Period
to 23 January 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 23 January 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
England > London
6 months to
23 Jan 2019
Same period 2018 Same period 2017
Rank 591 606 584
Rank change year-on-year +15 -22 +3
Contract jobs citing AdWords 24 30 16
As % of all contract IT jobs advertised in London 0.054% 0.064% 0.038%
As % of the Cloud Services category 0.20% 0.32% 0.26%
Number of daily rates quoted 21 18 9
London median daily rate £350 £350 £250
Median daily rate % change year-on-year - +40.00% -26.47%
10th Percentile £225 £161 £218
90th Percentile £538 £479 £478
England median daily rate £338 £350 £250
% change year-on-year -3.57% +40.00% -
Number of hourly rates quoted 0 8 1
London median hourly rate - £26.78 £100.00
Median hourly rate % change year-on-year - -73.23% +425.49%
England median hourly rate - £26.78 £100.00
% change year-on-year - -73.23% +425.49%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 12,040 9,390 6,213
As % of all contract IT jobs advertised in London 27.06% 20.14% 14.95%
Number of daily rates quoted 8,844 7,051 4,561
London median daily rate £525 £500 £475
Median daily rate % change year-on-year +5.00% +5.26% +5.56%
10th Percentile £338 £313 £315
90th Percentile £675 £650 £625
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +5.88%
Number of hourly rates quoted 80 86 45
London median hourly rate £19.00 £25.80 £25.00
Median hourly rate % change year-on-year -26.35% +3.19% +15.53%
10th Percentile £12.50 £11.25 £13.87
90th Percentile £66.15 £58.75 £145.00
England median hourly rate £17.50 £18.63 £19.00
% change year-on-year -6.04% -1.97% -12.20%

AdWords
Job Vacancy Trend in London

Job postings citing AdWords as a percentage of all IT jobs advertised in London.

Job vacancy trend for AdWords in London

AdWords
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords in London.

Contractor daily rate trend for AdWords in London

AdWords
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing AdWords in London over the 6 months to 23 January 2019.

Contractor daily rate histogram for AdWords in London

AdWords
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords in London.

Contractor hourly rate trend for AdWords in London

AdWords
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the London region over the 6 months to 23 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -7 5 £275 -4.43%
West London - 4 £235 - 2
AdWords
England

For the 6 months to 23 January 2019, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for AdWords.

1 21 (87.50%) Google
2 13 (54.17%) Marketing
2 13 (54.17%) SQL
3 10 (41.67%) Finance
3 10 (41.67%) Facebook
4 9 (37.50%) Docker
4 9 (37.50%) Analytical Skills
4 9 (37.50%) Advertising
4 9 (37.50%) Python
5 8 (33.33%) Google Cloud Platform
5 8 (33.33%) AngularJS
6 7 (29.17%) Jenkins
6 7 (29.17%) Twitter
6 7 (29.17%) Big Data
6 7 (29.17%) BDD
6 7 (29.17%) REST
6 7 (29.17%) Kubernetes
6 7 (29.17%) Terraform
6 7 (29.17%) Microservices
6 7 (29.17%) Flask
6 7 (29.17%) TDD
6 7 (29.17%) Django
6 7 (29.17%) Selenium
6 7 (29.17%) Google App Engine
7 6 (25.00%) Unit Testing
7 6 (25.00%) Pay per click
7 6 (25.00%) SEO
7 6 (25.00%) Microsoft
7 6 (25.00%) B2B
7 6 (25.00%) Go

