A/B Testing Jobs

A/B Testing
UK

The table below provides summary statistics for permanent job vacancies requiring A/B Testing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited A/B Testing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 599 732 757
Rank change year-on-year +133 +25 -256
Permanent jobs citing A/B Testing 110 182 205
As % of all permanent jobs advertised in the UK 0.20% 0.18% 0.21%
As % of the Processes & Methodologies category 0.21% 0.21% 0.22%
Number of salaries quoted 55 131 103
10th Percentile £31,250 £31,250 £32,700
25th Percentile £37,500 £36,250 £40,750
Median annual salary (50th Percentile) £52,500 £47,500 £55,000
Median % change year-on-year +10.53% -13.64% -12.00%
75th Percentile £70,834 £63,750 £76,250
90th Percentile £75,750 £82,500 £82,500
UK excluding London median annual salary £51,250 £37,500 £47,500
% change year-on-year +36.67% -21.05% -7.77%

All Process and Methodology Skills
UK

A/B Testing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 30 May 2025.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +80 102 £55,000 +15.79% 1,552
UK excluding London +116 54 £51,250 +36.67% 1,559
London +114 48 £60,000 -4.00% 213
Work from Home +86 35 £60,000 +60.00% 994
Midlands +91 18 £52,500 +5.00% 291
North of England +12 13 £45,000 - 353
West Midlands +58 12 £52,500 +5.00% 151
South East +54 10 £43,750 +16.67% 453
North West -21 10 £45,000 -16.28% 182
South West +90 6 £69,018 +112.36% 173
East Midlands +51 6 £47,500 -9.52% 121
East of England - 5 £48,750 - 210
Scotland +119 2 - - 73
Yorkshire +49 2 £48,000 +81.13% 132
North East - 1 £50,000 - 40

