Period
to 25 September 2018

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 25 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 875 831 872
Rank change year-on-year -44 +41 -2
Contract jobs citing AdWords 27 36 21
As % of all contract IT jobs advertised in the UK 0.026% 0.037% 0.020%
As % of the Cloud Services category 0.12% 0.24% 0.18%
Number of daily rates quoted 19 23 10
UK median daily rate £375 £320 £323
Median daily rate % change year-on-year +17.19% -0.78% +72.00%
10th Percentile £203 £163 £156
90th Percentile £575 £384 £509
UK excluding London median daily rate £349 £250 £95
% change year-on-year +39.60% +163.16% -45.71%
Number of hourly rates quoted 0 6 2
UK median hourly rate - £17.75 £57.12
Median hourly rate % change year-on-year - -68.94% +200.17%
UK excluding London median hourly rate - £14.49 £14.25
% change year-on-year - +1.72% -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 22,363 14,761 11,536
As % of all contract IT jobs advertised in the UK 21.75% 15.02% 10.88%
Number of daily rates quoted 15,368 10,127 8,008
UK median daily rate £475 £463 £450
Median daily rate % change year-on-year +2.70% +2.78% +9.09%
10th Percentile £305 £275 £275
90th Percentile £648 £625 £605
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 327 221 180
UK median hourly rate £17.75 £20.00 £18.27
Median hourly rate % change year-on-year -11.25% +9.45% -20.55%
10th Percentile £11.25 £11.25 £11.64
90th Percentile £63.37 £63.75 £50.00
UK excluding London median hourly rate £17.50 £18.98 £17.00
% change year-on-year -7.80% +11.65% -29.17%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 25 September 2018.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 25 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 21 £400 +23.08% 41
London -18 19 £400 +19.40% 9
UK excluding London -27 7 £349 +39.60% 34
Scotland -16 5 £373 +217.45% 2
Midlands - 2 £238 - 10
West Midlands - 2 £238 - 8

For the 6 months to 25 September 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for AdWords.

1 22 (81.48%) Google
2 19 (70.37%) Marketing
3 14 (51.85%) SEO
4 11 (40.74%) Social Media
5 10 (37.04%) Marketing Strategy
5 10 (37.04%) Analytics
5 10 (37.04%) Advertising
6 8 (29.63%) B2B
6 8 (29.63%) Google Analytics
7 7 (25.93%) Digital Marketing
7 7 (25.93%) SQL
7 7 (25.93%) Facebook
8 6 (22.22%) Docker
8 6 (22.22%) JavaScript
8 6 (22.22%) Finance
8 6 (22.22%) Blog
9 5 (18.52%) Degree
9 5 (18.52%) Adobe
9 5 (18.52%) Python
9 5 (18.52%) Brand Awareness
10 4 (14.81%) Google Tag Manager
10 4 (14.81%) Agile Software Development
10 4 (14.81%) Web Analytics
11 3 (11.11%) Statistics
11 3 (11.11%) OAuth
11 3 (11.11%) Scrum
11 3 (11.11%) WebTrends
11 3 (11.11%) Microsoft Excel
11 3 (11.11%) Java
11 3 (11.11%) Tealium

