1 of 1 CRM Specialist Jobs in West London

About the Role The CRM & Web Specialist plays a key role in the marketing team, focusing on customer engagement and digital experience. This role manages the CRM platform and website to ensure effective customer communication, seamless user journeys, and data-driven optimisation that supports awareness, engagement, and conversion goals. Working cross-functionally with teams such as … Paid Media, Content, and Social, the CRM & Web Specialist ensures all digital touchpoints deliver consistent and engaging experiences that strengthen customer relationships. Tasks & Typical duties/responsibilities may include, but are not limited to, the following CRM Management Manage day-to-day operations of the CRM platform, including data quality, segmentation, and campaign execution. Plan … campaigns that nurture leads, engage customers, and support retention goals. Develop and optimise automated journeys and triggered communications based on customer lifecycle and behaviour. Track, analyse, and report on CRM performance metrics (open rates, CTR, conversions), identifying opportunities to enhance engagement. Collaborate with internal stakeholders to align CRM activity with broader marketing and business objectives. Website Management Own More ❯