Period
to 23 June 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 23 June 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
England > London
6 months to
23 Jun 2018
Same period 2017 Same period 2016
Rank 616 556 576
Rank change year-on-year -60 +20 +12
Contract jobs citing AdWords 19 20 24
As % of all contract IT jobs advertised in London 0.042% 0.050% 0.055%
As % of the Cloud Services category 0.18% 0.31% 0.49%
Number of daily rates quoted 10 15 17
London median daily rate £420 £360 £278
Median daily rate % change year-on-year +16.67% +29.73% +16.84%
10th Percentile £200 £188 £203
90th Percentile £575 £475 £461
England median daily rate £390 £298 £278
% change year-on-year +31.09% +7.21% +58.57%
Number of hourly rates quoted 5 1 0
London median hourly rate £27.16 £21.00 -
Median hourly rate % change year-on-year +29.33% - -
England median hourly rate £27.16 £21.00 -
% change year-on-year +29.33% - -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 10,670 6,444 4,850
As % of all contract IT jobs advertised in London 23.66% 16.10% 11.08%
Number of daily rates quoted 7,815 4,691 3,590
London median daily rate £505 £500 £475
Median daily rate % change year-on-year +1.00% +5.26% +11.76%
10th Percentile £325 £313 £300
90th Percentile £675 £638 £625
England median daily rate £480 £460 £450
% change year-on-year +4.35% +2.22% +9.09%
Number of hourly rates quoted 85 52 51
London median hourly rate £25.00 £21.16 £25.00
Median hourly rate % change year-on-year +18.18% -15.38% -8.48%
10th Percentile £14.06 £11.41 £13.50
90th Percentile £93.45 £125.50 £46.88
England median hourly rate £20.00 £19.00 £19.50
% change year-on-year +5.26% -2.54% -13.36%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords in London.

Contractor daily rate trend for AdWords in London

AdWords
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing AdWords in London over the 6 months to 23 June 2018.

Contractor daily rate histogram for AdWords in London

AdWords
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords in London.

Contractor hourly rate trend for AdWords in London

AdWords
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the London region over the 6 months to 23 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -40 3 £450 +24.14% 1
AdWords
England

For the 6 months to 23 June 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for AdWords.

1 13 (68.42%) Google
2 10 (52.63%) Analytics
3 9 (47.37%) Google Analytics
3 9 (47.37%) Advertising
4 8 (42.11%) MySQL
4 8 (42.11%) E-Commerce
5 7 (36.84%) Degree
6 6 (31.58%) Marketing
6 6 (31.58%) Social Media
6 6 (31.58%) Project Management
6 6 (31.58%) SQL
6 6 (31.58%) SEO
6 6 (31.58%) Digital Analytics
7 5 (26.32%) JavaScript
7 5 (26.32%) XML
7 5 (26.32%) Python
7 5 (26.32%) Internet
8 4 (21.05%) Pay per click
8 4 (21.05%) Digital Marketing
8 4 (21.05%) Analytical Skills
9 3 (15.79%) Data Structures
9 3 (15.79%) Presales
9 3 (15.79%) Retail
9 3 (15.79%) Java
9 3 (15.79%) Agile Software Development
10 2 (10.53%) Web Analytics
10 2 (10.53%) Blog
10 2 (10.53%) NetSuite
10 2 (10.53%) Email Marketing
10 2 (10.53%) OAuth

