Analytics IQ Contract Job Trends in Peterborough

Google Analytics Individual Qualification (IQ, GAIQ)
Cambridgeshire > Peterborough

The table below provides summary statistics for contract job vacancies advertised in Peterborough with a requirement for Analytics IQ qualifications. It includes a benchmarking guide to the contractor rates offered over the 6 months leading up to 17 January 2026, comparing them to the same period in the previous two years.

6 months to
17 Jan 2026		 Same period 2025 Same period 2024
Rank 18 - -
Rank change year-on-year - - -
Contract jobs citing Analytics IQ 1 0 0
As % of all contract jobs in Peterborough 0.91% - -
As % of the Qualifications category 12.50% - -
Number of daily rates quoted 0 0 0
Median daily rate (50th Percentile) - - -
Cambridgeshire median daily rate - - -
Number of hourly rates quoted 1 0 0
Median hourly rate £35.91 - -
Cambridgeshire median hourly rate £35.91 - -

All Academic and Professional Certifications
Peterborough

Analytics IQ falls under the Academic Qualifications and Professional Certifications category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring academic qualifications or professional certifications in Peterborough.

Contract vacancies requiring academic qualifications or professional certifications 8 16 80
As % of all contract IT jobs advertised in Peterborough 7.27% 17.02% 41.24%
Number of daily rates quoted 1 2 3
10th Percentile - - £229
25th Percentile £213 £431 £235
Median daily rate (50th Percentile) £225 £438 £245
Median % change year-on-year -48.57% +78.57% -38.75%
75th Percentile £238 £444 £294
90th Percentile - - £324
Cambridgeshire median daily rate £500 £458 £550
% change year-on-year +9.11% -16.68% +6.02%
Number of hourly rates quoted 5 11 73
10th Percentile - £14.99 £13.41
25th Percentile - - £14.00
Median hourly rate £16.00 £21.46 £14.16
Median % change year-on-year -25.44% +51.55% -8.65%
75th Percentile £23.50 - £20.56
90th Percentile £30.95 £25.50 £21.46
Cambridgeshire median hourly rate £23.83 £21.46 £14.16
% change year-on-year +11.02% +51.55% -8.65%

Analytics IQ
Co-Occurring Skills & Capabilities in Peterborough by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Google Ads
Database & Business Intelligence
1 1 (100.00%) Metadata
General
1 1 (100.00%) Marketing
1 1 (100.00%) Social Skills
Job Titles
1 1 (100.00%) SEO Specialist
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) E-Commerce
1 1 (100.00%) Link Building
1 1 (100.00%) Product Marketing
1 1 (100.00%) Roadmaps
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google