Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 840 880 865
Rank change year-on-year +40 -15 -35
Contract jobs citing AdWords 35 16 27
As % of all contract IT jobs advertised in the UK 0.035% 0.015% 0.024%
As % of the Cloud Services category 0.21% 0.13% 0.36%
Number of daily rates quoted 22 8 9
UK median daily rate £276 £250 £170
Median daily rate % change year-on-year +10.40% +47.06% -38.18%
10th Percentile £114 £184 £153
90th Percentile £466 £390 £250
UK excluding London median daily rate £225 £200 £170
% change year-on-year +12.50% +17.65% -15.00%
Number of hourly rates quoted 5 1 2
UK median hourly rate £22.50 £100.00 £19.03
Median hourly rate % change year-on-year -77.50% +425.49% -15.42%
UK excluding London median hourly rate £18.50 - -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 16423 12353 7468
As % of all contract IT jobs advertised in the UK 16.20% 11.78% 6.52%
Number of daily rates quoted 11383 8492 5040
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £270 £275 £263
90th Percentile £625 £600 £588
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 221 185 116
UK median hourly rate £19.00 £18.55 £21.64
Median hourly rate % change year-on-year +2.45% -14.30% +20.22%
10th Percentile £11.00 £11.70 £10.50
90th Percentile £58.75 £56.75 £39.50
UK excluding London median hourly rate £17.50 £17.06 £22.75
% change year-on-year +2.58% -25.01% +30.00%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 19 November 2017.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing AdWords over the 6 months to 19 November 2017.

Contractor hourly rate histogram for AdWords in the UK

AdWords
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 31 £314 +25.40% 12
London -13 27 £276 +10.40% 6
UK excluding London +30 8 £225 +12.50% 6
Scotland - 4 £118 -
South East - 3 £344 - 3
West Midlands - 1 - -
Midlands - 1 - - 1

For the 6 months to 19 November 2017, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for AdWords.

1 27 (77.14%) Analytics
2 24 (68.57%) Google
2 24 (68.57%) Marketing
3 19 (54.29%) SEO
3 19 (54.29%) Google Analytics
4 16 (45.71%) Digital Marketing
5 12 (34.29%) Analytical Skills
6 11 (31.43%) Pay per click
7 10 (28.57%) E-Commerce
8 9 (25.71%) Microsoft Excel
8 9 (25.71%) Project Management
9 8 (22.86%) Advertising
9 8 (22.86%) Data Analysis
9 8 (22.86%) Social Media
10 7 (20.00%) Facebook
10 7 (20.00%) Retail
10 7 (20.00%) Statistics
10 7 (20.00%) SQL
11 6 (17.14%) HTML
11 6 (17.14%) Business Intelligence
11 6 (17.14%) Stakeholder Management
11 6 (17.14%) CMS
12 5 (14.29%) Microsoft PowerPoint
12 5 (14.29%) Degree
12 5 (14.29%) B2B
12 5 (14.29%) Microsoft
12 5 (14.29%) PHP
12 5 (14.29%) Python
12 5 (14.29%) Task Automation
13 4 (11.43%) Online Marketing

