The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Marketing Analytics
Rank 246 242 226
Rank change year-on-year
-4 -16
Permanent jobs citing Marketing Analytics 14 1 5
As % of all permanent IT jobs located in Yorkshire 0.20% 0.016% 0.081%
As % of the Processes & Methodologies category 0.23% 0.019% 0.10%
Number of salaries quoted 14 1 5
Average salary £35,000 £45,500 £35,000
Average salary % change year-on-year
-23.07% +30.00%
90% offered a salary of more than £28,250 £45,500 £27,400
10% offered a salary of more than £85,000 £45,500 £38,000
UK excluding London average salary £35,000 £42,250 £36,000
% change year-on-year
-17.15% +17.36%
Marketing Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6061 5181 4896
As % of all permanent IT jobs located in Yorkshire 85.84% 83.55% 79.74%
Number of salaries quoted 4920 3991 4075
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £57,500 £52,500 £57,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in Yorkshire

Marketing Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the Yorkshire region.

Marketing Analytics Salary Trend in Yorkshire

Marketing Analytics
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Marketing Analytics across the Yorkshire region over the 3 months to 24 December 2014.

Marketing Analytics Salary Histogram in Yorkshire

Marketing Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Analytics within the Yorkshire region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 10 £32,500 -
Humberside - 4 £85,000 -
Marketing Analytics
England

Marketing Analytics
Top 25 Related IT Skills in Yorkshire

For the 6 months to 24 December 2014, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 15 (100.00%) Marketing
1 15 (100.00%) Analytics
1 15 (100.00%) Analytical Skills
2 11 (73.33%) SQL
2 11 (73.33%) Data Mining
2 11 (73.33%) SAS
3 6 (40.00%) Predictive Modelling
4 5 (33.33%) MS Excel
4 5 (33.33%) E-Commerce
4 5 (33.33%) Retail
4 5 (33.33%) Statistical Modelling
4 5 (33.33%) Customer Segmentation
5 4 (26.67%) Data Warehouse
5 4 (26.67%) Business Intelligence
5 4 (26.67%) OLE
5 4 (26.67%) Service Delivery
5 4 (26.67%) Information Management
5 4 (26.67%) Social Media
5 4 (26.67%) R
5 4 (26.67%) Data Governance
5 4 (26.67%) Customer Insight
5 4 (26.67%) Coaching
6 1 (6.67%) Credit Risk
6 1 (6.67%) Base SAS
6 1 (6.67%) Data Analytics

Marketing Analytics
Top Related IT Skills in Yorkshire by Category

For the 6 months to 24 December 2014, IT jobs across the Yorkshire region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (73.33%) SAS
Applications
1 5 (33.33%) MS Excel
Database & Business Intelligence
1 11 (73.33%) Data Mining
2 4 (26.67%) Data Warehouse
3 1 (6.67%) Base SAS
General
1 15 (100.00%) Marketing
2 5 (33.33%) Retail
Job Titles
1 10 (66.67%) Analyst
1 10 (66.67%) Marketing Analyst
2 5 (33.33%) Data Analyst
2 5 (33.33%) Insight Analyst
2 5 (33.33%) Marketing Data Analyst
3 4 (26.67%) Head of Business Intelligence
Libraries, Frameworks & Software Standards
1 4 (26.67%) OLE
Miscellaneous
1 15 (100.00%) Analytical Skills
2 4 (26.67%) Social Media
3 1 (6.67%) Credit Risk
Processes & Methodologies
1 15 (100.00%) Analytics
2 6 (40.00%) Predictive Modelling
3 5 (33.33%) Statistical Modelling
3 5 (33.33%) E-Commerce
3 5 (33.33%) Customer Segmentation
4 4 (26.67%) Coaching
4 4 (26.67%) Business Intelligence
4 4 (26.67%) Service Delivery
4 4 (26.67%) Information Management
4 4 (26.67%) Data Governance
4 4 (26.67%) Customer Insight
5 1 (6.67%) Data Analytics
Programming Languages
1 11 (73.33%) SQL
2 4 (26.67%) R