AdTech Manager
- Location
- Greater London, England, United Kingdom
setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices. Analytics & Reporting Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards. Collaborate with regions to drive visibility, consistency, and readiness across … CM360, Flashtalking, Adform, or Innovid. Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch). Proficient in web analytics tools (e.g., GA4, Adobe Analytics). Hands‐on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data c lean rooms. Familiarity with CDPs, CMPs ...