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (17.14%) CMS
2 3 (8.57%) Sitecore CMS
3 2 (5.71%) SharePoint
3 2 (5.71%) Umbraco
4 1 (2.86%) WordPress
Applications
1 9 (25.71%) Microsoft Excel
2 5 (14.29%) Microsoft PowerPoint
3 1 (2.86%) Microsoft Office
3 1 (2.86%) Photoshop
3 1 (2.86%) Spreadsheet
Business Applications
1 1 (2.86%) Adobe Campaign
Cloud Services
1 19 (54.29%) Google Analytics
2 2 (5.71%) Basecamp
2 2 (5.71%) Trello
3 1 (2.86%) Google Tag Manager
Communications & Networking
1 3 (8.57%) Internet
Database & Business Intelligence
1 2 (5.71%) Power BI
2 1 (2.86%) Data Mining
2 1 (2.86%) Data Warehouse
General
1 24 (68.57%) Marketing
2 8 (22.86%) Advertising
3 7 (20.00%) Retail
4 4 (11.43%) Electronics
4 4 (11.43%) Finance
4 4 (11.43%) Manufacturing
4 4 (11.43%) Telecoms
5 2 (5.71%) French Language
5 2 (5.71%) German Language
6 1 (2.86%) Billing
6 1 (2.86%) Italian Language
6 1 (2.86%) Legal
6 1 (2.86%) Publishing
6 1 (2.86%) Spanish Language
Job Titles
1 5 (14.29%) SEO Manager
2 4 (11.43%) Analyst
3 3 (8.57%) Account Manager
3 3 (8.57%) Digital Account Manager
3 3 (8.57%) Digital Executive
4 2 (5.71%) Account Director
4 2 (5.71%) Digital Account Director
4 2 (5.71%) Digital Director
4 2 (5.71%) Engagement Manager
4 2 (5.71%) Marketing Analyst
4 2 (5.71%) Marketing Executive
4 2 (5.71%) PPC Analyst
5 1 (2.86%) Campaign Analyst
5 1 (2.86%) Data Analyst
5 1 (2.86%) Data Manager
5 1 (2.86%) Marketing Manager
5 1 (2.86%) Performance Manager
5 1 (2.86%) PPC Specialist
5 1 (2.86%) Senior Account Manager
5 1 (2.86%) Technical Specialist
Libraries, Frameworks & Software Standards
1 6 (17.14%) HTML
2 1 (2.86%) CSS
2 1 (2.86%) CSS3
2 1 (2.86%) HTML5
2 1 (2.86%) jQuery
2 1 (2.86%) Regular Expression
2 1 (2.86%) Twitter Bootstrap
Miscellaneous
1 12 (34.29%) Analytical Skills
2 8 (22.86%) Social Media
3 4 (11.43%) FMCG
4 3 (8.57%) Management Information System
5 2 (5.71%) Digital Media
6 1 (2.86%) Blog
6 1 (2.86%) Computer Science
6 1 (2.86%) Fintech
6 1 (2.86%) Graphic Design
6 1 (2.86%) NHS
6 1 (2.86%) User Experience
Processes & Methodologies
1 27 (77.14%) Analytics
2 19 (54.29%) SEO
3 16 (45.71%) Digital Marketing
4 11 (31.43%) Pay per click
5 10 (28.57%) E-Commerce
6 9 (25.71%) Project Management
7 8 (22.86%) Data Analysis
8 7 (20.00%) Statistics
9 6 (17.14%) Business Intelligence
9 6 (17.14%) Stakeholder Management
10 5 (14.29%) B2B
10 5 (14.29%) Task Automation
11 4 (11.43%) Affiliate Marketing
11 4 (11.43%) CRM
11 4 (11.43%) Marketing Strategy
11 4 (11.43%) Online Marketing
11 4 (11.43%) Programme Management
11 4 (11.43%) Web Analytics
12 3 (8.57%) Performance Management
12 3 (8.57%) Test Strategy
Programming Languages
1 7 (20.00%) SQL
2 5 (14.29%) PHP
2 5 (14.29%) Python
3 3 (8.57%) JavaScript
4 1 (2.86%) VBA
Qualifications
1 5 (14.29%) Degree
2 1 (2.86%) Computer Science Degree
Quality Assurance & Compliance
1 2 (5.71%) Disclosure Scotland
Vendors
1 24 (68.57%) Google
2 7 (20.00%) Facebook
3 5 (14.29%) Microsoft
4 4 (11.43%) DoubleClick
4 4 (11.43%) SAP
5 3 (8.57%) Sitecore
6 2 (5.71%) HubSpot
6 2 (5.71%) Kenshoo
6 2 (5.71%) Twitter
7 1 (2.86%) Adobe
7 1 (2.86%) Optimizely