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) Jupyter
Applications
1 1 (5.26%) Microsoft Excel
1 1 (5.26%) Microsoft PowerPoint
Business Applications
1 2 (10.53%) Magento
1 2 (10.53%) NetSuite
2 1 (5.26%) Eloqua
Cloud Services
1 9 (47.37%) Google Analytics
2 2 (10.53%) Amazon AWS
3 1 (5.26%) Google Tag Manager
3 1 (5.26%) NUVI
Communications & Networking
1 5 (26.32%) Internet
Database & Business Intelligence
1 8 (42.11%) MySQL
2 2 (10.53%) Couchbase
2 2 (10.53%) NoSQL
3 1 (5.26%) Big Data
Development Applications
1 1 (5.26%) Jenkins
1 1 (5.26%) Selenium
General
1 9 (47.37%) Advertising
2 6 (31.58%) Marketing
3 3 (15.79%) Retail
4 2 (10.53%) Games
5 1 (5.26%) Brand Awareness
5 1 (5.26%) Electronics
5 1 (5.26%) Finance
5 1 (5.26%) German Language
5 1 (5.26%) Italian Language
5 1 (5.26%) Manufacturing
5 1 (5.26%) Telecoms
Job Titles
1 4 (21.05%) Technical Support
2 3 (15.79%) AWS Engineer
2 3 (15.79%) Data Engineer
2 3 (15.79%) Python Engineer
3 2 (10.53%) Analyst
3 2 (10.53%) Data Analyst
3 2 (10.53%) Digital Analyst
3 2 (10.53%) Head of E-Commerce
3 2 (10.53%) Marketing Manager
3 2 (10.53%) Technical Leader
4 1 (5.26%) Account Manager
4 1 (5.26%) Developer
4 1 (5.26%) Insight Analyst
4 1 (5.26%) Junior
4 1 (5.26%) Junior Analyst
4 1 (5.26%) Junior Data Analyst
4 1 (5.26%) Python Developer
4 1 (5.26%) Scrum Master
4 1 (5.26%) Technical Manager
4 1 (5.26%) Technical Specialist
Libraries, Frameworks & Software Standards
1 5 (26.32%) XML
2 2 (10.53%) OAuth
2 2 (10.53%) Struts
3 1 (5.26%) AngularJS
3 1 (5.26%) Django
3 1 (5.26%) Flask
3 1 (5.26%) Keras
3 1 (5.26%) NumPy
3 1 (5.26%) Pandas
3 1 (5.26%) REST
3 1 (5.26%) SciPy
3 1 (5.26%) Spring
3 1 (5.26%) TensorFlow
Miscellaneous
1 6 (31.58%) Social Media
2 4 (21.05%) Analytical Skills
3 3 (15.79%) Data Structures
4 2 (10.53%) Blog
4 2 (10.53%) Self-Motivation
5 1 (5.26%) Analytical Mindset
5 1 (5.26%) Computer Science
5 1 (5.26%) Enterprise Software
5 1 (5.26%) User Experience
Processes & Methodologies
1 10 (52.63%) Analytics
2 8 (42.11%) E-Commerce
3 6 (31.58%) Digital Analytics
3 6 (31.58%) Project Management
3 6 (31.58%) SEO
4 4 (21.05%) Digital Marketing
4 4 (21.05%) Pay per click
5 3 (15.79%) Agile Software Development
5 3 (15.79%) Presales
6 2 (10.53%) B2B
6 2 (10.53%) B2C
6 2 (10.53%) Data Analysis
6 2 (10.53%) Email Marketing
6 2 (10.53%) Marketing Strategy
6 2 (10.53%) Problem-Solving
6 2 (10.53%) Product Management
6 2 (10.53%) Scrum
6 2 (10.53%) Social Media Marketing
6 2 (10.53%) Social Media Monitoring
6 2 (10.53%) Web Analytics
Programming Languages
1 6 (31.58%) SQL
2 5 (26.32%) JavaScript
2 5 (26.32%) Python
3 3 (15.79%) Java
4 1 (5.26%) C#
4 1 (5.26%) C++
4 1 (5.26%) Java 8
Qualifications
1 7 (36.84%) Degree
2 1 (5.26%) Computer Science Degree
2 1 (5.26%) Master's Degree
Quality Assurance & Compliance
1 2 (10.53%) Data Quality
2 1 (5.26%) GCP
System Software
1 2 (10.53%) Docker
Vendors
1 13 (68.42%) Google
2 2 (10.53%) Demandware
2 2 (10.53%) Facebook
2 2 (10.53%) hybris
2 2 (10.53%) Sitecore
2 2 (10.53%) Twitter
2 2 (10.53%) Venda
3 1 (5.26%) Brandwatch
3 1 (5.26%) Crimson Hexagon
3 1 (5.26%) Hitwise
3 1 (5.26%) HubSpot
3 1 (5.26%) Marketo
3 1 (5.26%) Microsoft
3 1 (5.26%) Omniture
3 1 (5.26%) Pardot
3 1 (5.26%) SAP