Google Ads (formerly AdWords)
North West > Cumbria
The table below provides summary statistics and contractor rates for jobs advertised in Cumbria requiring Google Ads skills. It covers contract job vacancies from the 6 months leading up to 26 February 2026, with comparisons to the same periods in the previous two years.
| 6 months to 26 Feb 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 33 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Google Ads | 1 | 0 | 0 |
| As % of all contract jobs in Cumbria | 0.68% | - | - |
| As % of the Cloud Services category | 20.00% | - | - |
| Number of daily rates quoted | 1 | 0 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | £380 | - | - |
| Median daily rate (50th Percentile) | £381 | - | - |
| 75th Percentile | £381 | - | - |
| 90th Percentile | - | - | - |
| North West median daily rate | £381 | £425 | - |
| % change year-on-year | -10.48% | - | - |
All Cloud Computing Skills
Cumbria
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Cumbria.
| Contract vacancies with a requirement for cloud computing skills | 5 | 17 | 24 |
| As % of all contract IT jobs advertised in Cumbria | 3.40% | 7.73% | 11.16% |
| Number of daily rates quoted | 3 | 7 | 16 |
| 10th Percentile | £222 | £176 | £450 |
| 25th Percentile | £225 | £231 | £470 |
| Median daily rate (50th Percentile) | £230 | £525 | £522 |
| Median % change year-on-year | -56.19% | +0.67% | +22.13% |
| 75th Percentile | £305 | £538 | £603 |
| 90th Percentile | £351 | - | £613 |
| North West median daily rate | £450 | £475 | £488 |
| % change year-on-year | -5.26% | -2.71% | -2.35% |
| Number of hourly rates quoted | 0 | 0 | 7 |
| Median hourly rate | - | - | £13.00 |
| North West median hourly rate | £60.00 | £28.75 | £17.72 |
| % change year-on-year | +108.70% | +62.25% | -64.56% |
Google Ads
Contract Job Locations in Cumbria
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the Cumbria region over the 6 months to 26 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Barrow-in-Furness | - | 1 | £381 | - | 1 |
| Google Ads North West |
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Google Ads
Co-Occurring Skills & Capabilities in Cumbria by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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