Google Ads (formerly AdWords)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Google Ads skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Ads over the 6 months to 4 March 2024 with a comparison to the same period in the previous 2 years.

6 months to
4 Mar 2024
Same period 2023 Same period 2022
Rank 775 972 1023
Rank change year-on-year +197 +51 -210
Permanent jobs citing Google Ads 63 61 129
As % of all permanent jobs advertised in the UK 0.077% 0.055% 0.091%
As % of the Cloud Services category 0.20% 0.13% 0.19%
Number of salaries quoted 56 34 68
10th Percentile £28,250 £36,250 £26,250
25th Percentile £31,438 £37,500 £30,375
Median annual salary (50th Percentile) £37,500 £53,500 £40,000
Median % change year-on-year -29.91% +33.75% -11.11%
75th Percentile £44,500 £74,375 £52,500
90th Percentile £55,625 £75,000 £55,750
UK excluding London median annual salary £35,000 £63,750 £37,500
% change year-on-year -45.10% +70.00% +7.14%

All Cloud Skills
UK

Google Ads is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 31,162 48,108 66,978
As % of all permanent jobs advertised in the UK 38.09% 43.26% 47.12%
Number of salaries quoted 24,481 31,658 42,292
10th Percentile £31,000 £35,000 £33,500
25th Percentile £41,250 £46,250 £45,000
Median annual salary (50th Percentile) £57,500 £65,000 £60,000
Median % change year-on-year -11.54% +8.33% +4.35%
75th Percentile £77,500 £85,000 £81,250
90th Percentile £96,539 £101,669 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +5.00%

Google Ads
Job Vacancy Trend

Job postings citing Google Ads as a proportion of all IT jobs advertised.

Job vacancy trend for Google Ads in the UK

Google Ads
Salary Trend

3-month moving average salary quoted in jobs citing Google Ads.

Salary trend for Google Ads in the UK

Google Ads
Salary Histogram

Salary distribution for jobs citing Google Ads over the 6 months to 4 March 2024.

Salary histogram for Google Ads in the UK

Google Ads
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the UK over the 6 months to 4 March 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +190 61 £37,500 -29.91% 118
UK excluding London +105 43 £35,000 -45.10% 83
North of England +119 31 £35,000 -6.04% 32
Work from Home +165 30 £38,500 -3.75% 62
North West +58 21 £39,500 +6.76% 16
London +163 18 £45,000 - 42
Yorkshire - 8 £30,750 - 14
South East +70 5 £37,500 -46.43% 11
East of England +42 4 £35,000 -12.50% 9
Midlands +65 3 £32,500 -27.78% 13
West Midlands +55 3 £32,500 -27.78% 6
North East +6 2 £35,000 -6.67% 2

