Period
to 19 February 2019

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 19 February 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
19 Feb 2019
Same period 2018 Same period 2017
Rank 837 839 814
Rank change year-on-year +2 -25 +59
Contract jobs citing AdWords 30 38 19
As % of all contract IT jobs advertised in the UK 0.030% 0.038% 0.020%
As % of the Cloud Services category 0.12% 0.21% 0.16%
Number of daily rates quoted 26 21 11
UK median daily rate £362 £313 £250
Median daily rate % change year-on-year +15.68% +25.00% +9.89%
10th Percentile £193 £113 £188
90th Percentile £547 £475 £475
UK excluding London median daily rate £274 £133 £200
% change year-on-year +106.79% -33.75% -4.76%
Number of hourly rates quoted 0 12 1
UK median hourly rate - £26.78 £100.00
Median hourly rate % change year-on-year - -73.23% +425.49%
UK excluding London median hourly rate - £18.50 -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 24,533 18,462 12,051
As % of all contract IT jobs advertised in the UK 24.73% 18.33% 12.75%
Number of daily rates quoted 16,923 12,801 8,339
UK median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +5.88%
10th Percentile £313 £300 £281
90th Percentile £650 £625 £613
UK excluding London median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +6.25%
Number of hourly rates quoted 300 235 166
UK median hourly rate £17.50 £20.00 £18.00
Median hourly rate % change year-on-year -12.50% +11.11% -10.00%
10th Percentile £11.48 £11.10 £11.13
90th Percentile £55.25 £52.30 £56.75
UK excluding London median hourly rate £17.50 £16.88 £17.00
% change year-on-year +3.70% -0.74% -12.80%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 19 February 2019.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 19 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 25 £338 -3.57% 34
London +2 23 £400 +14.29% 9
UK excluding London -14 6 £274 +106.79% 26
Scotland +1 4 £373 +217.45% 1
Midlands -2 2 £170 - 8
West Midlands -11 2 £170 - 5

For the 6 months to 19 February 2019, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for AdWords.

1 25 (83.33%) Google
2 16 (53.33%) SQL
3 15 (50.00%) Marketing
3 15 (50.00%) Facebook
4 12 (40.00%) Analytics
4 12 (40.00%) Finance
5 10 (33.33%) Advertising
5 10 (33.33%) AngularJS
5 10 (33.33%) Analytical Skills
5 10 (33.33%) Google Cloud Platform
6 9 (30.00%) Jenkins
6 9 (30.00%) Kubernetes
6 9 (30.00%) Terraform
6 9 (30.00%) Twitter
6 9 (30.00%) Big Data
6 9 (30.00%) REST
6 9 (30.00%) BDD
6 9 (30.00%) Selenium
6 9 (30.00%) Google App Engine
6 9 (30.00%) Python
6 9 (30.00%) Google Analytics
7 8 (26.67%) Pay per click
7 8 (26.67%) TDD
7 8 (26.67%) Django
7 8 (26.67%) Node.js
7 8 (26.67%) Microservices
7 8 (26.67%) Flask
8 7 (23.33%) Docker
8 7 (23.33%) SEO
8 7 (23.33%) JavaScript

