Period
to 13 November 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 13 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
England > London
6 months to
13 Nov 2018
Same period 2017 Same period 2016
Rank 608 614 621
Rank change year-on-year +6 +7 -4
Contract jobs citing AdWords 26 28 13
As % of all contract IT jobs advertised in London 0.056% 0.060% 0.029%
As % of the Cloud Services category 0.22% 0.33% 0.21%
Number of daily rates quoted 19 19 7
London median daily rate £400 £302 £250
Median daily rate % change year-on-year +32.45% +20.80% +40.85%
10th Percentile £235 £153 £203
90th Percentile £575 £408 £395
England median daily rate £388 £320 £250
% change year-on-year +21.09% +28.00% +47.06%
Number of hourly rates quoted 0 3 1
London median hourly rate - £26.78 £100.00
Median hourly rate % change year-on-year - -73.23% +425.49%
England median hourly rate - £26.78 £100.00
% change year-on-year - -73.23% +425.49%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 12,058 8,581 6,281
As % of all contract IT jobs advertised in London 26.09% 18.43% 14.08%
Number of daily rates quoted 8,926 6,423 4,616
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% +8.57%
10th Percentile £325 £310 £300
90th Percentile £675 £638 £625
England median daily rate £490 £475 £450
% change year-on-year +3.16% +5.56% +5.88%
Number of hourly rates quoted 76 78 49
London median hourly rate £19.00 £21.90 £23.50
Median hourly rate % change year-on-year -13.24% -6.81% +8.60%
10th Percentile £12.50 £12.00 £14.81
90th Percentile £70.22 £165.00 £98.00
England median hourly rate £17.50 £20.00 £19.00
% change year-on-year -12.50% +5.26% -13.64%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords in London.

Contractor daily rate trend for AdWords in London

AdWords
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing AdWords in London over the 6 months to 13 November 2018.

Contractor daily rate histogram for AdWords in London

AdWords
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords in London.

Contractor hourly rate trend for AdWords in London

AdWords
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the London region over the 6 months to 13 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -17 5 £275 +120.00% 2
West London 0 2 £275 +37.50% 4
AdWords
England

For the 6 months to 13 November 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for AdWords.

1 22 (84.62%) Google
2 18 (69.23%) Marketing
3 15 (57.69%) Advertising
4 11 (42.31%) SEO
5 9 (34.62%) SQL
5 9 (34.62%) B2B
5 9 (34.62%) Social Media
5 9 (34.62%) Marketing Strategy
5 9 (34.62%) Docker
6 8 (30.77%) Facebook
6 8 (30.77%) Finance
6 8 (30.77%) Digital Marketing
7 7 (26.92%) Degree
7 7 (26.92%) Python
8 6 (23.08%) AngularJS
8 6 (23.08%) Microservices
9 5 (19.23%) Google Cloud Platform
9 5 (19.23%) Brand Awareness
9 5 (19.23%) Jenkins
9 5 (19.23%) Twitter
9 5 (19.23%) Big Data
9 5 (19.23%) Flask
9 5 (19.23%) Analytical Skills
9 5 (19.23%) REST
9 5 (19.23%) BDD
9 5 (19.23%) Microsoft
9 5 (19.23%) TDD
9 5 (19.23%) Blog
9 5 (19.23%) Selenium
9 5 (19.23%) Django

