Advertising Contract Job Trends in the Thames Valley

Advertising
South East > Thames Valley

The table below looks at the prevalence of the term Advertising in contract job vacancies in the Thames Valley. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 4 November 2025, comparing them to the same period in the previous two years.

6 months to
4 Nov 2025
Same period 2024 Same period 2023
Rank 122 123 135
Rank change year-on-year +1 +12 +35
Contract jobs citing Advertising 3 6 6
As % of all contract jobs in the Thames Valley 0.16% 0.28% 0.23%
As % of the General category 0.27% 0.51% 0.37%
Number of daily rates quoted 1 3 2
10th Percentile - £205 £436
25th Percentile £213 £213 £453
Median daily rate (50th Percentile) £225 £225 £513
Median % change year-on-year - -56.10% -10.87%
75th Percentile £238 £381 £578
90th Percentile - £475 £599
South East median daily rate £375 £410 £313
% change year-on-year -8.54% +31.20% -34.55%
Number of hourly rates quoted 0 1 3
10th Percentile - - £19.84
25th Percentile - £41.25 £29.36
Median hourly rate - £42.50 £45.21
Median % change year-on-year - -5.99% -
75th Percentile - £43.75 -
90th Percentile - - -
South East median hourly rate - £42.50 £29.61
% change year-on-year - +43.56% -54.45%

All General Skills
Thames Valley

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the Thames Valley.

Contract vacancies with a requirement for common skills 1,130 1,175 1,634
As % of all contract IT jobs advertised in the Thames Valley 61.02% 55.19% 62.01%
Number of daily rates quoted 745 597 965
10th Percentile £240 £249 £211
25th Percentile £380 £400 £363
Median daily rate (50th Percentile) £500 £500 £488
Median % change year-on-year - +2.56% +0.52%
75th Percentile £575 £608 £613
90th Percentile £650 £675 £700
South East median daily rate £485 £500 £505
% change year-on-year -3.00% -0.99% +1.00%
Number of hourly rates quoted 82 54 79
10th Percentile £14.75 £16.26 £16.27
25th Percentile £16.86 £30.10 £24.00
Median hourly rate £25.15 £57.40 £48.40
Median % change year-on-year -56.18% +18.58% +130.48%
75th Percentile £50.43 £62.65 £64.27
90th Percentile £80.90 £75.24 £72.33
South East median hourly rate £20.40 £52.50 £50.00
% change year-on-year -61.14% +5.00% +58.58%

Advertising
Job Vacancy Trend in the Thames Valley

Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the Thames Valley.

Advertising job vacancy trend in the Thames Valley

Advertising
Daily Rate Trend in the Thames Valley

Contractor daily rate distribution trend for jobs in the Thames Valley citing Advertising.

Contractor daily rate distribution trend for jobs in the Thames Valley citing Advertising

Advertising
Hourly Rate Trend in the Thames Valley

Contractor hourly rate distribution trend for jobs in the Thames Valley citing Advertising.

Contractor hourly rate distribution trend for jobs in the Thames Valley citing Advertising

Advertising
Contract Job Locations in the Thames Valley

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Thames Valley region over the 6 months to 4 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Berkshire +7 3 £225 +5.88% 44
Advertising
South East

Advertising
Co-Occurring Skills & Capabilities in the Thames Valley by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (33.33%) Microsoft Office
General
1 2 (66.67%) Marketing
1 2 (66.67%) Presentation Skills
2 1 (33.33%) Law
2 1 (33.33%) Legal
2 1 (33.33%) Social Skills
Job Titles
1 2 (66.67%) Marketing Manager
2 1 (33.33%) Consultant
2 1 (33.33%) HR Consultant
Miscellaneous
1 2 (66.67%) Social Media
Processes & Methodologies
1 2 (66.67%) B2B
1 2 (66.67%) Content Marketing
1 2 (66.67%) Creative Marketing
1 2 (66.67%) Direct Marketing
1 2 (66.67%) Marketing Strategy
1 2 (66.67%) Performance Measurement
1 2 (66.67%) Performance Optimisation
1 2 (66.67%) Process Management
1 2 (66.67%) Stakeholder Management
2 1 (33.33%) Benchmarking
2 1 (33.33%) Commercial Awareness
2 1 (33.33%) Matrix Organization
Qualifications
1 3 (100.00%) Degree
2 2 (66.67%) Master's Degree
3 1 (33.33%) CIPD
Vendors
1 2 (66.67%) HP