Period
to 19 April 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 19 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East > Berkshire
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 150 130 150
Rank change year-on-year -20 +20 +15
Contract jobs citing Advertising 19 26 30
As % of all contract IT jobs advertised in Berkshire 0.47% 0.67% 0.60%
As % of the General category 1.26% 1.61% 1.53%
Number of daily rates quoted 10 11 20
Berkshire median daily rate £328 £463 £366
Median daily rate % change year-on-year -29.19% +26.28% +4.64%
10th Percentile £249 £375 £207
90th Percentile £441 £575 £475
South East median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14% -2.78%
Number of hourly rates quoted 0 1 2
Berkshire median hourly rate - £16.50 £14.25
Median hourly rate % change year-on-year - +15.79% -
South East median hourly rate £18.50 £16.00 £16.00
% change year-on-year +15.63% - -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,511 1,616 1,959
As % of all contract IT jobs advertised in Berkshire 37.50% 41.82% 39.34%
Number of daily rates quoted 629 673 825
Berkshire median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £257 £213 £213
90th Percentile £588 £575 £563
South East median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 38 53 57
Berkshire median hourly rate £20.38 £16.50 £19.00
Median hourly rate % change year-on-year +23.48% -13.16% +16.03%
10th Percentile £11.25 £12.10 £11.36
90th Percentile £48.25 £41.50 £48.00
South East median hourly rate £25.93 £25.50 £27.50
% change year-on-year +1.70% -7.27% +44.74%

Advertising
Job Vacancy Trend in Berkshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 19 April 2018.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 6 months to 19 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +2 13 £330 -28.65% 6
Bracknell - 1 £155 - 3
Advertising
South East

For the 6 months to 19 April 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Advertising.

1 13 (68.42%) Marketing
2 7 (36.84%) Finance
2 7 (36.84%) Telecoms
3 5 (26.32%) Digital Marketing
3 5 (26.32%) Electronics
3 5 (26.32%) Competitor Analysis
3 5 (26.32%) Market Research
4 4 (21.05%) Social Media
4 4 (21.05%) Problem-Solving
4 4 (21.05%) Degree
5 3 (15.79%) QA
5 3 (15.79%) Agile Software Development
5 3 (15.79%) Law
5 3 (15.79%) B2C
5 3 (15.79%) Microsoft
5 3 (15.79%) Customer Intelligence
5 3 (15.79%) Cloud Computing
5 3 (15.79%) Digital Media
5 3 (15.79%) Customer-Centricity
6 2 (10.53%) Social Listening
6 2 (10.53%) Integrated Marketing
6 2 (10.53%) Data Strategy
6 2 (10.53%) Renewable Energy
6 2 (10.53%) Acceptance Criteria
6 2 (10.53%) Pardot
6 2 (10.53%) Marketing Automation
6 2 (10.53%) Content Development
6 2 (10.53%) Twitter
6 2 (10.53%) Marketing Strategy
6 2 (10.53%) Eloqua

Advertising
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) SharePoint
Applications
1 2 (10.53%) Microsoft Excel
1 2 (10.53%) Microsoft PowerPoint
2 1 (5.26%) Microsoft Office
2 1 (5.26%) Microsoft Project
Business Applications
1 2 (10.53%) Dynamics CRM
1 2 (10.53%) Eloqua
2 1 (5.26%) Dynamics AX
Cloud Services
1 3 (15.79%) Cloud Computing
Database & Business Intelligence
1 1 (5.26%) SQL Server
Development Applications
1 2 (10.53%) JIRA
2 1 (5.26%) Selenium
2 1 (5.26%) SQL Server Management Studio (SSMS)
2 1 (5.26%) Team Foundation Server
2 1 (5.26%) Visual Studio
General
1 13 (68.42%) Marketing
2 7 (36.84%) Finance
2 7 (36.84%) Telecoms
3 5 (26.32%) Electronics
4 3 (15.79%) Law
5 2 (10.53%) Back Office
6 1 (5.26%) Legal
6 1 (5.26%) Mandarin Language
Job Titles
1 5 (26.32%) Marketing Assistant
2 4 (21.05%) Marketing Manager
3 3 (15.79%) Campaign Manager
4 2 (10.53%) Business Analyst
4 2 (10.53%) Campaign Marketing Manager
4 2 (10.53%) Contracts Manager
4 2 (10.53%) Digital Marketing Manager
5 1 (5.26%) Analyst
5 1 (5.26%) CRM Developer
5 1 (5.26%) Developer
5 1 (5.26%) Dynamics CRM Developer
5 1 (5.26%) Microsoft Developer
5 1 (5.26%) Senior Campaign Manager
5 1 (5.26%) Senior Developer
5 1 (5.26%) Senior Manager
5 1 (5.26%) Senior Microsoft Developer
5 1 (5.26%) Telecoms Manager
5 1 (5.26%) Test Manager
5 1 (5.26%) Web Manager
5 1 (5.26%) Web Project Manager
Libraries, Frameworks & Software Standards
1 2 (10.53%) .NET
1 2 (10.53%) ASP.NET
2 1 (5.26%) COM
Miscellaneous
1 4 (21.05%) Social Media
2 3 (15.79%) Digital Media
3 2 (10.53%) FMCG
3 2 (10.53%) Renewable Energy
4 1 (5.26%) Analytical Skills
4 1 (5.26%) Digital TV
4 1 (5.26%) Self-Motivation
4 1 (5.26%) STB
4 1 (5.26%) Video\Live Streaming
Processes & Methodologies
1 5 (26.32%) Competitor Analysis
1 5 (26.32%) Digital Marketing
1 5 (26.32%) Market Research
2 4 (21.05%) Problem-Solving
3 3 (15.79%) Agile Software Development
3 3 (15.79%) B2C
3 3 (15.79%) Customer Intelligence
3 3 (15.79%) Customer-Centricity
4 2 (10.53%) B2B
4 2 (10.53%) Business Analysis
4 2 (10.53%) CRM
4 2 (10.53%) Display Advertising
4 2 (10.53%) Email Marketing
4 2 (10.53%) Marketing Strategy
4 2 (10.53%) Mathematics
4 2 (10.53%) Pay per click
4 2 (10.53%) Scrum
4 2 (10.53%) Search Engine Marketing
4 2 (10.53%) Social Listening
4 2 (10.53%) Test Automation
Programming Languages
1 2 (10.53%) C#
1 2 (10.53%) SQL
2 1 (5.26%) JavaScript
2 1 (5.26%) Python
Qualifications
1 4 (21.05%) Degree
2 1 (5.26%) SC Cleared
2 1 (5.26%) Security Cleared
Quality Assurance & Compliance
1 3 (15.79%) QA
Systems Management
1 1 (5.26%) HP ALM
Vendors
1 3 (15.79%) Microsoft
2 2 (10.53%) Huawei
2 2 (10.53%) HubSpot
2 2 (10.53%) Marketo
2 2 (10.53%) Pardot
2 2 (10.53%) Twitter
3 1 (5.26%) HP
3 1 (5.26%) Serena
3 1 (5.26%) Splunk