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.85%) Jupyter
Applications
1 2 (7.69%) Microsoft Excel
1 2 (7.69%) Microsoft Office
Cloud Services
1 5 (19.23%) Google Cloud Platform
2 4 (15.38%) Google App Engine
3 3 (11.54%) Amazon AWS
4 2 (7.69%) Google Analytics
4 2 (7.69%) Google Tag Manager
Communications & Networking
1 2 (7.69%) AMQP
1 2 (7.69%) Internet
Database & Business Intelligence
1 5 (19.23%) Big Data
2 3 (11.54%) Couchbase
2 3 (11.54%) NoSQL
3 2 (7.69%) Data Mining
4 1 (3.85%) BigQuery
Development Applications
1 5 (19.23%) Jenkins
1 5 (19.23%) Selenium
2 2 (7.69%) Git (software)
General
1 18 (69.23%) Marketing
2 15 (57.69%) Advertising
3 8 (30.77%) Finance
4 5 (19.23%) Brand Awareness
5 2 (7.69%) Arabic Language
5 2 (7.69%) Digital Economy
5 2 (7.69%) French Language
5 2 (7.69%) German Language
5 2 (7.69%) Legal
6 1 (3.85%) Retail
Job Titles
1 8 (30.77%) Marketing Manager
2 5 (19.23%) Developer
2 5 (19.23%) Python Developer
3 3 (11.54%) Consultant
3 3 (11.54%) Technical Leader
4 2 (7.69%) Digital Marketing Consultant
4 2 (7.69%) Marketing Consultant
4 2 (7.69%) PHP Developer
4 2 (7.69%) Python Engineer
4 2 (7.69%) Python Software Engineer
4 2 (7.69%) Software Engineer
5 1 (3.85%) Analyst
5 1 (3.85%) Backend Developer
5 1 (3.85%) Data Analyst
5 1 (3.85%) Data Insight Analyst
5 1 (3.85%) Digital Analyst
5 1 (3.85%) Digital Insight Analyst
5 1 (3.85%) Implementation Manager
5 1 (3.85%) Insight Data Analyst
5 1 (3.85%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (23.08%) AngularJS
2 5 (19.23%) Django
2 5 (19.23%) Flask
2 5 (19.23%) REST
3 3 (11.54%) Node.js
3 3 (11.54%) OAuth
4 2 (7.69%) gRPC
5 1 (3.85%) HTML
5 1 (3.85%) Keras
5 1 (3.85%) NumPy
5 1 (3.85%) Pandas
5 1 (3.85%) React
5 1 (3.85%) SciPy
5 1 (3.85%) Spring
5 1 (3.85%) TensorFlow
Miscellaneous
1 9 (34.62%) Social Media
2 5 (19.23%) Analytical Skills
2 5 (19.23%) Blog
3 3 (11.54%) Algorithms
4 2 (7.69%) Data Structures
5 1 (3.85%) Analytical Mindset
5 1 (3.85%) Digital Media
5 1 (3.85%) Marketing Technology
5 1 (3.85%) Mobile App
Operating Systems
1 2 (7.69%) Linux
Processes & Methodologies
1 11 (42.31%) SEO
2 9 (34.62%) B2B
2 9 (34.62%) Marketing Strategy
3 8 (30.77%) Digital Marketing
4 6 (23.08%) Microservices
5 5 (19.23%) BDD
5 5 (19.23%) Pay per click
5 5 (19.23%) TDD
6 4 (15.38%) Analytics
6 4 (15.38%) Lead Generation
6 4 (15.38%) Unit Testing
7 3 (11.54%) Data Science
7 3 (11.54%) Machine Learning
7 3 (11.54%) Market Research
7 3 (11.54%) Online Marketing
7 3 (11.54%) Open Source
7 3 (11.54%) Scrum
7 3 (11.54%) Web Analytics
8 2 (7.69%) Software Engineering
8 2 (7.69%) Statistics
Programming Languages
1 9 (34.62%) SQL
2 7 (26.92%) Python
3 3 (11.54%) Go
3 3 (11.54%) Java
4 2 (7.69%) JavaScript
4 2 (7.69%) PHP
5 1 (3.85%) Java 8
5 1 (3.85%) Scala
Qualifications
1 7 (26.92%) Degree
Quality Assurance & Compliance
1 2 (7.69%) QA
System Software
1 9 (34.62%) Docker
Systems Management
1 4 (15.38%) Kubernetes
1 4 (15.38%) Terraform
Vendors
1 22 (84.62%) Google
2 8 (30.77%) Facebook
3 5 (19.23%) Microsoft
3 5 (19.23%) Twitter
4 3 (11.54%) Adobe
4 3 (11.54%) Kenshoo
5 1 (3.85%) Brandwatch
5 1 (3.85%) Cisco
5 1 (3.85%) DoubleClick
5 1 (3.85%) Hitwise
5 1 (3.85%) Marin
5 1 (3.85%) Omniture
5 1 (3.85%) Samsung
5 1 (3.85%) Tealium
5 1 (3.85%) Yahoo!