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.70%) Jupyter
1 1 (3.70%) WordPress
Applications
1 3 (11.11%) Microsoft Excel
Business Applications
1 3 (11.11%) SessionCam
1 3 (11.11%) WebTrends
2 1 (3.70%) Eloqua
2 1 (3.70%) NetSuite
Cloud Services
1 8 (29.63%) Google Analytics
2 4 (14.81%) Google Tag Manager
3 3 (11.11%) Amazon AWS
4 1 (3.70%) Google App Engine
4 1 (3.70%) Google Cloud Platform
4 1 (3.70%) MailChimp
4 1 (3.70%) NUVI
Communications & Networking
1 1 (3.70%) Internet
Database & Business Intelligence
1 3 (11.11%) Couchbase
1 3 (11.11%) NoSQL
2 2 (7.41%) Big Data
2 2 (7.41%) Data Mining
3 1 (3.70%) MySQL
Development Applications
1 2 (7.41%) Git (software)
1 2 (7.41%) Jenkins
1 2 (7.41%) Selenium
General
1 19 (70.37%) Marketing
2 10 (37.04%) Advertising
3 6 (22.22%) Finance
4 5 (18.52%) Brand Awareness
5 2 (7.41%) Arabic Language
5 2 (7.41%) French Language
5 2 (7.41%) German Language
5 2 (7.41%) Legal
6 1 (3.70%) Games
6 1 (3.70%) Retail
Job Titles
1 8 (29.63%) Marketing Manager
2 4 (14.81%) Analyst
2 4 (14.81%) Digital Analyst
3 3 (11.11%) Developer
3 3 (11.11%) Python Developer
3 3 (11.11%) Technical Leader
4 2 (7.41%) Data Analyst
4 2 (7.41%) PHP Developer
4 2 (7.41%) Python Engineer
5 1 (3.70%) Account Manager
5 1 (3.70%) Contracts Manager
5 1 (3.70%) Data Engineer
5 1 (3.70%) Digital Analytics Analyst
5 1 (3.70%) Google Analytics Analyst
5 1 (3.70%) Google Analytics Web Analyst
5 1 (3.70%) Java Scrum Master
5 1 (3.70%) Junior
5 1 (3.70%) Software Engineer
5 1 (3.70%) Technical Manager
5 1 (3.70%) Technical Writer
Libraries, Frameworks & Software Standards
1 3 (11.11%) OAuth
1 3 (11.11%) REST
2 2 (7.41%) AngularJS
2 2 (7.41%) CSS
2 2 (7.41%) Django
2 2 (7.41%) Flask
2 2 (7.41%) HTML
3 1 (3.70%) Keras
3 1 (3.70%) Node.js
3 1 (3.70%) NumPy
3 1 (3.70%) Pandas
3 1 (3.70%) SciPy
3 1 (3.70%) Spring
3 1 (3.70%) Struts
3 1 (3.70%) TensorFlow
Miscellaneous
1 11 (40.74%) Social Media
2 6 (22.22%) Blog
3 3 (11.11%) Algorithms
3 3 (11.11%) Data Structures
4 2 (7.41%) User Experience
5 1 (3.70%) Analytical Mindset
5 1 (3.70%) Analytical Skills
5 1 (3.70%) Digital Media
5 1 (3.70%) FMCG
Operating Systems
1 2 (7.41%) Linux
Processes & Methodologies
1 14 (51.85%) SEO
2 10 (37.04%) Analytics
2 10 (37.04%) Marketing Strategy
3 8 (29.63%) B2B
4 7 (25.93%) Digital Marketing
5 4 (14.81%) Agile Software Development
5 4 (14.81%) Web Analytics
6 3 (11.11%) Content Marketing
6 3 (11.11%) Data Visualisation
6 3 (11.11%) Data-Driven Decision Making
6 3 (11.11%) Decision-Making
6 3 (11.11%) Machine Learning
6 3 (11.11%) Microservices
6 3 (11.11%) Online Marketing
6 3 (11.11%) Prototyping
6 3 (11.11%) Scrum
6 3 (11.11%) Statistics
6 3 (11.11%) Strategic Thinking
6 3 (11.11%) Tag Management
6 3 (11.11%) Visualisation
Programming Languages
1 7 (25.93%) SQL
2 6 (22.22%) JavaScript
3 5 (18.52%) Python
4 3 (11.11%) Java
5 2 (7.41%) PHP
6 1 (3.70%) Go
6 1 (3.70%) Java 8
6 1 (3.70%) Scala
Qualifications
1 5 (18.52%) Degree
Quality Assurance & Compliance
1 1 (3.70%) Data Quality
1 1 (3.70%) QA
System Software
1 6 (22.22%) Docker
Systems Management
1 1 (3.70%) Kubernetes
1 1 (3.70%) Terraform
Vendors
1 22 (81.48%) Google
2 7 (25.93%) Facebook
3 5 (18.52%) Adobe
4 3 (11.11%) AppDynamics
4 3 (11.11%) DoubleClick
4 3 (11.11%) Tableau
4 3 (11.11%) Tealeaf
4 3 (11.11%) Tealium
4 3 (11.11%) Twitter
5 2 (7.41%) Microsoft
6 1 (3.70%) Brandwatch
6 1 (3.70%) Crimson Hexagon
6 1 (3.70%) Hitwise
6 1 (3.70%) HubSpot
6 1 (3.70%) Marketo
6 1 (3.70%) Omniture
6 1 (3.70%) Pardot
6 1 (3.70%) Samsung
6 1 (3.70%) WooCommerce