Period
to 18 January 2018

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 836 851 856
Rank change year-on-year +15 +5 -23
Contract jobs citing AdWords 40 19 25
As % of all contract IT jobs advertised in the UK 0.040% 0.020% 0.023%
As % of the Cloud Services category 0.23% 0.16% 0.33%
Number of daily rates quoted 23 9 12
UK median daily rate £325 £250 £250
Median daily rate % change year-on-year +30.00% - +7.53%
10th Percentile £115 £185 £155
90th Percentile £470 £478 £374
UK excluding London median daily rate £313 £200 £210
% change year-on-year +56.25% -4.76% +1.20%
Number of hourly rates quoted 10 1 2
UK median hourly rate £26.78 £100.00 £19.03
Median hourly rate % change year-on-year -73.23% +425.49% -15.42%
UK excluding London median hourly rate £18.50 - -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 17,563 12,091 7,467
As % of all contract IT jobs advertised in the UK 17.51% 12.44% 6.96%
Number of daily rates quoted 12,193 8,309 5,081
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £285 £281 £263
90th Percentile £625 £613 £600
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 230 167 122
UK median hourly rate £18.56 £18.75 £21.64
Median hourly rate % change year-on-year -1.00% -13.35% -3.82%
10th Percentile £11.00 £11.40 £10.55
90th Percentile £54.03 £57.12 £47.50
UK excluding London median hourly rate £17.50 £17.28 £23.75
% change year-on-year +1.27% -27.24% +11.76%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 18 January 2018.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing AdWords over the 6 months to 18 January 2018.

Contractor hourly rate histogram for AdWords in the UK

AdWords
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 36 £350 +40.00% 52
London -13 31 £350 +40.00% 19
UK excluding London +8 9 £313 +56.25% 34
Scotland - 4 £118 - 1
South East - 3 £344 - 9
North of England +38 1 £313 - 8
North West +15 1 £313 - 2
West Midlands - 1 - - 9
Midlands - 1 - - 12

For the 6 months to 18 January 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for AdWords.

1 33 (82.50%) Analytics
2 32 (80.00%) Google
3 28 (70.00%) Google Analytics
4 23 (57.50%) Marketing
5 21 (52.50%) Analytical Skills
6 19 (47.50%) SEO
7 16 (40.00%) Digital Marketing
8 14 (35.00%) JavaScript
9 13 (32.50%) HTML
9 13 (32.50%) Pay per click
10 12 (30.00%) SQL
10 12 (30.00%) E-Commerce
11 11 (27.50%) Social Media
12 9 (22.50%) Microsoft Excel
12 9 (22.50%) Project Management
12 9 (22.50%) Advertising
13 7 (17.50%) Internet
13 7 (17.50%) Facebook
13 7 (17.50%) French Language
13 7 (17.50%) German Language
13 7 (17.50%) Degree
13 7 (17.50%) Digital Analytics
14 6 (15.00%) Retail
14 6 (15.00%) Microsoft PowerPoint
14 6 (15.00%) CMS
15 5 (12.50%) Microsoft
15 5 (12.50%) B2B
15 5 (12.50%) XML
15 5 (12.50%) Web Analytics
15 5 (12.50%) Sitecore

