The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 26 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Advertising
South East / Berkshire
Rank 82 110 124
Rank change year-on-year +28 +14  
Contract jobs citing Advertising 17 16 13
As % of all contract IT jobs advertised in Berkshire 0.94% 0.65% 0.44%
As % of the General category 2.23% 1.60% 1.07%
Number of daily rates quoted 5 8 5
Median daily rate £425 £373 £325
Median daily rate % change year-on-year +14.09% +14.61%  
90% offered a daily rate of more than £355 £314 £322
10% offered a daily rate of more than £470 £510 £362
UK excluding London median daily rate £400 £365 £353
% change year-on-year +9.58% +3.47%  
Number of hourly rates quoted 1 1 0
Median hourly rate £16.50 £16.00 -
Median hourly rate % change year-on-year +3.12% -  
UK excluding London median hourly rate £15.50 £16.00 £11.00
% change year-on-year -3.12% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

General Skills
Berkshire
Contract job vacancies with a requirement for common skills 761 998 1212
As % of all contract IT job vacancies advertised in Berkshire 41.97% 40.55% 41.32%
Number of daily rates quoted 307 416 546
Median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.66%  
90% offered a daily rate of more than £185 £250 £200
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 29 20 29
Median hourly rate £15.00 £16.00 £17.00
Median hourly rate % change year-on-year -6.25% -5.88%  
90% offered a hourly rate of more than £13.00 £13.12 £13.65
10% offered a hourly rate of more than £37.20 £49.00 £32.30
UK excluding London median hourly rate £27.00 £31.50 £25.00
% change year-on-year -14.28% +26.00%  

Advertising
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 3 months to 26 March 2017.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +19 8 £394 -16.00% 1
Maidenhead - 1 - - 1
Wokingham - 1 - - 1
Advertising
South East

Advertising
Top 30 Related IT Skills in Berkshire

For the 6 months to 26 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Advertising.

1 11 (42.31%) Microsoft
1 11 (42.31%) Marketing
2 7 (26.92%) Telecoms
3 6 (23.08%) Analytical Skills
4 5 (19.23%) Office 365
4 5 (19.23%) Agile Software Development
4 5 (19.23%) SQL Server
5 4 (15.38%) .NET
5 4 (15.38%) C#
5 4 (15.38%) MVC
5 4 (15.38%) Active Directory
5 4 (15.38%) Competitor Analysis
5 4 (15.38%) Psychology
5 4 (15.38%) Web Development
5 4 (15.38%) Market Research
6 3 (11.54%) Degree
6 3 (11.54%) SCCM
6 3 (11.54%) Finance
6 3 (11.54%) Business Intelligence
6 3 (11.54%) SQL
6 3 (11.54%) Windows
6 3 (11.54%) COM
7 2 (7.69%) CSS
7 2 (7.69%) MS Exchange
7 2 (7.69%) ETL
7 2 (7.69%) T-SQL
7 2 (7.69%) HTML
7 2 (7.69%) JavaScript
7 2 (7.69%) MS Office
7 2 (7.69%) SQL Server Reporting Services

