CRM Data & Audience Manager
- Location
- Greater London, England, United Kingdom
will develop and manage advanced segmentation strategies and data models, supporting lifecycle campaigns and marketing offers. This role is central to the Marketing Business Management & Strategy team’s ambition to leverage first-party data, drive operational efficiency, and deliver measurable impact across CRM and paid media channels. You will … collaborate cross-functionally, champion agile ways of working, and contribute to the continuous improvement of our marketing operating model.ESSENTIAL FUNCTIONS:Develop and optimize complex SQL queries for customer segmentation, behavioral audiences, and campaign triggers.Map AMPSCRIPT fields to relevant data entry sources to enable dynamic personalization.Build predictive models (e.g., churn ...