The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for WebTrends skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited WebTrends over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

WebTrends
England / South East
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 244 259 276
Rank change year-on-year +15 +17  
Contract jobs citing WebTrends 10 3 5
As % of all contract IT jobs advertised in the South East 0.13% 0.033% 0.053%
As % of the Business Applications category 1.75% 0.43% 0.74%
Number of daily rates quoted 3 0 5
Median daily rate £375 - £500
90% offered a daily rate of more than £355 - £406
10% offered a daily rate of more than £395 - £530
UK excluding London median daily rate £350 £300 £500
% change year-on-year +16.66% -40.00%  
Number of hourly rates quoted 0 3 0
Median hourly rate - £19.61 -
UK excluding London median hourly rate - £19.61 -

WebTrends is in the business application skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for business application skills.

Contract Business Application Skills
South East
Contract job vacancies with a requirement for business application skills 571 695 672
As % of all contract IT job vacancies advertised in the South East 7.38% 7.75% 7.11%
Number of daily rates quoted 335 422 403
Median daily rate £475 £425 £412
Median daily rate % change year-on-year +11.76% +3.28%  
90% offered a daily rate of more than £311 £300 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03%  
Number of hourly rates quoted 12 21 3
Median hourly rate £41.25 £24.50 £22.75
Median hourly rate % change year-on-year +68.36% +7.69%  
90% offered a hourly rate of more than £15.60 £10.24 £18.00
10% offered a hourly rate of more than £45.00 £99.00 £33.25
UK excluding London median hourly rate £33.50 £35.00 £22.50
% change year-on-year -4.28% +55.55%  

WebTrends
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing WebTrends as a proportion of all contract or permanent IT jobs with a match in the Business Applications category.

Job vacancy trend for WebTrends in the South East

WebTrends
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing WebTrends in the South East.

Contractor daily rate trend for WebTrends in the South East

WebTrends
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing WebTrends in the South East.

Contractor hourly rate trend for WebTrends in the South East

WebTrends
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing WebTrends within the South East region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +23 6 - -
Surrey - 2 £388 -
Hampshire - 1 - -
Middlesex - 1 £350 -
WebTrends
England

For the 6 months to 23 June 2017, IT contractor jobs citing WebTrends also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for WebTrends.

1 10 (100.00%) Marketing
2 8 (80.00%) Digital Marketing
2 8 (80.00%) Analytics
3 7 (70.00%) Analytical Skills
3 7 (70.00%) Actionable Insight
4 6 (60.00%) Digital Analytics
5 5 (50.00%) Microsoft Excel
5 5 (50.00%) Adobe
6 3 (30.00%) Optimizely
6 3 (30.00%) Customer Segmentation
6 3 (30.00%) Maxymiser
6 3 (30.00%) Ad Operations
6 3 (30.00%) Teradata
6 3 (30.00%) Agile Software Development
6 3 (30.00%) SQL
6 3 (30.00%) VB
6 3 (30.00%) Oracle
6 3 (30.00%) Data Mining
6 3 (30.00%) Tableau
6 3 (30.00%) Web Analytics
6 3 (30.00%) Microsoft PowerPoint
6 3 (30.00%) Market Research
7 2 (20.00%) Brand Management
7 2 (20.00%) Customer Engagement
7 2 (20.00%) Microsoft Azure
7 2 (20.00%) Online Marketing
7 2 (20.00%) Omniture
7 2 (20.00%) Unica
7 2 (20.00%) Blog
7 2 (20.00%) Social Media Marketing

WebTrends
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (50.00%) Microsoft Excel
2 3 (30.00%) Microsoft PowerPoint
Business Applications
1 2 (20.00%) Sprinklr
1 2 (20.00%) Unica
Cloud Services
1 2 (20.00%) Adobe Analytics
1 2 (20.00%) Microsoft Azure
Database & Business Intelligence
1 3 (30.00%) Data Mining
2 2 (20.00%) Big Data
2 2 (20.00%) Power BI
General
1 10 (100.00%) Marketing
2 2 (20.00%) Publishing
3 1 (10.00%) Finance
3 1 (10.00%) Legal
Job Titles
1 4 (40.00%) Analyst
1 4 (40.00%) Digital Analyst
2 3 (30.00%) Digital Performance Analyst
2 3 (30.00%) Insight Manager
2 3 (30.00%) Performance Analyst
2 3 (30.00%) Report Manager
3 2 (20.00%) Marketing Manager
3 2 (20.00%) Social Media Manager
4 1 (10.00%) Digital Analytics Analyst
4 1 (10.00%) Web Analyst
4 1 (10.00%) Web Analytics Analyst
Miscellaneous
1 7 (70.00%) Analytical Skills
2 2 (20.00%) Blog
2 2 (20.00%) Data Centre
2 2 (20.00%) Digital Media
2 2 (20.00%) Social Media
Processes & Methodologies
1 8 (80.00%) Analytics
1 8 (80.00%) Digital Marketing
2 7 (70.00%) Actionable Insight
3 6 (60.00%) Digital Analytics
4 3 (30.00%) Ad Operations
4 3 (30.00%) Agile Software Development
4 3 (30.00%) Customer Segmentation
4 3 (30.00%) Market Research
4 3 (30.00%) Web Analytics
5 2 (20.00%) B2B
5 2 (20.00%) Benchmarking
5 2 (20.00%) Brand Management
5 2 (20.00%) Business Intelligence
5 2 (20.00%) Channel Management
5 2 (20.00%) Customer Engagement
5 2 (20.00%) Online Marketing
5 2 (20.00%) Social Media Marketing
6 1 (10.00%) Conversion Rate Optimisation
6 1 (10.00%) Performance Management
6 1 (10.00%) Stakeholder Management
Programming Languages
1 3 (30.00%) SQL
1 3 (30.00%) VB
2 2 (20.00%) Java
Vendors
1 5 (50.00%) Adobe
2 3 (30.00%) Maxymiser
2 3 (30.00%) Optimizely
2 3 (30.00%) Oracle
2 3 (30.00%) Tableau
2 3 (30.00%) Teradata
3 2 (20.00%) comScore
3 2 (20.00%) Facebook
3 2 (20.00%) Microsoft
3 2 (20.00%) Omniture
3 2 (20.00%) Twitter
4 1 (10.00%) Hitwise