The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East / Berkshire
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 84 106 96
Rank change year-on-year +22 -10  
Contract jobs citing Advertising 14 16 21
As % of all contract IT jobs advertised in Berkshire 0.76% 0.67% 0.87%
As % of the General category 1.72% 1.81% 1.98%
Number of daily rates quoted 8 12 12
Median daily rate £400 £350 £360
Median daily rate % change year-on-year +14.28% -2.77%  
90% offered a daily rate of more than £155 £215 £295
10% offered a daily rate of more than £558 £385 £375
UK excluding London median daily rate £375 £375 £360
% change year-on-year - +4.16%  
Number of hourly rates quoted 0 1 0
Median hourly rate - £16.50 -
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

General Skills
Berkshire
Contract job vacancies with a requirement for common skills 816 886 1062
As % of all contract IT job vacancies advertised in Berkshire 44.40% 37.23% 44.10%
Number of daily rates quoted 322 415 502
Median daily rate £450 £388 £375
Median daily rate % change year-on-year +16.12% +3.33%  
90% offered a daily rate of more than £250 £200 £225
10% offered a daily rate of more than £575 £525 £516
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 22 32 19
Median hourly rate £16.00 £16.50 £17.50
Median hourly rate % change year-on-year -3.03% -5.71%  
90% offered a hourly rate of more than £13.50 £11.50 £11.00
10% offered a hourly rate of more than £32.20 £25.00 £38.60
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 3 months to 27 June 2017.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bracknell +6 3 £155 -41.50%
Reading +18 2 - -
Maidenhead - 2 £550 - 1
Advertising
South East

For the 6 months to 27 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 15 (50.00%) Marketing
2 10 (33.33%) Microsoft
3 8 (26.67%) Telecoms
4 7 (23.33%) Agile Software Development
5 5 (16.67%) C#
5 5 (16.67%) .NET
5 5 (16.67%) SQL Server
6 4 (13.33%) HTML
6 4 (13.33%) CSS
6 4 (13.33%) SEO
6 4 (13.33%) Digital Marketing
6 4 (13.33%) Digital Media
6 4 (13.33%) Analytical Skills
7 3 (10.00%) Office 365
7 3 (10.00%) MVC
7 3 (10.00%) Psychology
7 3 (10.00%) Microsoft PowerPoint
7 3 (10.00%) Microsoft Excel
7 3 (10.00%) JavaScript
7 3 (10.00%) SQL
7 3 (10.00%) Microsoft Project
7 3 (10.00%) Project Management
7 3 (10.00%) E-Commerce
8 2 (6.67%) ASP.NET
8 2 (6.67%) COM
8 2 (6.67%) Active Directory
8 2 (6.67%) Business Intelligence
8 2 (6.67%) CRM
8 2 (6.67%) Windows
8 2 (6.67%) SQL Server Reporting Services

Advertising
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.33%) BizTalk Server
1 1 (3.33%) SharePoint
1 1 (3.33%) SharePoint 2013
Applications
1 3 (10.00%) Microsoft Excel
1 3 (10.00%) Microsoft PowerPoint
1 3 (10.00%) Microsoft Project
Business Applications
1 1 (3.33%) Dynamics CRM
1 1 (3.33%) Dynamics NAV
Cloud Services
1 3 (10.00%) Office 365
2 2 (6.67%) IaaS
2 2 (6.67%) Microsoft Azure
3 1 (3.33%) Azure Active Directory
Communications & Networking
1 1 (3.33%) Extranet
Database & Business Intelligence
1 5 (16.67%) SQL Server
2 2 (6.67%) SQL Server Reporting Services
3 1 (3.33%) Big Data
3 1 (3.33%) Data Warehouse
3 1 (3.33%) Power BI
3 1 (3.33%) SQL Server Analysis Services
3 1 (3.33%) SQL Server Integration Services
General
1 15 (50.00%) Marketing
2 8 (26.67%) Telecoms
3 1 (3.33%) Brand Awareness
3 1 (3.33%) Finance
3 1 (3.33%) Games
3 1 (3.33%) Legal
3 1 (3.33%) Pharmaceutical
Job Titles
1 5 (16.67%) Developer
2 4 (13.33%) Marketing Assistant
3 3 (10.00%) .NET Developer
3 3 (10.00%) Architect
3 3 (10.00%) Product Manager
3 3 (10.00%) Project Manager
3 3 (10.00%) Web Manager
3 3 (10.00%) Web Project Manager
4 2 (6.67%) Administration Assistant
4 2 (6.67%) Administrator
4 2 (6.67%) Analyst
4 2 (6.67%) Azure Architect
4 2 (6.67%) Graduate
4 2 (6.67%) Marketing Administrator
4 2 (6.67%) Support Assistant
5 1 (3.33%) Dynamics CRM Business Analyst
5 1 (3.33%) SCCM Architect
5 1 (3.33%) SSAS Developer
5 1 (3.33%) SSIS Developer
5 1 (3.33%) SSRS Developer
Libraries, Frameworks & Software Standards
1 5 (16.67%) .NET
2 4 (13.33%) CSS
2 4 (13.33%) HTML
3 2 (6.67%) ASP.NET
3 2 (6.67%) COM
4 1 (3.33%) AngularJS
4 1 (3.33%) ASP.NET MVC
4 1 (3.33%) ASP.NET MVC 5
4 1 (3.33%) CSS3
4 1 (3.33%) HTML5
4 1 (3.33%) MDX
Miscellaneous
1 4 (13.33%) Analytical Skills
1 4 (13.33%) Digital Media
2 1 (3.33%) Social Media
2 1 (3.33%) Virtual Team
Operating Systems
1 2 (6.67%) Windows
1 2 (6.67%) Windows 10
Processes & Methodologies
1 7 (23.33%) Agile Software Development
2 4 (13.33%) Digital Marketing
2 4 (13.33%) SEO
3 3 (10.00%) E-Commerce
3 3 (10.00%) MVC
3 3 (10.00%) Project Management
3 3 (10.00%) Psychology
4 2 (6.67%) Business Intelligence
4 2 (6.67%) Competitor Analysis
4 2 (6.67%) CRM
4 2 (6.67%) Customer Insight
4 2 (6.67%) Market Research
4 2 (6.67%) Stakeholder Management
4 2 (6.67%) Web Development
5 1 (3.33%) Continuous Improvement
5 1 (3.33%) Copywriting
5 1 (3.33%) Marketing Strategy
5 1 (3.33%) Process Improvement
5 1 (3.33%) SOLID
5 1 (3.33%) Stakeholder Engagement
Programming Languages
1 5 (16.67%) C#
2 3 (10.00%) JavaScript
2 3 (10.00%) SQL
3 1 (3.33%) C
3 1 (3.33%) Data Analysis Expressions (DAX)
3 1 (3.33%) T-SQL
Qualifications
1 1 (3.33%) Degree
1 1 (3.33%) Microsoft Certification
Quality Assurance & Compliance
1 1 (3.33%) Sarbanes-Oxley
1 1 (3.33%) SLA
System Software
1 2 (6.67%) Active Directory
Systems Management
1 2 (6.67%) Microsoft Intune
2 1 (3.33%) SCCM
Vendors
1 10 (33.33%) Microsoft
2 1 (3.33%) Cognos
2 1 (3.33%) Epicor
2 1 (3.33%) Facebook
2 1 (3.33%) JD Edwards
2 1 (3.33%) SAP
2 1 (3.33%) Twitter