The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Copywriting
London / City of London
Rank 150 158 191
Rank change year-on-year +8 +33  
Contract jobs citing Copywriting 5 1 4
As % of all contract IT jobs advertised in the City of London 0.17% 0.030% 0.079%
As % of the Processes & Methodologies category 0.19% 0.034% 0.096%
Number of daily rates quoted 3 1 4
Median daily rate £175 £568 £263
Median daily rate % change year-on-year -69.16% +116.19%  
90% offered a daily rate of more than £127 £568 £213
10% offered a daily rate of more than £615 £568 £382
UK excluding London median daily rate £250 £225 £318
% change year-on-year +11.11% -29.13%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - £14.00

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2590 2921 4181
As % of all contract IT job vacancies advertised in the City of London 85.48% 87.82% 82.55%
Number of daily rates quoted 2034 2334 3226
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £345 £325 £313
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 22 27 36
Median hourly rate £16.00 £20.89 £20.45
Median hourly rate % change year-on-year -23.40% +2.17%  
90% offered a hourly rate of more than £13.50 £14.20 £12.50
10% offered a hourly rate of more than £28.35 £47.50 £92.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Copywriting
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in the City of London

Copywriting
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting in the City of London.

Contractor daily rate trend for Copywriting in the City of London

Copywriting
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Copywriting in the City of London over the 3 months to 25 March 2017.

Contractor daily rate histogram for Copywriting in the City of London

Copywriting
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting in the City of London.

Contractor hourly rate trend for Copywriting in the City of London

Copywriting
Top 30 Related IT Skills in the City of London

For the 6 months to 25 March 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Copywriting.

1 5 (62.50%) Marketing
2 3 (37.50%) Degree
2 3 (37.50%) Agile Software Development
2 3 (37.50%) HTML
2 3 (37.50%) CSS
2 3 (37.50%) Finance
2 3 (37.50%) CMS
2 3 (37.50%) User Experience
3 2 (25.00%) Analytical Skills
3 2 (25.00%) Analytics
3 2 (25.00%) Mobile App
3 2 (25.00%) Content Marketing
3 2 (25.00%) HTML5
3 2 (25.00%) CSS3
3 2 (25.00%) Mobile First
3 2 (25.00%) Scrum
3 2 (25.00%) Publishing
3 2 (25.00%) Migration
3 2 (25.00%) Sitecore CMS
3 2 (25.00%) Sitecore
4 1 (12.50%) Enterprise Content Management
4 1 (12.50%) Velocity
4 1 (12.50%) Google Analytics
4 1 (12.50%) Email Marketing
4 1 (12.50%) Digital Marketing
4 1 (12.50%) Banking
4 1 (12.50%) Content Management
4 1 (12.50%) Google
4 1 (12.50%) Taxonomies
4 1 (12.50%) Ontologies

Copywriting
Top Related IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 2 (25.00%) Sitecore CMS
Applications
1 1 (12.50%) Adobe Creative Suite
1 1 (12.50%) OmniGraffle
Cloud Services
1 1 (12.50%) Google Analytics
Development Applications
1 1 (12.50%) Axure RP
General
1 5 (62.50%) Marketing
2 3 (37.50%) Finance
3 2 (25.00%) Publishing
4 1 (12.50%) Advertising
4 1 (12.50%) Automotive
4 1 (12.50%) Banking
4 1 (12.50%) Legal
4 1 (12.50%) Telecoms
Job Titles
1 2 (25.00%) Copywriter
1 2 (25.00%) Designer
2 1 (12.50%) Content Editor
2 1 (12.50%) Content Manager
2 1 (12.50%) Digital Content Editor
2 1 (12.50%) Digital Copywriter
2 1 (12.50%) Digital Editor
2 1 (12.50%) Digital Executive
2 1 (12.50%) Digital Marketing Executive
2 1 (12.50%) Marketing Executive
2 1 (12.50%) Senior Copywriter
2 1 (12.50%) UI Designer
2 1 (12.50%) UX Designer
2 1 (12.50%) Web Content Manager
2 1 (12.50%) Web Editor
2 1 (12.50%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) CSS
1 3 (37.50%) HTML
2 2 (25.00%) CSS3
2 2 (25.00%) HTML5
3 1 (12.50%) Flash
3 1 (12.50%) Velocity
Miscellaneous
1 3 (37.50%) User Experience
2 2 (25.00%) Analytical Skills
2 2 (25.00%) Mobile App
3 1 (12.50%) Social Media
3 1 (12.50%) Taxonomies
Processes & Methodologies
1 3 (37.50%) Agile Software Development
2 2 (25.00%) Analytics
2 2 (25.00%) Content Marketing
2 2 (25.00%) Migration
2 2 (25.00%) Mobile First
2 2 (25.00%) Scrum
3 1 (12.50%) B2B
3 1 (12.50%) B2C
3 1 (12.50%) Content Management
3 1 (12.50%) Data Privacy
3 1 (12.50%) Digital Marketing
3 1 (12.50%) Email Marketing
3 1 (12.50%) Enterprise Content Management
3 1 (12.50%) Iconography
3 1 (12.50%) Ontologies
3 1 (12.50%) Project Management
3 1 (12.50%) Prototyping
3 1 (12.50%) Stakeholder Management
3 1 (12.50%) Typography
3 1 (12.50%) Wireframes
Qualifications
1 3 (37.50%) Degree
Vendors
1 2 (25.00%) Sitecore
2 1 (12.50%) Adobe
2 1 (12.50%) Facebook
2 1 (12.50%) Google
2 1 (12.50%) Twitter