Period
to 21 October 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East > Berkshire
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 146 131 151
Rank change year-on-year -15 +20 -21
Contract jobs citing Advertising 20 31 30
As % of all contract IT jobs advertised in Berkshire 0.51% 0.78% 0.67%
As % of the General category 1.30% 1.90% 1.78%
Number of daily rates quoted 8 21 24
Berkshire median daily rate £388 £325 £350
Median daily rate % change year-on-year +19.23% -7.14% -2.78%
10th Percentile £310 £153 £186
90th Percentile £444 £475 £425
South East median daily rate £425 £388 £350
% change year-on-year +9.68% +10.71% -2.78%
Number of hourly rates quoted 2 0 3
Berkshire median hourly rate £19.50 - £18.00
10th Percentile £14.65 - £16.20
90th Percentile £23.95 - £19.20
South East median hourly rate £15.50 £14.17 £18.00
% change year-on-year +9.42% -21.31% -40.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,541 1,632 1,683
As % of all contract IT jobs advertised in Berkshire 39.56% 40.95% 37.71%
Number of daily rates quoted 607 711 770
Berkshire median daily rate £410 £425 £400
Median daily rate % change year-on-year -3.53% +6.25% +3.23%
10th Percentile £205 £250 £225
90th Percentile £575 £600 £575
South East median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 38 49 72
Berkshire median hourly rate £26.00 £18.00 £17.50
Median hourly rate % change year-on-year +44.44% +2.86% -12.50%
10th Percentile £13.28 £11.25 £11.75
90th Percentile £47.35 £39.60 £38.75
South East median hourly rate £32.50 £20.00 £21.50
% change year-on-year +62.50% -6.98% -

Advertising
Job Vacancy Trend in Berkshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 21 October 2018.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 21 October 2018.

Contractor hourly rate histogram for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -7 11 £388 -8.82% 17
Bracknell 0 3 - - 2
Wokingham - 2 - - 1
Slough - 1 £475 - 5
Advertising
South East

For the 6 months to 21 October 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Advertising.

1 7 (35.00%) Marketing
1 7 (35.00%) Degree
2 5 (25.00%) Digital Marketing
2 5 (25.00%) Agile Software Development
2 5 (25.00%) B2B
3 4 (20.00%) Microsoft Excel
3 4 (20.00%) Microsoft
3 4 (20.00%) SQL
3 4 (20.00%) Social Media
3 4 (20.00%) Analytics
4 3 (15.00%) User Experience
4 3 (15.00%) Marketing Automation
4 3 (15.00%) Marketing Strategy
4 3 (15.00%) Customer Insight
4 3 (15.00%) Stakeholder Management
4 3 (15.00%) .NET
4 3 (15.00%) HTML
4 3 (15.00%) Java
4 3 (15.00%) JavaScript
4 3 (15.00%) PHP
4 3 (15.00%) Adobe
5 2 (10.00%) CommVault
5 2 (10.00%) Sage
5 2 (10.00%) Acrobat
5 2 (10.00%) Project Management
5 2 (10.00%) CRM
5 2 (10.00%) E-Commerce
5 2 (10.00%) SLA
5 2 (10.00%) MS Visio
5 2 (10.00%) SQL Server

