Period
to 23 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 23 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
23 Jul 2018
Same period 2017 Same period 2016
Rank 872 828 874
Rank change year-on-year -44 +46 -10
Contract jobs citing AdWords 24 30 24
As % of all contract IT jobs advertised in the UK 0.023% 0.032% 0.022%
As % of the Cloud Services category 0.11% 0.23% 0.23%
Number of daily rates quoted 12 18 15
UK median daily rate £413 £263 £228
Median daily rate % change year-on-year +57.14% +15.38% +21.33%
10th Percentile £129 £171 £155
90th Percentile £575 £363 £476
UK excluding London median daily rate £300 £275 £95
% change year-on-year +9.09% +189.47% -41.54%
Number of hourly rates quoted 4 4 1
UK median hourly rate £27.16 £17.75 £14.25
Median hourly rate % change year-on-year +53.06% +24.57% -
10th Percentile £25.68 £14.49 £14.12
90th Percentile £28.24 £137.55 £14.37
UK excluding London median hourly rate - £14.49 £14.25
% change year-on-year - +1.72% -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 21,512 13,286 10,662
As % of all contract IT jobs advertised in the UK 20.83% 13.96% 9.69%
Number of daily rates quoted 14,709 9,078 7,428
UK median daily rate £475 £460 £450
Median daily rate % change year-on-year +3.26% +2.22% +12.08%
10th Percentile £306 £275 £288
90th Percentile £638 £625 £600
UK excluding London median daily rate £445 £425 £425
% change year-on-year +4.71% - +6.25%
Number of hourly rates quoted 312 193 165
UK median hourly rate £19.00 £19.00 £19.00
10th Percentile £11.76 £10.96 £11.66
90th Percentile £57.38 £59.80 £46.95
UK excluding London median hourly rate £17.50 £17.50 £15.79
% change year-on-year - +10.86% -21.08%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 23 July 2018.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 23 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -45 22 £450 +80.00% 30
London -44 20 £450 +89.47% 7
UK excluding London -29 4 £300 +9.09% 23
Scotland -35 2 £325 -
Midlands -15 1 £300 +9.09% 8
West Midlands -25 1 £300 +9.09% 6
South East - 1 £140 - 8

For the 6 months to 23 July 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for AdWords.

1 18 (75.00%) Google
2 12 (50.00%) Advertising
3 11 (45.83%) Marketing
4 10 (41.67%) SEO
4 10 (41.67%) Analytics
5 9 (37.50%) Google Analytics
6 8 (33.33%) Social Media
7 7 (29.17%) Marketing Strategy
8 6 (25.00%) Blog
8 6 (25.00%) Digital Marketing
8 6 (25.00%) Degree
8 6 (25.00%) JavaScript
8 6 (25.00%) MySQL
8 6 (25.00%) B2B
9 5 (20.83%) E-Commerce
9 5 (20.83%) Project Management
9 5 (20.83%) SQL
9 5 (20.83%) Brand Awareness
10 4 (16.67%) Digital Analytics
10 4 (16.67%) Python
10 4 (16.67%) Agile Software Development
11 3 (12.50%) Scrum
11 3 (12.50%) Java
11 3 (12.50%) XML
11 3 (12.50%) Internet
11 3 (12.50%) OAuth
11 3 (12.50%) Amazon AWS
11 3 (12.50%) NoSQL
11 3 (12.50%) Content Marketing
11 3 (12.50%) Data Structures