Advertising
Top Related IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.69%) MS Exchange
2 1 (3.85%) SharePoint
Applications
1 2 (7.69%) MS Office
2 1 (3.85%) MS Excel
Business Applications
1 1 (3.85%) Dynamics CRM
1 1 (3.85%) Dynamics NAV
Cloud Services
1 5 (19.23%) Office 365
2 2 (7.69%) IaaS
2 2 (7.69%) Microsoft Azure
3 1 (3.85%) Azure Active Directory
3 1 (3.85%) Cloud Computing
3 1 (3.85%) Google Drive
3 1 (3.85%) OneDrive
3 1 (3.85%) PaaS
Communications & Networking
1 1 (3.85%) Network Security
1 1 (3.85%) SMS
Database & Business Intelligence
1 5 (19.23%) SQL Server
2 2 (7.69%) SQL Server Analysis Services
2 2 (7.69%) SQL Server Integration Services
2 2 (7.69%) SQL Server Reporting Services
3 1 (3.85%) Big Data
3 1 (3.85%) Data Warehouse
3 1 (3.85%) Power BI
General
1 11 (42.31%) Marketing
2 7 (26.92%) Telecoms
3 3 (11.54%) Finance
4 1 (3.85%) Brand Awareness
4 1 (3.85%) Mandarin Language
4 1 (3.85%) Pharmaceutical
Job Titles
1 6 (23.08%) Marketing Assistant
2 5 (19.23%) Developer
3 4 (15.38%) .NET Developer
4 3 (11.54%) Consultant
4 3 (11.54%) Product Manager
5 2 (7.69%) Administration Assistant
5 2 (7.69%) Administrator
5 2 (7.69%) Architect
5 2 (7.69%) Graduate
5 2 (7.69%) Marketing Administrator
5 2 (7.69%) Support Assistant
5 2 (7.69%) Support Engineer
5 2 (7.69%) Technical Consultant
6 1 (3.85%) 2nd Line Desktop Support
6 1 (3.85%) 2nd Line Engineer
6 1 (3.85%) IT Engineer
6 1 (3.85%) Microsoft BI Architect
6 1 (3.85%) Microsoft BI Developer
6 1 (3.85%) Migration Specialist
6 1 (3.85%) SAP Financial Analyst
Libraries, Frameworks & Software Standards
1 4 (15.38%) .NET
2 3 (11.54%) COM
3 2 (7.69%) CSS
3 2 (7.69%) HTML
4 1 (3.85%) MDX
Miscellaneous
1 6 (23.08%) Analytical Skills
2 1 (3.85%) Digital Media
2 1 (3.85%) Social Media
2 1 (3.85%) Virtual Team
Operating Systems
1 3 (11.54%) Windows
2 2 (7.69%) Windows Server
3 1 (3.85%) Windows 10
3 1 (3.85%) Windows Server 2008
3 1 (3.85%) Windows Server 2012
Processes & Methodologies
1 5 (19.23%) Agile Software Development
2 4 (15.38%) Competitor Analysis
2 4 (15.38%) Market Research
2 4 (15.38%) MVC
2 4 (15.38%) Psychology
2 4 (15.38%) Web Development
3 3 (11.54%) Business Intelligence
4 2 (7.69%) ETL
4 2 (7.69%) Migration
4 2 (7.69%) Stakeholder Management
5 1 (3.85%) B2B
5 1 (3.85%) Copywriting
5 1 (3.85%) CRM
5 1 (3.85%) Digital Marketing
5 1 (3.85%) Line Management
5 1 (3.85%) Pay per click
5 1 (3.85%) Product Marketing
5 1 (3.85%) Scrum
5 1 (3.85%) SEO
5 1 (3.85%) Workflow
Programming Languages
1 4 (15.38%) C#
2 3 (11.54%) SQL
3 2 (7.69%) JavaScript
3 2 (7.69%) T-SQL
4 1 (3.85%) C
4 1 (3.85%) Data Analysis Expressions (DAX)
Qualifications
1 3 (11.54%) Degree
2 2 (7.69%) DBS Check
3 1 (3.85%) SC Cleared
3 1 (3.85%) Security Cleared
Quality Assurance & Compliance
1 1 (3.85%) Sarbanes-Oxley
1 1 (3.85%) SLA
System Software
1 4 (15.38%) Active Directory
Systems Management
1 3 (11.54%) SCCM
2 1 (3.85%) Microsoft Intune
2 1 (3.85%) SCOM
Vendors
1 11 (42.31%) Microsoft
2 1 (3.85%) Cognos
2 1 (3.85%) Facebook
2 1 (3.85%) Google
2 1 (3.85%) JD Edwards
2 1 (3.85%) SAP
2 1 (3.85%) Twitter