Period
to 23 January 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 23 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
South East > Berkshire
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 149 136 133
Rank change year-on-year -13 -3 +24
Contract jobs citing Advertising 25 25 42
As % of all contract IT jobs advertised in Berkshire 0.61% 0.63% 0.86%
As % of the General category 1.59% 1.59% 2.11%
Number of daily rates quoted 18 17 26
Berkshire median daily rate £325 £400 £365
Median daily rate % change year-on-year -18.75% +9.74% +0.55%
10th Percentile £262 £192 £241
90th Percentile £458 £535 £463
South East median daily rate £400 £375 £362
% change year-on-year +6.67% +3.52% -9.44%
Number of hourly rates quoted 0 2 2
Berkshire median hourly rate - £17.75 £21.25
Median hourly rate % change year-on-year - -16.47% -
South East median hourly rate £18.50 £18.00 £17.00
% change year-on-year +2.78% +5.88% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for common skills.

All General Skills
Berkshire
Contract vacancies with a requirement for common skills 1,571 1,573 1,988
As % of all contract IT jobs advertised in Berkshire 38.23% 39.70% 40.68%
Number of daily rates quoted 694 707 929
Berkshire median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - -
10th Percentile £250 £218 £205
90th Percentile £600 £575 £538
South East median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +3.23%
Number of hourly rates quoted 43 59 62
Berkshire median hourly rate £21.00 £20.00 £22.00
Median hourly rate % change year-on-year +5.00% -9.09% +29.41%
10th Percentile £11.25 £12.45 £12.09
90th Percentile £48.30 £45.00 £47.35
South East median hourly rate £24.01 £25.50 £25.00
% change year-on-year -5.84% +2.00% +25.00%

Advertising
Job Vacancy Trend in Berkshire

Job postings citing Advertising as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Berkshire.

Contractor daily rate trend for Advertising in Berkshire

Advertising
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Advertising in Berkshire over the 6 months to 23 January 2018.

Contractor daily rate histogram for Advertising in Berkshire

Advertising
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Berkshire.

Contractor hourly rate trend for Advertising in Berkshire

Advertising
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Berkshire region over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +21 18 £375 - 9
Bracknell - 1 £155 -
Advertising
South East

For the 6 months to 23 January 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Advertising.

1 14 (56.00%) Marketing
2 7 (28.00%) B2B
2 7 (28.00%) B2C
2 7 (28.00%) Microsoft
2 7 (28.00%) Finance
3 5 (20.00%) Market Research
3 5 (20.00%) Degree
3 5 (20.00%) Digital Marketing
3 5 (20.00%) Project Management
3 5 (20.00%) Telecoms
3 5 (20.00%) SEO
3 5 (20.00%) Competitor Analysis
4 4 (16.00%) Electronics
4 4 (16.00%) Social Media
5 3 (12.00%) Cloud Computing
5 3 (12.00%) Customer-Centricity
5 3 (12.00%) C#
5 3 (12.00%) .NET
5 3 (12.00%) ITIL
5 3 (12.00%) SharePoint
6 2 (8.00%) E-Commerce
6 2 (8.00%) Microsoft Project
6 2 (8.00%) ASP.NET
6 2 (8.00%) CCNP
6 2 (8.00%) CCNA
6 2 (8.00%) Cisco
6 2 (8.00%) Microsoft Excel
6 2 (8.00%) CRM
6 2 (8.00%) HP
6 2 (8.00%) Cisco Certification