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) Jupyter
Applications
1 1 (4.17%) Microsoft Excel
1 1 (4.17%) Microsoft PowerPoint
Business Applications
1 1 (4.17%) Eloqua
Cloud Services
1 9 (37.50%) Google Analytics
2 3 (12.50%) Amazon AWS
3 1 (4.17%) Google Tag Manager
3 1 (4.17%) NUVI
Communications & Networking
1 3 (12.50%) Internet
Database & Business Intelligence
1 6 (25.00%) MySQL
2 3 (12.50%) Couchbase
2 3 (12.50%) NoSQL
3 1 (4.17%) Big Data
Development Applications
1 1 (4.17%) Jenkins
1 1 (4.17%) Selenium
General
1 12 (50.00%) Advertising
2 11 (45.83%) Marketing
3 5 (20.83%) Brand Awareness
4 2 (8.33%) Games
4 2 (8.33%) Retail
5 1 (4.17%) German Language
Job Titles
1 6 (25.00%) Marketing Manager
2 4 (16.67%) Technical Support
3 3 (12.50%) AWS Engineer
3 3 (12.50%) Data Engineer
3 3 (12.50%) Python Engineer
3 3 (12.50%) Technical Leader
4 2 (8.33%) Analyst
4 2 (8.33%) Data Analyst
4 2 (8.33%) Digital Analyst
5 1 (4.17%) Data Insight Analyst
5 1 (4.17%) Digital Insight Analyst
5 1 (4.17%) Insight Analyst
5 1 (4.17%) Insight Data Analyst
5 1 (4.17%) Junior Analyst
5 1 (4.17%) Junior Data Analyst
5 1 (4.17%) Marketing Executive
5 1 (4.17%) Python Developer
5 1 (4.17%) Scrum Master
5 1 (4.17%) Technical Manager
5 1 (4.17%) Technical Writer
Libraries, Frameworks & Software Standards
1 3 (12.50%) OAuth
1 3 (12.50%) XML
2 2 (8.33%) CSS
2 2 (8.33%) HTML
2 2 (8.33%) REST
2 2 (8.33%) Struts
3 1 (4.17%) AngularJS
3 1 (4.17%) Django
3 1 (4.17%) Flask
3 1 (4.17%) Keras
3 1 (4.17%) NumPy
3 1 (4.17%) Pandas
3 1 (4.17%) SciPy
3 1 (4.17%) Spring
3 1 (4.17%) TensorFlow
Miscellaneous
1 8 (33.33%) Social Media
2 6 (25.00%) Blog
3 3 (12.50%) Data Structures
4 1 (4.17%) Algorithms
4 1 (4.17%) Analytical Mindset
4 1 (4.17%) Analytical Skills
4 1 (4.17%) Digital Media
4 1 (4.17%) User Experience
Processes & Methodologies
1 10 (41.67%) Analytics
1 10 (41.67%) SEO
2 7 (29.17%) Marketing Strategy
3 6 (25.00%) B2B
3 6 (25.00%) Digital Marketing
4 5 (20.83%) E-Commerce
4 5 (20.83%) Project Management
5 4 (16.67%) Agile Software Development
5 4 (16.67%) Digital Analytics
6 3 (12.50%) Content Marketing
6 3 (12.50%) Presales
6 3 (12.50%) Scrum
7 2 (8.33%) Content Management
7 2 (8.33%) Content Marketing Strategy
7 2 (8.33%) Creative Thinking
7 2 (8.33%) Data Analysis
7 2 (8.33%) Microservices
7 2 (8.33%) Pay per click
7 2 (8.33%) Social Media Monitoring
7 2 (8.33%) Strategic Thinking
Programming Languages
1 6 (25.00%) JavaScript
2 5 (20.83%) SQL
3 4 (16.67%) Python
4 3 (12.50%) Java
5 1 (4.17%) Java 8
5 1 (4.17%) Scala
Qualifications
1 6 (25.00%) Degree
Quality Assurance & Compliance
1 2 (8.33%) Data Quality
2 1 (4.17%) GCP
2 1 (4.17%) QA
System Software
1 3 (12.50%) Docker
Vendors
1 18 (75.00%) Google
2 3 (12.50%) Facebook
3 2 (8.33%) Twitter
4 1 (4.17%) Brandwatch
4 1 (4.17%) Crimson Hexagon
4 1 (4.17%) Hitwise
4 1 (4.17%) HubSpot
4 1 (4.17%) Marketo
4 1 (4.17%) Omniture
4 1 (4.17%) Pardot
4 1 (4.17%) Samsung