Digital Economy (Web Economy, New Economy)
Berkshire > Reading
The table below looks at the prevalence of the term Digital Economy in contract job vacancies in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Digital Economy over the 6 months leading up to 23 August 2025, comparing them to the same period in the previous two years.
| 6 months to 23 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 64 | 85 | - |
| Rank change year-on-year | +21 | - | - |
| DemandTrendContract jobs citing Digital Economy | 2 | 2 | 0 |
| As % of all contract jobs advertised in Reading | 0.34% | 0.18% | - |
| As % of the General category | 0.54% | 0.34% | - |
| Number of daily rates quoted | 0 | 0 | 0 |
| Median daily rate (50th Percentile) | - | - | - |
| Berkshire median daily rate | - | - | - |
All General Skills
Reading
Digital Economy falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in Reading.
| DemandTrendContract vacancies with a requirement for common skills | 373 | 590 | 666 |
| As % of all contract IT jobs advertised in Reading | 63.01% | 54.08% | 61.55% |
| Number of daily rates quoted | 224 | 270 | 398 |
| 10th Percentile | £350 | £298 | £294 |
| 25th Percentile | £450 | £460 | £400 |
| Median daily rate (50th Percentile) | £550 | £580 | £520 |
| Median % change year-on-year | -5.17% | +11.54% | +5.05% |
| 75th Percentile | £638 | £647 | £638 |
| 90th Percentile | £700 | £711 | £700 |
| Berkshire median daily rate | £525 | £538 | £500 |
| % change year-on-year | -2.33% | +7.50% | +1.52% |
| Number of hourly rates quoted | 17 | 30 | 9 |
| 10th Percentile | - | £14.50 | £18.17 |
| 25th Percentile | £14.75 | £49.63 | £57.50 |
| Median hourly rate | £20.75 | £61.60 | £64.68 |
| Median % change year-on-year | -66.31% | -4.75% | +130.98% |
| 75th Percentile | £38.42 | £76.46 | £67.75 |
| 90th Percentile | £60.50 | £87.46 | £74.25 |
| Berkshire median hourly rate | £32.05 | £61.60 | £56.03 |
| % change year-on-year | -47.97% | +9.94% | +149.02% |
Digital Economy
Job Vacancy Trend in Reading
Job postings citing Digital Economy as a proportion of all IT jobs advertised in Reading.
Digital Economy
Daily Rate Trend in Reading
Contractor daily rate distribution trend for jobs in Reading citing Digital Economy.
Digital Economy
Co-occurring Skills and Capabilities in Reading by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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