Brand Awareness/Recognition
England > North West
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies advertised in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Brand Awareness over the 6 months to 25 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 25 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 156 | 181 |
| Rank change year-on-year | - | +25 | - |
| Contract jobs citing Brand Awareness | 0 | 1 | 1 |
| As % of all contract jobs advertised in the North West | - | 0.031% | 0.025% |
| As % of the General category | - | 0.060% | 0.051% |
| Number of daily rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £91 |
| Median daily rate (50th Percentile) | - | - | £91 |
| 75th Percentile | - | - | £92 |
| 90th Percentile | - | - | - |
| England median daily rate | £300 | £285 | £400 |
| % change year-on-year | +5.26% | -28.75% | -15.79% |
| Number of hourly rates quoted | 0 | 1 | 0 |
| Median hourly rate | - | £22.50 | - |
| England median hourly rate | £30.50 | £22.50 | - |
| % change year-on-year | +35.56% | - | - |
All General Skills
North West
Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 1,490 | 1,659 | 1,979 |
| As % of all contract IT jobs advertised in the North West | 53.64% | 51.39% | 49.70% |
| Number of daily rates quoted | 923 | 1,140 | 1,396 |
| 10th Percentile | £300 | £304 | £213 |
| 25th Percentile | £400 | £410 | £363 |
| Median daily rate (50th Percentile) | £500 | £500 | £465 |
| Median % change year-on-year | - | +7.64% | +9.04% |
| 75th Percentile | £588 | £594 | £569 |
| 90th Percentile | £687 | £675 | £650 |
| England median daily rate | £538 | £550 | £545 |
| % change year-on-year | -2.27% | +0.92% | +9.00% |
| Number of hourly rates quoted | 190 | 86 | 117 |
| 10th Percentile | £12.47 | £14.70 | £11.98 |
| 25th Percentile | £14.50 | £18.63 | £15.00 |
| Median hourly rate | £17.72 | £25.50 | £20.00 |
| Median % change year-on-year | -30.51% | +27.50% | -10.11% |
| 75th Percentile | £35.23 | £37.30 | £44.03 |
| 90th Percentile | £49.10 | £52.56 | £56.50 |
| England median hourly rate | £30.00 | £34.81 | £21.50 |
| % change year-on-year | -13.82% | +61.91% | -4.44% |
Brand Awareness
Job Vacancy Trend in the North West
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in the North West.
Brand Awareness
Contractor Daily Rate Trend in the North West
3-month moving average daily rate quoted in jobs citing Brand Awareness in the North West.