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (15.00%) CMS
2 3 (7.50%) Sitecore CMS
2 3 (7.50%) Umbraco
3 2 (5.00%) SharePoint
4 1 (2.50%) WordPress
Applications
1 9 (22.50%) Microsoft Excel
2 6 (15.00%) Microsoft PowerPoint
3 1 (2.50%) Microsoft Office
3 1 (2.50%) Photoshop
3 1 (2.50%) Spreadsheet
Business Applications
1 2 (5.00%) Magento
1 2 (5.00%) NetSuite
2 1 (2.50%) Adobe Campaign
Cloud Services
1 28 (70.00%) Google Analytics
2 2 (5.00%) Basecamp
2 2 (5.00%) Trello
3 1 (2.50%) Google Tag Manager
Communications & Networking
1 7 (17.50%) Internet
Database & Business Intelligence
1 4 (10.00%) MySQL
2 2 (5.00%) Power BI
3 1 (2.50%) Data Mining
3 1 (2.50%) Data Warehouse
General
1 23 (57.50%) Marketing
2 9 (22.50%) Advertising
3 7 (17.50%) French Language
3 7 (17.50%) German Language
4 6 (15.00%) Retail
5 2 (5.00%) Electronics
5 2 (5.00%) Finance
5 2 (5.00%) Italian Language
5 2 (5.00%) Manufacturing
5 2 (5.00%) Telecoms
6 1 (2.50%) Billing
6 1 (2.50%) Legal
6 1 (2.50%) Publishing
6 1 (2.50%) Spanish Language
Job Titles
1 8 (20.00%) Technical Specialist
2 6 (15.00%) Performance Specialist
3 3 (7.50%) Analyst
3 3 (7.50%) Digital Executive
4 2 (5.00%) Developer
4 2 (5.00%) Head of E-Commerce
4 2 (5.00%) Marketing Executive
4 2 (5.00%) Marketing Specialist
4 2 (5.00%) SEO Manager
5 1 (2.50%) AdWords Analyst
5 1 (2.50%) AdWords Manager
5 1 (2.50%) AdWords Specialist
5 1 (2.50%) Analytics Manager
5 1 (2.50%) Campaign Analyst
5 1 (2.50%) Digital Analytics Specialist
5 1 (2.50%) Digital Media Manager
5 1 (2.50%) Google Analytics Analyst
5 1 (2.50%) Google Analytics Manager
5 1 (2.50%) Power BI Developer
5 1 (2.50%) PPC Consultant
Libraries, Frameworks & Software Standards
1 13 (32.50%) HTML
2 5 (12.50%) XML
3 3 (7.50%) CSS
4 2 (5.00%) CSS3
4 2 (5.00%) HTML5
4 2 (5.00%) jQuery
5 1 (2.50%) .NET
5 1 (2.50%) AngularJS
5 1 (2.50%) ASP.NET
5 1 (2.50%) ASP.NET MVC
5 1 (2.50%) React
5 1 (2.50%) Regular Expression
5 1 (2.50%) REST
5 1 (2.50%) SOAP
5 1 (2.50%) Twitter Bootstrap
Miscellaneous
1 21 (52.50%) Analytical Skills
2 11 (27.50%) Social Media
3 4 (10.00%) FMCG
4 3 (7.50%) Enterprise Software
4 3 (7.50%) Management Information System
5 2 (5.00%) Computer Science
5 2 (5.00%) Digital Media
5 2 (5.00%) User Experience
6 1 (2.50%) Blog
6 1 (2.50%) Fintech
6 1 (2.50%) Graphic Design
6 1 (2.50%) NHS
Processes & Methodologies
1 33 (82.50%) Analytics
2 19 (47.50%) SEO
3 16 (40.00%) Digital Marketing
4 13 (32.50%) Pay per click
5 12 (30.00%) E-Commerce
6 9 (22.50%) Project Management
7 7 (17.50%) Digital Analytics
8 5 (12.50%) B2B
8 5 (12.50%) Marketing Strategy
8 5 (12.50%) Web Analytics
9 4 (10.00%) Affiliate Marketing
9 4 (10.00%) Business Intelligence
9 4 (10.00%) CRM
9 4 (10.00%) Email Marketing
9 4 (10.00%) Online Marketing
9 4 (10.00%) Product Management
9 4 (10.00%) Stakeholder Management
10 3 (7.50%) Content Management
10 3 (7.50%) Social Media Marketing
11 2 (5.00%) Information Architecture
Programming Languages
1 14 (35.00%) JavaScript
2 12 (30.00%) SQL
3 4 (10.00%) Python
4 3 (7.50%) C#
4 3 (7.50%) C++
4 3 (7.50%) Java
5 1 (2.50%) PHP
5 1 (2.50%) VBA
Qualifications
1 7 (17.50%) Degree
2 2 (5.00%) Computer Science Degree
2 2 (5.00%) Master's Degree
Quality Assurance & Compliance
1 2 (5.00%) Disclosure Scotland
Vendors
1 32 (80.00%) Google
2 7 (17.50%) Facebook
3 5 (12.50%) Microsoft
3 5 (12.50%) Sitecore
4 4 (10.00%) DoubleClick
5 2 (5.00%) Demandware
5 2 (5.00%) hybris
5 2 (5.00%) Kenshoo
5 2 (5.00%) SAP
5 2 (5.00%) Venda
6 1 (2.50%) Adobe
6 1 (2.50%) Optimizely