Period
to 17 November 2018

The following table provides summary statistics for contract job vacancies with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 17 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 849 854 887
Rank change year-on-year +5 +33 -13
Contract jobs citing AdWords 35 36 16
As % of all contract IT jobs advertised in the UK 0.034% 0.035% 0.015%
As % of the Cloud Services category 0.15% 0.21% 0.13%
Number of daily rates quoted 27 23 8
UK median daily rate £373 £302 £250
Median daily rate % change year-on-year +23.51% +20.80% +47.06%
10th Percentile £224 £115 £184
90th Percentile £530 £458 £390
UK excluding London median daily rate £373 £225 £200
% change year-on-year +65.78% +12.50% +17.65%
Number of hourly rates quoted 0 5 1
UK median hourly rate - £22.50 £100.00
Median hourly rate % change year-on-year - -77.50% +425.49%
UK excluding London median hourly rate - £18.50 -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 23,782 16,771 12,546
As % of all contract IT jobs advertised in the UK 23.06% 16.31% 11.84%
Number of daily rates quoted 16,446 11,622 8,616
UK median daily rate £485 £470 £450
Median daily rate % change year-on-year +3.19% +4.44% +5.88%
10th Percentile £303 £270 £275
90th Percentile £650 £625 £602
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 321 225 186
UK median hourly rate £17.50 £19.00 £18.55
Median hourly rate % change year-on-year -7.89% +2.45% -14.30%
10th Percentile £11.25 £11.10 £11.71
90th Percentile £60.00 £58.75 £56.75
UK excluding London median hourly rate £17.50 £18.00 £17.06
% change year-on-year -2.78% +5.51% -24.18%

AdWords
Job Vacancy Trend

Job postings citing AdWords as a percentage of all IT jobs advertised.

Job vacancy trend for AdWords in the UK

AdWords
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords.

Contractor daily rate trend for AdWords in the UK

AdWords
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing AdWords over the 6 months to 17 November 2018.

Contractor daily rate histogram for AdWords in the UK

AdWords
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords.

Contractor hourly rate trend for AdWords in the UK

AdWords
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the UK over the 6 months to 17 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 29 £375 +17.19% 46
London +8 28 £388 +28.31% 19
UK excluding London -6 6 £373 +65.78% 28
Scotland -2 5 £373 +217.45% 1
Midlands -18 1 £175 - 6
West Midlands -23 1 £175 - 5

For the 6 months to 17 November 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for AdWords.

1 31 (88.57%) Google
2 25 (71.43%) Marketing
3 16 (45.71%) Advertising
4 15 (42.86%) SEO
5 13 (37.14%) SQL
5 13 (37.14%) Marketing Strategy
6 12 (34.29%) Facebook
6 12 (34.29%) Finance
7 11 (31.43%) B2B
8 10 (28.57%) Docker
9 9 (25.71%) Analytics
9 9 (25.71%) Social Media
9 9 (25.71%) Digital Marketing
10 8 (22.86%) Python
11 7 (20.00%) JavaScript
11 7 (20.00%) Degree
11 7 (20.00%) Pay per click
11 7 (20.00%) AngularJS
11 7 (20.00%) Microservices
12 6 (17.14%) Analytical Skills
12 6 (17.14%) Flask
12 6 (17.14%) Jenkins
12 6 (17.14%) Twitter
12 6 (17.14%) Big Data
12 6 (17.14%) Google Cloud Platform
12 6 (17.14%) BDD
12 6 (17.14%) REST
12 6 (17.14%) Selenium
12 6 (17.14%) Django
12 6 (17.14%) Google Analytics