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (14.55%) CMS
2 7 (6.36%) Confluence
2 7 (6.36%) WordPress
3 4 (3.64%) Adobe Experience Manager
4 3 (2.73%) Drupal
5 2 (1.82%) Umbraco
6 1 (0.91%) Apache Airflow
6 1 (0.91%) Jupyter
Applications
1 18 (16.36%) Microsoft Excel
2 4 (3.64%) Microsoft Office
3 1 (0.91%) Adobe XD
3 1 (0.91%) Chatbot
3 1 (0.91%) Microsoft PowerPoint
3 1 (0.91%) Sketch
Business Applications
1 4 (3.64%) Shopify
2 2 (1.82%) Dynamics CRM
3 1 (0.91%) Dynamics GP
Cloud Services
1 45 (40.91%) Google Analytics
2 23 (20.91%) Power Platform
3 21 (19.09%) Google Ads
4 17 (15.45%) Adobe Analytics
5 9 (8.18%) AWS
6 8 (7.27%) Google Sheets
7 6 (5.45%) Contentsquare
8 5 (4.55%) Azure
8 5 (4.55%) Google Tag Manager
9 4 (3.64%) Algolia
9 4 (3.64%) Figma
9 4 (3.64%) GCP
10 3 (2.73%) Facebook Ads
10 3 (2.73%) Firebase
11 2 (1.82%) Azure Machine Learning
11 2 (1.82%) dbt
11 2 (1.82%) GitHub
11 2 (1.82%) Google Data Studio
11 2 (1.82%) MailChimp
11 2 (1.82%) Snowflake
Communications & Networking
1 6 (5.45%) SMS
2 1 (0.91%) DNS
2 1 (0.91%) HTTP
Database & Business Intelligence
1 23 (20.91%) Power BI
2 22 (20.00%) Tableau
3 6 (5.45%) Looker
4 3 (2.73%) Data Warehouse
5 2 (1.82%) BigQuery
5 2 (1.82%) Mixpanel
6 1 (0.91%) Amazon QuickSight
6 1 (0.91%) Elasticsearch
Development Applications
1 17 (15.45%) JIRA
2 4 (3.64%) GitLab
2 4 (3.64%) Jenkins
3 3 (2.73%) Visual Website Optimizer
4 1 (0.91%) Android Studio
4 1 (0.91%) CircleCI
4 1 (0.91%) Crashlytics
4 1 (0.91%) Cypress.io
4 1 (0.91%) fastlane
4 1 (0.91%) Git
4 1 (0.91%) git-flow
4 1 (0.91%) JUnit
4 1 (0.91%) MLflow
4 1 (0.91%) Selenium
4 1 (0.91%) Travis CI
4 1 (0.91%) UI Automator
4 1 (0.91%) Vite
4 1 (0.91%) webpack
General
1 76 (69.09%) Marketing
2 52 (47.27%) Social Skills
3 40 (36.36%) Analytical Skills
4 32 (29.09%) Finance
5 20 (18.18%) Advertising
6 15 (13.64%) Retail
7 10 (9.09%) Presentation Skills
8 7 (6.36%) Law
9 6 (5.45%) Banking
10 5 (4.55%) Organisational Skills
11 3 (2.73%) Automotive
11 3 (2.73%) Brand Awareness
11 3 (2.73%) Inclusion and Diversity
12 2 (1.82%) Games
12 2 (1.82%) Police
12 2 (1.82%) Public Sector
13 1 (0.91%) Legal
13 1 (0.91%) Publishing
Job Titles
1 28 (25.45%) Analyst
2 18 (16.36%) Senior
3 12 (10.91%) Data Analyst
4 10 (9.09%) E-Commerce Manager
4 10 (9.09%) Product Manager
5 7 (6.36%) PPC Analyst
6 6 (5.45%) Digital Analyst
7 5 (4.55%) Data Insight Analyst
7 5 (4.55%) Insight Analyst
7 5 (4.55%) Insight Data Analyst
7 5 (4.55%) Product Owner
7 5 (4.55%) Senior Analyst
7 5 (4.55%) Senior Data Warehouse Specialist
7 5 (4.55%) Senior Manager
8 4 (3.64%) CRM Executive
8 4 (3.64%) Developer
8 4 (3.64%) Marketing Specialist
9 3 (2.73%) Digital Product Manager
9 3 (2.73%) Front-End Engineer (Client-Side Engineer)
9 3 (2.73%) Lead
Libraries, Frameworks & Software Standards
1 13 (11.82%) CSS
1 13 (11.82%) HTML
2 2 (1.82%) .NET
2 2 (1.82%) AngularJS
2 2 (1.82%) HTML5
2 2 (1.82%) Next.js
2 2 (1.82%) React
2 2 (1.82%) REST
2 2 (1.82%) RxJava
3 1 (0.91%) Apache Cordova
3 1 (0.91%) Elastic Stack
3 1 (0.91%) GatsbyJS
3 1 (0.91%) GraphQL
3 1 (0.91%) Ionic Framework
3 1 (0.91%) Parceljs
3 1 (0.91%) Playwright
3 1 (0.91%) React Native
3 1 (0.91%) ReactiveCocoa
3 1 (0.91%) RxSwift
3 1 (0.91%) Vue
Miscellaneous
1 21 (19.09%) Social Media
2 12 (10.91%) Product Ownership
3 9 (8.18%) Analytical Mindset
3 9 (8.18%) Mobile App
4 7 (6.36%) Self-Motivation
5 3 (2.73%) Data Structures
5 3 (2.73%) FMCG
5 3 (2.73%) Life Science
5 3 (2.73%) Marketing Technology
6 2 (1.82%) Algorithms
6 2 (1.82%) Graphic Design
7 1 (0.91%) Credit Risk
7 1 (0.91%) Digital Media
7 1 (0.91%) Educational Technology
7 1 (0.91%) Online Games
7 1 (0.91%) Podcast
7 1 (0.91%) Pricing Data
7 1 (0.91%) Taxonomies
Operating Systems
1 4 (3.64%) Android
1 4 (3.64%) Apple iOS
Processes & Methodologies
1 83 (75.45%) Analytics
2 35 (31.82%) User Experience
3 33 (30.00%) SEO
4 31 (28.18%) Digital Marketing
5 30 (27.27%) Roadmaps
6 29 (26.36%) E-Commerce
7 27 (24.55%) Decision-Making
7 27 (24.55%) Pay per click
8 25 (22.73%) Conversion Rate Optimisation
8 25 (22.73%) Data Analysis
8 25 (22.73%) Data-Driven Decision Making
9 24 (21.82%) Actionable Insight
10 21 (19.09%) CRM
11 20 (18.18%) Agile
12 19 (17.27%) Problem-Solving
13 18 (16.36%) Business Intelligence
13 18 (16.36%) Continuous Improvement
13 18 (16.36%) Customer Experience
13 18 (16.36%) Visualisation
14 17 (15.45%) Data Analytics
Programming Languages
1 22 (20.00%) SQL
2 17 (15.45%) Python
3 7 (6.36%) JavaScript
4 4 (3.64%) R
5 2 (1.82%) Kotlin
5 2 (1.82%) SQR
6 1 (0.91%) C#
6 1 (0.91%) Java
6 1 (0.91%) Swift
6 1 (0.91%) TypeScript
Qualifications
1 26 (23.64%) Degree
2 6 (5.45%) Master's Degree
3 2 (1.82%) DBS Check
3 2 (1.82%) Numerate Degree
4 1 (0.91%) Computer Science Degree
4 1 (0.91%) PhD
Quality Assurance & Compliance
1 8 (7.27%) Accessibility
2 7 (6.36%) GDPR
3 6 (5.45%) QA
4 3 (2.73%) PCI DSS
5 2 (1.82%) Data Quality
5 2 (1.82%) IEC 62304
5 2 (1.82%) ISO 13485
6 1 (0.91%) WCAG
Systems Management
1 1 (0.91%) Grafana
1 1 (0.91%) Kibana
1 1 (0.91%) logstash
Vendors
1 56 (50.91%) Google
2 19 (17.27%) Adobe
3 13 (11.82%) Hotjar
4 10 (9.09%) Microsoft
4 10 (9.09%) Salesforce
5 8 (7.27%) Ahrefs
5 8 (7.27%) Facebook
5 8 (7.27%) Optimizely
6 4 (3.64%) Salesforce Marketing Cloud
6 4 (3.64%) WooCommerce
7 3 (2.73%) Instagram
8 2 (1.82%) Amplitude
8 2 (1.82%) Crazy Egg
8 2 (1.82%) HubSpot
8 2 (1.82%) Tealium
9 1 (0.91%) New Relic
9 1 (0.91%) Qubit
9 1 (0.91%) Sage
9 1 (0.91%) Sun
9 1 (0.91%) TippingPoint