Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
knowledge of the underlying technology stack crucial for delivering tailored experiences. This includes, but is not limited to, sophisticated recommendation and personalisation engines, comprehensive analytics suites (for measurement), Content Management Systems (CMSs) (for dynamic content delivery), and Customer Data Platforms (CDPs) (for audience segmentation and activation). Architect integrated solutions … personalisation. Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore, Contentful) - understanding how they support dynamic content assembly, variant management, and personalised content delivery. Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) - knowing how to implement advanced segmentation, custom reporting, and effective event tracking specifically for measuring personalisation impact ...