Brand Awareness/Recognition
South East > Thames Valley
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies advertised in the Thames Valley. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Brand Awareness over the 6 months to 18 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 18 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 144 | - | 167 |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Brand Awareness | 1 | 0 | 2 |
| As % of all contract jobs advertised in the Thames Valley | 0.036% | - | 0.057% |
| As % of the General category | 0.063% | - | 0.096% |
| Number of daily rates quoted | 0 | 0 | 0 |
| Median daily rate (50th Percentile) | - | - | - |
| South East median daily rate | - | - | - |
All General Skills
Thames Valley
Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the Thames Valley with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 1,584 | 1,870 | 2,075 |
| As % of all contract IT jobs advertised in the Thames Valley | 57.27% | 62.98% | 59.15% |
| Number of daily rates quoted | 832 | 1,261 | 1,321 |
| 10th Percentile | £205 | £305 | £205 |
| 25th Percentile | £342 | £400 | £373 |
| Median daily rate (50th Percentile) | £475 | £495 | £466 |
| Median % change year-on-year | -4.04% | +6.18% | +0.79% |
| 75th Percentile | £588 | £600 | £573 |
| 90th Percentile | £662 | £688 | £638 |
| South East median daily rate | £495 | £500 | £500 |
| % change year-on-year | -1.00% | - | +8.11% |
| Number of hourly rates quoted | 143 | 38 | 73 |
| 10th Percentile | £18.00 | £18.50 | £10.77 |
| 25th Percentile | £22.59 | £22.13 | £12.25 |
| Median hourly rate | £45.21 | £28.58 | £17.50 |
| Median % change year-on-year | +58.19% | +63.31% | -20.56% |
| 75th Percentile | £62.48 | £63.91 | £21.05 |
| 90th Percentile | £75.24 | £77.10 | £31.80 |
| South East median hourly rate | £44.00 | £45.00 | £20.00 |
| % change year-on-year | -2.22% | +125.00% | -20.00% |
Brand Awareness
Job Vacancy Trend in the Thames Valley
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in the Thames Valley.
Brand Awareness
Contractor Daily Rate Trend in the Thames Valley
3-month moving average daily rate quoted in jobs citing Brand Awareness in the Thames Valley.
Brand Awareness
Contract Job Locations in the Thames Valley
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Brand Awareness within the Thames Valley region over the 6 months to 18 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Berkshire | - | 1 | - | - | 1 |
| Brand Awareness South East |
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Brand Awareness
Co-occurring Skills and Capabilities in the Thames Valley by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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