Period
to 17 July 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 17 July 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East > Berkshire
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 149 115 149
Rank change year-on-year -34 +34 +3
Contract jobs citing Advertising 20 33 33
As % of all contract IT jobs advertised in Berkshire 0.50% 0.88% 0.67%
As % of the General category 1.30% 2.02% 1.74%
Number of daily rates quoted 9 14 22
Berkshire median daily rate £388 £400 £350
Median daily rate % change year-on-year -3.13% +14.29% -
10th Percentile £325 £153 £209
90th Percentile £508 £575 £428
South East median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 2 1 3
Berkshire median hourly rate £19.50 £16.50 £16.50
Median hourly rate % change year-on-year +18.18% - -79.38%
10th Percentile £14.65 £15.25 £15.15
90th Percentile £23.95 £17.75 £17.85
South East median hourly rate £14.00 £15.67 £16.75
% change year-on-year -10.63% -6.48% -79.06%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,543 1,634 1,896
As % of all contract IT jobs advertised in Berkshire 38.89% 43.50% 38.37%
Number of daily rates quoted 648 649 834
Berkshire median daily rate £413 £425 £400
Median daily rate % change year-on-year -2.94% +6.25% +6.67%
10th Percentile £247 £215 £228
90th Percentile £571 £588 £575
South East median daily rate £433 £425 £406
% change year-on-year +1.88% +4.81% +1.38%
Number of hourly rates quoted 39 60 57
Berkshire median hourly rate £25.00 £15.00 £16.50
Median hourly rate % change year-on-year +66.67% -9.09% -2.94%
10th Percentile £14.39 £11.25 £10.70
90th Percentile £49.00 £34.05 £41.50
South East median hourly rate £32.82 £20.00 £25.00
% change year-on-year +64.10% -20.00% +25.00%

Advertising
Job Vacancy Trend in Berkshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 17 July 2018.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 17 July 2018.

Contractor hourly rate histogram for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 6 months to 17 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -5 11 £381 -3.17% 5
Bracknell -3 2 - - 1
Wokingham -8 2 - - 2
Slough - 1 £475 - 2
Advertising
South East

For the 6 months to 17 July 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Advertising.

1 9 (45.00%) Marketing
2 6 (30.00%) Degree
2 6 (30.00%) Agile Software Development
3 5 (25.00%) Microsoft
4 4 (20.00%) B2B
4 4 (20.00%) SQL
4 4 (20.00%) Microsoft Excel
4 4 (20.00%) Finance
4 4 (20.00%) Digital Marketing
4 4 (20.00%) Social Media
4 4 (20.00%) Analytics
5 3 (15.00%) Global Marketing
5 3 (15.00%) Marketing Strategy
5 3 (15.00%) Law
5 3 (15.00%) Telecoms
5 3 (15.00%) .NET
5 3 (15.00%) SQL Server
6 2 (10.00%) C#
6 2 (10.00%) HTML
6 2 (10.00%) JavaScript
6 2 (10.00%) CRM
6 2 (10.00%) Microsoft Office
6 2 (10.00%) Visual Studio
6 2 (10.00%) Adobe
6 2 (10.00%) Windows
6 2 (10.00%) MS Visio
6 2 (10.00%) CommVault
6 2 (10.00%) Acrobat
6 2 (10.00%) Project Management
6 2 (10.00%) Back Office