AdWords
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.33%) SAS
Applications
1 3 (12.50%) Microsoft Excel
1 3 (12.50%) Microsoft Office
2 1 (4.17%) Microsoft PowerPoint
Cloud Services
1 8 (33.33%) Google Cloud Platform
2 7 (29.17%) Google App Engine
3 5 (20.83%) Google Analytics
4 2 (8.33%) Google Tag Manager
Communications & Networking
1 4 (16.67%) AMQP
2 3 (12.50%) Internet
Database & Business Intelligence
1 7 (29.17%) Big Data
2 4 (16.67%) Data Mining
3 1 (4.17%) BigQuery
Development Applications
1 7 (29.17%) Jenkins
1 7 (29.17%) Selenium
2 2 (8.33%) Git (software)
General
1 13 (54.17%) Marketing
2 10 (41.67%) Finance
3 9 (37.50%) Advertising
4 2 (8.33%) Arabic Language
4 2 (8.33%) Digital Economy
4 2 (8.33%) French Language
4 2 (8.33%) German Language
4 2 (8.33%) Legal
5 1 (4.17%) Retail
Job Titles
1 6 (25.00%) Developer
1 6 (25.00%) Python Developer
2 3 (12.50%) Consultant
2 3 (12.50%) Marketing Manager
2 3 (12.50%) Paid Search Specialist
2 3 (12.50%) PPC Specialist
2 3 (12.50%) Python Engineer
2 3 (12.50%) Python Software Engineer
2 3 (12.50%) Software Engineer
3 2 (8.33%) Analytics Manager
3 2 (8.33%) Big Data Developer
3 2 (8.33%) Digital Marketing Consultant
3 2 (8.33%) Marketing Consultant
3 2 (8.33%) PHP Developer
4 1 (4.17%) Analyst
4 1 (4.17%) Data Manager
4 1 (4.17%) Implementation Manager
4 1 (4.17%) Web Analyst
4 1 (4.17%) Web Analytics Manager
4 1 (4.17%) Web Manager
Libraries, Frameworks & Software Standards
1 8 (33.33%) AngularJS
2 7 (29.17%) Django
2 7 (29.17%) Flask
2 7 (29.17%) REST
3 6 (25.00%) Node.js
4 4 (16.67%) gRPC
5 3 (12.50%) HTML
6 1 (4.17%) React
Miscellaneous
1 9 (37.50%) Analytical Skills
2 3 (12.50%) Marketing Technology
2 3 (12.50%) Social Media
3 2 (8.33%) Algorithms
3 2 (8.33%) Analytical Mindset
3 2 (8.33%) Data Structures
4 1 (4.17%) Mobile App
Operating Systems
1 2 (8.33%) Linux
Processes & Methodologies
1 7 (29.17%) BDD
1 7 (29.17%) Microservices
1 7 (29.17%) TDD
2 6 (25.00%) Analytics
2 6 (25.00%) B2B
2 6 (25.00%) Pay per click
2 6 (25.00%) SEO
2 6 (25.00%) Unit Testing
3 5 (20.83%) Marketing Strategy
4 4 (16.67%) Data Science
4 4 (16.67%) Lead Generation
4 4 (16.67%) Machine Learning
4 4 (16.67%) Open Source
4 4 (16.67%) Web Analytics
5 3 (12.50%) B2C
5 3 (12.50%) Campaign Management
5 3 (12.50%) Digital Marketing
5 3 (12.50%) Market Research
5 3 (12.50%) Online Marketing
5 3 (12.50%) Software Engineering
Programming Languages
1 13 (54.17%) SQL
2 9 (37.50%) Python
3 6 (25.00%) Go
4 2 (8.33%) JavaScript
4 2 (8.33%) PHP
Qualifications
1 4 (16.67%) Degree
Quality Assurance & Compliance
1 2 (8.33%) Actionable Recommendations
1 2 (8.33%) QA
System Software
1 9 (37.50%) Docker
Systems Management
1 7 (29.17%) Kubernetes
1 7 (29.17%) Terraform
Vendors
1 21 (87.50%) Google
2 10 (41.67%) Facebook
3 7 (29.17%) Twitter
4 6 (25.00%) Microsoft
5 3 (12.50%) Adobe
5 3 (12.50%) Kenshoo
6 2 (8.33%) Cisco
7 1 (4.17%) DoubleClick
7 1 (4.17%) Marin
7 1 (4.17%) Tableau
7 1 (4.17%) Tealium
7 1 (4.17%) Yahoo!