The table below looks at the prevalence of the term Digital Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Media over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Media
South East / Berkshire
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 92 114 135
Rank change year-on-year +22 +21  
Contract jobs citing Digital Media 3 7 5
As % of all contract IT jobs advertised in Berkshire 0.17% 0.28% 0.17%
As % of the Miscellaneous category 0.56% 1.08% 0.64%
Number of daily rates quoted 1 3 4
Median daily rate £375 £338 £344
Median daily rate % change year-on-year +11.11% -1.81%  
UK excluding London median daily rate £375 £350 £325
% change year-on-year +7.14% +7.69%  
Number of hourly rates quoted 0 2 1
Median hourly rate - £12.50 £42.50
Median hourly rate % change year-on-year - -70.58%  
UK excluding London median hourly rate - £10.00 £32.26
% change year-on-year - -69.00%  

Digital Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

Generic IT Skills
Berkshire
Contract job vacancies with a requirement for generic IT skills 533 646 779
As % of all contract IT job vacancies advertised in Berkshire 29.33% 26.24% 26.19%
Number of daily rates quoted 241 339 382
Median daily rate £420 £400 £389
Median daily rate % change year-on-year +5.00% +2.89%  
90% offered a daily rate of more than £255 £258 £208
10% offered a daily rate of more than £550 £525 £525
UK excluding London median daily rate £400 £375 £375
% change year-on-year +6.66% -  
Number of hourly rates quoted 30 26 36
Median hourly rate £15.00 £29.00 £17.22
Median hourly rate % change year-on-year -48.27% +68.40%  
90% offered a hourly rate of more than £12.00 £13.50 £13.00
10% offered a hourly rate of more than £37.27 £63.00 £38.00
UK excluding London median hourly rate £18.68 £27.22 £18.83
% change year-on-year -31.36% +44.56%  

Digital Media
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Digital Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Digital Media in Berkshire

Digital Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Media in Berkshire.

Contractor daily rate trend for Digital Media in Berkshire

Digital Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Media in Berkshire.

Contractor hourly rate trend for Digital Media in Berkshire

Digital Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Media within the Berkshire region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +15 1 £375 +177.77% 1
Digital Media
South East

For the 6 months to 28 March 2017, IT contractor jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Digital Media.

1 3 (100.00%) Social Media
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Pay per click
2 2 (66.67%) Marketing
2 2 (66.67%) Facebook
2 2 (66.67%) Twitter
2 2 (66.67%) Brand Awareness
2 2 (66.67%) SEO
2 2 (66.67%) Content Marketing
2 2 (66.67%) Content Marketing Strategy
2 2 (66.67%) Digital Marketing
3 1 (33.33%) Advertising
3 1 (33.33%) Agile Software Development
3 1 (33.33%) MS Office
3 1 (33.33%) SharePoint
3 1 (33.33%) Microsoft
3 1 (33.33%) Change Management
3 1 (33.33%) Telecoms
3 1 (33.33%) Affiliate Marketing
3 1 (33.33%) Yammer
3 1 (33.33%) Copywriting

Digital Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) SharePoint
Applications
1 1 (33.33%) MS Office
Cloud Services
1 1 (33.33%) Yammer
General
1 2 (66.67%) Brand Awareness
1 2 (66.67%) Marketing
2 1 (33.33%) Advertising
2 1 (33.33%) Telecoms
Job Titles
1 1 (33.33%) Communications Manager
1 1 (33.33%) Internal Communications Manager
Miscellaneous
1 3 (100.00%) Social Media
Processes & Methodologies
1 2 (66.67%) Content Marketing
1 2 (66.67%) Content Marketing Strategy
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Marketing Strategy
1 2 (66.67%) Pay per click
1 2 (66.67%) SEO
2 1 (33.33%) Affiliate Marketing
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Change Management
2 1 (33.33%) Copywriting
Vendors
1 2 (66.67%) Facebook
1 2 (66.67%) Twitter
2 1 (33.33%) Microsoft