistical Modelling
2 2 (50.00%) Data Analytics
2 2 (50.00%) VBA
2 2 (50.00%) Business Objects
2 2 (50.00%) MS Excel
2 2 (50.00%) SAS
2 2 (50.00%) B2C
2 2 (50.00%) Internet
2 2 (50.00%) Telecoms
2 2 (50.00%) Finance
2 2 (50.00%) Automotive
2 2 (50.00%) Banking
2 2 (50.00%) Retail
2 2 (50.00%) Web Analytics
2 2 (50.00%) Omniture

Marketing Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 14 July 2014, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (50.00%) SAS
Applications
1 2 (50.00%) MS Excel
Business Applications
1 2 (50.00%) SiteCatalyst
Communications & Networking
1 2 (50.00%) Internet
Database & Business Intelligence
1 2 (50.00%) Base SAS
General
1 4 (100.00%) Marketing
2 2 (50.00%) Telecoms
2 2 (50.00%) Finance
2 2 (50.00%) Automotive
2 2 (50.00%) Banking
2 2 (50.00%) Retail
Job Titles
1 4 (100.00%) Analyst
2 2 (50.00%) Senior Manager
2 2 (50.00%) Senior Analyst
2 2 (50.00%) Data Analyst
2 2 (50.00%) Web Analyst
2 2 (50.00%) Web Manager
2 2 (50.00%) Senior Web Analyst
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Campaign Analysis
2 2 (50.00%) Propensity Modelling
2 2 (50.00%) B2C
2 2 (50.00%) Web Analytics
2 2 (50.00%) Statistical Modelling
2 2 (50.00%) Data Analytics
Programming Languages
1 4 (100.00%) SQL
2 2 (50.00%) VBA
Vendors
1 2 (50.00%) Business Objects
1 2 (50.00%) Omniture