CRM Manager
Bournemouth, Dorset, South West, United Kingdom
La Fosse
house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT. Use data and insights to improve engagement, conversion rates, and customer lifetime value. Stakeholder & Partner Management Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities. Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery. Represent CRM at … deliver multi-channel journeys (email, SMS, print, retargeting). Introduce personalisation, behavioural triggers, and dynamic content to boost engagement. Maintain a library of reusable, brand-compliant CRM assets. Performance & Budget Management Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy. Analyse campaign performance and recommend improvements to maximise ROI. Manage the CRM budget and ensure … partners and agencies Skilled at running senior-level workshops and engaging stakeholders Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies Strong commercial awareness and budget management skills Preferred: 4–8 years' experience in senior CRM, digital marketing, or customer engagement roles Excellent leadership, communication, and influencing skills More ❯
Employment Type: Permanent
Salary: £65,000
Posted: