with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics) Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models A bias for AI‐first ways of working. You use AI tools daily … website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it Apply an AI‐first approach to how the team works ...