The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
London / City of London
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 155 158 196
Rank change year-on-year +3 +38  
Contract jobs citing Copywriting 9 5 5
As % of all contract IT jobs advertised in the City of London 0.27% 0.15% 0.087%
As % of the Processes & Methodologies category 0.31% 0.17% 0.11%
Number of daily rates quoted 4 3 2
Median daily rate £228 £375 £196
Median daily rate % change year-on-year -39.33% +91.08%  
90% offered a daily rate of more than £125 £375 £103
10% offered a daily rate of more than £330 £375 £289
UK excluding London median daily rate £225 £200 £400
% change year-on-year +12.50% -50.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £32.00 -

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2912 2905 4654
As % of all contract IT job vacancies advertised in the City of London 88.14% 85.77% 81.11%
Number of daily rates quoted 2231 2377 3660
Median daily rate £500 £475 £465
Median daily rate % change year-on-year +5.26% +2.15%  
90% offered a daily rate of more than £350 £338 £325
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 24 23 56
Median hourly rate £20.00 £19.00 £24.50
Median hourly rate % change year-on-year +5.26% -22.44%  
90% offered a hourly rate of more than £14.75 £12.50 £15.07
10% offered a hourly rate of more than £41.00 £35.20 £55.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Copywriting
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in the City of London

Copywriting
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in the City of London.

Contractor daily rate trend for Copywriting in the City of London

Copywriting
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Copywriting in the City of London over the 3 months to 27 June 2017.

Contractor daily rate histogram for Copywriting in the City of London

Copywriting
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting in the City of London.

Contractor hourly rate trend for Copywriting in the City of London

For the 6 months to 27 June 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Copywriting.

1 8 (57.14%) User Experience
2 6 (42.86%) HTML
2 6 (42.86%) Degree
3 5 (35.71%) Marketing
3 5 (35.71%) CSS
3 5 (35.71%) Scrum
3 5 (35.71%) Agile Software Development
3 5 (35.71%) Analytical Skills
3 5 (35.71%) HTML5
3 5 (35.71%) CSS3
3 5 (35.71%) Mobile App
4 4 (28.57%) Typography
4 4 (28.57%) Finance
5 3 (21.43%) Legal
5 3 (21.43%) Banking
5 3 (21.43%) Content Management
5 3 (21.43%) Adobe
5 3 (21.43%) Stakeholder Management
5 3 (21.43%) CMS
5 3 (21.43%) Iconography
5 3 (21.43%) Adobe Creative Suite
5 3 (21.43%) Analytics
6 2 (14.29%) Twitter
6 2 (14.29%) Wireframes
6 2 (14.29%) Stakeholder and Relationship Management
6 2 (14.29%) Prototyping
6 2 (14.29%) Content Marketing
6 2 (14.29%) Mobile Banking
6 2 (14.29%) Relational Database
6 2 (14.29%) OmniGraffle

Copywriting
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) CMS
2 1 (7.14%) Sitecore CMS
2 1 (7.14%) WordPress
Applications
1 3 (21.43%) Adobe Creative Suite
2 2 (14.29%) OmniGraffle
Business Applications
1 1 (7.14%) Magento
Cloud Services
1 2 (14.29%) Google Analytics
2 1 (7.14%) MailChimp
Communications & Networking
1 2 (14.29%) Internet
Database & Business Intelligence
1 2 (14.29%) Relational Database
Development Applications
1 2 (14.29%) Axure RP
General
1 5 (35.71%) Marketing
2 4 (28.57%) Finance
3 3 (21.43%) Banking
3 3 (21.43%) Legal
4 2 (14.29%) Investment Banking
4 2 (14.29%) Publishing
5 1 (7.14%) Automotive
5 1 (7.14%) Law
Job Titles
1 5 (35.71%) Designer
2 3 (21.43%) UI Designer
3 2 (14.29%) Content Manager
3 2 (14.29%) Copywriter
3 2 (14.29%) User Experience Manager
3 2 (14.29%) UX Designer
4 1 (7.14%) Digital Executive
4 1 (7.14%) Digital Marketing Executive
4 1 (7.14%) Junior
4 1 (7.14%) Junior Copywriter
4 1 (7.14%) Marketing Executive
4 1 (7.14%) Visual Designer
4 1 (7.14%) Web Editor
Libraries, Frameworks & Software Standards
1 6 (42.86%) HTML
2 5 (35.71%) CSS
2 5 (35.71%) CSS3
2 5 (35.71%) HTML5
3 2 (14.29%) Flash
4 1 (7.14%) Velocity
4 1 (7.14%) XML
Miscellaneous
1 8 (57.14%) User Experience
2 5 (35.71%) Analytical Skills
2 5 (35.71%) Mobile App
3 2 (14.29%) Mobile Banking
4 1 (7.14%) Social Media
4 1 (7.14%) Taxonomies
Processes & Methodologies
1 5 (35.71%) Agile Software Development
1 5 (35.71%) Scrum
2 4 (28.57%) Typography
3 3 (21.43%) Analytics
3 3 (21.43%) Content Management
3 3 (21.43%) Iconography
3 3 (21.43%) Stakeholder Management
4 2 (14.29%) Benchmarking
4 2 (14.29%) Content Marketing
4 2 (14.29%) Data Analysis
4 2 (14.29%) Email Marketing
4 2 (14.29%) Prototyping
4 2 (14.29%) SEO
4 2 (14.29%) Stakeholder and Relationship Management
4 2 (14.29%) Wireframes
5 1 (7.14%) Content Development
5 1 (7.14%) Digital Marketing
5 1 (7.14%) Digital Transformation Programme
5 1 (7.14%) Migration
5 1 (7.14%) Mobile First
Qualifications
1 6 (42.86%) Degree
Vendors
1 3 (21.43%) Adobe
2 2 (14.29%) Google
2 2 (14.29%) Twitter
3 1 (7.14%) Facebook
3 1 (7.14%) Sitecore