Advertising
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.00%) Drupal
1 1 (5.00%) WordPress
Applications
1 4 (20.00%) Microsoft Excel
2 2 (10.00%) Acrobat
2 2 (10.00%) Microsoft Office
2 2 (10.00%) Microsoft PowerPoint
2 2 (10.00%) MS Visio
3 1 (5.00%) Adobe Illustrator
3 1 (5.00%) Photoshop
Business Applications
1 1 (5.00%) Dynamics CRM
1 1 (5.00%) Magento
1 1 (5.00%) Sage 200
1 1 (5.00%) Sage CRM
1 1 (5.00%) Sage X3
Cloud Services
1 2 (10.00%) Google Analytics
2 1 (5.00%) Dynamics 365
2 1 (5.00%) SuccessFactors
Database & Business Intelligence
1 2 (10.00%) Crystal Reports
1 2 (10.00%) SQL Server
2 1 (5.00%) QlikView
2 1 (5.00%) SQL Server Integration Services
2 1 (5.00%) SQL Server Reporting Services
Development Applications
1 1 (5.00%) Git (software)
1 1 (5.00%) Mercurial
1 1 (5.00%) MSTest
1 1 (5.00%) Subversion
1 1 (5.00%) Visual Studio
General
1 7 (35.00%) Marketing
2 2 (10.00%) Finance
3 1 (5.00%) French Language
3 1 (5.00%) German Language
3 1 (5.00%) Italian Language
3 1 (5.00%) Legal
3 1 (5.00%) Pharmaceutical
3 1 (5.00%) Publishing
3 1 (5.00%) Telecoms
Job Titles
1 4 (20.00%) Developer
2 3 (15.00%) Consultant
2 3 (15.00%) Digital Marketing Specialist
2 3 (15.00%) Marketing Specialist
3 2 (10.00%) Analyst
3 2 (10.00%) Backup Engineer
3 2 (10.00%) Campaign Manager
3 2 (10.00%) Sage Consultant
3 2 (10.00%) Strategy Manager
4 1 (5.00%) .NET Developer
4 1 (5.00%) Business Analyst
4 1 (5.00%) Coordinator
4 1 (5.00%) Crystal Reports Developer
4 1 (5.00%) Java Developer
4 1 (5.00%) Project Manager
4 1 (5.00%) Report Analyst
4 1 (5.00%) SAP Consultant
4 1 (5.00%) Senior Developer
4 1 (5.00%) Senior Java Developer
4 1 (5.00%) Software Developer
Libraries, Frameworks & Software Standards
1 3 (15.00%) .NET
1 3 (15.00%) HTML
2 2 (10.00%) CSS
3 1 (5.00%) .NET Framework
3 1 (5.00%) AngularJS
3 1 (5.00%) Entity Framework
3 1 (5.00%) J2EE
3 1 (5.00%) Java EE
3 1 (5.00%) jQuery
3 1 (5.00%) React
3 1 (5.00%) Spring
3 1 (5.00%) Twitter Bootstrap
3 1 (5.00%) Vue.js
3 1 (5.00%) WCF
3 1 (5.00%) XML
Miscellaneous
1 4 (20.00%) Social Media
2 3 (15.00%) User Experience
3 2 (10.00%) Analytical Skills
3 2 (10.00%) Mobile App
3 2 (10.00%) Replication
4 1 (5.00%) Computer Science
4 1 (5.00%) Learning Management System
Operating Systems
1 2 (10.00%) Windows
Processes & Methodologies
1 5 (25.00%) Agile Software Development
1 5 (25.00%) B2B
1 5 (25.00%) Digital Marketing
2 4 (20.00%) Analytics
3 3 (15.00%) Customer Insight
3 3 (15.00%) Marketing Automation
3 3 (15.00%) Marketing Strategy
3 3 (15.00%) Stakeholder Management
4 2 (10.00%) Asset Management
4 2 (10.00%) B2B Marketing
4 2 (10.00%) CRM
4 2 (10.00%) Demand Generation
4 2 (10.00%) E-Commerce
4 2 (10.00%) Global Marketing
4 2 (10.00%) Integrated Marketing
4 2 (10.00%) Matrix Organization
4 2 (10.00%) Network Marketing
4 2 (10.00%) Project Management
4 2 (10.00%) SEO
4 2 (10.00%) Workflow
Programming Languages
1 4 (20.00%) SQL
2 3 (15.00%) Java
2 3 (15.00%) JavaScript
2 3 (15.00%) PHP
3 1 (5.00%) C#
3 1 (5.00%) PL/SQL
3 1 (5.00%) T-SQL
Qualifications
1 7 (35.00%) Degree
2 2 (10.00%) Master's Degree
2 2 (10.00%) MBA
3 1 (5.00%) Computer Science Degree
Quality Assurance & Compliance
1 2 (10.00%) SLA
Vendors
1 4 (20.00%) Microsoft
2 3 (15.00%) Adobe
3 2 (10.00%) Asigra
3 2 (10.00%) CommVault
3 2 (10.00%) Google
3 2 (10.00%) Marketo
3 2 (10.00%) Sage
3 2 (10.00%) SAP
3 2 (10.00%) Veeam
4 1 (5.00%) WooCommerce