Google Ads (formerly AdWords)
UK
The following table provides summary statistics for contract job vacancies with a requirement for Google Ads skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Ads over the 6 months to 1 May 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 1 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 707 | 846 |
| Rank change year-on-year | - | +139 | -173 |
| Contract jobs citing Google Ads | 0 | 5 | 7 |
| As % of all contract jobs advertised in the UK | - | 0.008% | 0.008% |
| As % of the Cloud Services category | - | 0.023% | 0.020% |
| Number of daily rates quoted | 0 | 5 | 5 |
| 10th Percentile | - | £300 | £173 |
| 25th Percentile | - | £375 | £200 |
| Median daily rate (50th Percentile) | - | £400 | £250 |
| Median % change year-on-year | - | +60.00% | -30.07% |
| 75th Percentile | - | £475 | £338 |
| 90th Percentile | - | £483 | £390 |
| UK excluding London median daily rate | - | £325 | £205 |
| % change year-on-year | - | +58.54% | -39.26% |
| Number of hourly rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £20.09 |
| Median hourly rate | - | - | £20.19 |
| 75th Percentile | - | - | £20.28 |
| 90th Percentile | - | - | - |
| UK excluding London median hourly rate | - | - | - |
All Cloud Skills
UK
Google Ads is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.
| Contract vacancies with a requirement for cloud computing skills | 14,062 | 21,949 | 34,228 |
| As % of all contract IT jobs advertised in the UK | 32.32% | 36.88% | 38.58% |
| Number of daily rates quoted | 9,984 | 15,862 | 24,903 |
| 10th Percentile | £300 | £325 | £350 |
| 25th Percentile | £413 | £450 | £450 |
| Median daily rate (50th Percentile) | £525 | £550 | £550 |
| Median % change year-on-year | -4.55% | - | +10.00% |
| 75th Percentile | £631 | £650 | £650 |
| 90th Percentile | £738 | £744 | £738 |
| UK excluding London median daily rate | £489 | £500 | £500 |
| % change year-on-year | -2.20% | - | +11.11% |
| Number of hourly rates quoted | 348 | 345 | 427 |
| 10th Percentile | £14.00 | £15.25 | £13.41 |
| 25th Percentile | £16.00 | £18.50 | £15.25 |
| Median hourly rate | £21.00 | £35.00 | £21.50 |
| Median % change year-on-year | -40.00% | +62.79% | -4.99% |
| 75th Percentile | £35.00 | £66.00 | £49.46 |
| 90th Percentile | £61.60 | £77.20 | £66.00 |
| UK excluding London median hourly rate | £17.71 | £24.62 | £18.75 |
| % change year-on-year | -28.09% | +31.31% | -5.06% |
Google Ads
Job Vacancy Trend
Job postings citing Google Ads as a proportion of all IT jobs advertised.
Google Ads
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Google Ads.
Google Ads
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Google Ads.