Brand Awareness/Recognition
England > North of England
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies advertised in the North of England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Brand Awareness over the 6 months to 11 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 11 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 217 | 241 |
| Rank change year-on-year | - | +24 | - |
| Contract jobs citing Brand Awareness | 0 | 1 | 1 |
| As % of all contract jobs advertised in the North of England | - | 0.018% | 0.014% |
| As % of the General category | - | 0.032% | 0.028% |
| Number of daily rates quoted | 0 | 1 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | £125 | £91 |
| Median daily rate (50th Percentile) | - | £150 | £91 |
| Median % change year-on-year | - | +63.97% | - |
| 75th Percentile | - | £175 | £92 |
| 90th Percentile | - | - | - |
| England median daily rate | £300 | £285 | £418 |
| % change year-on-year | +5.26% | -31.74% | -4.57% |
All General Skills
North of England
Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North of England with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 2,554 | 3,155 | 3,602 |
| As % of all contract IT jobs advertised in the North of England | 54.64% | 55.58% | 50.63% |
| Number of daily rates quoted | 1,497 | 2,178 | 2,566 |
| 10th Percentile | £261 | £300 | £208 |
| 25th Percentile | £400 | £413 | £363 |
| Median daily rate (50th Percentile) | £500 | £500 | £475 |
| Median % change year-on-year | - | +5.26% | +8.57% |
| 75th Percentile | £585 | £600 | £560 |
| 90th Percentile | £669 | £688 | £650 |
| England median daily rate | £538 | £550 | £550 |
| % change year-on-year | -2.27% | - | +10.00% |
| Number of hourly rates quoted | 312 | 91 | 183 |
| 10th Percentile | £12.13 | £14.25 | £11.21 |
| 25th Percentile | £13.31 | £16.85 | £15.00 |
| Median hourly rate | £16.06 | £25.00 | £20.00 |
| Median % change year-on-year | -35.76% | +25.00% | +8.11% |
| 75th Percentile | £33.30 | £37.30 | £34.31 |
| 90th Percentile | £48.75 | £53.35 | £55.58 |
| England median hourly rate | £30.75 | £32.50 | £21.50 |
| % change year-on-year | -5.38% | +51.16% | -4.44% |
Brand Awareness
Job Vacancy Trend in the North of England
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in the North of England.
Brand Awareness
Contractor Daily Rate Trend in the North of England
3-month moving average daily rate quoted in jobs citing Brand Awareness in the North of England.