Period
to 23 September 2017

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 23 September 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
23 Sep 2017
Same period 2016 Same period 2015
Rank 814 862 869
Rank change year-on-year +48 +7 -25
Contract jobs citing AdWords 36 21 32
As % of all contract IT jobs advertised in the UK 0.037% 0.020% 0.028%
As % of the Cloud Services category 0.25% 0.18% 0.45%
Number of daily rates quoted 23 10 8
UK median daily rate £320 £323 £188
Median daily rate % change year-on-year -0.78% +72.00% +4.17%
10th Percentile £163 £156 £144
90th Percentile £384 £509 £250
UK excluding London median daily rate £250 £95 £175
% change year-on-year +163.16% -45.71% -12.50%
Number of hourly rates quoted 6 2 1
UK median hourly rate £17.75 £57.12 £19.03
Median hourly rate % change year-on-year -68.94% +200.17% -11.49%
UK excluding London median hourly rate £14.49 £14.25 -
% change year-on-year +1.72% - -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 14546 11617 7042
As % of all contract IT jobs advertised in the UK 14.86% 10.81% 6.16%
Number of daily rates quoted 9976 8070 4647
UK median daily rate £463 £450 £410
Median daily rate % change year-on-year +2.78% +9.76% +0.74%
10th Percentile £270 £275 £250
90th Percentile £622 £605 £575
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% +3.23%
Number of hourly rates quoted 218 180 130
UK median hourly rate £20.00 £18.00 £22.75
Median hourly rate % change year-on-year +11.11% -20.88% +30.00%
10th Percentile £11.25 £11.50 £11.23
90th Percentile £63.75 £48.88 £40.00
UK excluding London median hourly rate £18.98 £16.50 £23.00
% change year-on-year +15.03% -28.26% +31.43%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 23 September 2017.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing AdWords over the 6 months to 23 September 2017.

Contractor hourly rate histogram for AdWords in the UK

AdWords
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 23 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 30 £325 -16.13% 27
London +17 26 £335 -13.55% 7
UK excluding London +57 10 £250 +163.16% 21
Scotland +25 6 £118 +23.68% 1
South East - 2 £344 - 7
North of England +70 1 £250 - 2
South West - 1 - - 3
Yorkshire - 1 £250 -

For the 6 months to 23 September 2017, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for AdWords.

1 29 (80.56%) Google
1 29 (80.56%) Analytics
2 23 (63.89%) Marketing
3 20 (55.56%) Google Analytics
3 20 (55.56%) Digital Marketing
4 16 (44.44%) SEO
5 14 (38.89%) E-Commerce
6 10 (27.78%) Microsoft Excel
6 10 (27.78%) Analytical Skills
7 9 (25.00%) Social Media
7 9 (25.00%) Advertising
7 9 (25.00%) Pay per click
7 9 (25.00%) Data Analysis
8 8 (22.22%) Business Intelligence
8 8 (22.22%) Microsoft
9 7 (19.44%) SAP
9 7 (19.44%) CMS
9 7 (19.44%) Programme Management
9 7 (19.44%) Finance
9 7 (19.44%) Electronics
9 7 (19.44%) Telecoms
9 7 (19.44%) Project Management
9 7 (19.44%) Retail
9 7 (19.44%) Manufacturing
9 7 (19.44%) Statistics
9 7 (19.44%) Facebook
10 6 (16.67%) SQL
11 5 (13.89%) HTML
11 5 (13.89%) Python
11 5 (13.89%) PHP

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (19.44%) CMS
2 3 (8.33%) Drupal
3 2 (5.56%) SharePoint
3 2 (5.56%) Sitecore CMS
3 2 (5.56%) Umbraco
Applications
1 10 (27.78%) Microsoft Excel
2 5 (13.89%) Microsoft PowerPoint
3 1 (2.78%) Microsoft Office
3 1 (2.78%) Spreadsheet
Business Applications
1 1 (2.78%) Adobe Campaign
Cloud Services
1 20 (55.56%) Google Analytics
2 2 (5.56%) Basecamp
2 2 (5.56%) Trello
Communications & Networking
1 2 (5.56%) Internet
Database & Business Intelligence
1 1 (2.78%) Data Mining
1 1 (2.78%) Data Warehouse
1 1 (2.78%) Power BI
General
1 23 (63.89%) Marketing
2 9 (25.00%) Advertising
3 7 (19.44%) Electronics
3 7 (19.44%) Finance
3 7 (19.44%) Manufacturing
3 7 (19.44%) Retail
3 7 (19.44%) Telecoms
4 4 (11.11%) Legal
Job Titles
1 6 (16.67%) SEO Manager
2 5 (13.89%) Analyst
2 5 (13.89%) Marketing Analyst
3 4 (11.11%) Developer
3 4 (11.11%) PPC Analyst
4 3 (8.33%) PPC Manager
5 2 (5.56%) Account Director
5 2 (5.56%) Account Manager
5 2 (5.56%) Consultant
5 2 (5.56%) Digital Account Director
5 2 (5.56%) Digital Account Manager
5 2 (5.56%) Digital Director
5 2 (5.56%) Engagement Manager
5 2 (5.56%) Marketing Manager
5 2 (5.56%) PPC Consultant
6 1 (2.78%) Business Intelligence Developer
6 1 (2.78%) Campaign Analyst
6 1 (2.78%) Digital Marketing Manager
6 1 (2.78%) Performance Manager
6 1 (2.78%) Search Manager
Libraries, Frameworks & Software Standards
1 5 (13.89%) HTML
Miscellaneous
1 10 (27.78%) Analytical Skills
2 9 (25.00%) Social Media
3 5 (13.89%) Digital Media
4 4 (11.11%) FMCG
5 2 (5.56%) Management Information System
6 1 (2.78%) Computer Science
6 1 (2.78%) Graphic Design
6 1 (2.78%) NHS
Processes & Methodologies
1 29 (80.56%) Analytics
2 20 (55.56%) Digital Marketing
3 16 (44.44%) SEO
4 14 (38.89%) E-Commerce
5 9 (25.00%) Data Analysis
5 9 (25.00%) Pay per click
6 8 (22.22%) Business Intelligence
7 7 (19.44%) Programme Management
7 7 (19.44%) Project Management
7 7 (19.44%) Statistics
8 5 (13.89%) Content Development
8 5 (13.89%) Content Management
8 5 (13.89%) Online Marketing
8 5 (13.89%) Performance Management
8 5 (13.89%) Task Automation
8 5 (13.89%) Test Strategy
9 4 (11.11%) B2B
9 4 (11.11%) Planning and Forecasting
9 4 (11.11%) Stakeholder Management
9 4 (11.11%) Web Analytics
Programming Languages
1 6 (16.67%) SQL
2 5 (13.89%) PHP
2 5 (13.89%) Python
3 1 (2.78%) JavaScript
3 1 (2.78%) VBA
Qualifications
1 4 (11.11%) Degree
2 1 (2.78%) Computer Science Degree
Quality Assurance & Compliance
1 4 (11.11%) Disclosure Scotland
2 1 (2.78%) SLA
Vendors
1 29 (80.56%) Google
2 8 (22.22%) Microsoft
3 7 (19.44%) Facebook
3 7 (19.44%) SAP
4 3 (8.33%) DoubleClick
5 2 (5.56%) HubSpot
5 2 (5.56%) Kenshoo
5 2 (5.56%) Sitecore
5 2 (5.56%) Twitter
6 1 (2.78%) Adobe