The following table provides summary statistics for contract job vacancies advertised in Swindon with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Wiltshire / Swindon
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 40 37 37
Rank change year-on-year -3 0  
Contract jobs citing Google Analytics 1 4 5
As % of all contract IT jobs advertised in Swindon 0.30% 1.16% 1.38%
As % of the Cloud Services category 2.38% 15.38% 35.71%
Number of daily rates quoted 1 4 4
Median daily rate £163 £300 £350
Median daily rate % change year-on-year -45.83% -14.28%  
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £10.00
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Swindon with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Swindon
Contract job vacancies with a requirement for cloud computing skills 42 26 14
As % of all contract IT job vacancies advertised in Swindon 12.65% 7.56% 3.86%
Number of daily rates quoted 31 16 11
Median daily rate £400 £750 £350
Median daily rate % change year-on-year -46.66% +114.28%  
90% offered a daily rate of more than £325 £323 £315
10% offered a daily rate of more than £730 £1,000 £450
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £10.00
UK excluding London median hourly rate £29.00 £16.14 £27.50
% change year-on-year +79.64% -41.30%  

Google Analytics
Job Vacancy Trend in Swindon

The job posting trend of jobs advertised in Swindon citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Swindon

Google Analytics
Contractor Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Swindon.

Contractor daily rate trend for Google Analytics in Swindon

For the 6 months to 24 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Swindon region with a requirement for Google Analytics.

1 2 (100.00%) WebTrends
1 2 (100.00%) Google
1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
1 2 (100.00%) Marketing
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Personalization
2 1 (50.00%) Coremetrics
2 1 (50.00%) IBM
2 1 (50.00%) Adobe
2 1 (50.00%) Project Management
2 1 (50.00%) Finance
2 1 (50.00%) Web Analytics
2 1 (50.00%) Omniture

Google Analytics
Co-occurring IT Skills in Swindon by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (100.00%) WebTrends
Cloud Services
1 1 (50.00%) Adobe Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Finance
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Change Manager
1 1 (50.00%) Digital Analyst
1 1 (50.00%) Digital Executive
1 1 (50.00%) Digital Marketing Analyst
1 1 (50.00%) Digital Marketing Executive
1 1 (50.00%) Marketing Analyst
1 1 (50.00%) Marketing Executive
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Personalization
2 1 (50.00%) Project Management
2 1 (50.00%) Web Analytics
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) Coremetrics
2 1 (50.00%) IBM
2 1 (50.00%) Omniture