Data Analyst
- Location
- Greater London, England, United Kingdom
lifecycle: targeting, delivery, engagement, conversion, and retention impact. Define and evolve segmentation logic, player scoring models, and lifecycle stage definitions. Establish A / B testing standards and support teams in designing, running, and interpreting experiments. Build predictive indicators for churn, reactivation potential … analytical answers. Strong written and verbal communication skills – you can tell a clear story with data. Desirable: Familiarity with A / B testing methodologies and experiment design. Exposure to predictive modelling or working alongside data scientists on applied ML use cases ...