Advertising
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) SharePoint
Applications
1 4 (20.00%) Microsoft Excel
2 2 (10.00%) Acrobat
2 2 (10.00%) Microsoft Office
2 2 (10.00%) Microsoft PowerPoint
2 2 (10.00%) MS Visio
Business Applications
1 2 (10.00%) Dynamics CRM
Cloud Services
1 2 (10.00%) Google Analytics
2 1 (5.00%) Dynamics 365
Database & Business Intelligence
1 3 (15.00%) SQL Server
2 1 (5.00%) Crystal Reports
2 1 (5.00%) QlikView
2 1 (5.00%) SQL Server Integration Services
2 1 (5.00%) SQL Server Reporting Services
Development Applications
1 2 (10.00%) JIRA
1 2 (10.00%) Visual Studio
2 1 (5.00%) Git (software)
2 1 (5.00%) Mercurial
2 1 (5.00%) MSTest
2 1 (5.00%) Selenium
2 1 (5.00%) SQL Server Management Studio (SSMS)
2 1 (5.00%) Subversion
2 1 (5.00%) Team Foundation Server
General
1 9 (45.00%) Marketing
2 4 (20.00%) Finance
3 3 (15.00%) Law
3 3 (15.00%) Telecoms
4 2 (10.00%) Back Office
4 2 (10.00%) Legal
5 1 (5.00%) Electronics
5 1 (5.00%) French Language
5 1 (5.00%) German Language
5 1 (5.00%) Italian Language
5 1 (5.00%) Pharmaceutical
Job Titles
1 3 (15.00%) Analyst
1 3 (15.00%) Business Analyst
1 3 (15.00%) Campaign Manager
2 2 (10.00%) Backup Engineer
2 2 (10.00%) Developer
2 2 (10.00%) Digital Marketing Specialist
2 2 (10.00%) Marketing Specialist
2 2 (10.00%) Strategy Manager
3 1 (5.00%) .NET Developer
3 1 (5.00%) .NET Software Developer
3 1 (5.00%) Communications Specialist
3 1 (5.00%) Crystal Reports Developer
3 1 (5.00%) Quality Analyst
3 1 (5.00%) Report Analyst
3 1 (5.00%) Report Developer
3 1 (5.00%) SAP Developer
3 1 (5.00%) Senior Campaign Manager
3 1 (5.00%) Senior Manager
3 1 (5.00%) Telecoms Manager
3 1 (5.00%) Test Leader
Libraries, Frameworks & Software Standards
1 3 (15.00%) .NET
2 2 (10.00%) HTML
3 1 (5.00%) .NET Framework
3 1 (5.00%) ASP.NET
3 1 (5.00%) CSS
3 1 (5.00%) Entity Framework
3 1 (5.00%) jQuery
3 1 (5.00%) Twitter Bootstrap
3 1 (5.00%) WCF
3 1 (5.00%) XML
Miscellaneous
1 4 (20.00%) Social Media
2 2 (10.00%) Analytical Skills
2 2 (10.00%) Digital Media
2 2 (10.00%) Mobile App
2 2 (10.00%) User Experience
3 1 (5.00%) Digital TV
3 1 (5.00%) Replication
3 1 (5.00%) STB
3 1 (5.00%) Video\Live Streaming
Operating Systems
1 2 (10.00%) Windows
Processes & Methodologies
1 6 (30.00%) Agile Software Development
2 4 (20.00%) Analytics
2 4 (20.00%) B2B
2 4 (20.00%) Digital Marketing
3 3 (15.00%) Global Marketing
3 3 (15.00%) Marketing Strategy
4 2 (10.00%) Acceptance Criteria
4 2 (10.00%) B2B Marketing
4 2 (10.00%) Campaign Management
4 2 (10.00%) Customer Insight
4 2 (10.00%) Demand Generation
4 2 (10.00%) Integrated Marketing
4 2 (10.00%) Marketing Automation
4 2 (10.00%) Matrix Organization
4 2 (10.00%) Network Marketing
4 2 (10.00%) Performance Measurement
4 2 (10.00%) Performance Metrics
4 2 (10.00%) Problem-Solving
4 2 (10.00%) Sales Enablement
4 2 (10.00%) User Stories
Programming Languages
1 4 (20.00%) SQL
2 2 (10.00%) C#
2 2 (10.00%) JavaScript
3 1 (5.00%) PL/SQL
3 1 (5.00%) Python
3 1 (5.00%) T-SQL
Qualifications
1 6 (30.00%) Degree
2 2 (10.00%) Master's Degree
2 2 (10.00%) MBA
3 1 (5.00%) SC Cleared
3 1 (5.00%) Security Cleared
Quality Assurance & Compliance
1 2 (10.00%) QA
1 2 (10.00%) SLA
Systems Management
1 1 (5.00%) HP ALM
Vendors
1 5 (25.00%) Microsoft
2 2 (10.00%) Adobe
2 2 (10.00%) CommVault
2 2 (10.00%) Google
2 2 (10.00%) Marketo
2 2 (10.00%) Veeam
3 1 (5.00%) HP
3 1 (5.00%) SAP
3 1 (5.00%) Serena
3 1 (5.00%) Splunk