AdWords
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.86%) Jupyter
1 1 (2.86%) WordPress
Applications
1 5 (14.29%) Microsoft Excel
2 2 (5.71%) Microsoft Office
Business Applications
1 3 (8.57%) SessionCam
1 3 (8.57%) WebTrends
2 1 (2.86%) NetSuite
Cloud Services
1 6 (17.14%) Google Analytics
1 6 (17.14%) Google Cloud Platform
2 5 (14.29%) Google App Engine
3 4 (11.43%) Google Tag Manager
4 3 (8.57%) Amazon AWS
5 1 (2.86%) MailChimp
Communications & Networking
1 3 (8.57%) Internet
2 2 (5.71%) AMQP
Database & Business Intelligence
1 6 (17.14%) Big Data
2 3 (8.57%) Couchbase
2 3 (8.57%) NoSQL
3 2 (5.71%) Data Mining
4 1 (2.86%) BigQuery
Development Applications
1 6 (17.14%) Jenkins
1 6 (17.14%) Selenium
2 2 (5.71%) Git (software)
General
1 25 (71.43%) Marketing
2 16 (45.71%) Advertising
3 12 (34.29%) Finance
4 5 (14.29%) Brand Awareness
5 2 (5.71%) Arabic Language
5 2 (5.71%) Digital Economy
5 2 (5.71%) French Language
5 2 (5.71%) German Language
5 2 (5.71%) Legal
6 1 (2.86%) Retail
Job Titles
1 8 (22.86%) Marketing Manager
2 5 (14.29%) Developer
2 5 (14.29%) Python Developer
3 3 (8.57%) Consultant
3 3 (8.57%) Paid Search Specialist
3 3 (8.57%) PPC Specialist
3 3 (8.57%) Python Engineer
3 3 (8.57%) Python Software Engineer
3 3 (8.57%) Software Engineer
3 3 (8.57%) Technical Leader
4 2 (5.71%) Analyst
4 2 (5.71%) Digital Analyst
4 2 (5.71%) Digital Marketing Consultant
4 2 (5.71%) Marketing Consultant
4 2 (5.71%) PHP Developer
5 1 (2.86%) Contracts Manager
5 1 (2.86%) E-Commerce Specialist
5 1 (2.86%) Implementation Manager
5 1 (2.86%) Technical Manager
5 1 (2.86%) Web Analyst
Libraries, Frameworks & Software Standards
1 7 (20.00%) AngularJS
2 6 (17.14%) Django
2 6 (17.14%) Flask
2 6 (17.14%) REST
3 4 (11.43%) Node.js
4 3 (8.57%) HTML
4 3 (8.57%) OAuth
5 2 (5.71%) CSS
5 2 (5.71%) gRPC
6 1 (2.86%) Keras
6 1 (2.86%) NumPy
6 1 (2.86%) Pandas
6 1 (2.86%) React
6 1 (2.86%) SciPy
6 1 (2.86%) Spring
6 1 (2.86%) TensorFlow
Miscellaneous
1 9 (25.71%) Social Media
2 6 (17.14%) Analytical Skills
3 5 (14.29%) Blog
4 3 (8.57%) Algorithms
4 3 (8.57%) Marketing Technology
5 2 (5.71%) Analytical Mindset
5 2 (5.71%) Data Structures
6 1 (2.86%) Digital Media
6 1 (2.86%) FMCG
6 1 (2.86%) Mobile App
6 1 (2.86%) User Experience
Operating Systems
1 2 (5.71%) Linux
Processes & Methodologies
1 15 (42.86%) SEO
2 13 (37.14%) Marketing Strategy
3 11 (31.43%) B2B
4 9 (25.71%) Analytics
4 9 (25.71%) Digital Marketing
5 7 (20.00%) Microservices
5 7 (20.00%) Pay per click
6 6 (17.14%) BDD
6 6 (17.14%) TDD
7 5 (14.29%) Unit Testing
7 5 (14.29%) Web Analytics
8 4 (11.43%) Data Science
8 4 (11.43%) Lead Generation
8 4 (11.43%) Online Marketing
9 3 (8.57%) Data-Driven Decision Making
9 3 (8.57%) Decision-Making
9 3 (8.57%) Open Source
9 3 (8.57%) Prototyping
9 3 (8.57%) Strategic Thinking
9 3 (8.57%) Visualisation
Programming Languages
1 13 (37.14%) SQL
2 8 (22.86%) Python
3 7 (20.00%) JavaScript
4 4 (11.43%) Go
5 3 (8.57%) Java
6 2 (5.71%) PHP
7 1 (2.86%) Java 8
7 1 (2.86%) Scala
Qualifications
1 7 (20.00%) Degree
Quality Assurance & Compliance
1 3 (8.57%) QA
System Software
1 10 (28.57%) Docker
Systems Management
1 5 (14.29%) Kubernetes
1 5 (14.29%) Terraform
Vendors
1 31 (88.57%) Google
2 12 (34.29%) Facebook
3 6 (17.14%) Adobe
3 6 (17.14%) Twitter
4 5 (14.29%) Microsoft
5 4 (11.43%) DoubleClick
5 4 (11.43%) Tealium
6 3 (8.57%) AppDynamics
6 3 (8.57%) Kenshoo
6 3 (8.57%) Tableau
6 3 (8.57%) Tealeaf
7 2 (5.71%) Cisco
8 1 (2.86%) Marin
8 1 (2.86%) Samsung
8 1 (2.86%) WooCommerce
8 1 (2.86%) Yahoo!