Google Ads
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.35%) WordPress
2 3 (4.76%) CMS
3 1 (1.59%) Drupal
3 1 (1.59%) Umbraco
Applications
1 10 (15.87%) Microsoft Excel
2 4 (6.35%) Photoshop
3 2 (3.17%) Adobe Creative Suite
3 2 (3.17%) Adobe Illustrator
3 2 (3.17%) InDesign
4 1 (1.59%) Microsoft Office
Business Applications
1 4 (6.35%) Shopify
2 1 (1.59%) Magento
Cloud Services
1 40 (63.49%) Google Analytics
2 16 (25.40%) Microsoft Advertising
3 4 (6.35%) Google Data Studio
4 3 (4.76%) Facebook Ads
4 3 (4.76%) Power Platform
5 2 (3.17%) Amazon Ads
5 2 (3.17%) AWS
5 2 (3.17%) GCP
5 2 (3.17%) Google Tag Manager
6 1 (1.59%) Adobe Analytics
6 1 (1.59%) Adobe Creative Cloud
6 1 (1.59%) Azure
6 1 (1.59%) Google Sheets
6 1 (1.59%) Microsoft 365
6 1 (1.59%) Snowflake
6 1 (1.59%) WhatsApp
Communications & Networking
1 1 (1.59%) Intranet
Database & Business Intelligence
1 13 (20.63%) Looker
2 4 (6.35%) Tableau
3 3 (4.76%) Power BI
3 3 (4.76%) Relational Database
4 1 (1.59%) PostgreSQL
4 1 (1.59%) Redis
General
1 46 (73.02%) Marketing
2 24 (38.10%) Advertising
3 21 (33.33%) Analytical Skills
4 13 (20.63%) Social Skills
5 8 (12.70%) Brand Awareness
6 7 (11.11%) Retail
7 6 (9.52%) Presentation Skills
8 4 (6.35%) Law
9 3 (4.76%) Digital Healthcare
9 3 (4.76%) Finance
10 1 (1.59%) Humanities
10 1 (1.59%) Legal
Job Titles
1 19 (30.16%) PPC Manager
2 5 (7.94%) Analyst
2 5 (7.94%) Developer
3 4 (6.35%) Full Stack Developer
3 4 (6.35%) Full Stack Web Developer
3 4 (6.35%) Marketing Manager
3 4 (6.35%) Web Developer
4 3 (4.76%) Digital Marketing Manager
4 3 (4.76%) E-Commerce Manager
4 3 (4.76%) Paid Search Executive
4 3 (4.76%) Senior
5 2 (3.17%) Data Analyst
5 2 (3.17%) Digital Executive
5 2 (3.17%) Digital Marketing Executive
5 2 (3.17%) Lead
5 2 (3.17%) Marketing Executive
5 2 (3.17%) PPC Specialist
5 2 (3.17%) Senior Manager
5 2 (3.17%) SEO Manager
6 1 (1.59%) Insight Analyst
Libraries, Frameworks & Software Standards
1 5 (7.94%) HTML
2 4 (6.35%) Laravel
2 4 (6.35%) Node.js
2 4 (6.35%) Nuxt
3 2 (3.17%) CSS
Miscellaneous
1 16 (25.40%) Social Media
2 4 (6.35%) Algorithms
3 3 (4.76%) Analytical Mindset
3 3 (4.76%) Product Ownership
4 2 (3.17%) Blog
4 2 (3.17%) Digital Media
4 2 (3.17%) Photography
5 1 (1.59%) Management Information System
5 1 (1.59%) NHS
5 1 (1.59%) Onboarding
5 1 (1.59%) Self-Motivation
5 1 (1.59%) Video Editing
Processes & Methodologies
1 47 (74.60%) Analytics
2 44 (69.84%) Pay per click
3 18 (28.57%) SEO
4 17 (26.98%) Digital Marketing
5 14 (22.22%) E-Commerce
5 14 (22.22%) Paid Search
6 11 (17.46%) Lead Generation
6 11 (17.46%) Problem-Solving
7 9 (14.29%) Conversion Rate Optimisation
7 9 (14.29%) Web Development
8 8 (12.70%) Data Analysis
8 8 (12.70%) Marketing Strategy
9 6 (9.52%) Artificial Intelligence
9 6 (9.52%) Email Marketing
10 5 (7.94%) A/B Testing
10 5 (7.94%) B2B
10 5 (7.94%) Decision-Making
10 5 (7.94%) Performance Analysis
11 4 (6.35%) Affiliate Marketing
11 4 (6.35%) Fintech
Programming Languages
1 7 (11.11%) SQL
2 4 (6.35%) PHP
3 3 (4.76%) Python
4 1 (1.59%) Go
4 1 (1.59%) Java
4 1 (1.59%) VBA
Qualifications
1 8 (12.70%) Degree
2 3 (4.76%) Analytics IQ
Quality Assurance & Compliance
1 1 (1.59%) Accessibility
1 1 (1.59%) Data Quality
Vendors
1 63 (100.00%) Google
2 18 (28.57%) Microsoft
3 6 (9.52%) Facebook
4 4 (6.35%) Adobe
4 4 (6.35%) TikTok
5 3 (4.76%) Kenshoo
6 2 (3.17%) Instagram
6 2 (3.17%) Pinterest
6 2 (3.17%) Snapchat
6 2 (3.17%) Twitter
6 2 (3.17%) YouTube
7 1 (1.59%) Ahrefs
7 1 (1.59%) dotdigital
7 1 (1.59%) DoubleClick
7 1 (1.59%) HubSpot
7 1 (1.59%) Salesforce