Google Ads (formerly AdWords)
Central London > City of Westminster
The table below provides summary statistics and contractor rates for jobs advertised in the City of Westminster requiring Google Ads skills. It covers contract job vacancies from the 6 months leading up to 2 August 2026, with comparisons to the same periods in the previous two years.
|
|
6 months to 2 Aug 2026 |
Same period 2025 | Same period 2024 |
|---|---|---|---|
| Rank | 17 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Google Ads | 3 | 0 | 0 |
| As % of all contract jobs in the City of Westminster | 4.29% | - | - |
| As % of the Cloud Services category | 6.52% | - | - |
| Number of daily rates quoted | 3 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £200 | - | - |
| Median daily rate (50th Percentile) | £201 | - | - |
| 75th Percentile | £201 | - | - |
| 90th Percentile | - | - | - |
| Central London median daily rate | £201 | - | - |
All Cloud Computing Skills
City of Westminster
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the City of Westminster.
| Contract vacancies with a requirement for cloud computing skills | 46 | 23 | 13 |
| As % of all contract IT jobs advertised in the City of Westminster | 65.71% | 53.49% | 33.33% |
| Number of daily rates quoted | 32 | 15 | 11 |
| 10th Percentile | £323 | £425 | £463 |
| 25th Percentile | £491 | £500 | £525 |
| Median daily rate (50th Percentile) | £580 | £580 | £575 |
| Median % change year-on-year | - | +0.87% | +9.52% |
| 75th Percentile | £650 | £650 | £625 |
| 90th Percentile | £738 | £670 | £700 |
| Central London median daily rate | £550 | £550 | £550 |
| % change year-on-year | - | - | -4.35% |
| Number of hourly rates quoted | 2 | 0 | 0 |
| 10th Percentile | £63.75 | - | - |
| 25th Percentile | £67.50 | - | - |
| Median hourly rate | £75.00 | - | - |
| 75th Percentile | £82.50 | - | - |
| 90th Percentile | £86.25 | - | - |
| Central London median hourly rate | £37.50 | £34.65 | £27.00 |
| % change year-on-year | +8.23% | +28.33% | -22.86% |
Google Ads
Job Vacancy Trend in the City of Westminster
Historical trend showing the proportion of contract IT job postings citing Google Ads relative to all contract IT jobs advertised in the City of Westminster.
Google Ads
Contract Job Locations in the City of Westminster
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the City of Westminster region over the 6 months to 2 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Westminster | - | 1 | £201 | - | 2 |
| Google Ads Central London |
|||||
Google Ads
Co-Occurring Skills & Capabilities in the City of Westminster by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
|
|
|||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||