Advertising
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (12.00%) SharePoint
2 2 (8.00%) SharePoint 2010
3 1 (4.00%) SharePoint 2013
Applications
1 2 (8.00%) Microsoft Excel
1 2 (8.00%) Microsoft PowerPoint
1 2 (8.00%) Microsoft Project
2 1 (4.00%) Microsoft Office
Business Applications
1 2 (8.00%) Eloqua
2 1 (4.00%) Dynamics AX
2 1 (4.00%) Dynamics CRM
Cloud Services
1 3 (12.00%) Cloud Computing
2 2 (8.00%) Office 365
3 1 (4.00%) Azure Active Directory
3 1 (4.00%) IaaS
3 1 (4.00%) Microsoft Azure
Communications & Networking
1 2 (8.00%) BGP
1 2 (8.00%) DWDM
1 2 (8.00%) Firewall
1 2 (8.00%) OSPF
2 1 (4.00%) Cisco ASA
2 1 (4.00%) EIGRP
2 1 (4.00%) Extranet
2 1 (4.00%) MPLS
2 1 (4.00%) VPN
2 1 (4.00%) WAN
Database & Business Intelligence
1 1 (4.00%) SQL Server
General
1 14 (56.00%) Marketing
2 7 (28.00%) Finance
3 5 (20.00%) Telecoms
4 4 (16.00%) Electronics
5 1 (4.00%) Mandarin Language
Job Titles
1 6 (24.00%) Campaign Manager
2 5 (20.00%) Marketing Assistant
3 4 (16.00%) Developer
3 4 (16.00%) Marketing Manager
4 3 (12.00%) SEO Manager
5 2 (8.00%) Campaign Marketing Manager
5 2 (8.00%) Contracts Manager
5 2 (8.00%) Digital Marketing Manager
5 2 (8.00%) Network Engineer
5 2 (8.00%) Project Manager
5 2 (8.00%) SharePoint Developer
6 1 (4.00%) .NET Developer
6 1 (4.00%) Business Analyst
6 1 (4.00%) Insurance Business Analyst
6 1 (4.00%) IT Project Manager
6 1 (4.00%) Microsoft Developer
6 1 (4.00%) Senior Developer
6 1 (4.00%) Senior Microsoft Developer
6 1 (4.00%) Web Manager
6 1 (4.00%) Web Project Manager
Libraries, Frameworks & Software Standards
1 3 (12.00%) .NET
2 2 (8.00%) ASP.NET
3 1 (4.00%) .NET Core
3 1 (4.00%) AngularJS
3 1 (4.00%) ASP.NET MVC
3 1 (4.00%) ASP.NET Web API
3 1 (4.00%) COM
3 1 (4.00%) React
Miscellaneous
1 4 (16.00%) Social Media
2 2 (8.00%) Data Centre
2 2 (8.00%) FMCG
2 2 (8.00%) Renewable Energy
3 1 (4.00%) Analytical Skills
3 1 (4.00%) Computer Science
3 1 (4.00%) Digital Media
3 1 (4.00%) Driving Licence
Operating Systems
1 1 (4.00%) Windows
Processes & Methodologies
1 7 (28.00%) B2B
1 7 (28.00%) B2C
2 5 (20.00%) Competitor Analysis
2 5 (20.00%) Digital Marketing
2 5 (20.00%) Market Research
2 5 (20.00%) Project Management
2 5 (20.00%) SEO
3 3 (12.00%) Customer-Centricity
3 3 (12.00%) ITIL
4 2 (8.00%) Agile Software Development
4 2 (8.00%) Content Development
4 2 (8.00%) CRM
4 2 (8.00%) Customer Intelligence
4 2 (8.00%) Data Strategy
4 2 (8.00%) E-Commerce
4 2 (8.00%) Integrated Marketing
4 2 (8.00%) Marketing Automation
4 2 (8.00%) Mobile Marketing
4 2 (8.00%) Revenue Recognition
4 2 (8.00%) Social Listening
Programming Languages
1 3 (12.00%) C#
2 1 (4.00%) JavaScript
2 1 (4.00%) SQL
Qualifications
1 5 (20.00%) Degree
2 2 (8.00%) CCNA
2 2 (8.00%) CCNP
2 2 (8.00%) Cisco Certification
3 1 (4.00%) APMP
3 1 (4.00%) CCIE
3 1 (4.00%) HND
3 1 (4.00%) ITIL Certification
3 1 (4.00%) JNCIA
3 1 (4.00%) JNCIP
3 1 (4.00%) JNCIS
Quality Assurance & Compliance
1 2 (8.00%) QA
System Software
1 1 (4.00%) Active Directory
Vendors
1 7 (28.00%) Microsoft
2 2 (8.00%) Arista
2 2 (8.00%) Cisco
2 2 (8.00%) Extreme Networks
2 2 (8.00%) HP
2 2 (8.00%) Huawei
2 2 (8.00%) HubSpot
2 2 (8.00%) Marketo
2 2 (8.00%) Pardot
2 2 (8.00%) Twitter
3 1 (4.00%) Facebook
3 1 (4.00%) Google
3 1 (4.00%) Juniper
3 1 (4.00%) Salesforce.com