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.67%) Apache
1 2 (6.67%) SAS
2 1 (3.33%) CMS
2 1 (3.33%) Sitecore CMS
2 1 (3.33%) Umbraco
2 1 (3.33%) WordPress
Applications
1 6 (20.00%) Microsoft Excel
2 3 (10.00%) Microsoft Office
3 1 (3.33%) Microsoft PowerPoint
Business Applications
1 3 (10.00%) SessionCam
1 3 (10.00%) WebTrends
2 1 (3.33%) NetSuite
Cloud Services
1 10 (33.33%) Google Cloud Platform
2 9 (30.00%) Google Analytics
2 9 (30.00%) Google App Engine
3 5 (16.67%) Google Tag Manager
4 2 (6.67%) Serverless
5 1 (3.33%) MailChimp
Communications & Networking
1 6 (20.00%) AMQP
2 3 (10.00%) Internet
Database & Business Intelligence
1 9 (30.00%) Big Data
2 2 (6.67%) Data Mining
2 2 (6.67%) Redis
3 1 (3.33%) BigQuery
Development Applications
1 9 (30.00%) Jenkins
1 9 (30.00%) Selenium
General
1 15 (50.00%) Marketing
2 12 (40.00%) Finance
3 10 (33.33%) Advertising
4 2 (6.67%) Digital Economy
5 1 (3.33%) Retail
Job Titles
1 6 (20.00%) Developer
1 6 (20.00%) Python Developer
2 4 (13.33%) PPC Specialist
3 3 (10.00%) Analyst
3 3 (10.00%) Consultant
3 3 (10.00%) Paid Search Specialist
3 3 (10.00%) Python Engineer
3 3 (10.00%) Python Software Engineer
3 3 (10.00%) Software Engineer
4 2 (6.67%) Analytics Manager
4 2 (6.67%) Big Data Developer
4 2 (6.67%) Digital Analyst
4 2 (6.67%) Digital Marketing Consultant
4 2 (6.67%) Marketing Consultant
4 2 (6.67%) Marketing Manager
4 2 (6.67%) Web Analyst
5 1 (3.33%) E-Commerce Specialist
5 1 (3.33%) Search Manager
5 1 (3.33%) Web Manager
5 1 (3.33%) Web Specialist
Libraries, Frameworks & Software Standards
1 10 (33.33%) AngularJS
2 9 (30.00%) REST
3 8 (26.67%) Django
3 8 (26.67%) Flask
3 8 (26.67%) Node.js
4 6 (20.00%) gRPC
5 4 (13.33%) HTML
6 2 (6.67%) RabbitMQ
7 1 (3.33%) Protocol Buffers
7 1 (3.33%) React
7 1 (3.33%) Ruby on Rails
Miscellaneous
1 10 (33.33%) Analytical Skills
2 3 (10.00%) Marketing Technology
2 3 (10.00%) Social Media
3 2 (6.67%) Analytical Mindset
4 1 (3.33%) FMCG
4 1 (3.33%) Mobile App
4 1 (3.33%) User Experience
Operating Systems
1 2 (6.67%) Linux
Processes & Methodologies
1 12 (40.00%) Analytics
2 9 (30.00%) BDD
3 8 (26.67%) Microservices
3 8 (26.67%) Pay per click
3 8 (26.67%) TDD
4 7 (23.33%) SEO
4 7 (23.33%) Web Analytics
5 6 (20.00%) Open Source
5 6 (20.00%) Unit Testing
6 5 (16.67%) B2B
6 5 (16.67%) Marketing Strategy
7 4 (13.33%) Data Science
7 4 (13.33%) Decision-Making
7 4 (13.33%) Digital Marketing
8 3 (10.00%) Agile Software Development
8 3 (10.00%) B2C
8 3 (10.00%) Data-Driven Decision Making
8 3 (10.00%) Lead Generation
8 3 (10.00%) Prototyping
8 3 (10.00%) Software Engineering
Programming Languages
1 16 (53.33%) SQL
2 9 (30.00%) Python
3 7 (23.33%) JavaScript
4 6 (20.00%) Go
5 2 (6.67%) TypeScript
6 1 (3.33%) Ruby
Qualifications
1 3 (10.00%) Degree
Quality Assurance & Compliance
1 3 (10.00%) QA
2 2 (6.67%) Actionable Recommendations
3 1 (3.33%) Disclosure Scotland
System Software
1 7 (23.33%) Docker
Systems Management
1 9 (30.00%) Kubernetes
1 9 (30.00%) Terraform
Vendors
1 25 (83.33%) Google
2 15 (50.00%) Facebook
3 9 (30.00%) Twitter
4 5 (16.67%) Adobe
4 5 (16.67%) Microsoft
5 4 (13.33%) DoubleClick
5 4 (13.33%) Tableau
5 4 (13.33%) Tealium
6 3 (10.00%) AppDynamics
6 3 (10.00%) Kenshoo
6 3 (10.00%) Tealeaf
7 2 (6.67%) Cisco
8 1 (3.33%) Marin
8 1 (3.33%) Sitecore
8 1 (3.33%) WooCommerce
8 1 (3.33%) Yahoo!